Marketing Secrets For The UnNoticed Entrepreneur

Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The key takeaway is that LinkedIn is a learning community, not a dumping place of content, and promotion will not get you any reach. Jim James and Simon Chappuzeau emphasized the importance of having a personal profile that showcases what you do, not just who you are, and how to add value to others. They also discussed the importance of having a good story and a profile that represents yourself. The golden rule is consistency in style, messaging, and posting frequency. It is essential to build expectations with your audience and stick to unmet promises. Posts should inform, educate, or inspire to spark curiosity and legitimate interest. Jim James' top-performing posts include a video, East West PR, and a slideshow about Simon Sinek, which all fall into the categories of inspire, educate, and inform. 25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifyDescript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & efficient. I was impressed.As I went to register a new company bank account I received a letter from challenger Bank + App Counting Up. This prompted me to think about what makes customers switch providers and what role PR can play.Listen to what Hermann Simon, considered by many to be the father of modern pricing theory and author of ‘Confessions of a pricing man’ says about value and secondary value.In his words lie the PR challenges that companies of all sizes face, and also the answers to how you can market goods with higher prices and have your customers loving you for it.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Peers Have Influence Over Consumers, Celebrities Don't. This according to research by Collective Bias. On the day that Trump has his account fact checked, I look at why President Trump uses Twitter as his chosen channel to influence his followers, and more importantly should an entrepreneur follow his lead?I dive into the stats behind Twitter, its value for trends, time sensitive information and customer engagement. Credit to Sprout Social for informative post:Too summarise - The Twitter algorithm is constantly evolving.The Twitter timeline is a mix of algorithmic content and real-time content.You can turn off the Twitter algorithm in your own feed display, if you want.Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.We also discuss Admiral James Stockdale, and what Jim Collins coined as the StockDale Paradox, and what guidance that gives to entrepreneurs about their messaging during this time. It's not about being optimistic, but having faith and being realistic about the challenges at hand. Admiral Jim Stockdale said, “This is what I learned from those years [1968-74] in the [Hanoi] prison camp, where all those constraints just were oppressive. You must never ever ever confuse, on the one hand, the need for absolute, unwavering faith that you can prevail despite those constraints with, on the other hand, the need for the discipline to begin by confronting the brutal facts, whatever they are. We’re not getting out of here by Christmas.”If a person wants to write their own version of events, then Twitter enables them to circumvent the traditional filters and restrains of editorial media. As Trump has found this makes Twitter a supremely powerful platform but also one to be managed with due care and attention.For a blog post which accompanies this podcast please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Hélio Vogas, Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign led by the CEO Jason Killens and the Director of Operations Lee Brooks.What can you do spark a movement which is personal, on message, and importantly more symbolic than difficult to do, but which sends a message to staff, partners and customers?Although I didn't like the content of a China focused publication I received through my letterbox today, it did lead me to discuss the merits of printing ones' own newsletter as a solution to the lack of print which is available for long form information and photographs. In the old days of PR, print was an essential part of the marketing mix; perhaps it is time to bring it back especially for certain customer groups who don't live on the internet.I share here how my agency, EASTWEST, recently secured over 90 pieces of coverage for our client Rosti for it's 72 hour 3d printing service by framing the news release within our COVID mindset of Compassionate, Optimistic, Values Based, Informative and Digital.Finally - 'some good news' - a YouTube only show by celebrity in lockdown John Krazinski has been sold after only 2 months.  There is another site running since 1997 called the "Good News Network®"  as an antidote to the barrage of negativity experienced in the mainstream media. Because of its long history, staying power, and public trust, GNN is #1 on Google for good news. However, in spite of their own PR it seems that it 'Some Good News' was more attractive to ViacomCBS; because Krasinski is already an actor on their shows. Sometimes it's not just about the PR but the connections.Next show I'll talk about Russell Brunson and his strategy for getting into the top 100 influencers that you need for your business. For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week?Dominic Cummings has a PR nightmare; it's one thing to break the rules but another to be seen doing so. Did he forget that he is famous, that a 70 year old member of the public can look up car plates online, and that social media means Durham is no further away than down the road. More importantly, the response on social media and mainstream media demonstrates why 'who we are' matters when it comes to leadership. How can you show leadership to your team, partners and customers during lock down?Do you want to share your website and lots of other information with people who can't or won't read it? How about using AI enabled readers like http://talkify.netTalkify reads the content of any website and we automatically detect any of the supported languages for you. Our idea is simple - Enter a url to a website and we will read it aloud for you, you can of course download the audio as mp3 to listen to at a later time. Today, the foundrs have a big variety of users ranging from study material used by Universities, bloggers that proof reads their blogs, students and more. Could this increase engagement on your site/app/materials/guidebooks/manuals?Getting your company noticed with just 18 minutes per day of PR activity. That's my focus now for the SPEAK|pr program. I've built the tools and was thinking about how I can make it useful when entrepreneurs, including me, have so little time.The answer is automation. I share on this podcast my statistics after one week of using the ZOHO Social platform to centralise and manage our social media posts to Linkedin, Facebook and Twitter. (Instagram to come later once I've solve the workflow).I won't bore you with the stats here but the numbers are in the >100's % increase in engagement. It's off a low base for sure, but we have to start somewhere. Where are you starting from, and how can my team and I support you and your organization to get noticed? See more details at our website below.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published. 'The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.'Business Dictionary.comI chat today about what I am learning from the Girls Day School Trust in the UK about pivoting, communication and being aligned to their "so that.""So that" was shared by Paul Dunn who is the Chairman of the B1G1 (Buy1GIVE1) is a global giving business movement that helps businesses give back easily in meaningful ways. Since 2007, B1G1 has worked with more than 2,000 businesses from all industries around the world, creating over 130 million giving impacts.As I walked downtown in Bath today I surveyed the banks and shops, then took a look at their websites when I got home. Listen to my review of their high street and net street personalities and what it says about their "so that" motives. As we keep saying, those with a COVID strategy will survive. See my slideshare on the need for pr to be Compassionate, Optimistic, Values Based, Informative and Digital. See hereFinally - how is a tech newspaper in Vietnam putting big companies to shame when it comes to helping its vulnerable readers? With over 2m visually impaired in the UK and  285 million people visually impaired worldwide (about the same as the population of the USA), how is your company showing it cares for employees and customers who are vulnerable at this time? Doing so now will build lasting loyalty.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority. That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakprFor a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR.I'll also share about ZOHO Social, the content scheduling toolset that we started using today which looks set to save us lots of time and will help us to reach our communities across 5 platforms. Steve Judge, 2 x World Paralympian Champion inspired me this morning with his talk on ActionCoach about taking one step at a time. I've been guilty of setting standards so high for myself that I wasn't putting one foot forward. Today this changes. As an entrepreneur for over 25 years across the world, I want to share what I know works to get a company noticed which is free, or nearly free.  As we see that traditional print publications are going all digital, or going out of business, the opportunities for entrepreneurs have been been greater to leverage technology for profitable business.I mention toolsets which you can download for free from my website. SPEAK|pr tools and a Technology Applications Directory.http://www.eastwestpr.com/speakprKeep communicating!Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Speaking to the Action Coach south west community, Jim James shared his new mindset for PR during COVID Times. Jim says that entrepreneurs need to adopt a new approach in light of the paradigm shift brought about by the Corona Virus.CompassionateOptimisticValues basedInformativeDigitalJim also shares the SPEAK|pr process:StorifyPersonaliseEngageAmplifyKnowThe powerpoint from this webinar and video and templates are all available at:http://www.eastwestpr.com/speakpr25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Tax Tips from Simon Robinson, ATT (Fellow) FMAAT. 11.7 million returns due. 94% were filed online. Just over 700k filed on the 31st.  26.5K filed in the last hour. Last year, last filing was with 17 seconds to go! However just short of 1 million missed the deadline.Late filing penalties£100 late filing penalty. If still unfiled after three months (30 April 2020) then £10 per day up to £900. If still unfiled after 6 months, 5% of tax due or £300 if greater. Same again at 12 months. Latter penalties capped at 100% of tax due.Late payment penaltiesInterest accrues from day one (3.25%). If unpaid at 30 days, 5% of tax due. At six months, 5% of any tax outstanding. Ditto 12 months.Example: File and pay on 1 February 2021 (1 year and a day late). Liability £10,000. Interest and penalties would total £3,825.How to avoid thisSpeak to an adviser/accountant! Keep good records as you go, it is easier and aids budgeting. Aim to file as early as possible, no adverse effect on payment/amendment dates and gives more notice of any liability.If you are late, don’t panic. Aim to complete asap to limit penalties. Also consider making an estimated tax payment to limit interest and penalties in respect of late payment.You can appeal penalties if you have a reasonable excuse, but the acceptable list is limited (bereavement, hospital stay, HMRC technical issues).Common business expenses to make sure you claimUse of home as office - £4 per week with no evidence, more if properly calculatedMileage for business miles – 45 per mile for the first 10,000 miles, 25 thereafter. Keep mileage logAccountancy costs(!) – for company accounts and returns or personal tax return if self-employedIR35 changesOr ‘off-payroll working’. Where an individual works via a personal service company (PSC) and would otherwise be considered an employee. Rules in place since 2000 but notoriously hard to enforce.Previously if applied, the PSC was the deemed employer so any income was (broadly) taxed as if PAYE. This stopped the income tax efficient profit extraction profile of relatively low salary and dividends. From April 2020, the emphasis switches to the engaging party to operate the tests and decide whether the rules apply. If they do, payments are treated as employment income.Contract for a project or ongoing services? Paid by time or for a task? Mutual obligation?Right of control/substitution?Own tools/equipment?Multiple clients?Financial risk (work rejected and remedied at your cost)?Entrepreneurs and saving 10%If concerning Capital Gains Ta25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started  this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,097But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping.     If you prefer to watch this then the video is on YouTube.https://youtu.be/rwSuLXlpCYM25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Should you post in LinkedIn Groups, posts which engage, and using carousels on LinkedInEngagement problems, poor posts, and some better ones. Simon analyzes my Linkedin performance and gives practical tips on how to improve. He also shows some best case examples including one Singapore based Linkedin denizen who went viral 3 x and added 8,000 followers in 3 months!I'm past the 11,000 follower mark now,..., but with much to improve on.Join us while we build our linkedin profile in public.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Session 3 of the UnNoticed LinkedIn Safari with Simon Chappuzeau in S. Africa and Jim James in the UK.Look out for Simon's expert analysis of how to respond to posts, which posts work and which don't and answers questions like  how often to post to LinkedIn for best engagement.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In Session 2 the S. African LinkedIn maestro reviewed the work I had done on my profile, my personal bio, and gave me a ticking off for something that you may be doing wrong too.This is a 12 week Build in Public - it's raw, I'm sharing about my own journey as an entrepreneur, and trying really hard to figure out how to position myself and to optimise Linkedin at the same time.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Are you struggling to get an ROI on LinkedIn? I am. Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifyProwly - the media relations platform Prowly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Andy Clayton and I met in Beijing in 2008, as he was a fellow British entrepreneur, and so he was one of the first people I called when I wanted to learn how other returning expatriates have managed the transition. Fast forward from our first meeting and now Andy is a successful and articulate Gazelles and Petra certified coach with the European rights to the training methodologies of the American firm providing the tools of Scaling Up.Andy sees the world differently to most people. Bi-lingual, he has a powerful sense of focus and clarity which helped Andy to found, grow and sell the UK’s largest China Operations outsourcing agency, helping Western companies to operate over $50m of sales in China. He achieved this through deployment of the tools of Scaling Up, and has since certified as a Petra and Gazelles Coach, helping organisations implement the tools of Scaling Up, aligning teams to unlock growth and potential in their organisations.Andy’s passions included extreme distance running, and supporting Autistic causes, including founding Autistic Entrepreneurs. We talk here about how he planned the sale of his China business when he decided that he didn't want to fly back and forth any more.He shares the way in which he approached the Petra coaching company in America to bring their Scaling Up methodology to the UK.Andy has also been working on SODA - his own methodology for saving time, which is being successfully implemented by executives saving them literally days in the month.You can contact him here:Andy Claytonlinkedin.com/in/andyclaytonukThis is a Silver Fox Entrepreneurs Production.Our mission is to enable mature men to create a meaningful business which enables them to enjoy their middlessence.Check out our community here:Http://www.silverfoxentrepreneurs.lifePlease share this and rate it too.Thank you Jim JamesBathEngland25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Nick Hems has a mission, "to help men create more opportunity and get more of the results they want in life through the power of presenting themselves in the best possible way.His aim is to provide a premium but accessible service for men that gives advice on various ways to elevate style, dress with intention, form the right mindset for success and ultimately create the best possible first impression."We talk about how women check out the heels of shoes, the role of attention to detail and accessories, and importantly how we present ourselves will be a good indication of how much attention we pay to our business.None of this is expensive according to Nick; it's an attitude and about making an effort to take control of your personal branding.This was a Silver Fox Entrepreneurs ProductionSubscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a worldwide community for mature men with enterprise.Contact the Host: Jim JamesPost Production by Beheard. Talk with Nick Hemsnick@nickhemsstyle.co.uk+44 7957 265 295Website25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

David Ringsell is an maturepreneur who I first met when talking about attending technology start up events; which at the age of 62 David said made him feel a little awkward. The truth is that David works with a wide range of technologies. These include Angular and SQL Server. Services are provided on both web and database development. The programming languages used include Java, Javas Script, C# and more. He's a pioneer in technology and has built a business which now is selling IT training to India. We talk about how he managed to use students to built minimum viable products, balances online courses with in person tutoring, sustains a loving relationship with his wife of 20 years, and the importance of having a cat. A holder of a BSc in Maths & Computer Science from the University of Sussex, with a stint in corporate roles, David founded TalkIT in 2006. He has created e-learning courses in all main industry standard coding languages. With TalkIT you can learn to code online when and where you want. Email: david@talk-it.biz Start now: www.talk-it.biz Call: +44 01225 469127, 07958 752303 www.real-images.com  This was a Silver Fox Entrepreneurs Production Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcasts Building a worldwide community for mature men with enterprise. Contact the Host: Jim James Post Production by Beheard. 25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Marc Campman is a social media playmaker. He turns your social media content into stories and your stories into plays. He is a multi- award winning international marketing and social media specialist.He shares about how he has divided up his career into 10 year tranches; - corporate- individual advisory- agency consultant- lifestyle business Originally from the Netherlands and now living in the UK, Marc shares how he has built a successful consulting practice by authoring a book, how he got consulting gigs in Dubai, how much a consultant can earn per day, and his plans to now turn the digital marketing skills into a way to monetise his Moroccan hideaway.Marc’s experience spans over 30 years of marketing and sales in the technology, telecoms and gaming business in a wide variety of companies, from large global organisations to local startups. Over the years he has built up extensive expertise in every area of traditional and online marketing.With his experience in online marketing and Social Media, he can be considered a thought leader in Social Media and Content Marketing. Social Media Marketing is all about creating your own plays. Plays to make connections, participate in conversations and generate ideas.Check out his book on Amazon.Flirtonomics - how to attract, date and love your customers on social media. Riad Farasha. Link is http://riadfarasha.com- Simon Sinek start with why- Steve jobs commencement address Marc CampmanSocial Media Playmakersocialmediaplaymaker.com@marccampman------------------------------------------------Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a community for mature men with enterprise.Contact the Host: Jim James Post Production by 25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Bob Grace spent some 30 years in Jaguar Land Rover, starting in the Automotive Industry at the age of 16 and working his way to become President of JLR China from July 2010 to July 2015.  In October 2019 Bob established his own business offering personalised travel, Not Just Travel Bob Grace, as a franchise business within the Hays Group. Having travelled extensively over the years, and lived in many different countries, coupled with over three decades of working with luxury brands delivering high service and experience, he feels that he is well placed to develop travel experiences that will excite the senses. Bob shares in this episode the way in which he decided to get back into working life even though he didn’t need to financially, his views on working in China, how much he pays his children to help with his marketing, and the response of his mother when he invited her to Windsor Castle. We learn about actual the costs and revenue targets of taking on a franchise, what to look out for when one is self employed, and why a franchise can be an ideal solution to self employment giving the excitement of autonomy without the risk of going it alone.  Given the experience he’s gained over the years working with and in China, Bob has also joined Asiability as a Partner, where the purpose is to enable good commercial and philanthropic partnerships between U.K., E.U., and the People’s Republic of China (see Asiability.co.uk). You can contact Bob for his views on these subjects, and booking a brilliant vacation, at bob.grace@notjusttravel.com or via Linkedin ------------------------------------------------ For more Silver Fox Entrepreneur stories check out the website & subscribe to your favourite player https://silverfoxentrepreneurs.life/podcasts Building a community for mature men with enterprise. Contact the Host: Jim James   25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.