ad:tech Connect

Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digital marketing… As Research Director for MarketingSherpa, Stefan Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources.

The second in the series of interviews from Adtech New York 2006

The first in a series of interviews from Adtech New York 2006.

Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served as a lieutenant in the United States Navy and chief information officer for a naval hospital in the Pacific Northwest. He has also held project management roles in the information technology division of St. Joseph Health System.

It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly difficult to find consumers without resorting to traditional interruptive advertising practices. His guests are Mitchell Johnson, independent filmmaker and CEO, Snapse, and Joe Neulight, co-founder and President, Without a Box.

This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association).

search and communities in the past 2 years. Emil brought together disciplines from statistical physics & cognition research to form a new way to approach community based search & to develop a new platform for relevancy & personalization. His team includes among others, PhDs in Computer Science, Mathematics, Visualization & Human Interaction.Rebecca Lieb is Executive Editor of the ClickZ Network, the largest & most authoritative source of news, information & opinion on interactive marketing & advertising. She worked in the same capacity for global entertainment & media companies, including Universal Television & Networks Group & Bertelsmanns German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The NY Times & Wall Street Journal, & spent 5 years as Variety Berlin based German-Eastern European bureau chief.

Masha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are explained.

With all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana talks to Blair Harrison, CEO iFilm, Dana Jones, President of Ultramercial, and Michael Raneri, CEO of MeeVee.

Masha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Finally, she speaks with Shawn Riegsecker, the CEO of Centro about the online advertising market as a whole.

Masha Masha Masha! Masha Geller hosts this weeks show about viral networks, specific content networks and the just launched video network from Winstar. Guests for this week are Joe Fahner, VP, Client Services PopularMedia... Kevin Gianatiempo, President & CEO Interactive Video Network, A division of Interep Interactive... and Bob Sacco, Co founder Travel Ad network

Meredith chats with attendees at ad:tech Chicago, including Dana Todd, Lauralee Alben, Dave Hutchinson, Kevin Ryan, and more!

Dana Todd hosts the Analytics Show with special guests, Heather Dougherty from Netratings, Young-Bean Song from Atlas Solutions and Christopher Parkin of Omniture.

Susan chats it up from the show floor, with attendees at ad:tech Chicago.

Kevin Ryan talks to Jason Burnham and new ad:tech Chair, Drew Ianni. Burnham Marketing was founded by ten year interactive veteran, Jason Burnham. Jason Burnham co founded the elite digital marketing firm, Mass Transit Interactive, in 1998, and quickly built a reputation for being a new media pioneer. At Mass Transit Interactive, Burnham held both the President and Media Director positions, managing much of the day to day operations. Drew Ianni is the new ad:tech chair and new host of ad:tech Connect.

David Hutchinson talks to Pete Blackshaw, Warren Kay and Brandy Shapiro Babin about the upcoming ad:tech Chicago show, and what to expect on the show floor and at the parties!

Susan Bratton, ad:tech Chair interviews Andy Hobsbawm, European Chairman and Co Founder of Agency.com and Simon Chamberlain, EVP Corporate Development from Hitwise in this insightful show about global digital marketing. Hear about why Susan is in Holland and whether Simon prefers Melbourne, London or Greenwich Village. Find out about Andys history with hairspray and Tin Gods. Get a peek into some new Hitwise products the evolution of search, affiliate and display advertising and how web analytics can drive amazing changes in market knowledge. Hear about how psychology plays into Web 2.0 and how marketers can leverage those insights to connect their brands with todays consumer. Get a taste of Andys Keynote at ad:tech London Small World: Big Changes for Consumers in an Interactive Age.? Two of last years best UK speakers deliver more on this fact filled show. Listen now!

Susan Bratton interviews Scott Schiller, CRO of Glam Media and Brian Sugar, Founder & Publisher of Sugar Publishing. The delicious segment of women 18 to 34 deserve a next generation Web.20ified content experience and Pop & Glam deliver. Find out what kind of hot YOU are and where to go if you are a gossip fiend. You will hear exciting, doable visions of grandeur all for the chicky chicks. Yeah baby, its our turn!

Susan Bratton interviews Matt Wasserlauf, CEO of Broadband Enterprises; Marissa Gluck, Founder and Managing Partner of Radar Research and Len Ostroff, CEO of Rovion in a show focused on broadband, video, marketing mash ups and more. Find out about a dog whistle only teens can hear, be in the know about the latest practical joke on YouTube and an intelligent new scoring index for Web 2.0 companies. Emotion meets accountability with hotspot and borderless streaming video ad formats you might actually like plus cool little talking web people.

Susan interviews John Battelle Founder and CEO of Federated Media and Roy deSouza, Founder and CEO of ZEDO, Inc. Meet the first virtual ad exec, Flovisa Tackleberry and the first self serve blog network. Take the trip from eyeballs to message exchange as we explore the differences between Web 2.0 and Web 3.0 which will be about persona manipulation and ubiquitous content. Get tips on some of the most evolved new sites, including the latest in social commerce. Get a leg up on the latest ad models occurring in this new world of social media. Your brain will see saw back and forth in the fast paced tennis match of a show.