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Hey Performance Marketers, I have a real treat for you today. My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. And it was! This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.You really don’t want to miss this one.Let’s dive in!Key Takeaways:Intro (00:00)Collecting information about potential clients (01:41)Survey - cemetery.com example (06:43)Why you need super high-quality leads (10:20)Calculating the value of a customer (12:36)Calculating other variables of the business before negotiating with a publisher (16:48)Traffic quality matters (22:00)Calculating allowable per lead / booked meeting / show up for a meeting (24:26)How to scale your business - most people don't know this (30:43)Would you pay me $750k for this? (38:29)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
When someone says they did a $1m in revenue, it doesn't mean they're taking home a million bucks. But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your questions.I’m not sure why, but when I see all these entrepreneurs making such major mistakes in their business, that bothers me like crazy. So I decided to unpack some key stages and indicators you should know to avoid common mistakes people make when building a business.Tune in for this episode, as I’m analyzing indicators of 4 companies to clarify: ✔️ how to build your business✔️ how to run your business✔️ how to scale your business✔️ why you have to know your numbersAnd one of the most important things: 🔥 how to organize your business to live a good life in the processYou don’t wanna miss this one!Let’s dive right in!Key Takeaways:Intro (00:00)Work ON vs. work IN your business (02:17)Building a business is like building a house (03:52)Growing your business - hiring a team (06:59)Know your numbers, don’t make this mistake (11:16)Scaling your business in numbers (16:49)The numbers need to work (23:25)Acquiring other companies (27:48)There's no secret sauce - you need to know these numbers (29:24)Make money work for you (33:02)How to operate the business more efficiently (37:10)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey Performance Marketers, Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!  Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.Pretty impressive numbers, I say!If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!Let’s dive in!Key Takeaways:Intro (00:00)How does Groupon generate all its revenue? (00:58)Most important things in email marketing (03:15)Importance of personalizing your messaging (04:50)17 most important things for any of Groupon’s push pipeline programs (05:54)Want to sell your business for $36m? Go follow this model! (13:50)Win free Mets tickets (15:58)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey, Performance Marketers! I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details. You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!). As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.And you don’t have to be a genius for this. You'll be able to literally model what you know works!So, let’s dive in and see what works for Groupon!  Key Takeaways:Intro (00:00)Public vs. private company (02:17)What does Groupon do? (03:16)Who does Groupon target? (07:16) Who does this work well for on the merchant side? (11:26)Let’s talk about Groupon’s numbers (15:49)What numbers really matter? (24:41)Modeling similar business - the value of the company (29:45)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.Today, I’m going to talk about how lead gen verticals work using the example of a lead gen portal in the senior care business. Residential assisted living is an expensive thing, so you can make serious money generating leads in this field.  Or you can apply the system to some other business - it works in any niche. That’s the beauty of this industry.Tune in for today’s episode as I’m diving into how you can make money generating and arbitraging senior care leads.You don’t want to miss this one!Key Takeaways:How a lead gen vertical works (00:00)A Place for Mom - the details about the lead gen portal (01:40)How to create your own lead gen vertical (05:21) A hypothetical offer explained - example (07:26)Arbitraging media scenario (08:44)How to apply this in any vertical (09:54)Contact me - I answer all questions (11:28)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
I was at a conference in Las Vegas a few weeks ago and I was so inspired by the people I met at the event that I recorded this episode there. What actually inspired me? A ton of opportunities. - To be around so many people in a short period of time - To meet them in person- To present them your ideas- To build important relationships- To take a relationship to the next level- To get a new idea that you’ll work on in the future- To monetize the whole experience when the time comesThese are some of the points I’m diving into this episode.Tune in and find out why business conferences are so important and how you can take advantage of those events to find advertisers and publishers. You don’t want to miss this one! Key Takeaways:Intro (00:00)How to plan a conference (01:05)Build relationships (02:57)A cost per minute (03:58)Don't lock yourself in the room (04:40)How to make an elevator pitch (05:28)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Wouldn’t it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome!And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I’m more than willing to share the system with you (for FREE)!But the best part is yet to come: Once you crack this code, it’s applicable in any business! It’s all around quick fixes vs. real solutions and understanding customers’ disbeliefs, wants, and needs. That is exactly what I will talk about in this episode of the Performance Marketer podcast.So tune in for this episode and find out: - how to overcome customers’ resistance - how to use quick fixes as hooks- how to always close a deal in the end  Let’s dive in!Key Takeaways:Perfect survey method - real estate example (00:00)Getting into a realtor’s mindset (03:31)Questions you should ask before creating an offer to sell anything (07:26)Real estate agents are not all the same (11:12)What does the seller want? (14:08)Give them a quick fix as a hook (18:14)Chiropractor & dentist examples (22:39)Get consumers to believe (25:50)The power of surveys (29:20)Keep consuming this content - I truly care (34:47)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  So today, we're going to talk about: - selling a business- how to understand what a company is worth - how to figure out if a market is right for youI’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.So stick around, we'll get into it right now.Key Takeaways:Intro (00:00)The money's in the follow up (02:10)What are they buying when buying your company? (05:03)How do you know how much a company is worth? (06:09)Using public companies’ reports to figure out the value of a company (11:18)Don’t get caught up with share prices (cryptos example) (21:00)There is room for everyone (24:14)Investors like companies that have predictable revenue (26:27)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey Performance Marketers, I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. There was a lot of maths, and we’ll continue the calculations today. Well, it’s better to say that we’ll be playing with numbers to figure out what’s the most profitable for us. Don't you roll your eyes - numbers tell us everything. I just need several numbers to tell you what’s going on in a business - don’t need to look at its ad or landing page. And I want to teach you the power of data in a simplified way. I could be diving into these things for days. But I’m trying to keep it simple and share the essence of the business - to filter what’s really important, so you don’t have to waste time on the noise around the core metrics. So, let’s dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.Well, you better stick around!Key Takeaways:Numbers tell me everything (00:00)How does your audience want to consume your content? (02:54)Math is everywhere (04:55)Making less margin but more money (08:02)Increasing the amount of traffic but losing money (14:50)How to make more money on the backend (17:25)What can you afford per click to generate a lead (23:23)I just want to obsess over the customer (29:54)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on  Apple Podcasts!
“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing. Yes, it includes some math. When you’re going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.But don’t freak out - I’ve simplified the process so you can focus on just a few numbers that really matter. I’ve taken out all other noise from the equation, I promise! This is how my mind thinks about this.  So tune in for the first of two episodes and find out:- how to analyze data to see if your campaign is working or not - how to optimize and scale the business - what mistakes people usually make when buying mediaLet’s dive in and catch some fish!Key Takeaways:Intro (00:00)Stop over-confusing things when evaluating traffic (02:41)Calculating revenue per impression (09:41)What is our cost to get that impression? (12:39)It's not always about the margin that you're making (17:29)How does Google make money? (21:29)How to scale the business? (29:59)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management. I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. What’s the best part? You don’t need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.Welcome to another episode that is worth listening to several times.Let’s jump in!Key Takeaways:A one-man shop generating millions of dollars from email list management (00:00)A list management agreement (example) (04:45)The power of owning an email list (07:52)Get 15-20 years of experience for free (10:05)Variables and projections explained (11:20)You have to hustle, but don’t share your equity without a really good deal (15:08)What does the 0.6% click rate really mean? (17:29)Pikers who spam people (20:59)Groupon deals (example) (22:38)A model to be always profitable (24:55)Reasons to listen to this podcast multiple times (26:47)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful.Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing all the time.) So, I want to talk you through how we're modeling this out and what we’re doing from the start.I’m reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000. So tune in for the new episode as I’m explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.Let’s dive in!Key Takeaways:Intro (00:00)Test until you find a winner (01:38)Successful lead generation businesses & margins for making money (03:38)Lead generation businesses that break even (07:09)How to nurture leads? (08:45)The email side of a lead generation business (12:49)Figure out what’s the spend (20:10)Modeling a business - can we afford it? (26:16)Would you spend $25k to learn how to make $1m? (30:28)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it’s always good to have a reason for celebration. My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to you.Tune in and be a part of my way to celebrate life!  Welcome!Key Takeaways:Intro (00:00)Birthday is a really big deal (01:30)How many people can I make an impact on between two birthdays? (02:42)Talk to me (04:18)Celebrate life (05:53)Good old birthday cards vs. digital world birthday reminders (08.53)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Have you ever thought about how important mindset and personality are for success? I’m sure you’ve heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are? I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone. We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I’m trying to fill. After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show. That makes this episode somewhat different from others - I’m sharing our meeting, so you can see how we operate on a day-to-day basis. Tune in and get a little look under the hood!Key Takeaways:My team took the D.I.S.C. personality test (00:00)Recognize why you are who you are (03:49)I always believe there's a solution (10:39)Nature vs. nurture (12:14)Use the D.I.S.C. test to get the most out of people (14:44)Use the D.I.S.C. test for market segmentation (17:09)When you are driven by anger (19:43)The point of coaching (26:33)Importance of structure and rules for effective business management (28:06)Every D.I.S.C. type has positive and negative sides (29:18)Go out there and break things (33:09)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey, Performance Marketers! Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you.And, the special episode deserves a special guest! Today I’m chatting with David Stodolak, a hustler who figured out how to play in this lead gen world. I worked with him years ago at a student loan company before I started Universal. Back then, David was doing a great job in the call center. But since our student loan company folded, David started teaching himself and working hard, so he built a successful lead gen business in the solar space over the years. Today, he is president of Solar Direct Marketing and managing partner of Encompass Leads, where he oversees all lead generation and outbound call campaigns. I asked him to share how he went from knowing nothing to achieving tremendous success in the lead gen business. So tune in, as he is willing to show you that it is really possible if you have determination, desire, and persistence.Let’s dive in!  Key Takeaways:Who is David Stodolak? (00:00)From knowing nothing to a successful lead gen business (02:41)How to find good traffic that converts on the back end? (10:30)How do you find the people that are generating specific leads? (17:39)How to find leads if you are an introverted person who doesn’t like to meet people (20:14)Is there different quality of traffic from different sources? (22:16)Plans for the future (26:33)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Hey Performance Marketers, what’s up! It’s been a while since the last time. Meanwhile, I’ve been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming. Currently, we’re trying to get everything aligned and in a position to have a big year. I can’t talk about all of the things that are gonna be coming out… yet. But there are some exciting things I believe I need to give you guys an update on.So this episode is made to keep you in the loop cause I think the stuff we’re working on will be of great value for many entrepreneurs. It also contains bits and pieces of various topics we’re gonna talk about in time to come.Tune in and find out how you can get cryptos at a discount, why you should (not) write a book, and what “Amazon is selling toilet paper” really means.Let’s jump in!Key Takeaways:Preparing for an exciting year (00:00)Co-authoring The $1 Million Identity (02:37)When you are (not) ready for writing a book (08:41)Why am I writing a new book & what is it about? (09:48)The people I want to be around (14:14) Remember my AISTP framework: Amazon Is Selling Toilet Paper (15:45)I need a team that is accountable for each project I work on (19:13)Quick hit or big hit investor? (24:48)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Today, we're going to talk about the concept of frameworks. Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once. When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse everything, and I don't get anything done. I want to avoid the latter scenario here where I'm trying to teach you things that might be complicated… or you may feel overwhelmed. So, I decided to start off with something that will keep me on track - creating frameworks. They will allow me to simplify things and help me focus when I get lost in my digressions. Plus, we can easily go back to what I've already explained just by glancing through the framework.Tune in for the new episode as I'm diving into the importance of the framework concept, what frameworks within frameworks mean, and how you can use them in your own business.Let's jump in!Key Takeaways:Intro (00:00)What does a framework mean? (02:29)A box within a box (03:44)AISTP traffic framework (08:14)The three types of customer objections (according to Russell) (12:00)I'm giving you a system that works (15:49)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
How to find leads? How to get traffic?If I had $1 every time I heard these questions…Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.Because I do!But first, I’d like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don’t think you just want to get leads. But leads that will convert into customers? That’s a real thing! So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I’ve also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.There are also a bunch of helpful tips within this overall framework, so let’s dive right in!Key Takeaways:I don't need to make money by coaching (00:00)How to get traffic? (03:16)Defining marketing terms - market, leads, lead gen… (06:50)Three-step traffic framework - Step #1 The Who (14:50)Segmenting target market (20:22)Four types of market segmentation (27:47)Three-step traffic framework - Step #2 Where are they? (35:26)Performance market makers (44:39)Three-step traffic framework - Step #3 Market positioning (48:53)Perceptual Map (53:26)Recap (59:46)Additional Resources:- Eric Beer’s One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric’s YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts.
Are you ready for some positive energy?!I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland.Back then, we competed against each other. If we hadn’t, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could talk all day long!And Larry has found a way to make money out of these traits. As a transformational speaker and a mindset coach, he helps massive companies unlock their employees’ full potential and impact lives for the positive.Or as Larry likes to put that…“When we were in school, I used to get in trouble for running my mouth. Now I get paychecks for running my mouth.”And today, he is a treat for us!Tune in and find out why it is so important to be surrounded by good people, how to succeed in anything you do, and what the winning mindset and mamba mentality mean.Let’s dive in!Key Takeaways:Who is Larry Long Jr? (00:00)Larry on the beginnings of his career (03:23)Surround yourself with good people (07:02)The keys to success (08:38)What is Larry doing now? (10:44)Why is coaching so important? (14:19)Coaches believe in people more than they believe in themselves (18:41)First, you need to build an avatar, and your target market (23:33)What end result does Larry get to his audience? (28:44)Where can you find Larry online? (32:22)Additional Resources:- Visit Larry Long Jr’s website, - Follow Larry on Instagram, connect with him on LinkedIn and subscribe to his YouTube Channel.- Eric Beer’s One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer
My guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world.There is a good reason I can say Bryan is a miracle.Back in 2003, he died.But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his.Bryan didn’t waste his second chance at life, and since then, he has been on a mission to fulfill his God-given purpose of serving others, building legacies, and raising up Legacy Builders.Since 2006, not only has Bryan helped his business and his partners earn over $300 million in online revenue but more importantly, he’s supported building legacies that impact millions of people’s lives around the globe.He’s recently published the Entrepreneur Evangelist, the book he was preparing for 15 years. That has been a perfect reason to ask him to join us in the Performance Marketer podcast. I’m sure you’ll enjoy the interview as I did while we were chatting about his book, his mission, and how he helps other people figure out what they are good at and build their legacies.So, tune in and find out how Bryan started his journey, where he found his first business coach, and which movie inspired him to launch a campaign he made at least $5m from.Let’s dive in!Key Takeaways:How did Bryan enter the world of online marketing? (00:00)Years of making money with affiliate marketing (04:57)Bryan’s near-death experience (09:15)Bryan’s book is finally published (It has been 15 years in the making.) (13:19)What's the central theme of the book? (15:01)Bryan made at least $5m with this campaign (20:34)How does Bryan use this book to build his business? (31:11)Making money with Tony Robbins and Dean Graziosi at their mastermind in Fiji (38:04)Get in touch with Bryan (43:39)Additional Resources:- Contact Bryan Dulaney at www.bryandulaney.com or www.perfectfunnelsystem.com.- Get Bryan Dulaney’s new book for FREE!- Eric Beer’s One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer
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