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Marketing, Media & Money
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Marketing, Media & Money

Author: Patty Farmer

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Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

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137 Episodes
If you do your follow-up right, it will lead to sales. This is all about presenting yourself to other people in the most authentic way possible, not in a salesy approach that only pushes them away. Exploring this topic even further with Patty Farmer is Debbie Hoffman, Follow-Up Expert and Founder of Power Up Your Follow-Up. Debbie presents the important components of her follow-up system focused on serving the other person to build a meaningful connection and unlock the power of reciprocity. She also shares the best questions to ask, the appropriate time to start talking about sales in the middle of a conversation, and how to determine if a prospect partner is the right fit for your goals. Hosted on Acast. See for more information.
Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers, who talks about her signature customized system, Dress Your Business for Success. She explains how this crash course, combined with her CLOSET system, allows her to educate business owners about financial literacy and cut their learning curve in half. Krista also shares how she uses her newsletter and book club to build a solid community that allows her to connect with other people and spread awareness about the importance of financial management.Love the show? Subscribe, rate, review & share! Hosted on Acast. See for more information.
Mastering leadership is something that every entrepreneur should strive for. It is the only way that they can put the right people and processes in place so they can operate in their unique brilliance. And it is the only way that they can generate enough profit and achieve that money and time freedom that everyone is aiming for. What are you doing to master your leadership skills? What are you doing to shift from being a DOER to becoming a LEADER? Vanessa Judelman might just be the person to help you with that. For several years, she has been helping clients to develop leaders who inspire great results. She is a speaker, facilitator, leadership consultant, author, and certified executive coach at Mosaic People Development, where she serves as the president. Join in and learn the basics of transitioning from doer to leader in this episode! Hosted on Acast. See for more information.
Not everything you need is big to make a shift. That’s why it’s called a shift. The same thing applies to mindset. Sometimes, a little whisper in your ear is all you need. Known as the “Success Whisperer,” Lori Hanson has been doing this for many years to help entrepreneurs, leaders, and executive unlock the next level of their journey. Lori has coached hundreds, motivated thousands, and impacted multitudes through her body of work as a business coach, award-winning author, and keynote speaker. In this episode, she talks about the mindset shift that you need to be able to perform with speed. Curious what value Lori brings to her audience? Join in and get a taste of just how powerful her mind is! Hosted on Acast. See for more information.
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Photo Marketing and Why it is the Future of Marketing.1. Business owners need to focus on the “stop the scroll” feature of visual marketing.2. Business owners need to post visuals that their audience wants and needs to explain why their products are necessary.3. Business owners need to target their market by increasing their visibility online by posting about the Why not the What of their product.Love the show? Subscribe, rate, review & share! Hosted on Acast. See for more information.
When we become successful it does not happen overnight, but there is a formula to create your dream life. Money, Manifestation, and Mindset - the science behind creating everything you want. Abi Rogers, a Hypnotherapist, explains how you can create your dream life through money, manifestation, and mindset. We'll explore why manifestation isn't just woo. We will also look at the psychology and neuroscience behind wealth creation and help listeners make simple, practical changes in their lives to bring more of what they want right into their lives. Are you interested in creating and experiencing abundance? Tune in to this episode now! #1 Marketing, Media, & Money Strategy: To constantly challenge your own expectations and limitations around your capabilities and what's possible for you. When you commit to taking control and deciding you will learn how to grow, it's amazing how easy things that once felt impossible can become. Gift: 10 Steps to Consciously Creating Your Dream Life - a cheat sheet giving practical tips to support your mind in creating and experiencing abundance! Hosted on Acast. See for more information.
Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any florists? You are first on the list. So you are growing your business without even spending a dime. It's a win-win strategy. Join Patty Farmer as she talks to Biz Coach Steve Feld, MBA. Learn all about joint ventures and how to do it. Discover the process behind it and how you can nurture your partnerships. Start partnering up today! Hosted on Acast. See for more information.
When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand that resonates with a specific audience so that you can stand out from the crowd! Malika also dives deep into the risks of bland branding and how to avoid it, as well as the many benefits of becoming a brand specialist. Tune in now and start your journey towards that incredible breakthrough! Hosted on Acast. See for more information.
So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett shares the struggle of shifting from a corporate to a business owner mindset. She discusses how much corporate actually affects your work ethic, habits, and even your authentic self. Tune in now and learn how to watch out for your corporate experience so you can masterfully jump into a brand new world and adopt refreshing habits that allow your business to take off! Hosted on Acast. See for more information.
Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-door stories. Jen also highlights the importance of instilling authenticity in your work and why everything can be considered a potential story. If you are tired of running on a DREADmill of content creation, tune in to this episode because Jen Liddy will ease-ify and simplify your entire process! Hosted on Acast. See for more information.
Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vision board in place. Join Patty Farmer as she talks to the founder of Rise Up Consulting and the bestselling author of Beyond the Board, Rebecca Gebhardt. Listen in and learn more about sales leadership and why organizations need to communicate more with each other. Find out how you can balance your time and energy management throughout your work. And learn more about Rebecca's book and how you can find your definition of success. Hosted on Acast. See for more information.
Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect with Phil and Patty as they share their wisdom with you. Hosted on Acast. See for more information.
Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the importance of knowing and using your genius quotient so you can perform at your best and get people engaged. Catherine is best known for inventing ID9 Intelligent Design and the Genius Quotient and is a leading light in the corporate learning and team building industries. In this episode, she shares her passion for helping people professionally and the importance of collaboration between team members and growing the organization. Tune in to learn more about leadership success unlike any other! Hosted on Acast. See for more information.
Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode, Adam Rosen, a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of the top strategies to convert prospects to clients. One strategy when sending cold emails, don't forget to follow up! On average, it takes us four emails to get one successful meeting booked. At Adam's Email Outreach Company, they do eight follow-ups—trust me, it will work for you! Tune in on this episode to know more! Hosted on Acast. See for more information.
Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency. In this episode, she shares valuable insights on multiplying revenue using the Consistent Sales Method, spending time to build relationships with your potential customers, and managing rejections. You can’t be a successful salesperson if you can’t deal with a simple rejection. You have to focus on your goal to have those powerful conversations and help clients achieve their goals and increase their revenue so you can open up doors for them and deliver solutions. Hosted on Acast. See for more information.
In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the right people in your space? That is what our guest, Donna Serdula, talks about. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is a fantastic branding opportunity. Listen to this episode as Donna shares the four-point methodology to acing your LinkedIn profile - Strategize, Optimize, Amplify, and Relate. Hosted on Acast. See for more information.
We all have pain in our lives, physically, emotionally, and mentally, and often, we don’t even know what’s causing them or how to deal with it. Worst is, we don’t even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a mentor, healer, speaker, and author. Today, she talks about how our pain is interconnected and how you can uncover the messages and trauma in your body holding how you think, what you feel, and who you are. Tune in and be on your way to true healing.  Tarnie Gift: A Free Somatic Body Centering Exercise -  Hosted on Acast. See for more information.
Your golden years are called golden for a reason and should be a time in your life to be treasured. Joining Patty Farmer on today’s episode is Jennifer Arthurton, the creator and founder of the Old Chicks Know Sh*t community, along with a podcast of the same name. Her mission is to inspire and support midlife women in chasing their dreams and creating their kick-ass next chapter. Spurred on by her own experiences, Jennifer empowers women entering their third act to do so with a bang through valuable advice and tips on midlife course correction. You have so much to give, and a lot of life to live, and Jennifer is here to tell you how you can live it to the fullest. Don’t miss out! Hosted on Acast. See for more information.
There are a lot of personality assessments out there. While they offer great insights, some of them are just not that fun to take. If you also feel this way, Patty Farmer has the episode for you! She sits down with empowerment coach, author, and international speaker, Ricelli Mordecai, to tell us about our core personalities through dogs. Ricelli is the creator of the personality assessment system, What Dog Am I?, which helps identify our core personality along with the right emotional fuel so that we can learn what truly motivates and drives us. She takes us through the process of creating this system and reveals the four distinct dogs that often match us. Going deeper, Ricelli then talks about emotional fuel and how it can help improve performance in both our professional and personal lives. Don’t miss out on this conversation as you gain insights about who you are and more! Hosted on Acast. See for more information.
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