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Rockstar CMO FM

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Does the world need another f’in' marketing podcast? Find out with me, Ian Truscott, as I chat with marketing friends old and new that I’ve met through my career as a senior marketer and trusted advisor and hopefully, along the way share some marketing street knowledge that will bring out the Rockstar CMO in you. Come say hello, we are Rockstarcmo on Twitter and LinkedIn
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This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process.  Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks, a performance marketing agency in Amsterdam. Illaria is an Experienced Marketer and Communication Strategist with a passion for helping brands understand the digital marketing world, build their own identity and reach the desired audiences. Fluent in 5 languages, Ilaria is responsible for online and offline communication with all stakeholders, including social media management, employee branding, events organization, PR and content marketing. Having connected at The Next Web event in Amsterdam, we discuss the positives of events opening up, advice for young marketers and she makes an excellent choice for what we should chuck in our portal to marketing hell; the Rockstar CMO Swimming Pool. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose , inspired by a classic episode of Seinfeld discusses creating differentiation through content. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterIlaria Severi on LinkedIn and Creative ClicksRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:Ilaria Severi on CCTalks PodcastThe Seinfeld movie phone episode on YouTubeRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic: Piano Music is by Johnny Easton, shared under a creative commons licenseTechnical Difficulties by Julien-K - on SpotifySubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us. If you don’t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDennis Shiao on LinkedIn, Twitter, and Attention RetentionRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:Dennis's CM World blog post - Return on HumanityThe Bay Area Content Marketing MeetupThe Content Corner NewsletterContent Marketing WorldRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseWinning by Santana -  on SpotifySubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and technology event, where he joined Stephan Grad, Strategy Director at global agency Overdose, and Dominik Angerer, CEO of Headless CMS vendor Storyblok for a panel discussion moderated by Louise Doorn, an experienced CMO and now leading HelloMaaS, a Marketing as a Service agency in the Netherlands. The discussion was about the role of the CMO, their relationship with the CEO, and of course, marketing technology and Louise asked us to share some f**k ups they’d seen along the way.  Enjoy!The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterMentioned in this week’s episode:AWS has their own Power & Utility group - and Carbon LighthouseThe Global Reporting InitiativeNYU Stern School on Social ResponsibilityThe Next WebScott Brinker - ChiefMartec Rockstar CMO Episode 65 - with Richard MedcalfRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseSheryl Crow - Soak up the Sun -  on SpotifySubscribe:We are available on all your favorite platforms, including Apple, Google, Spotify and Amazon.   
This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here?   David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey from law school to a senior marketer at various silicon valley internet companies, this week inspired by an article he wrote for his Inside the Double Bubble newsletter we discuss whether all marketers are liars.    We catch Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, on his way to Content Marketing World and we chat about epic fails, outcomes, and outputs.   The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDavid Rodnitzky on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:Episode 75 with David Rodnitzky David's agency 3Q DigitalDavid's Double Bubble Newsletter on LinkedInContent Marketing WorldRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseOnce in a Lifetime by Talking Heads -  on SpotifySubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.   
This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability.  We complete our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means and we round off with T for Tools and Technology a hot topic here on Rockstar CMO and she shares some wonderful insight. Robert Rose Chief Trouble Maker at The Content Advisory is back on his virtual Rockstar CMO bar stool, we chat about being a big picture thinker or a detail-orientated marketer, really interesting conversation as he shares how the latter could see you being passed over for promotion.    The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristina Del Villar on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:Christine Del Villar's  website and bookRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseWhat's going on by Marvin Gaye on SpotifyThe brief "jaunty organ music" was Joe Pontano from YoutubeSubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.   
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile.We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional. If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar,  his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristina Del Villar on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode: To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia TraskThe Agile Rhapsody on YouTubeChristine Del Villar's  website and bookRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseSubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.   
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in.We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of  G.R.I.T and we continue with R for RPM.And, we finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory who wonders how long we should spend planning to sharpen our ax.The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristina Del Villar on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Christine Del Villar's  website and bookEpisode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail EpisodeRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:Jimmy Buffet: Margaritaville on SpotifyThe wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseSubscribeWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.   The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the G - Go-to-Market. If you missed the last time Christina was on the show, Christina is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. We finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory thinking about how we need a proper job. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristina Del Villar on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Christine Del Villar's  website and book The music video promoting the book on YouTubeEpisode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail EpisodeRobert's The Content Advisory BlogThe "Swimming Pool Guy" that we couldn't remember the name of - Marcus SheridanRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:Need you Tonight by INXS on SpotifyThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and marketing. Her most recent book was published in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.Maureen is currently Managing Director at B2B Unleashed and explains why we need to be unleashed, in a fun, impassioned conversation and if we repeated some of the curse words in our Twitter feed, our ban on advertising on the platform would no doubt be lengthened. Maureen shares her passion for B2B, bad demos, marketing to the searchers, or more importantly the "not searchers" and she has an excellent suggestion for the Rockstar CMO Swimming Pool.We finish the week, in our usual haunt, the Rockstar CMO Virtual Bar, where we find Robert Rose, Chief Troublemaker at The Content Advisory who shares how we need to give our marketing gifts. The people:Ian Truscott on LinkedIn and Twitter Maureen Blandford on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode: Maureen's book: Moats & Drawbridges | The Current State of B2B Cross-functional Insight SharingMaureen's company website - B2B UnleashedMaureen's personal website websiteRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:Firestarter by The Prodigy on SpotifyThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital in a coffee shop in Pacifica, CA, in 2008. Since then the agency has grown to more than 300 employees in ten offices across three continents, managing more than $1.5B of media spend. As usual, we wind down the week with a trip to the Rockstar CMO virtual bar, where we find Robert Rose, Chief Trouble Maker at The Content Advisory contemplating thinner diapers and coordination over a cocktail.The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDavid Rodnitzky on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:3Q DigitalUnfair Marketing - available on Amazon and other good book storesDavid Rodnitzky speaking at the Bay Area Content MeetupDavid's Double Bubble Newsletter on LinkedInThe Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:Makin' a Plan by Semisonic on SpotifyThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of them? My guest this week is Steve Wiideman, of Wiideman Consulting Group, who considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. For over 20 years, Steve and his team have worked with Fortune 500 companies and start-ups alike and have played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Honda, Skechers, Applebee's, IHOP, Dole and others, with emphasis on strategy, planning and campaign oversight.Steve has been mentioned and featured in a number of popular publication including: CNN Money, Entrepreneur Magazine, Marketing Sherpa, National Journal, Response Magazine, on CNBC and Fortune Magazine - and he presents at various conferences and tradeshows internationally, both virtually and in-person and is a frequent panelist at online marketing events and speaks at many California Meetup groups and networking events.Really good conversation, I think you'll like it and finally I retire to the Rockstar CMO virtual bar, to wind down for the weekend with a cocktail with my friend and content marketing guru Robert Rose and we discuss organizational change, a topic that is increasingly associated with content marketing. And, there's a parrot. The people:Ian Truscott on LinkedIn and Twitter Steve Wiideman on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Wiideman Consulting GroupThe Academy of Search - register with the discount code "seosteve" to get access to the courses for free (normally $599)The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license1
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor.Our guest interview is with Kirsten Allegri Williams, the Chief Marketing Officer for Optimizely, a modern Digital Experience Platform, where Kirsten leads global marketing, communications, and sales development. Before Optimizely, Kirsten was the CMO for SAP SuccessFactors, the world's leading technology solutions provider for Human Resources. And her career has included rebranding and relaunching the digital presence of Ariba, another of SAP’s global software businesses, and led partnerships with the United Nations to help businesses everywhere forge sustainable supply chains. Kirsten is also an advocate for women’s equality and empowerment in the workplace. Kirsten has been honored by many organizations, including The Internationalist as a “Next 50” top marketer. She is a graduate of Santa Clara University with a B.S. in Political Science and a B.A. in Music. She received her Master of Music degree from the Manhattan School of Music in classical voice and sustained a career as a critically acclaimed mezzo-soprano. In our broad and fascinating conversation, Kirsten shares her marketing inspiration, a behind-the-scenes view of Episerver's acquisition of Optimizely, the decision to rebrand the new organization as Optimizely, despite Episerver being an established brand in its category, creating art as marketers and the future of events. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about “the illusion of explanatory depth” as we explain the art of explaining. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterKirsten Allegri Williams on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:OptimizelyEpiserver Becoming OptimizelyThe Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license.
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company.  He is also the co-author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about the story of two generals and marketing processes. Oh, and there is an elephant. We hope you enjoy this episode; here are all the links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterMichael Loban on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Michael's book: Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform The Two Generals problem The Content Advisory BlogRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license.
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don't want to be the next Gary V. Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.Hope you enjoy this episode.The people:Dennis Shiao on LinkedIn, Twitter, and Attention RetentionRobert Rose on Twitter,  LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:The Bay Area Content Marketing MeetupThe Content Corner NewsletterGenerate Sales Leads from Virtual Events book by Dennis ShiaoDennis on Content Strategy Collective Live by MarketMuseMarketing Myths by Grant LeboffThe Marketing Dive article that discusses shrinking marketing budgetsThis Old Marketing Podcast episode discussing marketing budgetsRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free content in an age when everything is going behind a registration page or a paywall. And while Robert Rose takes a break this week from the Rockstar CMO bar, we dip into the archives and enjoy a cocktail that celebrates American independence and how we should take the time for big content ideas. We hope you enjoy this episode; here are all the links:The people:Keith Smith on LinkedIn or TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:Rockstar CMO Episode 6 - Interview with Keith Smith Keith Smith chats to Ted Rubin on The Fuel PodcastThe AdvertistThe Fuel PodcastThe latest insight from Robert Rose on The Content Advisory blogRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand.Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it.  She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and as you’ll hear author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and over a fancy cocktail, we discuss whether best practice really is best and maybe you should consider doing it the way you've always done it. Or... maybe not. Hope you enjoy this episode, here are all the links:The people:Jeff Clark on LinkedIn and TwitterMargie Agin on LinkedIn, Twitter, and Centerboard MarketingRobert Rose on Twitter,  LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:Margie Agin's book: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand PersonalityThe latest insight from Robert Rose on The Content Advisory blogRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology worked and Ian Truscott got to chat with her. As the Chief Marketing Officer, Julia Bennett leads Brown Rudnick’s business development, marketing, public relations, and communications strategy and initiatives for the Firm’s offices worldwide. Julia is a trained lawyer and before joining Brown Rudnick, Julia was the Senior Director of Business Development at a major law firm, overseeing the business development and sales enablement, client expansion, research, and competitive intelligence teams. Julia shares advice for new CMOs and, having joined the firm during a pandemic, how she was hired remotely, and some thoughts for team leaders entering an organization that is geographically dispersed, with her teams across the US and Europe. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and his content marketing tip this week is inspired by a trip to the dentist's chair.Hope you enjoy this episode, here are all the links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterJulia Bennett on LinkedInRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Cathy Miller's article 25 Overused Business WordsThe article featuring Julia in the American LawyerJulia's firm Brown RudnickJoe Pulizzi and Robert Rose: This Old Marketing podcastRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice Content and Usability, which we discuss, based on his experience working with voice design since 2016. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, encouraging us to embrace our flaws and not to fall in love with our content.Hope you enjoy this episode, here are all the links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterPreston So on his website,  LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Preston's book: Voice Content and UsabilityPreston's writing on CMSWireMore from Preston on A List ApartJoe Pulizzi and Robert Rose: This Old Marketing podcastRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO’d in 2019.  We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood.  I hope you enjoy this episode, and please visit these links:The people:Ian Truscott on LinkedIn and Twitter Julie Ogilvie on LinkedIn and TwitterThomas Peham on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Julie's website: ChubbyCouple.mediaHeadless CMS vendor: StoryblokOur previous episode discussing Storyblok funding with Cathy McKnightJoe Pulizzi and Robert Rose: This Old Marketing podcastRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant,  an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you’ll hear, his clients are elite performers who've already achieved incredible things and still have the ambition to achieve more in terms of their impact and influence. After a Masters Degree at Oxford University, Richard started his career in a premier strategy consultancy, where he rose to become the youngest-ever Partner. He then spent 11 years at tech giant Cisco, firstly elevating Cisco’s relevance in the C-suite of its Fortune 100 customers before being selected for an elite team set up by the President and CEO to catalyze strategic partnerships & new business models. Keen to marry the disciplines of strategy and leadership in service of his clients, he qualified as a senior leadership consultant and executive coach before founding Xquadrant in 2017.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory with a suggestion to add some mystery and magic to our content marketing storytelling.  I hope you enjoy this episode, and please visit these links:The people:Ian Truscott on LinkedIn and Twitter Julie Ogilvie on LinkedIn and TwitterRichard Metcalf on LinkedIn, TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Julie's website: ChubbyCouple.mediaRichard's website:  XquadrantRichard's blog post: 4 Pitfalls of High PerformersRichard's podcast: The Impact Multiplier CEO PodcastRichard's eBook: The 5 Influencer KillersRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
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