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The Partnership Podcast
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The Partnership Podcast

Author: Golden Charter

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Join Malcolm in looking at the changing face of the UK funeral profession. Hear about regulation, planning and families' latest needs, as we partner with you to make the most of a changing future.
16 Episodes
In 2020's final episode, Warwickshire funeral director George Locke gives his perspective on signing the Funeral Director Agreement.
Independent funeral director Edward Poole gives his view on signing Golden Charter's Funeral Director Agreement, and on the wider impact of regulation on funeral directors and families.
Independent funeral directors together with Golden Charter have raised over £390,000 for The Royal British Legion and Poppyscotland in recent years, and this year fundraising for the armed forces community is needed more than ever. Justine McInally explains the annual fundraising campaign to Malcolm, including what the money can go towards and how funeral directors can still get involved.
Professional Help's Catherine Betley dicusses the current state of support for grieving families and the funeral directors who support them. Catherine discusses her work to support both groups through SAIF Care and SAIF Support.
Grief Journey's Dr Bill Webster talks about grief in the time of COVID-19, how to support bereaved families remotely, and the future of his own grief support work.
Online marketing, customer research and the varied uses of Facebook are all discussed as two Golden Charter Directors, Lyn MacDonald Director of Marketing and Mark Moran Director of Sales, discuss families' changing needs following COVID-19.
Mark became National SAIF President in spring 2020, as COVID-19 was approaching its peak. He tells Malcolm how a presidency works during lockdown, the benefits of engaging with families and other professionals online, and how Government engagement has been kept up.
Funeral Planning Authority CEO Graeme McAusland joins Malcolm remotely to get the regulator's view on COVID-19, how new rules put the customer first, and the future of funeral planning.
James Daley of consumer champion Fairer Finance rounds out his interview with Malcolm, describing how he expects the funeral sector to look to a newcomer in the future, and underlining why it's important that families can get information online.



This special edition covers where to find the latest guidance on COVID-19 and hears from funeral directors who have been impacted by it and changed their ways of working.
Fairer Finance consumer champion James Daley explains the importance of transparent pricing, and the service and information families should expect to receive from an independent funeral director.
Actuary Graeme Muir explains his role in helping the Golden Charter Trust safeguard plan holder funds, and tells funeral directors what simple tests can show them the strength of a trust.
Golden Charter's Director of Sales provides a step by step guide to Funeral Benefit Options, from initial allocation to the time of need. He explains their recent growth, why they are popular with families, and how they work from a funeral director's perspective.
National SAIF President Jim Auld, coming to the end of his presidential year, talks about the importance of trade association membership, the events lined up for this year's SAIF AGM in Glasgow, and the support on offer for funeral directors.
In episode 2, Malcolm interviews Gareth Howlett, trustee and Investment Strategy Group chair with The Golden Charter Trust. Gareth reveals new trust growth rates, and explains the inner workings of a funeral plan trust and how the trustees steward plan holder funds.
Episode 1 of the Partnership Podcast sees new SAIFCharter Chair Adam Ginder talk to Malcolm about the new Funeral Planning Authority rules and code of practice, both coming in from January 2020. They touch on the regulatory timeline, support available, and Adam's insights from the first few months of his chairmanship.
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