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Reporting from the newsroom of SearchEngineWatch.com (SEW), the authority on search engine marketing and social media since 1996. Each week, our hosts Thom Craver and the SEW team keep a virtual eye on the stories and people that are impacting search and social marketing, breaking down each headline with expert analysis. Plus, we'll bring you expert interviews exploring the latest search and social marketing tips and tools. Listen. Connect. Learn… each week on SEW Weekly
16 Episodes
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Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers as Thom speaks with SEM Strategy Consultant Lisa Raehsler.
Talking Social in Search as Thom speaks with the Senior Director of Bing, Stefan Weisz. We also learn about the success behind the huge Bing It On Bing vs. Google Challenge.
Discussing the Little Bird of Social Media as Thom speaks with Marshall Kirkpatrick, CEO of GetLittleBird, a powerful new engine to discover experts with real influence and engage effectively with content online.
On location from Covario INFLECTIONPoint 2013, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book Bringing Down the House (and the motion picture starring Academy Award Winning Actor Kevin Spacey, 21) discusses how his lessons playing blackjack, making and losing hundreds of thousands of dollars, can be applied to digital analytics. Also, Thom speaks with the Marketing director of MajesticSEO, and host of WebmasterRadio.FM program Search Kingdom, Dixon Jones
Following the release of a 2013 Global Enterprise SEO Survey, Thom speaks with the founder and CEO of BrightEdge, Jim Yu, who authored the survey. The survey presents presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013, plus Jim details 10 Future-Proof SEO Steps.
Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article, she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.
Talking Keyword Research with serial software entrepreneur, author, and advisor Rob Walling. Rob is the owner of HitTail, a popular SEO keyword tool that uses your real-time website data to tell you terms you can easily rank for, the top ASP.NET invoicing system on the market.
Thom and Miranda recap highlights from the Google Privacy FTC Anti-Trust Ruling with SitesWithoutWalls founder Kristine Schachinger.
How to get over the holiday conversion slump with guest Internet Entrepreneur and Best-Selling Author Kris Jones. How to turn returns into purchases. Should retailers use re-targeting? What about B2B? Is all hope lost? Learn How SEO Entrepreneurs can get going.Thom also focuses on a breaking news story on how FTC closed their investigation on Google, stating that Google Demoting Rankings of Competing Vertical Websites is Justifiable.
Content Marketing Roundtable as Miranda with Harris Schachter, Senior SEO at Capital One and blogger at OptimizePrime, Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Skip Besthoff, with 20 years experience in software and digital media as a developer, strategist and investor, now the CEO at Eightfold Logics Inbound Writer.
Talking LinkedIn For Brands as Thom and Miranda welcome Gary Fearnal, the Director of Global Marketing Solutions at LinkedIn Canada. We learn about some of the changes LinkedIn made to Company Pages, and the announcement that LinkedIn and Staples are launching SUCCEED: Small Business Network, a new community on LinkedIn where small business professionals can connect and collaborate with their peers.
Why Your SEO Shouldnt Be the Last to Know as Thom and Miranda speak with Carolyn Shelby, the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune.
Selling Yourself as an SEO. How can you more effectively sell your SEO services, build your brand and ultimately make more money? Find out what it takes to succeed in today’s market with insight from a true pro and one of the industry’s most respected veterans, Bruce Clay.
SES Chicago 2012 Highlights as Thom and Miranda showcase the Mobile Marketing and Measurement Panel whereby the report that gave a snapshot on how marketers plan to use a mix of mobile tactics to drive traffic. They also discuss what made news plus their takeaways coming out of the conference.
Geo-Rankings and the Local Optimization Challenge as Thom and Miranda speak with Matt Roberts, VP of Marketing at Linkdex and Greg Jarboe from SEO-PR.
Building Successful in-house SEO strategy as AOL Director of SEO Simon Heseltine and Covario Senior SEO Strategist Dave Rohrer,join SEW Weekly in our first episode. Both are speaking on the Successful In-House SEO panel at SES Chicago in November and they share their experience building successful in-house SEO strategy.
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