Analytics Friday

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. AI search is changing how shoppers find products, and many brands are still optimising for the wrong moment. Lucas, co-founder of Optiversal, joins Jorge Cunha to explain how retailers can close the gap between what consumers search for and how brands describe their products. They discuss whether brands should try to game chatbot rankings, how agentic commerce could reshape shopping, and what happens to retail media when customers buy through AI assistants. Lucas explains why helpful content, not short-term tricks, is key to lasting visibility, and how retailers can use product data and consumer search behaviour to find opportunities and build relevant landing pages at scale.In this episode, you’ll hear:Why shoppers are using longer, more specific searchesHow AI can help retailers create useful content at scaleWhere agentic commerce may help—and where people still enjoy shoppingHow retail media could adapt as consumer behaviour changesHow Optiversal identifies search gaps and helps retailers stack small winsA conversation for e-commerce leaders, retail marketers, and content teams preparing for the next shift in product discovery.You can find Lucas Tieleman, the Co-Founder of Optiversal, on LinkedIn at https://www.linkedin.com/in/lucastieleman/Important Note:The participants are responsible for the opinions they express; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode, Dmitri reveals the hidden social force driving up revenue in businesses, and most brands are completely blind to it. If you think customers act independently, this conversation may change how you see marketing, analytics, and growth. Jorge Cunha sits down with Dmitri Williams, professor at the University of Southern California and founder of Social Value Inc., to unpack a framework for measuring how people influence one another through real-world behaviour. Instead of treating customers as isolated buyers, Dmitri shows why the story often lies in the relationships between them.About our guest:Dmitri Williams is a professor at the University of Southern California and founder of Social Value Inc., where he focuses on consumer behaviour, marketing analytics, and measuring social influence.Connect with Dimitri William on LinkedIn https://www.linkedin.com/in/dmitri-williams-75b0911/Sponsored by ⁠idira®.chat:⁠ talk to your marketing data for insights.Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Jorge Cunha and Julien Coquet talk about the changing role of analytics in the age of AI, with a strong focus on where LLMs help, where they fail, and why domain knowledge still matters. Julien shares his perspective from 26 years in digital analytics, agencies, and technical implementation work, while Jorge explores how AI may reshape junior and senior roles in analytics teams. We discuss how AI can accelerate small tasks and surface gaps, but still struggles with context, causation, and large-scale project choreography. The conversation also touches on career longevity, curiosity, books, and why strong analytics work still depends on asking better business questions.You’ll hear Julien unpack:why AI is powerful but not intelligent in the way people assumehow LLMs break down on nuanced, company-specific, or “tribal” knowledgethe difference between using AI as a shortcut and using it as an assistantwhy senior analysts ask better questions than junior analystshow prompt convenience can make teams lazy instead of fasterwhy AI still struggles with large-scale analytics projects, dependencies, and changing requirementsJulien also shares his perspective on the future of analytics roles, the risk of losing junior pipelines, and why the best practitioners will be the ones who keep questioning outputs instead of trusting them blindly. Along the way, he recommends foundational analytics books, revisits the importance of curiosity, and explains why staying sharp is part of staying relevant.Connect to Julien Coquet on LinkedIn https://www.linkedin.com/in/juliencoquet/Sponsored by idira®.chat: talk to your marketing data for insights.Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing cognitive load with AI tools to fostering genuine loyalty in an overloaded digital landscape. They explore how strategy must guide AI deployment, ensuring technologies serve the human experience rather than replace it.You’ll hear:- The balance between AI-driven efficiency and human touch in marketing- The role of behavioural science in enhancing customer experience- How AI tools can act as "executive assistants" to reduce cognitive load for marketers- The risk of losing creativity and long-term vision by overly focusing on operational automation- The importance of strategy in deploying AI effectively at both short-term and long-term levels- Insights from Simon Elliott’s book, Customer Experience Thinking, on designing better customer interactions- Future trends in customer loyalty, operational efficiency, and personalisation through AI- The significance of long-term value and loyalty over immediate transactional gains- Ethical and human-centric considerations in an increasingly digital ecosystemConnect with SI Elliot: Follow on https://www.linkedin.com/in/si-elliott/Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing measurement, analytics, and marketing. Jeff argues that AI can make experienced professionals more efficient, but it also amplifies bad data and weak strategy if used without context and domain knowledge. The conversation explores the tension between generalists and specialists, the future of open-source versus closed AI models, and how model choice should match the task and budget rather than always defaulting to the newest option. Jeff also shares how he uses MCP servers, APIs, and multiple AI models to build faster marketing workflows while maintaining checks and balances. The episode closes with Jeff’s recommendation of The Martian, which he connects to the resilience needed to navigate both business and the AI era.Topic breakdown:-Deep domain expertise remains a cornerstone in an AI-driven world-AI amplifies the importance of data quality over complexity-The rise of generalists empowered by AI shifts the competitive landscape-The value of specialised expertise remains essential but at a different price point-Open source AI models may dominate due to flexibility and sovereignty concerns-The economics of AI usage mirror the shift from hardware costs to energy and compute footprint-AI-driven process automation democratises small business innovationConnect with Jeff Sauer: Follow on https://www.linkedin.com/in/jeffsauer/Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA