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Welcome to your home for the latest search marketing news and views of the world. From Berlin to Bucharest, London to Lisbon, the Silicon Valley and beyond, Our hosts will discuss the latest headlines and issues from search engine marketing,social media and more.
77 Episodes
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In this SES New York 2012 Recap, Bas speaks on location with TopRank Online Marketing CEO Lee Odden, the Director at Rosetta and President of SEMPO, Stone Temple Consulting President Eric Enge and Director of Internet Marketing at Nordic eMarketing, Kristjan Hauksson.
State of Search Wins Best Blog at 2012 European Search Awards; Google + 1 Recommendations as Google +1 Button Now Recommending Pages as part of their updated version that displays social recommendations for other content on the same site when a user mouses over the button.
a4uexpo Europe 2012 Recap; Is Google AdWords for the lazy manager? Samsung and Google teaming up for an anti-Apple legal plan.
Roy is joined by UK SEO Consultant Neil Walker to share SEO Consultancy Stories. The Regional Head of SEO at Mediacom, Peter Young joins them on the second half of the program. They also discuss the ongoing issue of getting weird messages into Google Webmaster tools.
Search Personalization and privacy, Google, Bing, Baidu ,Yahoo,Facebook and more are discussed as Bas exclusively talks to SMX Conference Chair and Search Engine Watch Editor in Chief Danny Sullivan.
Bas and Roy run down the latest news regarding the Google Penguin and Panda Updates, plus Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure; Could Your +1s actually be Domain Based; SEOmoz Raises 18 Million Dollars in VC Funding.
Bas discusses Integrated Content Marketing with Search and Social Media with the CEO of TopRank Online Marketing and the author of the new book Optimize:How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden.
Bas and Roy debate Keynote vs. PowerPoint; WordPress Plugins, MacBooks and a another New Google Link Algorithm that is causing some sites to lose their ranking.
Yahoo To Be Operating in Three Groups Says CEO following the layoff of 2,000 employees; Google Analytics To Be Used For Measuring Google+ Pages: Google CEO Larry Page: What Did He Accomplish in his First Year.
Firefox adopting Secure Search will Allow Snake Oil SEOs to Thrive, Tools at SES New York 2012 and Google Tries To Hide The Search Options By Default.
Encrypted search is set to expand internationally for signed in Google users as Google will introduce SSL encryption on their local domains, plus Bas discusses Personalized Search and Google Plus Your World.
Since December, when MySpace introduced a new music player, the site has signed up one million new users. Bas and Roy also discuss Pinterest and the JCPenney rebound one year after their SEO scandal.
Bas and Roy discuss if recession is affecting search and social and their ongoing challenges with clients. They also look into the Google privacy policy change.
Bas and Roy discuss The Kenya controversy and the Google Search Plus Your World dilemma. Google Search Plus Your World gives search results based on the user’s social media connection with Google+.
Google is caught up in Chrome sponsored post controversy, being accused of violating its own guidelines on paid advertising links, which they blame it on marketing partner Unruly Media. Bas and Roy explain the SEOBook article.
Recapping the Best and Worst of 2011 in the State of Search as Bas and Roy run down the top stories of the year from Google Panda to Google Plus. They also review the guests they spoke with and the conferences they attended.
How to Take Your Site From Suck to Unsuck as Bas and Roy talk to Best Selling Author, Marketing Optimization and User Experience expert Bryan Eisenberg about a recent blog post entitled How to Go From Suck to Unsuck.
Yahoo board of directors are leaning toward selling a minority stake in the company, and they are looking at ways to bolster their product and financial strategies. Bas and Roy look at the struggles Yahoo is dealing with, as well give their pros and cons when it comes Google AdWords and AdSense.
Matt Cutts is now Crowned Google Distinguished Engineer, Bas and Roy discuss the industry reaction, plus how Google is doing a lot with snippets, metadata and personalization of social search.
Bas and Roy speak with Lisa Myers, who was named Lisa Myers was voted as Search Personality of the Year at the UK Search Awards, plus Google+ For Businesses: What The Industry Thinks.
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