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ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing.
148 Episodes
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We learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of the finalists for the ad:tech Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative new companies in today’s digital marketing world.
We learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study . She also tell us about her AdTech New York 2013 panel discussion of the mobile home screen and its value to different stakeholders across the industry.
Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important role.
Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.
Direct to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate product and package tracking, as well as does CRM/shopping cart integration.
9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams today, why resolving work chaos is crucial to marketing teams’ success and how to resolve that work chaos.
Talking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community, and the kinds of mistakes brands make on Youtube.
How to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations. That and more we hear about from Retailigence CEO Jeremy Geiger.We also hear:How retailers and brands can achieve the following: Utilize insights from search and location technologies about how consumers interact with brands and retailers and funnel them into product and brand demand trends by product category.Leverage shopper intent insights to drive merchandising decisions down to the individual store level to maximize sales. – Location-based marketing tactics to drive in-store sales. Big data and its role in understanding shopper behavior to more effectively target and guide shoppers along the path-to-purchase.
Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.
Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.
Mobile Advertising and Rich Media with Jason Hitchcock, Head of Advertiser Sales at Aarki. we learn how rich media can leverage our rich media interstitials and engage-to-earn ads as well and how Aarki is driving creativity around rich media advertising on mobile.
Search and Social Analytics; Real-time In-Session Customer Conversion; Live Campaign Steering and more as we speak with the CEO of ParStream, Mike Hummel. ParStream powers Searchmetrics’ search and social analytics software, which evaluates over 100 million keywords and 75 million domains.
Product Listing Ads on Google Shopping; Maximizing Profitability on Shopping Channels; Understanding your profit and loss per product on shopping comparison websites as we speak with Bryan Natter, the Vice President of Sales and Orders Ads.
Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus. We also learn why social endorsements are so important to driving social traffic, and how to motivate your influencers to tell you brand story.
Talking Digital Content Monetization with CPAlead Chief Global Strategist Peter Tarr. We learn about their products including The Content Locker, which delivers advertiser-sponsored content offers that can be completed by a consumer in exchange for premium content.
Conversational Marketing and Social Communities, How Bloggers can be brand influencers, plus how brands can effectively speak to and reach women online with BlogFrog CEO Rustin Banks.
Discussion of Real-Time Bidding and Consumer Profiling for Online Display Ads and what digital media buyers need to shop for in 2012 with AcquityAds Marketing Director Marco Muzzi.
Quiz-based advertising solutions for consumers, advertisers and publishers is the focus of Pangea Media. We learn more from company CEO Seth Lieberman.
Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device – powering content, advertising and subscription management. Their vice president of marketing Jay Cody explains.
Clickbooth To Launch Cost Per Click Program as we learn from Tom Haney, who has joined the Clickbooth team as the President of CB|CPC.
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