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BRAND PARTY Podcast

Author: Christine Lieu

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This podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY. 🎉 Your brand is worth celebrating. It can be FUN and I’ll show you how. Let’s get this party started!
66 Episodes
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My client, Shannon Mulligan joins to break down the foundations for brand messaging to her top 3 tips you can do today to improve your content and copywriting. When visual communications and copy come together, that's where the magic happens.Plus she shares her experience on transforming her website in just one day together. Yep, you heard that right. Leave the heat to the steamy beach days and BBQ’s sizzling this Summer! Want results like Shannon? Book your VIP Design Day now.Visit christine...
Summer is in full swing! There’s no denying how tempting it is when that bright light peeks through your window in the morning and you know it’s going to be a good day, versus the lack-luster laptop sitting on your desk calling your name, right?When you’re feeling tempted by shorter work days and longer Summer fun outings, you’re going to want to listen up!Tune in for 5 ways to know if now's the right time for a VIP Design Day (as shared by my former clients).If this sounds like something tha...
When you’re working on a design project, there’s always more to do than you can possibly get done in one day. But if you break up your work into smaller tasks, then you can accomplish more in less time and leave the desk behind feeling like a hero!The reason I can do more in a day than probably any other designer you can find on the internet is because of how I prepare in advance. So here I am spilling all the secrets with you today.Here’s how to check everything off your design wishlist in o...
Summer is here and you’re ready to enjoy the warmer weather. But before you start packing up your summer clothes and pulling out the flip flops, there are some important steps you need to take care of to ensure your business is ready for the upcoming season.It’s easy to get caught up in all the things we need to do before we get away. In this episode, Christine shares the 5 areas you can focus on to help make the transition of seasons of rest and work much easier.Want to get ahead of th...
Creating your brand can be daunting for some, especially when you’re in the early stages of your business. Heather Brassington knew all too well how that felt, but she did it anyway…Heather is the owner and artist behind Naughty Florals, from 6 cards on Etsy it has expanded to over 150 products in stores across North America. Her creations are unique, fun, and unapologetic. In this episode, Heather shares with us how her creativity and the choices she made brought her brand success. From...
At one point in our lives we may have gone through financial problems, but did you know this can be avoided?Today, I have Vanessa Bowen on the show, a Chartered Professional Accountant (CPA) and Master Neuro-Linguistic Programming Practitioner (NLP) and the Founder of Mint Worthy, a personal finance coaching platform that helps women shift their relationship with money and take control of their finances.In this episode, Vanessa shares with us how her own personal financial journey taught her ...
On today’s episode we’re diving into top tips on how to build an impactful community according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Rachel Kelly of Make Lemonade and we’re also saying hello to some new guest features from Christina Tolosa, Eva Bloom, D’ana Joi, Jen Macones, and Tanya Garma.You’re probably asking yourself, how can a community give my business an edge and how can I stand out from the crowd? The fact is, it is more vital than e...
Launch planning is an integral step in determining the success of your brand, product, or service. It can be overwhelming and stressful. Today, I have invited an expert to the show to give us an insight and share her expertise on how to successfully launch your business.Sara Vartanian is a launch copywriter and strategist who helps coaches, consultants and course creators tune into the words that make the people they love to serve feel seen and heard.In this episode, Sara shares with us her e...
Nowadays, social media has become the platform for launching products, businesses, brands, and even personalities. It has grown over the years and has made a huge impact in marketing.Elena Catherine is a certified digital marketing expert with 10+ years of experience. She helps entrepreneurs, brands, and influencers reach their target audience in an authentic way by using organic content marketing strategies.In this episode, Elena shares with us her expertise on growing and building bra...
The digital world is more important and evolving than ever. Marketing can be such a buzzword. Let’s debunk it and figure out what you should really be spending your time and effort on this year.On today’s episode we’re diving into top marketing trends according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Jenny Jay and Katy Prince and we’re also saying hello to some new guest features from Anne Claessen and Sarah M Chappell.Visit christineldesigns.c...
Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business.Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them. In this episode, Kira shares with us how mindset can be a powerful tool in ...
What graphic design trends have been on the rise lately? How has it influenced personal branding?In this episode, I’d like to share with you the top graphic design trends of 2022. As we enter a new year, here are some of the creative movements to keep your artistic spirits burning. Take a glimpse into the future of graphic design.The Designest forecasts more inclusive solutions - but was that ever out of style? User experience is really put first in applying accessible practices, such as audi...
In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail...
In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company. Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd par...
In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time. It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way. Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhaus...
In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website. Christine and Anita...
In today’s episode, find out how Beyonce and your (next) accountant are basically twins. Having healthy finances in your business isn’t just about balancing the books, although that’s something you shouldn’t be avoiding. Working on your money mindset can help you set the right goals, the right prices, and even help you during tax time. Christine and Lisa (@lisa.zamparo) explore tangible money tips for your mindset, your budgets, and ways you can assess your current financial state as yo...
In today’s episode, we’re talking about something that isn’t talked about enough in business: The Bad Apples. When we have a not-so-great experience with a not-so-great client, there can be sadness, feelings of failure, or maybe you want to forget about it and move the heck on. There is learning even in the tough stuff. This #5MinuteMonday is a reminder that you are not alone. Bad apples are everywhere and everyone who runs a business has had a bad client. You can feel assured after listening...
In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can ...
In today’s episode, find out how a global pandemic became the spotlight we needed on accessibility. When the pandemic hit in March 2020, the world went digital. After years of everyone saying they couldn’t offer services online, businesses quickly pivoted to do what previously said couldn’t be done: offer their services online. The world going digital was a great equalizer in access and still, there are ableist gaps. If there was any time to be more accessible, it is now. Let’s face it, life ...
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