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Love Conquers Alz

Love Conquers Alz

Author: Susie Singer Carter and Don Priess

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2020 WINNER BEST PODCAST - New Media Film Festival. Caregivers have one of the hardest jobs in the world. Having both been caregivers for a family member affected with Alzheimer’s, Susie Singer Carter and Don Priess both know this is a disease that cannot be faced alone. In fact, their Oscar Qualified film based on Susie's Mother, MY MOM AND THE GIRL starring Valerie Harper in her final performance - has and continues to touch people all over the world. Their goal was to let others know they are not on their own and to help them find the JOY in the journey. And that's just what they do in their Podcast "Love Conquers Alz".
51 Episodes
 I literally panic every time I can’t remember a word or a someone's name.  And If you're caring or have cared for someone living with dementia or Alzheimer’s, like me, you probably experience similar anxiety when it comes to forgetting.  It's terrifying.  Well, Don and I are kicking off SEASON 4/EPISODE 50 with a very special guest, the distinguished memory researcher,  Dr. Scott Small,  who is going to share some new scientific findings that are going to give you some welcomed peace of mind in terms of normal forgetting and he also shared some GROUNDBREAKING DEVELOPMENTS ABOUT ALZHEIMER'S DISEASE.  Scott is Director of the Alzheimer's Disease Research Center Columbia University, is a neurologist and neuroscientist known for his work in Alzheimer's disease and normal cognitive aging. His research focuses on the hippocampus, a circuit in the brain targeted by Alzheimer's disease and aging. He is also the author of author of the 2021 book, Forgetting: The Benefits of Not Remembering, published by Crown/Penguin Random House.  Until recently, most everyone--memory scientists included--believed that forgetting served no purpose. But new research in psychology, neurobiology, medicine, and computer science tells a different story. Forgetting is not a failure of our minds. It's not even a benign glitch. It is, in fact, good for us--and, alongside memory, it is a required function for our minds to work best.Scott’s book includes a wide variety of studies that include pigmy chimpanzees in the wild, visits with the iconic painter Jasper Johns, as well as the renowned decision-making expert Daniel Kahneman, looking across disciplines to put new scientific findings regarding forgetting into illuminating context.These studies revealed that forgetting benefits our cognitive and creative abilities, emotional well-being, and even our personal and societal health.  As frustrating as a typical lapse can be, it's precisely what opens up our minds to making better decisions, experiencing joy and relationships, and flourishing artistically. So, the next time you forget where you left your keys,  remind yourself that a little forgetting does a lot of good!Love.Susie and Don xoxo Support the show (
Earlier in the year, (Episode 38), Don and I had an absolutely inspirational conversation with ANTHONY COPELAND PARKER. In 2014, Tony, and his partner, Catherine (Cat) Elizabeth Popp, were in their 50’s when they found out that he needed a heart-valve replacement, and she had early-onset Alzheimer’s. But even though their life had was about to change forever, they were not about to let it stop them from chasing their dreams. With a shared passion for traveling and histories as endurance athletes, their reaction to the news was to retire from their jobs, sell their home, and become nomads, running marathons and half-marathons all over the world.  Since then, the duo has traveled to 82 countries and run marathons and half-marathons in thirty-five countries, on all seven continents.  Tony’s new memoir - Running All Over the World: Our Race Against Early-Onset Alzheimer’s - tells their story.  In Episode 49, both the author, Tony, and his partner, Cat, join Love Conquers Alz for a uplifting conversation about the book which includes traveling, marathons, and living their best lives… despite Cat’s Early Onset diagnosis.  Tony is committed to being Cat’s caregiver 24/7 and it is beautiful watching how great they are together.  He shares that the book came directly from his blog,, that he began writing when he and Cat started traveling about seven years ago. Initially he was doing it to record memories for both of them, but them he decided he wanted to inspire others to look at the diagnosis of Alzheimer’s a little bit differently … and turned the blog into a book that combines their passion for running, travel, and each other. FOLLOW TONY ON INSTAGRAMSupport the show (
Once in a GREAT while, you read something and the author seems to be speaking directly to your heart. Like an old friend.  That's what happened when I read a powerful missive Robert Pardi posted on LinkedIn. After that, I was hooked! I did a deep dive and, OMG,  everything he shares about Caregiving and living your best life is incredibly astute and profoundly resonates  with me.  I am thrilled to have him as our guest and share his beautiful story that led to him being the dynamic leader in the Caregiving community that he is today. In Episode 48, Don and I spoke with the wildly  passionate and perceptive Robert Pardi and found him so engaging, we didn't evening realize the sun had begun to set!  Robert, born in NYC, is one of those rare individuals who embraces change and lives what he calls “possibility in action” – taking his desire for transformation and putting it into action daily. He received his MBA from Columbia University and was quickly recruited by the Abu Dhabi Investment Authority, one of the largest sovereign wealth funds. Shortly after, his wife Desiree, was diagnosed with Stage 3 breast cancer. Unfortunately, she passed 11 years later. After, throwing caution to the wind, Robert leapt from his comfort zone.  He changed careers and moved to the same Italian village his great grandfather immigrated from over 100 years ago.  He is now a certified life coach, adjunct professor, international guest speaker, and the Author of Chasing Life - The remarkable true story of love, joy, and achievement against all odds.If you like our show and find value in it ...HERE'S HOW YOU CAN SUPPORT USBUY US A CUP (OR TWO) OF COFFEE!How to find the show (
Wander (verb) - To walk or move in an aimless way.Wandering is an all-too-common behavior amongst people with dementia, Autism spectrum disorder, and Down syndrome, and are a huge fear for those concerned for their safety and well-being. A person's failing memory and declining ability to communicate can make it impossible for them to remember or explain the reason they wandered.In episode 47, Don and I had the honor of speaking with retired Manager, Systems Engineer, *Kirk Moody, and filmmaker, *Thiago Didalt.  Kirk's wife was a brilliant aerospace engineer and entrepreneur, top of her class at the USC/Davis and highly respected across the industry, Nancy Paulikas, 55, was tragically diagnosed with early-onset Alzheimer's disease.  In 2016, she left to use the restroom at LACMA (Los Angeles County Museum of Art), never to be seen again. Kirk led a relentless two-year search that helped to uncover the gaps in the USA's social and health systems and bring about systemic change across L.A. County by forming LA FOUND, an organization that helps caregivers of those living with Alzheimer’s, dementia, autism, or other cognitive impairments locate their missing loved ones.We hope you find this very special episode helpful.  If you know someone who would benefit from this information, please share our LINKS to listen to LOVE CONQUERS ALZ. Loads of love,Susie xo* Filmmaker, Thiago Dadalt, made the fictionalized Oscar’s qualified short film, “Chocolate”, about a middle-age housewife with early onset Alzheimer’s disease who goes missing in downtown Los Angeles. Ironically, the film led him to direct the documentary about a family’s very real struggle to find missing housewife Nancy Paulikas. “Where is Nancy?” is currently making the rounds on the film festival circuit where it is gaining high praise and awards.  Where you can follow Thiago Didalt:INSTAGRAMFACEBOOKLINKEDINTWITTER *Kirk Moody is an active Board Member of Alzheimer’s Los Angeles and Citizen Advocate, Participant in LA Found.  Where you can follow Kirk Moody:INSTAGRAMSupport the show (
IN EPISODE 46 - Don and I had an absolutely inspiring conversation with Jackie Goldberg, also known as the Pink Lady. Pink is 89 years young  - and I don’t say that lightly.  Pink is a teacher, actor, author, and toastmaster. For over 40 years, she was in the fashion industry as a Womens’ Wear marketing & sales rep. At age 70, she developed a series of seminars called, “Get Up, Get Out, & Get a Life,” to encourage fellow seniors to embrace new challenges. She also began an acting career. This led to her creation of the non-profit Senior Star Power Productions and an annual live stage show featuring performers over the age of sixty. The mission of Senior Star Power is to engage, inspire and enrich the lives of seniors through the arts. This also led to her Variety/Talk Show, “Pink Lady Presents”.When Pink was 64, Walter, her husband of 32 years was diagnosed with Alzheimer’s. Without a fraction of the resources available today, she relied on her instincts to guide her as she embraced her new role as a Caregiver. I love this interview because it comes from a healthy and positive senior perspective. It is also extremely candid and disarming - which is what I find so appealing about talking to “senior citizens”. (Can we please find a better title?”)  When Pink was 70, her beloved Walter passed away. With her caregiving days behind her, she took back her life and  reinvented herself - truly living by her mantra, “Get Up, Get Out, & Get A Life! It Ain’t over Til I Say It’s Over!” Also the title of her book, Pink writes,”“I believe I’m a perfect example of what the right attitude and gratitude can do for you. You need to know who you are and realize there is still a lot of livin’ to do. The purpose of life, after all, is to live it. This is truly our time to live life to the max-to taste each experience and to live in the present moment, wisely, lovingly and with enthusiasm. In today’s world, it takes guts to get older, without being old. Aging happens to everyone. It’s inevitable.  However, there’s no need to become a victim of age.”How did she become “Pink Lady”?  It began when she worked in the fashion industry and dressing in pink became her trademark. Pink Lady is a force of nature, like getting a shot of vitamin B-12!  She is blessed with 5 children, 6 grandchildren and 9 great grandchildren . . . who all call her Pink Grandma. Her philosophy of life is to “Think Pink!” to see love and inner beauty in everything and everyone around her, and to feel the energy and aura that a color can give us by letting people see life through rose-colored glasses.I’m sold! After listening to this interview  - you will be, too!Love, Susie xoxo* is an Intergenerational Internet Variety Show streaming worldwide 24/7*Pink Lady Presents Television Variety Show seen throughout Southern California by 16 million viewers and worldwide on * In 2021, Pink joined the EMT Network (channel 25.5) where her shows continue to be seen every Sunday evening.For interviews, book signings, and speaking engagements, contact Pink Lady at(818) 606-6679 Senior Star Power website pinklady7@earthlink.netSupport the show (
In Episode 45, Don and I have an absolutely dynamic conversation with Elizabeth Miller, a CCC (Certified Caregiver Consultant) and HHHCP (Host of the Happy Healthy Caregiver Podcast), an incredible aesthetic (check out her branding ... it's gorgeous!),  and just all around WW (wonderful Woman! If you are not familiar with her then throw on your EarPods and enjoy!!Yes, of course, we discuss the overwhelming responsibilities that come with being a caregiving, how she got started as a caregiver, and how we can adjust how we approach caregiving. We talked about better, more positive, ways we can frame our loved ones' disabilities (my mantra) to make caregiving better for caregivers today and in the future.  Elizabeth shared how she became an unpaid caregiver after the loss of her father, and then through her experience and talking with other caregivers, she has been able to monetize what she does by working with companies and brands who are looking to talk to caregivers and the aging population, and provides them the tools to infuse self-care into their lives. Buuuuttttt........we also talked about what we are currently binging, the Braves, Hot Wings, and - my favorite- dancing!! Elizabeth is my kind of girl! You're going to love her!Ways to connect with Elizabeth:FACEBOOKTWITTERLINKEDINWEBSITESupport the show (
In Episode 44,  Don and I had a candid conversation with Jennifer Fink -   Founder and Host of Fading Memories Podcast - about a topic that doesn't  seem to get as much attention as it should. Personal hygiene and our loved ones. As Alzheimer's progresses, poor hygiene can become an issue: people living with dementia (PLWD) often refuse to bathe and even change their clothes.  It can even lead to medical problem such as urinary tract infections. Because Alzheimer’s causes a slow decline of cognitive functions, a PLWD will begin to get confused about seemingly simple things, like how to wash their hair.  A PLWD may be overwhelmed and confused by all the products on the bathroom counter, perhaps mistaking a tube of lotion for toothpaste. Sometimes they don't recognize their loved ones or even themselves, so the images they see in the mirror may be confused as strangers!Sensory perception, especially vision, touch and smell, also changes. This can make a tub of water seem scary as depth perception changes.  The water spray from the shower can feel like sharp needles.  A smelly shirt may be more comforting than a freshly laundered – but unfamiliar – replacement. Room or water temperature may feel different to the PLWD than it does to us. Jennifer shares some of the best tips for overcoming the challenges associated with PLWD's and their personal hygiene.  Jennifer spent the first half of her adult life as a portrait photographer, retired from in early 2020. Listening to podcasts became a favorite way to learn new things while walking the dogsor doing household chores. After the death of her father in March 2017, dealing with and caring for her Mother became a much bigger part of her life. Looking to her favorite media in search of answers and not finding what she was looking for, Jennifer decided she would create a supportive podcast that caregivers of Alzheimer’s patients need and deserve. Jennifer is the daughter, grand daughter & great grand daughter of women who suffered from Alzheimer’s or other cognitive impairment. Looking for answers on how not to become the fourth generation with this problem  has led her on this interesting journey with her new passion, podcasting.Connect with Jennifer: FACEBOOK TWITTER INSTAGRAM LINKEDIN APPLE PODCAST SPOTIFYSupport the show (
In our Season Three Premiere (wow!!), Episode 43,  Don and I talked with the force that is Marianne Sciucco -a registered nurse who's cared for hundreds of dementia patients over a 20-year career.  Her novel, Blue Hydrangeas, an Alzheimer’s Love Story, is based on a couple she met through her work and is a testament to the power of love in the face of this heart wrenching disease. Marianne’s tender work of fiction brings consolation and understanding to all who encounter Alzheimer’s. Ironically, two years after her novel’s publication, she started living her own story when her stepfather was diagnosed with mixed dementia: frontotemporal lobe, vascular, and Alzheimer’s.  As his Health Care Proxy and Power of Attorney, she became his medical, legal, and financial representative. At the same time, she became the same to her mother, who was suffering from heart failure and dementia caregiver PTSD.  With her novel in place, it eventually morphed into her current project which is Alzauthors, a global community of over 300 writers who are writing about all dementia from their personal experience. She also launched her own podcast “Untangling Alzheimer’s and Dementia: An AlzAuthors Podcast”Email  - mariannesciucco@gmail.comTwitterFacebookLinkedInSupport the show (
In Episode 42, Don and I spoke with Swedish Caregiver, Patrick Berglund,  We "met" this angel after he watched our film, My Mom and The Girl, and reached out through social media to tell us how much he enjoyed it. And we have been friends ever since.I have always been  struck by Patrick's dedication to caregiving and the pure joy it gives him.  I found it fascinating and beautiful that a young father -- without any family  living in a senior facility -- chose to make his living in Elder Care.  He definitely falls outside outside the American Caregiver box. Patrick has been working in  elder care for almost 19 years. As he says, "To work with the elderly has been the best job in my life."  And, of course,  we delved into the moniker  - The Singing Nurse -  he was recently given by the Swedish Press. In his spare time, Patrick is a team leader for a women's soccer team.   He lives with his wife and two daughters 24 and 17 years old in Sweden in a town called Motala, by the second largest lake Vättern. FACEBOOKINSTAGRAMSupport the show (
In episode 41, Don and I spoke to the absolutely delightful and dynamic Kennedy Loftin, Chief Development Officer at the Montrose Center, one of the nation’s largest LGBTQ+ resource centers . Kennedy led the $26.5 million campaign to build The Law Harrington Senior Living Center, the nation’s largest, LGBTQ affirming senior housing center that opened on June 24, 2021. In response to Hurricane Harvey, Kennedy launched the LGBTQ Hurricane Harvey Relief fund which raised $2.3 million to help the LGBTQ+ community recover from the disaster. In the wake of the coronavirus pandemic, the Center launched a fund that has currently raised $2.1 million in funds focused on providing direct financial assistance to vulnerable members of the LGBTQ+ community. Kennedy is a founding member of Houston Mayor Sylvestor Turner’s LGBTQ Advisory Board, has served on several boards, and is a sought-after development educator and leader in the industry, with guest teaching at Rice University, Glasscock School Center for Philanthropy and Nonprofit Leadership and the University of Houston.Kennedy  was born in Houston, grew up in East Texas, and after experiencing housing insecurity following coming out to his family decided to channel his activism into nonprofit development impacting underserved communities. Kennedy began his career at Best Buddies Texas, an organization that serves people with intellectual disabilities, and became the Director of Special Events for Miami-based Best Buddies International. In 2006, Kennedy returned home to Houston to serve as executive director for Best Buddies Texas, and was the youngest executive director in the history of the organization. Kennedy became the Chief Development Officer for Interfaith Ministries in 2008. During his tenure, he led a $15 million capital campaign for the new Interfaith Conference Center and for the construction of the Meals on Wheels building which serves 4,500 seniors daily. FacebookInstagramLinkedInTwitterSupport the show (
While our population lives longer... caregivers get younger. More millennials are becoming caregivers in their 20s and 30s. Of the over 40 million caregivers in the United States, one-fourth of them are millennials.  Like the incredible Lauren Dykovitz.Lauren Dykovitz knew nothing about Alzheimer’s when her mother was diagnosed at the age of 62.  She was only 25 years old at the time.  By the time she was 28, she quit her full-time job and became a caregiver for her mom. Lauren started the Life, Love, and Alzheimer’s blog and social media pages to document her journey and share her experience as a caregiver. She self-published her first book, Learning to Weather the Storm: A Story of Life, Love, and Alzheimer’s, in 2017 and is currently finishing up her second book, When Only Love Remains: Surviving My Mom’s Battle with Early Onset Alzheimer’s, which she plans on self-publishing in early summer 2021. Although her mom passed in April 2020, it is Lauren’s mission to help others on their Alzheimer’s journey by sharing stories and lessons from her personal experience. In many ways, she feels like she is just getting started!Lauren lives in New Jersey with her husband and two black labs.BLOG: LIFE, LOVE, AND ALZHEIMER'SFACEBOOKINSTAGRAMLEARNING TO WEATHER THE STORM: A STORY OF LIFE, LOVE, AND ALZHEIMER’S SIGN UP FOR LAUREN'S  MAILING LIST TO RECEIVE THE INTRODUCTION TO MY NEW BOOK, AS WELL AS ANY UPDATESSupport the show (
In celebration of Pride Month 2021, we had the honor of speaking with Chris MacLellan, author of "What's The Deal With Caregiving?".   Christopher and his partner, Richard Schiffer,  were featured in a 2015 Pulitzer Prize-nominated caregiving story "In Sickness and Health; A Couple's Final Journey", that chronicled their journey of caregiving.  The story told of the challenges that LGBT partners have in dealing with the medical and legal system, but it also told of the love and joy that Richard’s last years had on their relationship. The Whole Care Network™ has been a dream of Chris’ for quite some time.  He started The Whole Care Network based on his own experience as a working family caregiver and the passion that he has gained through advocacy and collaboration before, during and after caregiving ends. Christopher MacLellan is affectionately known nation-wide as The Bow Tie Guy in the vast network of family caregivers. He founded the Whole Care Network in 2016, presents regularly on topics that impact family Caregivers and now is Aging Gayfully after caregiving has ended.Support the show (
In Episode 38, Don and I speak with the incredibly inspirational, ANTHONY COPELAND PARKER. When Tony and his partner, Catherine Elizabeth Popp, were in their 50’s, they found that he needed a heart-valve replacement, and she had early-onset Alzheimer’s. They both had a history as endurance athletes, so their reaction to the news was to sell their home, retire from their jobs, and become nomads, running marathons and half- marathons all over the world. That's also when Tony began writing his blog, Since then, he and his partner Catherine have traveled to 82 different countries. They have run at least a half-marathon in thirty-five countries and on all seven continents. Tony has also written a book, Running All Over The World, Our Race Against Early Onset Alzheimer’s. Due out June 15, 2021. This is truly a special story. You will be moved and motivated to move!! Love, SusieFOLLOW TONY ON INSTAGRAMSupport the show (
In Episode 37, Don and I have a fantastic conversation with DAN JAWORSKI - whose diagnosis a year and a half ago of Mild Cognitive Impairment hasn't slowed down him down one bit! Dan is currently training for the 2021 Kona Ironman World Championship!  Dan's philosophy on life and how he chooses to embrace his challenges. Dan is gifted with an enormous amount of inspiration and empowerment to share with everyone, including families on the dementia journey. You will lean into the sunnier side of your own life after listening to this episode! I promise!!! xoSusieAbout: Learn more about IRONMAN Dan’s fundraising progress and who he is dedicating each mile of his IRONMAN to on his fundraising page for The Longest Day. Mild Cognitive ImpairmentAdopt a Healthy DietSupport the show (
In episode 36, we had the absolute pleasure of speaking with Judy Cornish, author, founder of the Dementia & Alzheimer’s Wellbeing Network (DAWN®), creator of the DAWN Method® of dementia care, and a retired elder law attorney.  Judy is a maverick in the caregiving community and I hope you will take the time to listen and take notes! We could have talked for, at least, another 2 days!!Her two books , The Dementia Handbook and Dementia With Dignity,  take person-centered dementia care from theory to practice by identifying the skills not lost to dementia. Through DAWN, Cornish provides online training programs for families and professional caregivers, as well as certification courses for agencies and facilities.  Judy's life work has been making dignified dementia care and aging in place available for all. TEDx Spokane 2017208.388.8898Support the show (
In EP 35,  we spoke with  Marisa Pasquini, an international educator for caregivers who serve people with dementia and Alzheimer’s. She has spent the last 12 years developing strategies that help caregivers survive the challenges of caring for people with dementia. She takes an empathic approach in assessing the needs of clients with dementia and teaches caregiving skills that allow the caregiver to accept and enter into the persons' "New Reality." The goal of developing these skills is to decrease the fear experienced by people with dementia, helping them feel safe. Her methodology gives caregivers confidence, creates inclusion for people experiencing cognitive decline and an empowered way of being in relationship with them. Marisa is especially skilled at understanding the rhythm of the person with dementia, and focusing on the state of the caregiver who is overwhelmed, grieving and in need of self-care.Marisa a Certified Alzheimer's and Aging Educator and a Certified Dementia Practitioner. She's the founder of the National Home Care Academy  and provides certified training for professional caregivers, and support, education and consulting for family caregivers. Marisa is the author of the Amazon Best Seller, Surviving Dementia Without Losing Your Mind.Receive your audio book at 50% off HERE(this link should include the discount code, but if not the Discount Code is loveconquers at checkout (not case sensitive)Find Marisa at:FACEBOOKNATIONAL HOME CARE ACADEMYSupport the show (
Susanne White is the Founder of Caregiver Warrior and the author of the "Caregiver’s Little Guide to Survival!" and has found the most happiness in sharing her knowledge, wisdom, and experience as a Caregiver. She wants Caregivers to survive what she calls "this amazing roller coaster of a ride and be open to scream, cry, laugh, and finally arrive home after the ride of your lifetime".Support the show (
Joey Paul Jensen is an award winning Casting Director, Movie Producer, Acting Coach, Motivational Speaker, and Peak Performance coach.  She also is a devoted caregiver who knows first -hand that miracles can and DO happen!Joey has been a driving force working with talent in Hollywood for over 20 years. She is a BFA graduate of Disney’s Cal ARTS.  She has appeared as a speaker on Dr. Phil, E Entertainment, TLC, Access Hollywood, Nightline, and The Biography Channel as an expert on self image, acting and pursuing show business.Joey is an entrepreneur and a business leader. She is president of Omnia Entertainment, part of Omnia Global with offices in Switzerland and Los Angeles. She is also the president of JP Casting, a movie and television casting company in Hollywood for over 20 years.​Most notably, Joey co-produced and cast, the award winning SONY release of “Soul Surfer”. It is the famous story about how Bethany Hamilton overcame the struggle of losing her arm to a great white shark. Joey received the prestigious Artios Award for Casting Disney Channel’s “That’s So Raven” along with 12 other nominations which also includes the movie “Soul Surfer”. JP Casting is a casting company with over 70 feature film credits and more than 16 television series.­­­­­­​Since 1994, Joey has cast live action and animated movies and series for Disney Channel, Nickelodeon, Cartoon Network, Discovery Kids, Hallmark, Fox, CBS, ABC, PBS, Lifetime, Syfy, Universal, and Sony.​Joey has taught acting since graduating college and has developed a comprehensive program that guides actors to a greater sense of themselves and their purpose in their acting careers. She is an inspiring and energetic speaker working with kids/teens and professionals about their impact on others, social and emotional awareness, and what motivates our behavior! What is driving us? Joey likes to make small thinkers or big thinkers into even greater thinkers and inspire them to grow in exciting and creative ways.Support the show (
The Bob and Diane Fund is an annual grant for visual storytellers—about Alzheimer's and dementia. The 501(c) organization was founded by Gina Martin, a longtime National Geographic photo representative for their photo agency. Gina is committed to finding a cure for Alzheimer's and dementia. This is the 5th year of the Bob & Diane Fund.  They support photographers who are working on stories related to Alzheimer's and dementia through grants and scholarships.  The grant supports work that already exists and to assist in getting the work published in magazines, online, book form, or exhibits. You can more information and view the INCREDIBLE photo essays on the website, here. Support the show (
In Episode 30, Max Goldman, a startup entrepreneur and tech industry veteran, has a message: "To the 45 million of you caring, coordinating and contributing to a loved one’s daily money matters: you are not alone."The ProblemTo understand why we are here, call a bank and ask literally any question that would help you understand or protect your parents’ financial activity.If making this call sounds awful and unproductive, we agree. The reality is, today's banking systems weren’t built for caregiving.The StoryTodd Rovak spent the first part of his career helping financial services firms find new and innovative ways to better serve their customers. For years, he imagined a new kind of financial company that could focus specifically on the caregiving life stage (and he’ll be glad to show you his sketches).‍He brought the idea to his friend Max Goldman, who’d recently sold his company to Google. At first, Max just didn’t get it. But then, like so many in the sandwich generation, he began providing care to a loved one and started to experience the challenges of the financial caregiving journey for himself.A Better ToolkitThey are building Carefull because taking care of aging parents is about more than health and safety. It’s also about making sure money issues are under control.Your own children, job and everyday life require so much energy, but you somehow still make time to support the ones who supported you. You make sure bills get paid, watch for fraud or mistakes, and ask siblings to contribute — yet the best the world can offer to help you is paper, spreadsheets, and hold music.Creating safer, smarter tools for financial caregiving isn’t only about money. It’s about relentlessly simplifying the awkward tangle that happens when money and family come together.They see what’s truly possible when it’s easier to manage loved ones’ daily money matters.CAREFULL WEBSITESupport the show (
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