Performance Marketing Insights

Education and Brand Security in Performance Marketing including defining the role of the agency in Performance Marketing as an educator, advisor, diplomat or brand guardian. Plus, educating clients about Performance Marketing and encourage the further education about changes in the market, discovering what campaigns really benefit from Performance Marketing and examples of working for global clients in the US Marketing place and managing international relations.

Matthew and Chris discuss the Future of Performance Marketing with James Maley , Head of Corporate Clients, North West, Tradedoubler; and Peter Figueredo from Netx.com. Jason and Peter will be sharing their 360 degree perspective on international, regional, and local affiliate strategy on an upcoming Performance Marketing Insights panel.

Understanding Performance Marketing and the Differences Between EU and American Markets as Founder and Investor of A4u, organizer and parent to the Performance Marketing Insights conference Matthew Wood and Head of Content Chris Johnson with Jeff McCollum, the President and Founder at Cake Marketing.