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Subscription Box Basics with Julie Ball
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Subscription Box Basics with Julie Ball

Author: Julie Ball

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Have a subscription box idea, but not sure where to start? Right here. This is a podcast for new and aspiring subscription box entrepreneurs. Host Julie Ball is the Founder and Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. She is an author, speaker, community builder, subscription box coach featured in Forbes, Business Insider, POPSUGAR, Hello Sunshine, and US Weekly. If you are ready to launch your subscription box business idea, you need SubscriptionBoxBootcamp.com for the roadmap and support that will help you succeed!
49 Episodes
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#049 - The year 2020 is about to end and 2021 is just around the corner.Once again it is that time of the year to carve out a game plan to prepare for the upcoming year. So in this episode, Julie walks us through her team's process on planning out the entire 2021 for Sparkle Hustle Grow.Summary:Know your product budget and stick to it (00:02:32)Know your product categories (00:03:28)Research products and prices (00:04:05)Get samples or take pictures (00:05:40)Walk through of how Sparkle Hustle Grow planned 2021 (00:06:52)Visual walkthrough of Julie's office (00:12:01)For more tips like this, make sure you are subscribed to our email list at SubscriptionBoxBootcamp.com. You will be notified when new episodes go live or when we have new resources dropping like our new upcoming offering Sell More Boxes.Links:Sparkle Hustle GrowSubscription Box Bootcamp12 grid cube shelf for planning
#048 - As subscription box business owners, we always want to delight our subscribers. We want them to feel excited and have a good experience when they open their box. But that's not always the case. Sometimes, we have disappointed customers and we get bad reviews.  It comes with the territory, no matter what type of business you run. In this episode, Julie gets a little bit personal talking about bad reviews. She's going to walk us through her recent experience getting bad reviews and give us 5 tips on how to overcome them.Summary:Knowing your ideal target audience (00:02:05)Your mission (00:03:25)Tip No. 1: Evaluate. Is there substance? (00:05:20)Tip No. 2: Communicate (00:05:59)Tip No. 3: Learn and Pivot (00:07:10)Tip No. 4: Create a love note folder (00:09:16)Tip No. 5: Practice self-care (00:10:52)For more tips like this, make sure you are subscribed to our email list at SubscriptionBoxBootcamp.com. You will be notified when new episodes go live or when we have new resources dropping. If you are ready to start your own subscription box, Subscription Box Bootcamp is going to be open over Black Friday holiday shopping weekend at a $300 discount. Get on our email list so you are the first to know when we open enrollment.Links:Sparkle Hustle GrowSubscription Box BootcampSUBTA
#047 - Julie talks about a simple step you can implement in your subscriber flow to increase your average order value and it's called add-ons.Tune in for some tips on how to strategize add-ons to offload excess inventory, sell more products and increase your average cart value.Summary:What is add-on? (00:01:25)How add-ons impacted Sparkle Hustle Grow (00:02:26)What to sell as add-ons? (00:04:47)Things to consider when it comes to logistics (00:05:50)For more tips like this, make sure you are subscribed to our email list at SubscriptionBoxBootcamp.com. You will be notified when new episodes go live or when we have new resources dropping like the upcoming book called Subscription Box Basics: A 30-Day Plan to Get Your Box Idea Off the Ground.Links:Sparkle Hustle GrowCratejoySubscription Box Bootcamp
Join Us at Sub Summit

Join Us at Sub Summit

2020-11-0228:26

#046 - In this exciting episode, Julie chats  with her good friend Paul Chambers the Co-founder and CEO of SUBTA (Subscription Trade Association) to talk about this year's upcoming Sub Summit happening on November 11 to 13.Tune in to learn how SUBTA can help you grow your subscription box business whether it's for finding vendors or getting training, or just networking with your colleagues. Plus get a special discount code for Sub Summit 2020 at the end of the podcast.Links:Sparkle Hustle GrowSubscription Box BootcampSUBTA 
#045 - We are celebrating Sparkle Hustle Grow's four year anniversary this month. We have sold over $2.35 million in revenue and shipped over 43,000 packages. We are excited and we are grateful.Some of you may still be in the idea stage or in just launched stage and we want to encourage you because where we're at now, we were not at four years ago. If we can do it, you can do it too with a gentle reminder that you can never, ever compare your day one to someone else's one hundred.In this episode, Julie takes us to a trip down memory lane and breaks down Sparkle Hustle Grow then and now in different areas of the business, from shipping less than 50 boxes a month to just under 1500 boxes.Summary:Capping subscribers by intention (00:02:14)Email software (00:03:47)Product sourcing and box curation (00:05:00)Fulfillment (00:07:39)Marketing (00:11:49)The team (00:14:44)Links:Sparkle Hustle GrowCratejoyFlodesk12 grid cube shelf for planningCatering shelf
#044 - In this episode, Julie chats with her good friend Becky Burgess to talk about Facebook Ads. Tune in to learn some valuable tips on how to maximize your Facebook ad spend.Links:Sparkle Hustle GrowSplash Owl MediaDigital Marketing for Boss Babes
#043 - Julie chats with Jacqueline and Minna from The Product Boss to talk about planning for the holidays.Links:Sparkle Hustle GrowThe Product Boss101+ Content Ideas Beyond the Discounts
Show Me the Money

Show Me the Money

2020-10-0525:21

#042 - Julie shares a recorded interview with Brittany Rhodes of Black Girl MATHgic. The interview is from the Women in Subscription event held by SUBTA last September. They talk about getting free funding for your business from pitch competitions and grants.Links:Sparkle Hustle GrowSubscription Box BootcampBlack Girl MATHgicSubscription Trade Association (SUBTA)
#041 - In this episode, Julie runs down the chapters of her upcoming bookSubscription Box Basics, a 30-Day Plan to Get Your Box Idea Off the Ground.The book is launching in October of 2020. Be one of the first people to know when the book is available. Head over to SubscriptionBoxBootcamp.com/book and get on the waitlist.Links:Sparkle Hustle GrowSubscription Box Basics: The Book
That's what she said

That's what she said

2020-09-2111:10

#040 - In this episode, you're going to hear from a handful of Julie's successful Subscription Box Bootcamp students sharing about their experience with the bootcamp.Subscription Box Bootcamp is a popular online group coaching program that has helped hundreds of aspiring subscription box entrepreneurs. It provides you with the tools, templates, and support you need to launch and grow your own profitable subscription box business.Links:Sparkle Hustle GrowSubscription Box Bootcamp
#039 - In this quick episode, Julie shares some of the behind the scenes in preparing for Subscription Box Bootcamp 2.0 version which is launching this week on September 17th.Subscription Box Bootcamp is a popular online group coaching program that has helped hundreds of aspiring subscription box entrepreneurs. It provides you with the tools, templates, and support you need to launch and grow your own profitable subscription box business.Sign up now for the waitlist at SubscriptionBoxBootcamp.com and save $500 when enrollment opens on September 17th!Links:Sparkle Hustle GrowSubscription Box Bootcamp Waitlist 
#038 - Julie talks about how you can launch you own subscription box business with Subscription Box Bootcamp. In this episode, Julie outlines what's included in the bootcamp and some of the bonuses so you'll know immediately if it is the right program for you.Subscription Box Bootcamp is coming out September 17th. Make sure to sign up for our waitlist and you will get a special opportunity to save $500 on enrollment.Links:Sparkle Hustle GrowSubscription Box Bootcamp Waitlist 
#037 - In this episode, Julie talks about the different stages of your subscription box journey and what's new in Subscription Box Bootcamp. Subscription Box Bootcamp gives you the tools, tech and templates that you need to start your own subscription box business. Subscription Box Bootcamp 2.0 is coming out September 17th. Make sure to sign up for our list and you will get a special opportunity to save $500 on enrollment.Links:Sparkle Hustle GrowSubscription Box Bootcamp
#036 - This episode is an audio replay of a webinar Julie did with the Subscription Box bootcampers. When you want to improve your customer experience, it doesn't always mean putting more stuff in the box So in this episode, Julie talks about how to improve your customer experience for just pennies.The Subscription Box Bootcamp will be having a major update launching later this fall.We are re-recording all of the materials and adding more templates, swipe files, and bonuses. It's going to be absolutely amazing. If you want to get all the information as we release it, please make sure you're on our VIP list by heading over to SubscriptionBoxBootcamp.com.Links:Sparkle Hustle GrowSubscription Box Bootcamp
Tears and Added Value

Tears and Added Value

2020-07-2012:09

#035 - In this episode, Julie is replaying the audio from a video she recorded earlier this year in the exclusive Subscription Box Bootcamp group. She shares about how she handled getting a bad review from someone who wasn't happy with her Sparkle Hustle Grow box. It turned out to be a learning experience for her and her team on added value and how to properly communicate it to your subscribers.The Subscription Box Bootcamp will be having a major update launching later this fall.We are re-recording all of the materials and adding more templates, swipe files,  and bonuses. It's going to be absolutely amazing. If you want to get all the information as we release it, please make sure you're on our VIP list by heading over to SubscriptionBoxBootcamp.com.Links:Sparkle Hustle GrowSubscription Box Bootcamp
#034 - In this episode, Julie chats with one of Sparkle Hustle Grow's vendors Jake Panavas of Procuremint to talk about custom products.Jake is a co-founder of Procuremint Inc, which is a business that helps curate and source products for subscription boxes as well as other eCommerce brands.Links:Sparkle Hustle GrowProcuremint
#033 - Introducing a new segment of Subscription Box Basics called Myth Busters. Julie will be talking about some of the most common myths in the subscription box industry. In this episode, she is busting the myth that subscription box businesses are passive income.If you have a subscription box business idea and want to learn more about the next steps, what to do and how to launch head over to SubscriptionBoxBootcamp.com for more of Julie's free resources.Links:Sparkle Hustle GrowSubscription Box Bootcamp
#032 -  Julie chats with one of her Subscription Box Bootcamps, Brittany Rhodes, founder of the Black Girl MATHgic subscription box. We'll get to hear how Brittany got into the subscription box business and the Black Girl MATHgic launch story.Links:Sparkle Hustle GrowSubscription Box BootcampBlack Girl MATHgicCratejoy: Black Girl MATHgicInstagram: Black Girl MATHgicFacebook: Black Girl MATHgicYoutube: Black Girl MATHgicBlack Girl MATHgic GoodiesBlack Girl MATHgic Anniversary & Website Launch Party
#031 - Julie chats with her sub box bestie Jessica Principe who's the founder of All Girl Shave Club. They first met online in a Facebook group and then had the chance to meet in real life at a business event late 2016 when they were both brand new to subscription box business. Since then they've just been this amazing support system for each other going through the highs and lows of running a business and everything in between.Links:Sparkle Hustle GrowAll Girls Shave ClubInventory Goals WorkshopBlog: Jessica PrincipeInstagram: Jessica Principe
#030 - Julie chats with her business bestie and good friend Carmen Vermillion to talk about branding. Branding is such an important topic because good branding can help your subscription box, not only stand out from the rest, but also attract your ideal target audience. After having her first child in 2012 Carmen started teaching herself the basics of both Adobe Photoshop® and Illustrator® fulfilling a desire for a creative outlet outside her corporate job & motherhood. After 4 years of building up her knowledge, portfolio & client base she was able to walk away from her job in Advertising and take her Web & Graphic Design Agency full time. Carmen has worked with some of the largest brand names in the business including Gerber Baby & Fox Networks Group & prides herself on being self-taught. Carmen believes design is an ever changing field and learning new skills and design trends is vital to her role. Carmen is a designer for female owned small businesses, wife & proud mother to 3 adorable kiddos, living in Greenville, SC.Links:Sparkle Hustle GrowVermillion Creative AgencySubscription Box Brand Questionnaire
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Comments (1)

Jessica Louise Hawtin

I am absolutely in love with this podcast already, and I'm only 2 episodes in. Thoroughly informative and making the whole launching of a subscription box less daunting. Very informative drive home from work today, I cannot wait for tomorrow morning and my next episode 😊

Jan 6th
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