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Female Startup Club

Author: Female Startup Club

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Do you want access to the best knowledge, tips, tactics and strategies from the world's most successful female entrepreneurs? Read on... We started the FSC podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs and women in business.This is a space for women-in-progress to learn through insightful episodes, be inspired and take action to get what you want out of your career.Find more on our website: www.femalestartupclub.com
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Joining me on the show today is Maeva Heim, founder of Bread Beauty Supply.  Or Bread for short. Now, I Actually met Maeva by chance last year when I was in Melbourne visiting a friend and I recognised her voice from a podcast I’d listened to her speak on before and the rest is history - now she’s here with us sharing her story. But, back to the episode - Bread is the best shampoo alternative and co-wash for kinky, curly, coily hair. We’re talking about how she took a third door approach to launch exclusively with Sephora and what she’s learned so far while we have a few giggles along the way. LINKS WE MENTION: Bread Beauty Supply WebsiteBread Beauty Supply InstagramMaeva Heim InstagramFemale startup club InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s episode of the show is the founder behind a company called La Luer. Nicole invented a skin tech product called the Mira device - and my goodness - you’ll never need to pay for a facial again. La Luer was born out of Nicole’s need to develop a solution to maintain healthy skin while working long hours. She struggled with dullness, blemishes and uneven skin tone. From thousands of topicals and hundreds of at home tools, to 10-step skin care routines and in-office treatments, Nicole was overwhelmed with all the available options on the market. She was surrounded by other women facing similar frustrations. Tune in to hear her story, how she launched and how she’s grown this business.LINKS WE MENTION:La Luer Website La Luer’s InstagramNicole’s InstagramFemale startup club’s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Alison Cayne, the founder of New York based biz Haven’s Kitchen. Originally a cooking school that started out in 2012, Haven’s Kitchen is now helping cooks of all kinds in the kitchen with their ridiculously yummy looking, vibrant squeeze sauces.I highly recommend jumping on the website to get a taste for what these delicious pouches look like. As soon as you see them I can guarantee you’ll want them in your life! I’m keeping faith that they’ll make their way to a wholefoods in London someday soon. In this episode we’re covering Ali’s 8 year journey and so many lessons she’s learned along the way including the major moment she realised she would have to close down the best performing side of the business earlier this year due to the pandemic.LINKS WE MENTION:Terra Cycle:  partnered with Haven’s  Kitchen on recycling their pouches CASTE: The Origins of Our Discontents by Isabel Wilkerson WHO: Solve Your #1 Problem by Geoff Smart and  Randy Street Skincare line used by Ali CayneHaven’s Kitchen Website Haven’s Kitchen Instagram Ali’s Instagram Female Startup Club’s Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Dianna Cohen, the founder of haircare essentials startup, Crown Affair. Crown Affair is a company that’s reimagining hair rituals and taking a considered approach for the top of your noggin. And this story all starts from an unassuming google doc. When Dianna decided to share her hair care routine with some women in her life - and that document suddenly went all over the internet -she saw an opportunity to innovate in a space that she had such a fond personal connection with, and bring her past industry experience in building brands for companies like Away, Outdoor Voices and The Wing into her DTC brand. Launched pre pandemic Dianna shares the lessons she’s been learning along the way, how she approached her pitch and the importance of community and storytelling.  LINKS WE MENTION: New  York mag Crown Affair’s Towel Review Crown Affair's  WebsiteCrown Affair's Instagram Dianna's Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Hilary Quartner, co-founder of Hilma. Hilma launched January 2020 by 3 remarkable women; Hilary Quartner, Nina Mullen and Lily Galef, and makes natural alternatives to your medicine cabinet staples that are backed by scientific research. They offer clean label and clinically researched herbal-based alternatives for upset stomach relief, head tension and allergy and immune support.In this episode we cover how they approached formulation, a really interesting marketing campaign they used during launch to get the word out there and what made them attractive to Forerunner Ventures when they got to pitch. LINKS WE MENTION:Hilma’s InstagramHilary’s InstagramFSC’s InstagramSTARTUPCLUB20In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Isabel Aagaard, one of the co-founders  behind sustainable startup LastObject. LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come. A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.LINKS WE MENTION:LastObject’s InstagramIsabel’s InstagramFSC’s InstagramIn partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me in today’s episode is Melanie Bender, Founding General Manager of Versed Skincare. Versed launched as the first community-driven mass beauty brand and the first clean skincare line to debut in over 1,850 stores as part of Katherine Power’s lineup of super impressive brands including Who What Wear and Avaline. Driven by a team of skin experts and a community of 16 million people, Versed’s mission is to make clean products for all, with the planet in mind. They help you find what you need to use and what you need to know—from the right product mix, to ingredient breakdowns (the good and the bad), and late-night chats about those lingering pimples. We had so much fun recording this episode! We chat about the importance of gathering data to drive forward brand building, why launching into Target was critical to the success of the brand, keeping creativity as a core focus and what’s driving the brands growth right now.LINKS WE MENTION:Versed’s InstagramMelanie’s InstagramFSC’s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show is the CEO of Malala Fund, Suzanne Ehlers.For our 80th episode, I wanted to do something a little different to our usual founder stories. But let’s rewind a year. Female Startup Club was born so we could empower women to launch startups and solve global problems, primarily through ecommerce. On May 27th when we launched our very first program for women we also knew we wanted to give back to someone who aligned with our message and in our mission, and for me that meant the Malala Fund. We donate a portion of our sales to Malala Fund, to help the fight for girls rights to have access to 12 years of free, safe, quality education. So for me, this is a really special episode. Suzanne and I are talking about what it means to have every single girl in the world having access to education. What it means for society, what it means for the economy - and what it means for girls. Thanks for being part of the Female Startup Club episode! If you know someone who would benefit from hearing this episode please do pass it along so they can have a listen.LINKS WE MENTION:Malala’s InstagramMalala Fund’s InstagramSuzanne’s InstagramFSC’s InstagramInnovations:  Orenda Project by Haroon Yasin, developer of Taleemabad app Pashtana Durrani in Kandahar, organization with  digital e-learning labs powered by solar tools  Kiki James, Radio Programming in Nigeria  Publications:  https://assembly.malalDigital publications of newsletters created by girls    Books:   The Saffron Tales Recipes from the Persian Kitchen by Yasmin Khan  The Rise by Marcus Samuelsson  World Central Kitchen by Jose Andres  Me and White Supremacy by Layla Saad  Podcasts:  The Daily  NPR Code Switch  Bréne Brown Podcast  The Unplug Collective  Sonya Renee Taylor Layla Saad   Anti-racism Daily by Nicole Cardoza  Following on Instagram:  Brooke Devard’s InstagramAlaa Murabit, Malala Board MemberIn partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me in this episode is Beth Fynbo - the Founder of Busy Baby! Busy Baby is the company behind a nifty thing called the Busy Baby Mat and was born out of seeing first hand how difficult it can be when your baby is old enough to start grabbing at things on a table. Beth was a new mum at 40 and looking for products to help her and her friends as new mums, but struggled to find exactly what she had in her mind. She started creating a prototype for her product at home and then set about finding someone to help her bring this idea to life. We’re talking about the specific steps she took to validate her idea - which was pure genius, how much of her savings she needed to get started, the problems she faced when she started the patent process, what it’s like going through the target accelerator program and the exacts steps she took to grow from 100k in yearly revenue to $1m in sales all the while being a one-woman show. LINKS WE MENTION: Busy Baby!’s Website Busy Baby!’s InstagramBeth Fynbo’s InstagramFemale Startup Club’s InstagramResource for non profit military vetarans or  spouses on how to start a business. In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is the fairy boob mother, Annette Azan. Founder of Nuudii System.Nuudii system is a radical innovation for women’s boobs, it’s something in between going braless and wearing a bra and is an invention all women can benefit from. It’s been a decade long journey so far for Annette and in this episode we cover everything from the very beginning when she would lock her prototypes in a safe, to spending years finding her manufacturing partner, how she launched a kickstarter campaign with a goal to raise $10,000 but ended up with a million and the things she really didn’t expect to see in the process.LINKS WE MENTION:Nuudii System’s WebsiteNuudii System’s InstagramAnnette’s InstagramFemale Startup Club’s InstagramIn partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me on today’s episode is Aishwarya Iyer, the founder behind the most instagrammable olive oil company you’ll ever come across, Brightland. Brightland was founded when Aish was going through an elimination diet to figure out what was causing her stomach issues, and she discovered a frightening fact that 80% of the olive oil we consume is actually rotten. I know, so gross. She decided it was time to take this insight and create her own olive oil and boy oh boy are we glad she did. In this ep we’re covering the fresh approach she took when creating the brand; wanting it to be described like wine and marketing it like a beauty brand. How partnerships have been a critical element to the brands success, and the lessons she learned along the way as a female entrepreneur. LINKS WE MENTION: Brightland’s WebsiteBrightland’s InstagramAish’s InstagramFemale Startup Club’s InstagramIn partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me on the show today is CEO and Founder of Kinfield, Nichole Powell. Launched in 2019, Kinfield makes Great Essentials for the Great Outdoors—effective, plant-powered skincare and body products made from ingredients that are safe for both people and planet. They believe in a happier, healthier tomorrow through more time in the great outdoors, and are creating products you actually need to make the most of your time in nature, whether you're in the backcountry or your own backyard.We’re talking about what makes a sustainable company and how they tackle things like packaging when trying to do better for the planet, Nichole’s 3-step process to validating the idea and her lessons learned along the way being a venture backed, female entrepreneur. LINKS WE MENTION:KinfieldKinfield's InstagramNichole's InstagramFemale Startup Club's Instagram Book:  The Ride of A Lifetime by Robert IgerBook: The Vanishing Half by Brit BennettBook: Know My Name by Chanel MillerUse code: STARTUPCLUB for free, express shipping until 31/12/2020In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s show is Polly Rodriguez, the founder behind the sexual wellness company Unbound. Since its start, Unbound has gone from being a labor of love operating out of a tiny NYC apartment to a leader in changing how people explore and enjoy their sex lives. Their mission is to make sexual wellness products that are body safe, affordable and elevated in design.Polly shares the harsh realities of building this business for the first few years and the kind of sacrifice and commitment that comes with launching a startup. Her advice on marketing regulated products and what they’ve done to stand out, dealing with the bias that exists between men and women’s sexual health companies, and why it’s important to be weird. LINKS WE MENTION:@polly_claire@unboundbabes@flex.mamiFOUNDER20 for 20% off anything on the site. Limit 1 use per customer, expires 12/31/2020The Hard Thing About Hard Things  by Ben HorowitzIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Everyone hates it when the dentist tells you to floss. It’s like that thing that you know you need to do - that will prevent most of the issues with your teeth and gums yet you don’t do it. And you certainly don’t meet many people who say they LOVE flossing. Right? Well, Chrystle and Catherine are changing that and the way we think about flossing. Founded by a dentist and her self confessed lazy flosser sister, Cocofloss is on a mission to make flossing a fun and rewarding part of everyone’s self-care routine. They set out to make it a ritual to love instead of something that was a total pain in the butt. By tapping into human behaviour and taking note from brands who create stunning packaging and products that women actually want to highlight on their bathroom shelfie, Cocofloss set out to create a beautifully packaged piece that you’d be proud to display at the front and centre of your bathroom cabinet to keep it front of mind. They also took other pain points like how it felt between your teeth, the colour of floss, the smell of the floss and even what its made from to flip the current experience upside down and make this something a ritual you actually enjoy doing every single day. This episode got me wanting to floss immediately and I hope it does the same for you!LINKS WE MENTION Cocofloss Website Cocofloss' InstagramFemale Startup Club's InstagramBook: The Dental Diet by Dr. Steven LinPromotion: 15% off your first purchase with COCOBOSS through 12/31In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s show is Sophie Baron, the woman behind London’s cutest meal delivery startup for babies, Mamamade. In March 2019, Mamamade came to life when Sophie struggled to find healthy and fresh options for her baby. She set out to develop a product that would provide some support for other parents going through the same struggle. Mamamade delivers unprocessed, unrefined combinations of real ingredients cut perfectly for little fingers that’s flash frozen to seal in the nutrition and flavour. This is her journey of becoming an entrepreneur whilst holding down a full time job and the lessons she’s learned along the way.LINKS WE MENTION:@sophiembaron@hellomamamadeSTARTUPCLUB25 for 25% off first boxIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today are two total boss women in business, Rebecca Minkoff and Ali Wyatt. Rebecca and Ali teamed up a few years ago to create the Female Founder Collective. It’s a network of businesses led by women, supporting women with a mission to enable and empower female-owned and led businesses to positively impact communities, both socially and economically. We’re talking about the challenges that women face in the corporate world and in entrepreneurship at the moment and what we need to do to tackle these big issues and their recent virtual summit with incredible female founders like Jessica Alba and Bea Dixon teaching hard skills and soft skills for all women in business - which side note you should totally check out asap as it’s available to access until the end of this month and I’ve linked it below in the show notes.I’ve long admired both of these women and was especially excited to speak with them given we have similar synergies in our missions to empower the female entrepreneurs who are solving global issues right now so I hope you love this episode as much as I did recording it! LINKS WE MENTION: Female Founder CollectiveRebecca Minkoff Ali WyattIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses. 
Joining me on the show today is Tai Adaya, Founder of Habit Skin. The company that’s telling you the anti-aging truth around sunscreen. Habit is solving the annoying problems we have with sunscreen by innovating with SPF formulas and changing consumer behaviour. Launched during the pandemic, Tai shares exactly what it takes to get a small business off the ground, how long it took to develop her products and find the right manufacturer, a winning strategy that generated thousands of people signing up to her email database and a few bits and pieces about the skincare industry you might not know about.LINKS WE MENTION: @habitskin@tai_adayaFSCMichelle  Obama’s Biography Coco  Chanel Biography Use code: FSC10 for $10 off your first bottle of Habit! In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Ann McFerran, the LA based founder behind Glamnetic - the go-to magnetic lash company. Glamnetic is committed to providing the highest quality products and experience to customers and finding ways to continually make your beauty routine easier! Ann launched her brand a year ago from her bedroom and within no time at all was doing 7 figures a month in sales! In this episode she’s sharing that early hustle with us and what she attributes that success to, a great strategy to get orders when you’re just starting out and why social media and community is so critical  to building a brand in 2020.LINKS WE MENTION https://www.instagram.com/glamnetic/?hl=enhttps://www.instagram.com/themodernartista/?hl=enGlamneticGlamnetic’s Instagram Ann’s Instagram Female Startup Club In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is the founder behind Sweet Reason. Sweet Reason is a hemp and cannabis beverage company that exists to calm your mind. The company is focused on bringing the health and calming benefits of CBD into the mainstream by offering consumers clean beverages that are truly healthy and taste great. Think of Sweet Reason as your guide to present mornings, productive afternoons, and restful evenings with their core line of award-winning Sparkling Waters and brand new Evening Blend beverages. In this episode we cover Hilary’s sweet reason to launch her own biz and what got her into the startup vibe in the first place, innovating in the CBD space to create something that she really wanted for herself, and something super exciting she’s just launched this week.LINKS WE MENTION: Sweet Reason Sweet Reason’s InstagramHilary’s Instagram For all Female Startup Club listeners, you can take 20% off Sweet Reason purchases through their website using the code: SRWOMEN20Female Startup Club In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. 
Joining me on the show today is Beatrice Dixon, Co-Founder of The Honey Pot, a plant based feminine care brand that cares about the health of our vaginas. The Honey Pot has grown from being made in her kitchen for herself and her friends to being stocked in every Target and Walmart around America. What started as something that came to her in a dream changed the course of her life and millions of other women's lives around the world. We talk about the event that really led to her and her brother starting the brand, when you should and shouldn’t fundraise, and why their brand resonates with so many women. LINKS WE MENTION:The Honey PotThe Honey Pot’s InstagramBea’s InstagramBook: The Mountain is YouFemale Startup Club In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.   
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