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Listen to this podcast episode 228 where Christian discusses with Oz Konar: How business loan brokers can help startups get the needed seed funding. Oz Konar is based in Pennsylvania: Oz is an entrepreneur who created the training program, Business Lending Blueprint. He is the author of two books and is regularly featured in publications such as Entrepreneur and The Huffington Post. Oz educates listeners on how to build better credit, and how to grow a six figure business as a business loan broker. Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing.  Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.  Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet. That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences. Keywords of this episode: #funding #entrepreneurship #course #loan #useful #guide #startup #business #strategies #technology #pennsylvania #seedfunding
In this episode 227 Christian Bartsch is discussing with Chris Mercer (Austin, Texas): How can measurement marketing help SaaS companies grow their subscriber base? Get free access to the introductory measurement course at https://measurementmarketing.io/thegrowthzone Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing.  Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.  Keywords of this episode: #Marketing #sales #entrepreneurship #course #howto #useful #guide #startup #business #strategies #technology #saas #nashville #texas #austin #b2b #siliconvalley
In this podcast Episode 226 Christian Bartsch is discussing with David Ledgerwood: How to scale your B2B niche products when addressing medium to large companies? You need standardize and not customize everything in your business. Why? You can not scale your business when you are customizing everything. Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing. He is on the board of a VC and holds multiple positions as member of the advisory/supervisory board. Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. He guides the entrepreneur along the the necessary steps. You need to know what to do when and how. You are not supposed to burn investors money. Christian does not like you to waste money on stuff that is not relevant or helpful. Keywords of this episode: #Marketing #sales #entrepreneurship #management #howto #useful #guide #startup #business #customize #strategies #technology #saas #manchester #warsaw #Nashville #b2b
Episode 224: In this episode Christian Bartsch is discussing with Greg Miaskiewicz (cofounder of capbase.com in Silicon Valley) following topics: It is difficult to build a brand via paying ads. The alternative is to build communities. Why is that? Why click fraud is a problem for growth marketers and startups? The approach to solving this growth problem, is by becoming a media company. Some startups have a fear of being copied by competitors if they are too open with their activities. The reality is a bit different. People are overly focused on their competitors. Understand how your startup can build and grow their brand by applying intent based marketing Want more insights into how to get your startup set up properly or even how a company formation in Delaware might get you in the right direction with less pain? Contact Greg Miaskiewicz at capbase.com Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing. He is on the board of a VC and holds multiple positions as member of the advisory/supervisory board. Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. He guides the entrepreneur along the the necessary steps. You need to know what to do when and how. You are not supposed to burn investors money. Christian does not like you to waste money on stuff that is not relevant or helpful.   Keywords of this episode: #Marketing #leadership #entrepreneurship #management #howto #useful #guide #startup #business #venturecapital #branding #visionary #funding #investor #technology #companyformation #delaware #amsterdam #stockholm #warsaw #manchester  
In this episode Christian will explain how to drive sales using cyber security as part of your online marketing strategy. You will understand that cybersecurity in sustainable ecommerce reduces the risk exposure and potential fraud claims. Since online sales need to take payments online this also affects sustainable financial services. Hence, businesses must look to drive profits by applying greater sustainability goals. It is not just about ratings and ESG but about how our mission and vision translate into a sustainable future. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
You will learn how to increase your hourly rates and then transition to selling packages. Most people end up eating other peoples mud. Why do you let others degrade you? It is due to limiting believes and wrong approach to selling your own services. Let Christian explain to you your best options to not fall off the road. If you are not sure how to go about building your presence in social media then you must pick a platform to focus on where your clients are. If you pick LinkedIn then follow a clear set of steps from being unknown to being trustworthy. Christian has laid out the necessary steps in his book "Social Marketing". You can get that in Amazon as eBook, paperback and even as hard cover. It will show you how to get each step actually accomplished as Christian shows how he uses each tool to build the content and momentum. As with increasing rates and transitioning to packages, you need to follow a strategy that you can become immersed. The scary part is that you will think, you will end up with less money when you increase your rates by 25%-50%. Christian is explaining in this episode of his podcast how you need to think. He is a business guy who built many companies being bootstrapped and who hybrid VC build startups today using the bootstrap methodology in order to protect investors money. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
In this episode Christian Bartsch will explain in greater detail why funding a startup using bootstrap funding and sustainable business development strategies.   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
Why is it important to communicate in your marketing your ESG efforts? In this episode Christian Bartsch will look into the needs to communicate your positive efforts to protecting the environment, society and governance. People tend to overcomplicate and misinterpret the taxonomy around ESG. Even small companies can make ESG into a competitive advantage. You do not need to spend thousands of bucks to become ESG compliant. There are a few simple steps and a mindset shift. Nevertheless, we want to focus on communicating our positive contribution to the environment and society. How do we achieve this kind of ethical marketing?    GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B busineses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
In this episode, Christian will disuss the need to attract talent as a startup. Is using Employeer branding a way to get passionate people via social media like LinkedIn or Reddit or Discord? In contrast to large corporations, startups can not offer excessive salaries, benefits and a long history of business continuity. Depending on the culture of the region where the startup is getting its employees from, you will notice a different rate of recruiting and retention success. Some cultures are very risk averse, so that you have to look for a bit crazy people who do not fit the corporate hiring profile. You will realize that being a bit crazy is actually not that bad. This is where diversity becomes you competitive advantage in relation to any kind of difference in regards to mainstream life styles. It is not always easy to work with crazy people but maybe you are not aware that you are crazy too. Otherwise why would you want a bunch of crazy people in your startup? The crazy people change the world. The fearful only maintain status quo in fear of change and risk. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means. In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment has drastically changed. We often see marketing in the investment sector to be quite emotional and numbers driven. Let us look at how we should adapt our marketing narrative to tap on investors who are looking for sustainable investment opportunities. Of course, it is a very different marketing context if we compare marketing of toys and of investment projects. Investor relationship is sort of a subset of investment marketing. Overall, we need to be more sensitive about the factors that attract ESG aware investors. For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
This may sound a little farfetched for you: Diversity helps scale marketing effectiveness Our society has changed due to migration and cultural mergers. People have adopted different kinds of food, habits and interests. This leads to buyers being open to a very different kind of products. Hence, your marketing narrative needs to speak to a diverse part of society. Just look at how uncle bens had to rebrand their products. Many of us were not really aware how offensive their product labelling was. Our situational awareness was truly lacking until we were educated about the discrimination that is still happening in the American society. When you look a product without its product packaging and marketing content, you will realize that all parts of society will be using it. If we are able to be more socially sensitive, we can redesign out marketing to be appealing to a wider audience. If you simply continue to ignore the changes in society and ESG you will eventually be driving your business of the track into the next ditch. Don’t be silly. Use this opportunity to scale your market share and reach. You will recognize that the increased margins and profits are worth the extra effort.  For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions. We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply been manipulated to appear environmentally friendly. As a matter of fact, many politicians do not really care about your health, safety or livelihood. They only care about their own pockets and status. Hence, you need to educate yourself. Looking at the growing trend towards greener products and adoption of the ESG framework, companies can generate substantial profits while being committed to environmentally and socially responsible business models. Business leaders who really want to be successful in the next decade will have to change their way of doing business. Looking at this, we as buyers, sellers, and marketeers must change our fundamental mindsets. Only then we can access the richness of being ESG compliant. Let us discuss the advantage of sustainable products and how our marketing approach needs to be realigned for a better corporate governance.  For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
The world has changed due to the pandemic and other terrible events. Nevertheless, people are demanding a different kind of political and business leadership. They expect leaders and organisations to act in a responsible way. Wasting our natural resources with only create more pain and drama for society. Society has also realized that it is no longer willing to accept multiple kinds of discrimination and destruction. Let me provide you with some really useful examples on how to create products that are sustainable and easier to market in the near future. Getting marketing to be ESG compliant is not that easy. Popular misconceptions about sustainability and ESG often take people down the wrong route. A sustainable business model needs a different market entry and sustainability approach. This leads to marketing strategies being transformed into sustainable marketing strategies. ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good. It is all about knowing the why, the how, the when and to where. For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time. A sustainable business model needs more than just a label. ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good. It is all about knowing the why, the how, the when and to where. For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
Listen to this podcast as Christian Bartsch discusses with Asa Hochhauser: How tech startups rapidly grow their B2B sales? Episode #251 Who is Asa Hochhauser? Asa Hochhauser is the VP of Sales at McGaw.io Asa arms sales teams of fast-growing startups to win through sales technology.   You can reach Asa on LinkedIn at: https://www.linkedin.com/in/asahoc/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Christian discusses with Shawn Thomas (Nashville, Tenesse) on following topic: Where is the value in mentoring for bootstrapped startups? The key reasons young entrepreneurs are failing: 1) feasibility study not done 2) market fit not clearly identified 3) lack of sales knowledge 4) no business experience 5) lack of situational awareness 6) lack of access to other people's business experience Entrepreneurs who have a lack of experience and funds benefit from a mentoring community as it allows them to access knowledge and advice at an affordable cost. That is why you need to make sure that when choosing a mentor you ar talking to someone who really has business experience other than selling mentorship / coaching services. You can get in touch with Shawn Thomas at: https://www.acceleratorsorg.com/   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Christian discusses with Simon Severino (based in Vienna) on SaaS Business strategies: How B2B Saas companies double their revenue in 90 days when nobody knows them Who is Simon Severino? Simon Severino helps business owners in SaaS and Services (Consultancies, Agencies) discover how to be able to run their company more efficiently which results in sales that soar. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. You can reach his company at: https://strategysprints.com or connect with him via LinkedIn: https://www.linkedin.com/in/simonseverino/   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
How organisations survive in industries that experience disruption. Who is Dan McClure? As a systems strategist and agile product manager, Dan helps organizations envision and create high impact innovations. He has over 30 years of hands-on experience shaping systems-level initiatives that combine business + technology in tumultuous environments. Dan specializes in complex systems innovation challenges, and acts as a senior innovation strategist for commercial, non-profit, and governmental organizations. He has authored a number of papers on systems innovation methodologies and agile enterprises. You can reach his company at: https://innovationecosystem.com or connect with him via LinkedIn: https://www.linkedin.com/in/mccluredc/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
In this episode Christian discusses with Benjamin Shapiro (San Francisco): How do businesses build a solid Brand Development in a disrupted industry? Key insights of this episode will be: 1) How to build a constant flow of content? 2) Users are now constantly bombarding with requests for attention 3) Advertorial that delivers value to the right person at the right time wins 4) Companies need to understand the foundation of their marketing efforts 5) What are the pods for differentiation in a disruptive market? Who is Benjamin Shapiro? He is an omnichannel marketer that specializes Brand Development and Growth Strategies. Benjamin is also the managing director of a network of boutique consultants that specialize in helping companies identify, reach and monetize their customers. You can reach his site at: https://benjshap.com or connect with him via LinkedIn: https://www.linkedin.com/in/benjshap/   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Listen to this podcast episode as Christian discusses with Andie Monet (Texas): What is the difference between "growth" and "scaling", and why it's important. Key learnings: - can't scale before you aren't growing - profits shrink despite revenue with wrong growth approach - scale by streamlining process Who is Andie Monet? Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how. 
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