#5Things: This Week in Social

Listen to this episode for a special announcement about what's going on with #5Things. 

All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"The 5 Things: Congress Revisits TikTok Ban Amid National Security ConcernsBrands are seeing less engagement on TikTokMeta Predicts the FutureTarte’s Brand Trips: Are consumers over it?Reesa Teesa and the Honesty EraSources: Reuters, SMT, NYT Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift!  The 5 Things: Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarillo, Mijal BuchsbaumSources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; NumeratorSpecial Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari SantanaTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  The 5 Things: Happy Birthday to Facebook, who turns 20!Amazon rolls out new AI tools to help shoppers. A slew of trend reports explore the latest in social behaviors. Walmart steps into the ring against Amazon's omnichannel ecomm tech. TikTok continues to incentivize creators towards shoppable posts. Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media ExaminerHosts: Joey Scarillo, Abby Ness, Rick Shuman  To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!The 5 Things: Florida Houses passes a bill to ban social media for teens Meta launches Llama, an AI programming tool, to compete with GitHub Copilot Meta announced a new program to share data with academics In December, Threads it reached top 10 downloads, X reached No. 36 BeReal (like we predicted 😉) adds celebs and brands One more thing: Elmo asked "How is everybody doing?" and the internet was not greatSources: AP, Business Insider, The Verge, Social Media Today, Tech Crunch, Social Media Today, NYT, BBCHosts: Joey Scarillo, Daniel Avon, Jayda Hinds To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! The 5 Things: X has TV shows now?Instagram Adds New Restrictions for Teens Watch out for… AI Books?Tiktokers rant about ‘Sephora Kids'People are Getting Emotionally Attached to Chat BotsSources: Social Media Today, Rueters, Wired, DistractifyHosts: Joey Scarillo, Jayda Hinds, Kofi RobertsTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)The 5 Things:  The future of dating apps What a world of subscription social apps might looks like De-Influencing What's next for Instagram X’s next chapter Hosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Caine Fair, Daniel Avon, Jessica WomackTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms. The 5 Things:  Elon Musk has Some Choice Words for Advertisers  A New Study Suggests Young People Are Only on Social because of FOMO TikTok has launched a new series of Creative Cards, data-backed prompts designed to help businesses thinking on content ideas The older population in China are using social apps to find connections Instagram launches podcast with Doja Cat and Ice Spice called Close Friends Only Hosts: Joey Scarillo, Alix Black, Abby NessTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, we learn why Burlington, VT  is a cultural center for music listeners and how AI users are making images "more," "tastier," and "sillier". The 5 Things:  Other Platforms Should Watch Out, as TikTok Expands it's Territory  Burlington, Vermont is Weirdly Popular on Spotify Wrapped The Anti-Instagram has arrived… Lapse  Pinterest Test New Search Tool for Body Diversity A trend exploded online pushing the limits of AI - making sillier gooses and cuter animals Sources: Social Media Today, Glossy, Tech Crunch, Express Sky, NYT, ComplexHosts: Joey Scarillo, Ari Santana, Jayda HindsTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

On this episode of 5Things we welcome Amelia Hruby. Amelia is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Amelia departed from social media and launched Off the Grid, a podcast that talks about how to leave social media without losing all your clients. To learn more about Amelia and her podcast, Off the Grid, visit: offthegrid.funThe 5 Things:1. Social Media’s impact on Mental health2. Data privacy3. Substack as a social platform4. Online Dating and Personal relationships5. Alternatives to Doom-Scrolling during family timeSources: MSNBC, Tech Policy Press, Wired, NBC News, NYT, Gizmodo, Futurism.com, The Verge, Wired, Softer Sounds, Sydney Morning HeraldHost: Joey ScarilloSpecial Guest: Amelia HrubyTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

A lot is cooking this week as Meta, X, YouTube and Open AI all gear up for their next course. Meta is in hot water, X is stuffing the app, and so much more! The 5 Things: EU moves to ban use of personal information for targeted advertising on Meta platformsElon's plans for his everything app leak, include dating, and financeYouTube aims to put kibosh on AdBlocker use on its platform OpenAI announces GPT-backed, customized toolsMeta provides new incentives for creators this holidaySources: CNN, Reuters, WaPo, USAToday, The Verge, AFR.com, Futurism.com, Forbes, Wired, Social Media Today Hosts: Joey Scarillo, Daniel Avon, Jayda HindsTo subscribe to our newsletter, click HERE 

This week we talk about social media and SCOTUS, doctors and ai, Elon and X, and who is using TikTok in interesting ways. The Things: SCOTUS Hears Cases on if Public Officials can Block Other Social Media Users What Do Doctors Think about the Use of AI in Medicine? (LINK)Checking in on Elon's First Year with X TikTok Drops a new "Parents of TikTok" campaignThe Latest Influencers on TikTok are Blue-Collar WorkersSources: NPR, NYT, TechCrunch, Social Media Today  Hosts: Joey Scarillo, Ankit Vahia, Kendall PenningtonTo subscribe to our newsletter, click HERE

How addictive is Instagram? Can a social media app be good for our mental health? Would you recommend friends on Tinder? We dive into this and more! The 5 Things:  Parents and Forty State AGs Team up to go after Meta, Claiming Apps are Addictive for Kids.  New App, Dayyly claims to be the version of Instagram that is good for mental health. Instagram is testing a separate feed dedicated to verified users. TikTok is testing 15 minute uploads from select users. Tinder has a new feature where friends can play matchmaker. Sources: CNN, NPR, NYT, TechCrunch, Social Media Today, Forbes. Panel: Joey Scarillo, Shylene Radinsky, Jayda Hinds To subscribe to our newsletter, click HERE

This week the team dives into the serious situation on X and Meta around the misinformation surrounding the war in the middle east. The team also discusses ByteDance, BeReal and partnership on TikTok. The Things:   Misinformation policies and measures are being put to the test across social media platforms amid Israel-Hamas conflict. X considers a basic subscription for $1 a year. ByteDance Launches ‘CapCut for Business’ to assist in brand video creation.  BeReal is looking for the "Realest"  TikTok announces more partnerships with entertainment companies/brands such as Disney. Sources: Social Media Today, Mashable, Reuters, Capcut, BeReal, TechCrunch, IndieWireHosts: Joey Scarillo, Kofi Roberts, Kylie MacDonaldTo subscribe to our newsletter, click HERE

Are brands still funny on social? Are teens loving LinkedIn? We discuss these questions and more on this episode of the #5ThingsThe 5 Things:  An NYT article asks if brand humor is still funny on social?  Instagram considers new options for audience groups on Stories Teenagers are embracing LinkedIn. No cap.  Meta says Facebook Reels will have new options just in time for the Holiday Push  Where is Audio Going? Amazon turns off Amp. Sources: NYT, Mashable, The Cut, Social Media Today, BloombergHosts: Joey Scarillo, Caine Fair, Abby NessTo subscribe to our newsletter, click HERE

Would you pay for TikTok or Instagram? Are platforms limiting news sites? Did Tom Hanks do an ad for a dental plan? We dive into all of these question and more on this week's #5Things. The Things: TikTok and Meta Float Platform Subscriptions to Access Ad-Free Scrolling.  Are Social Media Platforms Tanking Traffic to News Sites? Chat GPT Developers have Expanded Capabilities to Real-Time Surfing the Live Web Up to the Minute. Will the Real Tom Hanks please Step Forward? - The Actor Cautions the use of AI. X Goes Premium for Paris & Players.Sources: TechCrunch, Business Insider, Axios, The Verge, NYT, Social Media TodayHosts: Joey Scarillo, Jessica Womack, Alix Black To subscribe to our newsletter, click HERE

This week the team dives into a study from the New York Times that looks at the effects of social media on a teen's brain! Plus a few apps we don't give enough love too, and then TikTok. The Things:  New York Times looks at the effects of Social Media on a Teen's Brain Tinder is rolling out a new tier of membership for those desperate for love and with money to spare ($500 a month, to be specific)  Chat GPT to dropping launch conversation and image identification abilities, and apparently they’re surprisingly good  Reddit launches opportunity for moneymaking by turning golden upvotes into cash Big Pharma Goes Big into TikTok  Sources: NYT, NYP, Mashable, Fortune, WaPo, Tech Crunch, Reddit, Endpoints NewsHosts: Joey Scarillo, Ankit Vahia, Katie O'BrienTo subscribe to our newsletter, click HERE

It's back to school this week as we get to class with X, Meta, and TikTok! The Things:  Elon says X is going paid only  Meta Expands its Paid Verification Program to Business Accounts  But TikTok got fined (again) for mishandling user data  TikTok Buffs Up Ad Metrics to Better Track Performance of In-Platform Campaigns  TikTok is innovating social coverage of Fashion Week/ CRUSHING the Meta competition  Sources: CNBC, USA Today, Mashable, Social Media Today, Time, Glossy.comHosts: Joey Scarillo, Natalie McGhee, Jessica WomackTo subscribe to our newsletter, click HERE

This week, Grey is celebrating Hispanic Heritage Month with a special episode of #5Things. We are discussing five heroes and trailblazers of Hispanic culture. These trailblazers are from five different Spanish speaking countries and represent a variety of contributions from art, sports, humanitarianism, and resistance!  The subjects of this episode are:  Nobel Prize winning writer, Gabriel Garcia Marquez (Colombia) 20th Century Spanish poet, Miguel Hernandez (Spain) The rebellious and resistant Mirabal Sisters (Dominican Republic) Baseball icon, and humanitarian, Roberto Clemente (Puerto Rico)  Oscar winning filmmaker, Guillermo del Toro (Mexico)   A Spanish version of this podcast is also on this feed, it is our first episode recorded in Spanish! Hosts: Margarita Castro, Danae Nunez, César Rodd Special Thanks to Alvaro Soto To subscribe to our newsletter, click HERE

Esta semana, Grey celebra el Mes de la Hispanidad con un episodio especial de #5Things. Hablaremos de cinco hispanos nacidos en cinco países diferentes, que son considerados heroes y pioneros por sus contribuciones al arte, el deporte, las causas sociales y la política. Los personajes en este episodio son:1. Escritor ganador del Premio Nobel, Gabriel García Márquez (Colombia)2. Poeta español del siglo XX, Miguel Hernández (España).3. Las rebeldes Hermanas Mirabal (República Dominicana)4. Icono del béisbol y humanitario, Roberto Clemente (Puerto Rico)5. Cineasta ganador del premio Oscar, Guillermo del Toro (México) Este es nuestro primer episodio grabado en español. La versión en inglés también la econtrarán en este feed!  Hosts: Margarita Castro, Danae Nuñez, César Rodd Special Thanks to Alvaro Soto Para suscribirte a nuestro newsletter haz clic AQUÍ