Interactive Print show

The & Step Framework To Better Interactive Print Episode 11 As more and more people use QR codes, Augmented Reality and QR codes it seems that the quality of the execution is suffering and people, not technology is to blame. In this episode I share the easy to use 7 step approach for any Interactive Print execution using any technology. IN THIS EPISODE The 7 steps to better Interactive Print Excuses people have for their Interactive Print campaigns The Entrepreneur’s Book The Entrepreneur’s Podcast Newspapers can make £20,000 more per day with Interactive Print Direct mail gets 7 times the response rate with Interactive Print Layar.com BlippAr.com Digimarc.com   SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS : Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the pervious Episodes below: Episode 10 – Picking The Right Suppliers Episode 9 – Media Attitudes And Interactive Print Episode 8 – Condition Based Marketing And Interactive Print Episode 7 – Condition Based Marketing And Interactive Print Episode 6 – Marketing Psychology and Interactive Print Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle Episode 3 – Complementary technology and ideas Episode 2 – Making it easy Episode 1 – Welcome – Interactive Print Show The post The & Step Framework To Better Interactive Print appeared first on Interactive Print show.

Picking The Right Suppliers Episode 10 Picking The Right Suppliers , having been involved in interactive print using digital watermarks, Augmented Reality, NFC and QR codes for over 4 years, I have heard most of the questions and worked with almost every type of business and the problems they face are almost always the same and easy to solve, if they just used the right suppliers. By following the simple steps and planning things in advance, it will make it far easier to select the right suppliers and also speed up the results too. IN THIS EPISODE Deciding on what types of supplier you need, if you need them Managing suppliers Why what most people ask about interactive print are silly questions Supplier attitudes and focus SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the pervious Episodes below: Episode 9 – Media Attitudes And Interactive Print Episode 8 –  Condition Based Marketing And Interactive Print Episode 7 –  Condition Based Marketing And Interactive Print Episode 6 – Marketing Psychology and Interactive Print  Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  –  Making it easy  Episode 1 –  Welcome – Interactive Print Show The post Picking The Right Suppliers appeared first on Interactive Print show.

Media Attitudes And Interactive Print  Episode 9 There are ways in which people use all types of media – print, digital, TV and radio so once you have understood, not even mastered, the human behaviour and how this relates to each media type the effectiveness of all of your advertising, marketing and PR can “skyrocket”. So in this episode I will explain the basic differences between different media types so you can think about how you can apply what you learn here using QR codes, Augmented Reality and digital watermarks and I give you actionable tactics to use too. IN THIS EPISODE How media channels and audience expectations differ – TV, Radio, Newspapers, Magazines and the Internet The best way to approach interactive print based on applying simple understanding to the print and digital parts of interactive print The right way to approach your interactive print What will change on the show to make it even more useful to you and your business SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results from their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the previous Episodes below: Episode 8 -Condition Based Marketing And Interactive Print Episode 7 – Condition Based Marketing And Interactive Print Episode 6 – Marketing Psychology and Interactive Print  Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  – Making it easy  Episode 1 – Welcome – Interactive Print Show The post Media Attitudes And Interactive Print appeared first on Interactive Print show.

Condition Based Marketing And Interactive Print  Episode 8 Most marketing, advertising and PR fails to correctly identify where a target market is, in terms of what I have titled it’s “Condition” and so by using an easy to follow method you can determine where your product or service sits and as such how best to apply Interactive Print for the most results. There are also some elements that people normally have when using QR Codes that make them less attractive a proposition but by using a proven backend system that was initially developed for Digital Watermarks and Augmented Reality it’s now possible, still absolutely free of charge, to use and benefit form simple analytics and the flexibility of QR Codes too.   IN THIS EPISODE The 5 Conditions that when you know can radically improve your sales, marketing, advertising and PR results Why condition based strategy is relevant for Interactive Print The Condition based PDF Worksheet to help you identify where you are The new QR Code Generator with analytics and editable links   SHOW RESOURCES PDF Condition Worksheet QR Code Generator SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the pervious Episodes below: Episode 7 – Condition Based Marketing And Interactive Print Episode 6 – Marketing Psychology and Interactive Print  Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  – Making it easy  Episode 1 – Welcome – Interactive Print Show The post Condition Based Marketing And Interactive Print appeared first on Interactive Print show.

10 Benefits of Interactive Print And The Latest Retail Sales Opportunity Episode 7 With the statistics from Christmas 2013 showing that mobile devices dominated Internet traffic, particularly in the UK and people are using smartphones and tablets to buy ever more increasingly expensive items, this episode talks through 10 ways in which you can benefit, almost immediately from using Interactive Print. IN THIS EPISODE Christmas 2013 Internet Statistics Retail sales in the UK from smartphones and tablets 10 benefits and examples of how to use Interactive Print   SHOW RESOURCES IBM  SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results from their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the previous Episodes below: Episode 6 – Marketing Psychology and Interactive Print  Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  – Making it easy  Episode 1 – Welcome – Interactive Print Show The post 10 Benefits of Interactive Print And The Latest Retail Sales Opportunity appeared first on Interactive Print show.

Marketing Psychology and Interactive Print Episode 6 So as we are now moving on to this, the sixth episode of the podcast, I want to share with you some of the psychology of what people want and how this directly relates and impacts on the success of any type of Interactive Print. The first six episodes are in a deliberate order, to help you decide what to do, why and how to do it too. As you are, I hope, starting to see the basis for successful Interactive Print is nothing to do with technology, even though this is the trigger to bigger and better things for any printed marketing, advertising or PR message you send out. The fantastic thing is that by using our natural behaviour it’s possible to radically change the result you get and Interactive Print can really capitalise on the opportunity this gives. I hope you also see that in the early episodes I wanted to build a series of actionable techniques, almost like training, that way as we move in to more example and interview based episodes the foundations would be in place for you to really profit form the Interactive Print opportunity. In This Episode of Marketing Psychology and Interactive Print What people actually want – not just from Interactive Print How technology like QR Codes, Digital Watermarks and Augmented Reality can really help deliver on those wants and desires How applying simple principles and a simple Interactive Print execution can actually be one of the best ways to generate results Why the Interactive Print budget has very little, if any, impact on success   SHOW RESOURCES Insanity SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results from their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show to just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the previous Episodes below: Episode 5 – Interactive newspapers and magazines Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  – Making it easy  Episode 1 – Welcome – Interactive Print Show The post Marketing Psychology and Interactive Print appeared first on Interactive Print show.

Interactive newspapers and magazines. Episode 5 This is the fifth episode of the podcast, on a topic I intended to cover later on, but the timing is right so wanted to share with you some of my experiences, good and bad, when it comes to this opportunity. The main focus is always about measurable results when it comes to all marketing, advertising and PR but in this episode I share the good, bad and ugly elements in play that need to be managed if you are to see the maximum value and minimum costs, they are not complex or difficult but the major factor is human, not processes, technology or anything else for that matter and if you can do it, the results will be incredible because the model I developed, called Direct Response Publishing is a “win-win deal” for everybody. IN THIS INTERACTIVE PRINT EPISODE 5 How Publishers can profit form making their titles interactive The ways PR professionals can work with interactive newspapers or magazines Why interactive advertising makes commercial sense for brands Ideas for media buyers on the value interactive print can offer them SHOW RESOURCES Telegraph Supplement FHM Cover banded iLove Cover Q Magazine Q Spread iLove Download PDF SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the pervious Episodes below: Episode 4 – The Wonder marketing principle  Episode 3 – Complementary technology and ideas  Episode 2  – Making it easy  Episode 1 – Welcome – Interactive Print Show The post Interactive newspapers and magazines appeared first on Interactive Print show.

The Wonder marketing principle Episode 4 For the fourth episode I am going to talk all about some of the simple things you can do with Interactive Print to gain a significantly better understanding of an audience and that way you can eliminate wasteful spending and refocus your efforts on the areas that work, and we are not just talking about print here either. I also talk about the principle of what I call “Wonder Marketing” and why, much as this may be working for some marketers, advertisers and PR professionals, the reasons it may not be delivering the results and return on investment it should be and what you can do to change this. IN THIS EPISODE OF MARKETING PRINCIPLE “What is “Wonder Marketing” and why is this so popular yet irrelevant to most businesses What is split testing in an interactive print context How and why you can now add the very effective tool of “split-testing” to your print material How split tests can apply to print and also to the “backend” experience Why quality over quantity is the goal INTERACTIVE PRINT SHOW EPISODE 4  RESOURCES Wikipedia – Direct Response Marketing John Lewis TV Advertisement  Advert interpretation by third parties (BBC) Adam & Eve/DDB LeadPages Wistia Fiverr   Copyblogger Dan Sullivan   SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Interactive Print Show Episode 3 Interactive Print Show Episode 2 The post The Wonder marketing principle appeared first on Interactive Print show.

Complementary technology and ideas – Episode 3 In this Interactive Print Show Episode 3, I shift slightly away from simply using print as an interactive “trigger” to examine the ways that technology used for interactive print or complementary technology is being used in other places and why, as we see this happen, it will have a major impact on the number of people realising and the accepting that a physical item can have far more “digital space” attached to it when used in combination with a smartphone, tablet or other device. IN THIS EPISODE OF TECHNOLOGY AND IDEAS Why technology is not something to be avoided by anybody looking for better, more profitable marketing, advertising and PR and is getting easier to use. Examples of great and award winning augmented reality campaigns. How people behave differently, say different things and have different preconceived ideas when it comes to different technology. Why it’s not just the young who are using their smartphones and tablets. INTERACTIVE PRINT SHOW EPISODE 3 RESOURCES The Webby Awards  JWT Realise Digital  Y & R  Hungry Boys  Fallon  TechCrunch – QR Codes in China  Windy Days – YouTube  Motorola-blog Google Glass  Oyster Card  Shazam  Digimarc  SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results from their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show to just below – I promise to read every single one and respond where relevant too. Thank you in advance. Adrian Listen to the previous Episodes below: Interactive print show episode 2 Interactive print show episode 4 Interactive newspapers and magazines episode 5 Marketing Psychology and Interactive Print episode 6 The post Complementary technology and ideas appeared first on Interactive Print show.

Making it easy –  Episode 2 On this Interactive Print Show Episode 2, it’s all about fitting interactive print in with the other marketing, advertising and PR that you do and why it doesn’t need to be complicated, time consuming or even difficult to do, in fact it may be just the catalyst you need to make things far more structured and easy than before. IN THIS EPISODE OF MAKING IT EASY Where does interactive print fit in with cross-media (or trans-media) activities Why having a gap between traditional and digital marketing, advertising and PR makes very little, if any sense Why the phrase “omni-channel” is really starting to become a buzzword for retailers How you can turn many more activities in to sales opportunities – the print enabled “pop-up shop” Some great podcasts to help you with marketing  – they are free and exceptionally good   INTERACTIVE PRINT EPISODE 2 RESOURCES Dan Sullivan – Strategic Coach Hidden Creative The DMA  The DMA.org The PPA The Mobile Marketing Association PR Week Print Week Marketing Magazine Marketing Week Marketing Communication on LinkedIn Econsultancy.com Amy Porterfield  iLoveMarketing.com Retail in South Korea Tesco in Gatwick Airport SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST RSS :  Click Here to Subscribe via RSS (non-iTunes feed) Subscribe to Interactive Print show Podcast by Email Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can. And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too. Thank you in advance Adrian Interactive Print Show Episode 1 Interactive Print Show Episode 3 The post Making it easy appeared first on Interactive Print show.