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Today on the show we’re learning from Katie Spies, founder of Maev.Founded in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological needs and the shortcomings of products we’ve been told to trust. Fast forward to today Maev has raised $9 million dollars and is on a mission to disrupt the industry.In this episode, we talk through the origins of the story, when Maev was 1-2 people sitting in a WeWork in Soho, hand-making food, and doing things that no one really understood. Encountering every problem that could happen. To have now raised $9M and nailing the customer satisfaction and finding some great businesses to partner with. One thing that makes the journey with Maev a little more difficult than usual, is the fact the product is shipped as a frozen good. In Katie's words, "I've aged 15 years since shipping frozen food."  It’s really logistically difficult. We were lucky enough to be able to learn from her mistakes, and she delved into some tips that make the process a little easier for others looking to get into frozen food. Firstly, you need to make sure your AOV is high enough to cover the costs of shipping. Secondly, you can benefit a lot from finding ways to fit more in the shipping boxes. And finally, finding those innovative partners is absolutely key.Aside from that, I loved hearing about Katie's approach to her customers in this episode. It's incredibly inspiring. It's the kind of thing every company knows they should be doing, but it often gets left behind on the list of priorities. And that's that she takes five customer phone calls a week, and has since the beginning of starting the business. The customers or potential customers chat, and she just gets to absorb. There's so much to learn here. If we can understand the customer better than anyone else, you will literally be able to build any product. It’s so fulfilling, and humanizing is great. People want to buy things from people, not faceless corporations. Sometimes they’re a highlight, sometimes they’re a distraction, but they’re always useful. Besides that, we also get into some nifty little tips when it get's to e-mail marketing and some guerilla marketing tactics that have proved successful since the early days of Maev, and helped them build up those initial 100 customers. If you love this episode and learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.LINKS WE MENTION:Maev's InstagramMaev's FacebookHigh Growth Handbook (Elad Gil)Female Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Katie Spies, founder of Maev.Founded in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological needs and the shortcomings of products we’ve been told to trust. Fast forward to today Maev has raised $9 million dollars and is on a mission to disrupt the industry.In this episode, we talk through the origins of the story, when Maev was 1-2 people sitting in a WeWork in Soho, hand-making food, and doing things that no one really understood. Encountering every problem that could happen. To have now raised $9M and nailing the customer satisfaction and finding some great businesses to partner with. One thing that makes the journey with Maev a little more difficult than usual, is the fact the product is shipped as a frozen good. In Katie's words, "I've aged 15 years since shipping frozen food."  It’s really logistically difficult. We were lucky enough to be able to learn from her mistakes, and she delved into some tips that make the process a little easier for others looking to get into frozen food. Firstly, you need to make sure your AOV is high enough to cover the costs of shipping. Secondly, you can benefit a lot from finding ways to fit more in the shipping boxes. And finally, finding those innovative partners is absolutely key. Aside from that, I loved hearing about Katie's approach to her customers in this episode. It's incredibly inspiring. It's the kind of thing every company knows they should be doing, but it often gets left behind on the list of priorities. And that's that she takes five customer phone calls a week, and has since the beginning of starting the business. The customers or potential customers chat, and she just gets to absorb. There's so much to learn here. If we can understand the customer better than anyone else, you will literally be able to build any product. It’s so fulfilling, and humanizing is great. People want to buy things from people, not faceless corporations. Sometimes they’re a highlight, sometimes they’re a distraction, but they’re always useful.  Besides that, we also get into some nifty little tips when it get's to e-mail marketing and some guerilla marketing tactics that have proved successful since the early days of Maev, and helped them build up those initial 100 customers.  If you love this episode and learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.LINKS WE MENTION: Maev's InstagramMaev's FacebookHigh Growth Handbook (Elad Gil) Female Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star
I hope you loved the format last week, where we took a deep dive into the beauty space, because we’ll be following in those footsteps again this week. Strap yourself in, as I take you through the seven biggest learnings our founders have picked up from hustling in the notoriously tricky beverage space, through a pandemic! Let’s get straight into it. Learning number one is that your product absolutely needs to be great. The beverage space is ultra competitive, ultra crowded, and without an amazing product you simply don’t stand a chance. This is one lesson that will always remain relevant, pandemic or no pandemic, your product just has to be really good.The second learning from digging through our beverage archive, is that you want to have real intention behind what you’re building. What is your aim, or purpose? Your intention is your story, and that’s what’s individual to you. It’s what makes you unique and sets you apart from the countless other brands.Lesson number three is all around using your network to your advantage, and not being afraid to ask those oh so important burning questions. Your network loves to help, and that’s something a lot of you need to hear. It’s time to say shush to that little voice of self-doubt that’s telling you not to ask that question, and to stop being afraid to seem uninformed or even dumb. Knowledge is king, and you want to gain as much of it as you can. Go make that phone call. The earlier on in the journey you realize, the more you’ll gain.Learning number 4 is to properly think about where those initial dollars are coming from. As Melanie, you might opt to look to those closest to you when you’re raising those first dollars for your beverage brand. The key thing to take away here, is that raising no money always trumps raising stupid money. And there is a LOT of stupid investor money floating around this industry.Learning number 5 is a major one, and one that’s been mentioned time and time again on the show. You should absolutely, without a doubt, create your beverage brand with a DTC model in mind.Which brings me to learning number 6, one some of us prefer to forget when embarking upon this wild ride. And that’s that failure is inevitably part of journey. Obstacles are just part of this journey, and so are mistakes. The true mark of the entrepreneur is just that grit and perseverance. Daily hustle.And last, but certainly not least, is the learning that if you feel this burning passion in your belly, there is absolutely no reason not to get started on this immediately. That excuse you were telling yourself not to? Forget it. Those reasons are always going to be there.LINKS WE MENTION: Female Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-startup-club
Today on the show we’re learning from Kayla, the founder of Agua Bonita.Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually came across a post of Kayla’s on LinkedIn sharing a pretty crappy story for any small business owner to go through. I’m sure you’ll find plenty of takeaways in this episode because she’s just so insightful.We talk through those initial 6 months of building the brand. Agua Bonita launched conceptually in July 2020, but those first months were really stealth mode. You conceptualize your brand, identify your values, and what makes you different from the whole market. A lot of thinking through that for the first 6 months. What do we want to do that’s different, how can we do this sustainably, and how do we communicate that?And we can confidently say this initial stage was a success, with 10,000 units flying out the door in the first month. Kayla talks us through how exactly this came about, this complete wildfire response.  Firstly, the people were ready for Agua Bonita. This product was just completely absent from the market, and people wanted it. On top of that, Agua Bonita was ready for the people: extensive research into where they can find their consumers, and then showing up in their life throughout the day. Kayla also shared some pretty key know-how around a concept called free-fill when it comes to giveaways in retail. Heard of it? Check out the full chat for the low-down.You should stick around to the end of the episode, where Kayla shares the number one piece of advice she's ever received, and some of her own advice. When it comes to the first, everything takes way longer than you expect it to. Even when you allot a lot of extra time, add even more time onto that timeline. In business, time really does equal money. So you'll need money to make sure those things work out in your favor. When it comes to Kayla's own piece of advice, she's a strong advocate for leaning into your community. You will find so many other founders and resources, so many people that really want to help you. When you’re building a brand, that’s all your really trying to do as a brand. Lean into the community, there are people that want to help. If you love this episode and get something out of it please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMs directly @dooneroisin where I love to chat and hear about what you’re working on. Let's get into it.LINKS WE MENTION:Kayla's InstagramAgua Bonita's InstagramHello Alice WebsiteFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Kayla, the founder of Agua Bonita.Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually came across a post of Kayla’s on LinkedIn sharing a pretty crappy story for any small business owner to go through. I’m sure you’ll find plenty of takeaways in this episode because she’s just so insightful.We talk through those initial 6 months of building the brand. Agua Bonita launched conceptually in July 2020, but those first months were really stealth mode. You conceptualize your brand, identify your values, and what makes you different from the whole market. A lot of thinking through that for the first 6 months. What do we want to do that’s different, how can we do this sustainably, and how do we communicate that?And we can confidently say this initial stage was a success, with 10,000 units flying out the door in the first month. Kayla talks us through how exactly this came about, this complete wildfire response.  Firstly, the people were ready for Agua Bonita. This product was just completely absent from the market, and people wanted it. On top of that, Agua Bonita was ready for the people: extensive research into where they can find their consumers, and then showing up in their life throughout the day. Kayla also shared some pretty key know-how around a concept called free-fill when it comes to giveaways in retail. Heard of it? Check out the full chat for the low-down.You should stick around to the end of the episode, where Kayla shares the number one piece of advice she's ever received, and some of her own advice. When it comes to the first, everything takes way longer than you expect it to. Even when you allot a lot of extra time, add even more time onto that timeline. In business, time really does equal money. So you'll need money to make sure those things work out in your favor. When it comes to Kayla's own piece of advice, she's a strong advocate for leaning into your community. You will find so many other founders and resources, so many people that really want to help you. When you’re building a brand, that’s all your really trying to do as a brand. Lean into the community, there are people that want to help. If you love this episode and get something out of it please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMs directly @dooneroisin where I love to chat and hear about what you’re working on. Let's get into it.LINKS WE MENTION: Kayla's InstagramAgua Bonita's InstagramHello Alice WebsiteFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-sta
Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship.After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her followers for her travel looks across all her social media platforms. As a result, when launching SLA The Label’s first collection it felt natural to start with loungewear. Followers and fashion fans fell in love with the collection which saw the first drop sell out within 24 hours making sales of £60k and in just three years it's turned over almost £5million in revenue.In this episode, we get into those early steps of founding a fashion business. That first year you've decided to take the plunge and are first starting to navigate the space. Two business tips stood out far from the rest, and I'll share those here as a little taste of what to expect in this episode.Firstly, do not rush the process. Sarah remembers rushing the beginning of her entrepreneurial journey with SLA. When launching their first collection she was nowhere near where she wanted to be for the launch, but impatience got the better of her.Impatience with launching a new business is a great sign. You're just excited for this thing to be out in the world, and to be able to share your creation. But, there's a but there, it can also mean you push your business out into the world a little before it's due. And that's what Sarah believes happened here. Her tip is to give yourself the time to feel that you are 100% ready to launch. There's just so much that can go wrong, and if you're not fully ready for those consequences it can be pretty detrimental for your business (and with that also you!).The second tip she shared revolves around the idea that it's a better idea to launch with a (or a couple) of key products. In other words, don't expand your products and offering too quickly. It can work out better for business in the long term to stick with your small launch collection for a year, and to really nail that down. Sarah believes the result would be far fewer. Nailing that thing, doing it well, getting a good customer base. It's the way to go. This episode is a fab one for the fashion girl. I was so surprised at her highest performing marketing channel and I think you will be too.If you love this episode please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMS @dooneroisin where I love to chat and hear about what you’re working on.LINKS WE MENTION:Sarah's InstagramSLA The Label's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-startup-club
Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship.After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her followers for her travel looks across all her social media platforms. As a result, when launching SLA The Label’s first collection it felt natural to start with loungewear. Followers and fashion fans fell in love with the collection which saw the first drop sell out within 24 hours making sales of £60k and in just three years it's turned over almost £5million in revenue.In this episode, we get into those early steps of founding a fashion business. That first year you've decided to take the plunge and are first starting to navigate the space. Two business tips stood out far from the rest, and I'll share those here as a little taste of what to expect in this episode. Firstly, do not rush the process. Sarah remembers rushing the beginning of her entrepreneurial journey with SLA. When launching their first collection she was nowhere near where she wanted to be for the launch, but impatience got the better of her. Impatience with launching a new business is a great sign. You're just excited for this thing to be out in the world, and to be able to share your creation. But, there's a but there, it can also mean you push your business out into the world a little before it's due. And that's what Sarah believes happened here. Her tip is to give yourself the time to feel that you are 100% ready to launch. There's just so much that can go wrong, and if you're not fully ready for those consequences it can be pretty detrimental for your business (and with that also you!). The second tip she shared revolves around the idea that it's a better idea to launch with a (or a couple) of key products. In other words, don't expand your products and offering too quickly. It can work out better for business in the long term to stick with your small launch collection for a year, and to really nail that down. Sarah believes the result would be far fewer. Nailing that thing, doing it well, getting a good customer base. It's the way to go.  This episode is a fab one for the fashion girl. I was so surprised at her highest performing marketing channel and I think you will be too.If you love this episode please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMS @dooneroisin where I love to chat and hear about what you’re working on.LINKS WE MENTION:Sarah's InstagramSLA The Label's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokClearco WebsiteIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/fema
Hey and welcome back to the show! It’s Doone here, your host and hype girl.Thanks for tuning in to the solo episode for this week, where we’ll be taking a deep dive into the beauty space, going over the biggest learnings our multi-millionaire beauty-founder-guests have gained from founding and building the brands absolutely killing it in their space right now. So Let’s get straight into it. Learning number 1 stems from the dreaming phase. When you’re n the very early days of imagining your beauty brand - and you’re dreaming about the vision you have. And you’re asking yourself what am I actually actually going to create? The luxury of being in this position is that nothing exists yet, because you haven’t made it. You can literally create ANYTHING. So why not create your product in a way that will make your life a little easier down the road? When we look at successful beauty brands today, there are a couple of things that founders seem to have gotten right straight off the bat. My first learning is that you should create something valuable, you should create something beautiful and (nowadays) you should create something memorable or memeable. My second learning is that you absolutely want to be making that pre-launch effort, and you absolutely want to kick off with a bang. Start as you mean to go on. The truth of the matter is, beauty is SUCH a saturated space, and you need to give someone a reason to pay attention.The third learning, is to really think outside the box when it comes around to pitching your product to retail. Buyers in the beauty world are getting hit by constant blasts. There’s so much out there, there’s so much being created. Give yourself a chance by really making an impression. Ok. but I can hear you asking already. How to go about that? Amy Liu’s story for getting Tower28 stocked in Sephora is a real cracker, and we’ll talk through that in the episode.Lesson number four is all around not getting complacent when you do land your dream retailer. Don’t get me wrong, it’s definitely a win worth celebrating. Give yourself a huge pat on the back, and celebrate with your team. But it’s by no means the finishing line. Getting in is the easy part, what’s hard is getting the sale through.Which bring us to another area you can absolutely not get complacent in as a founder. It might not have always been the case, but today I can confidently say you would struggle to do well with your business if you’re not leveraging this platform. If you listen to this show you know what I’m about to tell you. TikTok, obviously! In beauty, you’re in such a fab position to do well on TikTok. So, that brings me to learning number 6, and one that lies particularly close to my heart. As a woman, if you’re planning to be an entrepreneur, a pitfall i’ve encountered time and time again is this idea of perfectionism. So much of our paralysis comes from spinning in circles around certain things, when what we should be doing is just putting it out, seeing how people react, and then changing it. Get it out and iterate along the way. We are smart enough that we can always pivot, no matter what comes our way.And my last but not least learning from chatting to all these amazing women in the beauty space, is that all good things simply take time. We’ve heard time and time again, that it takes 0 years to reach overnight success. And it’s okay it takes time. Let’s get straight into it! This is me for Female Startup Club.And if you have something specific you want me to cover, just directly reach out on Twitter or InstagramDoone's InstagramIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Today we’re learning from Lilly Sparks, founder of afterglow.Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered.In this episode we talk through Lilly’s transition from building a CPG company to $10m in revenue and deciding it wasn’t what she saw for her future, and transitioning into building her dream vision of what she’s truly aligned with. And holy moly it is so interesting.LINKS WE MENTION:Afterglow's InstagramAfterglow's TwitterLilly's TwitterFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we’re learning from Lilly Sparks, founder of afterglow.Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered.In this episode we talk through Lilly’s transition from building a CPG company to $10m in revenue and deciding it wasn’t what she saw for her future, and transitioning into building her dream vision of what she’s truly aligned with. And holy moly it is so interesting.LINKS WE MENTION:Afterglow's InstagramAfterglow's TwitterLilly's TwitterFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we’re hearing an incredibly inspiring story from Nitasha Mehta, a woman I met in New York who works in the CPG space for a company called Boxed. And why I wanted to share this story with you is to show you how much impact you can create in the world, even without jumping straight into starting a business. I think it’s an important reminder that you can create significant impact at your place of employment; with resources and support at your fingertips.Nitasha’s an experienced digital marketer with over 15 years of expertise in e-commerce, product marketing, CRM, and shopper marketing. She currently heads up CPG Brand Partnerships at Boxed, working directly with over 60 CPG brands. She's extremely passionate about technology and equal opportunity, and she launched the RethinkPink initiative at Boxed--which led to Boxed becoming the first and only US retailer to take a stand against gender pricing inequities. She has also been involved with legislation and has testified in states that have introduced bills to repeal the Tampon Tax, 3 of which went on to repeal the tax, as well as joined Congresswoman Jackie Speier in her Pink Tax Repeal Act.I’m so inspired, and I hope you are too.LINKS WE MENTION:Nitasha's Instagram Nitasha's LinkedInFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.In this solo episode, I will talk you through a few, just a few, of the many mistakes I’ve made with my different attempts at business. And, let’s be honest this is a just handful that I’m not so emotionally scarred from that I can actually talk about. There’s probably another handful that I’ve blocked out of my mind. It’s tempting to lock all my mistakes away and throw away the key, but there’s a real opportunity here to turn these entrepreneurial failures into learnings. So strap yourself in, here are my 7 worst business mistakes (& their learnings) that cost me thousands of dollars.Firstly, doing something that you don’t actually enjoy. Life is too short! Time is passing us by. Yesterday the pandemic just started and now we’re halfway through 2022. We should be enjoying life not hating it. We spend so much of our life working (especially as entrepreneurs) that it may as well be on something that lights a fire in our belly. Stay laser-focused on what makes you happy, and check in with yourself to make sure you’re doing what’s right for you. Secondly, doing things driven by money over passion. This is a tough one to swallow. You can get caught up in building this exciting business and the glamour of that rather than something you’re truly passionate about to your core. Check in with yourself, and make sure you have that burning passion and connection.Next, creating solutions for problems no one really needs. Or wants to pay for. Most startups fail, that’s a hard fact. Just because we have this little lightbulb go off in our heads and think it’s genius, doesn’t mean people will want to actually pay money for your solution. Make sure you do the research and prove out your business concept before you go all in.Then, hiring too early. This one sucks. And this is where you lose a lot of money, especially when it comes to hiring agencies. And where you can harbor quite bitter emotions. You need to have the right foundations in business ready to go so that you’re set up for success when hiring an agency and seriously I still don’t seem to have learned this lesson.Which leads me to mistake number five. Making the same mistake twice. Three times. Four times. You get the drift. I’ve hired agencies too early, staff too early, contractors too early, signed up for software I don’t need yet… All of it! Multiple times. Know where your entrepreneurial weaknesses lie-, and learn to nip problems in the bud next time around.Also, not having a clear focus. Pushing yourself in multiple directions is again a total time and money waster. With a million ideas it's easy to go off on some random tangent, when you should be focusing on what’s working and doubling down on that. It certainly helps to have a super clear North Star you can check yourself against. And finally, not understanding your numbers. My god. Knowing your numbers inside and out is critical in building a business. You need to know where your profits lie, you need to know how much you can be spending to acquire a customer and where you can put a dollar in and get a dollar back.If you relate to any of these, I feel you girl. Let’s get straight into it! This is me for Female Startup Club.PS: if you love this mini-episode, please do share it on Instagram, drop into my DMs or leave a review wherever you’re listening to this episodeAnd if you have something specific you want me to cover, just directly reach out on Twitter or InstagramDoone's InstagramIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.LINKS WE MENTION:Lisa's InstagramExperiment Beauty's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.LINKS WE MENTION: Lisa's InstagramExperiment Beauty's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we’re learning from Galyn Bernard, founder of Primary.Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and color, catering to all kids’ needs and wants.You are going to love this episode!LINKS WE MENTION:Christina's InstagramGalyn's InstagramPrimary's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we’re learning from Galyn Bernard, founder of Primary.Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and color, catering to all kids’ needs and wants.You are going to love this episode!LINKS WE MENTION: Christina's InstagramGalyn's InstagramPrimary's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks. Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve.Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in business and landing the NY Times on launch day. Grab a pen and paper, you’ll need it. LINKS WE MENTION:Avec's InstagramDenetrias' LinkedInFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks. Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve.Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in business and landing the NY Times on launch day. Grab a pen and paper, you’ll need it. LINKS WE MENTION:Avec's InstagramDenetrias' LinkedInFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere.Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness.We talk through her approach to building this business, crowdfunding, marketing and how she uses the businesses challenges as her opportunity. You might have heard that Dame sued the MTA and has had some pretty exciting stuff in the works these past few weeks.LINKS WE MENTION:Alexandra's TwitterAlexandra's LinkedInAlexandra's InstagramDame's InstagramDame's LinkedInDame's TwitterFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere.Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness.We talk through her approach to building this business, crowdfunding, marketing and how she uses the businesses challenges as her opportunity. You might have heard that Dame sued the MTA and has had some pretty exciting stuff in the works these past few weeks.LINKS WE MENTION:Alexandra's TwitterAlexandra's LinkedInAlexandra's InstagramDame's InstagramDame's LinkedInDame's TwitterFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Comments (1)

Emily Duggan

Absolutely love this episode!!! Maeva journey is authentic and love that she shares tips of tbe ins and out of starting a brand. thank you for bringing her story to my ears :)

Mar 2nd
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