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Best Search Strategies, hosted by Jamie Smith and Brian Lewis, discusses state of the art search strategies and tools with the ultimate goal to help search marketers increase conversion and lower ad costs. Best Search Strategies is presented by EngineReady.com. Find out more about the show by going to BestSearchStrategies.com.
17 Episodes
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Social Media Marketing is incorporated into most online marketing strategies, but how do you know exactly what you’re getting from it? Learn from WebSuccessTeam.com founders Bob Speyer and Janette Speyer, what to look for to make sure you get the results you are looking for.
Want to improve your ranking with Google Places? Need to know the best practices for optimizing your listing? We answer those questions and discuss the key factors you need to know now! 2nd time guest speaker Rand Fishkin, CEO of SEOmoz explains the ranking elements for Google Places.
0Exploring Google Adwords Advanced Campaign Settings and how you can utilize those for greater success with Engine Ready Senior Search Marketing Manager and Strategic Development Mike Poserina.
0Daniel Laury is an internet entrepreneur and member of the management team of LSF Network Group. Jamie and Daniel discuss , how to leverage your paid search and really make display work in your Cross Channel Online Advertising and Marketing.
0SEM Strategy Consultant Lisa Raehsler discusses how the new Google Instant Search (the recently launched real time search enhancement implemented by the popular search engine) will impact AdWords advertisers?
0Jamie and Brian present The 8 Point Checklist to Hiring the Right Search Agency. One of the biggest and most costly mistakes is hiring the wrong agency. Learn what to look for to make sure you get the results you are looking for.
0Learn how to Boost Your PPC Performance with Little-Known AdWords Segmentation Tools. Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.
0Need to increase your online exposure? Look no further than Facebooks 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales. Jamie and Brad discuss the important factors to running a successful Facebook campaign.
0Even though Google has continued to add many rich features to the display network, most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.
0Vertster CEO, Scott Miller talks to Jamie about The Real Secrets to Conversion Testing That Google Doesnt Tell You! Learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page.
0Clix Marketing CEO David Szetela joins in as a guest to cover the current state of the search industry. Jamie and David discuss How to prepare for the transition of Bing / Yahoo? What’s happening in the industry and how to stay ahead and what bid management software is best for agencies?
0When it comes to maximizing your PPC effectiveness, 13 is a lucky number. Listen in as you will learn the 13 must-know PPC management tactics you need to employ to setup and run a profitable campaign.
0Learn the latest tips for increasing your return on investment or ROI using Google Analytics with Engine Ready President and CEO Jamie Smith and new cohost, the head of business development Brad Merkel.
0SEOMoz CEO Rand Fishkin discusses what it takes to build a sound SEO Strategy, including how marketers can attract links that Google will value, social media integration, Google Webmaster Tools Utilization and avoiding duplicate content.
Jamie and Brian discuss how to improve your PPC with geotargeting, including how Google treats geo-targeting, the impact it has on marketers account structure strategies, the levels marketers can geo-target and more.
Jamie and Brian discuss Advanced Competitive Intelligence Tools and Proven Keyword Strategies. They show us how to use competitive intelligence so you can win the PPC battle.
Jamie and Brian discuss Google Product Extensions for Ecommerce Marketers. Discover how to bring more qualified traffic to your site, reduce click costs and make your AdWords ads really stand out from your competitors with Google Product Extensions.
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