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Subscription Box Basics

Author: Julie Ball + Renae Gonzalez

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Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to empower other women to build a business they love. ♡ https://www.subscriptionboxbasics.com

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203 Episodes
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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands!For those more interested in Ryze mushroom coffee, its loaded with adaptogenic mushrooms, delivering calmer energy, sharper focus, and immune support for a balanced body and clear mind. All with less than half t...
What we've been up to

What we've been up to

2024-05-1332:49

Here's a long overdue update on what's new in both the personal and business life of Julie & Renae, two years after selling Sparkle Hustle Grow. Resources mentioned:Get custom boxes at BoxUp - Use this link and code SBB12 at checkout for 12 free custom boxesJoin the BoxUp affiliate programSubscription Box Bootcamp self-study program (price cut!)Subscription Box Bootcamp workbookKathleen Kobel's Influence and Earn course (referral link for her amazing Amazon influencer course)Support the S...
A subscription for protein oatmeal that you drink...soft of. In today's episode, Julie & Renae chat about a new (to us) subscription called Oats Overnight. Think oatmeal is boring? Think again! OO has created a large raving fanbase, all interested in eating oatmeal. We can all take notes from this brand on how to create an experience with a product replenishment subscription. Oats Overnight (referral link) - https://oatsovernight.com/r/VJG33NYJulie's favorites - Green apple cinnamon...
Julie sits down with Sub Summit co-founder Paul Chambers for a candid conversation about what to expect at this year's event. From the CUBE Awards to his most anticipated speakers and more, this laid-back chat between two friends is a great way to learn more about the event and hear about how you might be able to go for free. Julie tells her story of how she cold-called the guys at Sub Summit (as a newbie back in 2017) and now has been on stage 7 times! Enjoy this fun, laid-back episode. http...
Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts. Our candid conversation takes us back to our early days, the trials of product sourcing, and the sheer delight of seeing our labors of love come to fruition. Listen in to her juicy ...
Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode. You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers!Subscription Box pricing guide Oats Overnight (referral link) Get $10 at Stickermule (new customers only, referral link) Support the Show.
Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence. You'll ditch the clutter, feel rejuvenated and ready to get back in the game. Support the Show.
Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not just discussing the ins and outs of Facebook ads; we're diving into the compelling world of customer acquisition, strategic ad placements, and th...
In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestions, and the stories behind each snack. We're opening up about how these little boxes of joy connect us to far-off places, stirring up memories o...
Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. Get ready to hoist the Jolly Roger and let's set sail on the subscription box shipping adventure you never knew you needed! Too much pirate talk? 🤣...
Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox. If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦Liam is opening his Subscription Box Experts Academy on March 12th, 2024. This is the perfect next step if you are looking for more advanced training & its a great complimentary course t...
Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go!I see you checking out the list below...don't stop there! Listen to the whole episode for tips and stories to encourage you!Sell stuff o FB marketplaceSell clothes on Poshmark or a local consignment storeSell books at a local u...
In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there!- When: June 17 - 19, 2024- Where: Dallas, TX- Pitch Competition $10k prize package, Applications close March 5, 2024- Cube Awards nominations close March 26, 2024Links mentioned:- SubSummit.com- SubSummit.com/pitch- SubSummit.com/cube-awards- SubSummit.co...
Renae is rolling solo today with a focus on social media. While this episode is geared towards the newbies, it's loaded with great reminders for even seasoned sub box entrepreneurs! Grab a pen and paper for your notes and let's get crackin' on optimizing your subscription box's social media strategy!Support the Show.
Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up. The event is May 7-9, 2024 in southern California.Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesque backdrop of Rancho Las Lomas in Orange County. They spill the tea on what to expect at this year's event - speakers, foundational workshops,...
New to email marketing? Feel empowered today with the wisdom of Jo Harris, professional conversion copywriter and the beautiful mind behind Virtual Mama. We cover 3 tangible tips to cultivate your email list—from garnering your first ten enthusiasts to hitting every milestone en route to your launch list goals. Join along as we brainstorm lead magnet ideas and share how stay consistent with our own email marketing.Links mentioned:The Virtual Mama on IGJo's List Lingo courseSupport the Show.
Ever dreamed of crafting your own subscription box business, one that weaves together passion and profit? From the thrill of personalizing your business to creating a flexible work-life balance, we reveal how subscription boxes can be a platform for both financial growth and individual expression. Why do YOU want to start a subscription box business? Plus, we're buzzing to share our just-launched free video training series & new free resources for aspiring box creators. Not registered yet...
New to entrepreneurship? That's okay! In this episode, Julie drops 5 tips to apply to your new entrepreneurial journey. Even if you aren't new to running a business, these tips serve as a great reminder that you are in control and have exactly what you need to succeed!PS - here'a link to that tea Julie drinks to calm her racing mind. (Amazon affiliate link)Support the Show.
✨Word of the Year✨

✨Word of the Year✨

2024-01-0121:12

Ever find yourself scribbling down New Year's resolutions, only to leave them behind like last year's forgotten leftovers? We've been there, and that's why this episode is all about forging a new path with the cue of a single guiding word. Join us as we dive into the transformative practice of setting intentions with a "word of the year." Forget the pressure of resolutions—this is about embracing adaptability and growth. Let this episode inspire you to embrace the 'less is more' philosophy, s...
As the holiday season approaches, we're setting aside our usual business chatter to welcome you into our cherished family traditions. Join us, your hosts Julie Ball and Renee Gonzalez, as we reveal our intimate holiday celebrations and the ways we keep our family traditions alive no matter the distance. Julie brings to life her family's long-standing Christmas Eve customs that have their roots in Slovakia and Poland. Get a taste of the unique old-world customs passed down through generat...
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Comments (1)

Jessica Louise Hawtin

I am absolutely in love with this podcast already, and I'm only 2 episodes in. Thoroughly informative and making the whole launching of a subscription box less daunting. Very informative drive home from work today, I cannot wait for tomorrow morning and my next episode 😊

Jan 6th
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