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Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
36 Episodes
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People are turning to news aggregator apps for a curated and personalized experience. But publishers are concerned about losing frontpage readers and control of advertisement placement as thirdparty providers take over the distribution role. Today we have Kan Devnani from Comtext News Network to tell us how aggregator apps are changing the way news is discovered, consumed and packaged.
An app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? Today we have Connor Mason from Punchkick Interactive to tell us how a great mobile strategy can help companies of all sizes reach more customers and maintain a strong industry advantage.
Wearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech on the go, what will this mean for Big Data? Uyen Tieu welcomes Scott Amyx, CEO of Amyx+McKinsey and Managing Partner of Venture1st to talk about wearable technology and the Internet of Things (IoT).
Is Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They discuss Mobile Publishing In the Time of Social Media, Monetizing Content Through Data and more.
App development is certainly on the rise. The Business category for mobile apps is the most lively and fastestgrowing, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. Today we have Andy LeCates, an executive from Apple’s FileMaker division, to discuss the advantages and disadvantages of mobile business apps.
There are two seemingly incompatible trends going on in the publishing industry right now. On one hand, there is a number of sites giving up on the idea of “comments”, but on the other, there is a movement to elevate the contributions of the readers. Today we have Nadav Shoval, founder and CEO of Spot.IM, to discuss how the comments box is being reimagined to create true, meaningful conversations that drive engagement.
There's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. Today we have David Zhang from Growmobile, to discuss the ever evolving marketing needs of mobilefirst companies.
Uyen Tieu speaks with Robert Brill, CEO of Brill Media. Uyen asks Robert to enlighten the listeners on some key things to prepare for in the upcoming season. Robert also shares his insights on why he believes there is so much confusion with programmatic media right now.
Though the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative but still worth getting. Most of the attention is going to ad blocking — now the No.1 paid apps in the App Store. Uyen Tieu speaks with a Mobile Software Developer at Rumble about iOS 9, adblockers and what it means to publishers.
The mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how enterprise apps are a rapidly growing area of app development
Uyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities. Most of the attention is going to ad blocking, which is now the No.1 paid app in the App Store. Uyen and Elad discuss iOS 9, adblockers and what it means to publishers. Further, the tell what adblockers are and why they are making such a big buzz.
Talking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics allows organizations to gain deep, actionable insights into app user behaviors and leverage these insights to acquire users more efficiently, to drive targeted interactions through push and in-app messaging or re-targeting, and to personalize the in-app experience.
Uyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives.eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Marketers worldwide rely on our platform for information on consumer behavior trends and for trusted data on spending, strategies and tactics.
Uyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?
Discussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up Product and Growth Marketing at Qualtrics.
Uyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using the right data can help you find the best partners to grow your business successfully.
Increasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the increasing number of platforms and the difficulty in designing the mobile moment for different platforms as well as the trends that will influence mobile commerce in 2015 and the coming years.
From Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder and Chief Executive Officer of MobileROI.
Host Uyen Tieu of Mobile Power and Profit talks to the Founder and CEO of Moburst, Gilad Bechar, about how to keep your users engaged in their mobile apps in the 21st century.
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