Digital Marketing Matters

7 Episodes

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Link Accountability: Playing to the Google Algorithm

2013-12-0543:21

Link Accountability: Playing to the Google Algorithm as Jeff speaks with Link building expert Eric Ward. Podcast: Play in new window

Diagnostic Metrics, KPIs and what Mistakes People Make with Metrics and Analytics

2013-11-2136:29

Talking About Diagnostic Metrics, KPIs and what Mistakes People Make with Metrics and Analytics as Jeff speaks with Marc Poirier, the Co-Founder and EVP of Business Development of Acquisio. Podcast: Play in new window

Google Looking To Stop Using Cookies to Track Web Users; Google +1s: Do They Lead to Higher Search Rankings?

2013-09-2636:29

Google Looking To Stop Using Cookies to Track Web Users; Google +1s: Do They Lead to Higher Search Rankings? Google Looking To Stop Using Cookies to Track Web Users; Google +1s: Do They Lead to Higher Search Rankings? Jeff welcomes Webcology radio host and Digital Always Media creative partner Jim Hedger to discuss.

How Much Does OnSite Search Suck for a Lot of Companies

2013-08-2237:07

How Much Does OnSite Search Suck for a Lot of Companies these Days. Jeff Ferguson welcomes guest Kevin Ryan from Motivity Marketing. They also weigh the publicized conspiracy theories and attitudes when it comes dealing day to day with Google. Podcast: Play in new window

Facebook Changes: Simplifying Ads, Sponsored Stories, Catering to Mainstream and Business

2013-07-1145:55

Facebook Changes: Simplifying Ads, Sponsored Stories Catering to Mainstream and Business as Jeff speaks Advanced Facebook marketing and advertising strategies with Facebook Marketing Strategist Jon Loomer.

Google Penguin 2.0 and Ethics in SEO

2013-06-0737:23

Google Penguin 2.0 and Ethics in SEO and how this new update contains advanced functionality that can penalize those who use unethical SEO techniques to boost their overall search ranking. Jeff discusses with SitesWithoutWalls founder Kristine Schachinger.

The Lost Art of Media Planning

2013-05-0243:28

Jeff discusses the lost art of media planning with Martin Thomas, the owner of Always On Communications. There is a certain type of person, and they exist on both the client-side and the agency-side, who decide what media theyre going to use before doing any research (as explained in a recent Fang Digital post with Martin entitled .

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