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The Talent Cast

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From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred.Here, we get serious about what works, so that you can punch above your weight in the war for talent.For more details: http://thetalentcast.com

194 Episodes
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Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every part of the business would immediately understand? Something they could all align to? There may be such a metric, even if it may not be possible to use. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.         Learn more at http://talentchoosesyou.com
There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You can find Lindsay on LinkedIn here: https://www.linkedin.com/in/lindsay-parks/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/. Show notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
A Better Resume

A Better Resume

2020-08-3144:34

Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!
This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th
Cognitive Bias

Cognitive Bias

2020-08-1034:03

We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th
We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th
Beyond Increments

Beyond Increments

2020-07-2736:00

In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free!
I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny.  Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30
Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results
Chicken or the Egg?

Chicken or the Egg?

2020-07-0634:24

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results
Who's In Charge?

Who's In Charge?

2020-06-2924:07

Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button)
Taking a Stand

Taking a Stand

2020-06-2234:53

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines I mentioned Overthrow II (the book) Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button)
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. https://bit.ly/talentchoosesyou
Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://bit.ly/talentchoosesyou
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working for companies. This is part one of the conversation, but part two lives on Talk Talent To Me (so follow the link and listen to it!). Enjoy! Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com
Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com
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