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In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry." VML Birdwatching at the Loeries | Loeries CEO Preetesh Sewraj on the real value of the Awards · BizTakeouts: Soundbyte-size business news >>TO GO

Lwazi Nene, copywriter M&C Saatchi Abel, Up & UP Group is the Loeries Youth Committee chair for 2026 2028, says creativty in South Africa is everywhere, and the committee this year wants to tap into this. VML Birdwatching at the Loeries | Tapping into African creativity · BizTakeouts: Soundbyte-size business news >>TO GO

Thandiwe Matthibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT. VML Birdwatching at the Loeries | The Loeries a great stage for SAT · BizTakeouts: Soundbyte-size business news >>TO GO

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively. VML Birdwatching at the Loeries | The future is now, AI is now! · BizTakeouts: Soundbyte-size business news >>TO GO

Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women. VML Birdwatching at the Loeries | Passionate and purposeful for breast cancer · BizTakeouts: Soundbyte-size business news >>TO GO