Church of the Customer Podcast

In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains the value of measuring word of mouth, a few ideas for getting started in measurement, and what exactly a "WOMUnit" is. * Pete Blackshaw, chief marketing officer of Intelliseek, dissects the popularity of top 10 blog site Instapundit.com and how it maintains influence. Pete also explains the new features of blog-tracking service BlogPulse. * Dr. Walter Carl, an assistant professor at Northeastern University who studies the intricacies of word of mouth, offers some surprising information about the influence of women on word of mouth and the differences between word of mouth agents and the general population. To listen now, click on the podcast icon below. Show topics 1. Interview with Jon Berry (Begins at 1:00)2. Interview with Pete Blackshaw (Begins at 9:19)3. Interview with Dr. Walter Carl (Begins at 20:20)4. Wrap-up (Begins at 31:18) Show notesLinks to people, companies, articles, blogs, etc. mentioned in the podcast: * Jon Berry, senior vice president of NOP World* WOMunit (PDF)* The Sopranos* The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy* Bush's grassroots word of mouth campaign* WOMMA* Pete Blackshaw, chief marketing officer of Intelliseek* BlogPulse* BlogPulse's Author Profile tool* Instapundit.com's Glenn Reynolds* Tide* Technorati* BlogPulse's Conversation Tracker tool* Jeff Jarvis complains about Dell* Dr. Walter Carl, an assistant professor at Northeastern University* BzzAgent* Frederick Reichheld's article in the Harvard Business Review, "The One Number You Need to Grow"* Gary Stein Show musicIntro/close: "G.L.S." by Salme DahlstromBreak 1: "912 Players" by Ernie Lake and Scott P. Schreer Break 2: "Retro Petro" by Ernie Lake and Scott P. Schreer Break 3: "Swing" by Ernie Lake and Scott P. Schreer  Show length37:04 Podcast hosting provided by Conference Calls Unlimited Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com. Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top 10 things we believe you need to know if you want to be a business book author.  To listen now, click on the podcast icon below. Show topics 1.  Interview with Andrea Learned, co-author of Don't Think Pink (Begins at 1:00)2.  So you want to be a business book author.... (Begins at 13:00) Show notesLinks to people, companies, articles, blogs, etc. mentioned in the podcast: * Andrea Learned, co-author of Don't Think Pink* 80% of all consumer purchases are made or influenced by women* "Transparent marketing" to women* Word of mouth and gender* Chicago Women in Technology (ChicWIT)* Tweeter* Dearborn Publishing* The Complete Idiot's Guide to Getting Published* Brand Autopsy blog* Robert Scoble * Shel Israel* Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers  * Steve Rubel* Little Red Book of Selling* Mini, the Wonder Dog Show musicIntro/close: "G.L.S." by Salme DahlstromBreak: "Pink" by Aerosmith  Show length24:03 Podcast hosting provided by Conference Calls Unlimited Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com. Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics1.  Interview with Seth Godin about his new book, All Marketers are Liars2.  How customer evangelists defend you in the light of bad reviews To listen now, click on the podcast icon below. Show notesLinks to people, companies, articles, blogs, etc. mentioned in the podcast: * All Marketers are Liars and companion blog* Carnegie Deli* Soup guy on Seinfeld* Sripraphai Thai Restaurant* Manolo Blahnik shoes* Tom Ford* Dove body wash on the Apprentice* Publishers Weekly review of All Marketers are Liars* Publishers Weekly's comments on Seth's other books* Technorati search for All Marketers are Liars* Jack Covert* Joi Ito* Ben's iPod blog post (read the comments too)* Jason Calcanis * Apple 12" Powerbook* GM pulls advertising from LA Times* GM Fastlane blog post on LA Times controversy* Butler Eagle* GM's financial problems* GM vice-chairman Bob Lutz blogs about GM's turn-around strategy Show musicIntro/close: "G.L.S." by Salme DahlstromBreak:  "Funked" by Ernie Lake and Scott P. Schreer  Show length32:18 Interview segment recording provided by Conference Calls Unlimited Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com. Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

Show topics1. Why customer satisfaction isn't satisfactory2. How a business drives sales through emotional connections with employees3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc. mentioned in the podcast: * Home Depot* Hank Hill* Home Depot Opinion * Dictionary definitions of satisfaction* Lyrics to Satisfaction* Gallup Management Journal article "Getting Emotional About Brands" (paid subscription req'd)* Gallup Management Journal article "The Constant Contact" including the CE-11 metric (paid subscription req'd)* Gallup Management Journal article "Customer Satisfaction is the Wrong Measure" (free)* Mini Cooper* XO Communications * Charlotte Metro Credit Union* Bank of America* Wachovia* Southwest Airlines' "hire for skill, train for skill" philosophy* Airline on A&E* Arnold Schwarzenegger* Holly Powers, The Kevin Eikenberry Group, Indianapolis* Boris Yankov, Dimitrovgrad, Bulgaria* Mary Bjorneby, Minneapolis* Jason Berberich, Grand Forks, ND* David Hart, Hart & Associates Fine Art, Kitchener, Ontario, Canada* Carl Rogat, Notes4Review, Beaverton, OR* Ryan Lisbon, Park Avenue of Wayzata, Minneapolis* Seth Miller, Mostly Muppet blog* Michael Chaffin, Star in the Margin blog, Pagosa Springs, CO* Paul Peterson, Medtronic* TiVo* Mini the Wonder Dog Show musicIntro/close: "G.L.S." by Salme DahlstromBreaks 1, 2, 3: "Money" by Zymotic FlowBreak 4:  "Alley Kat" by Robin L. Klein and Scott P. Schreer   Show length32:46 Interview segment recording provided by Conference Calls Unlimited Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com. Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to leave your audible letter.

Show topics1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works2. Citizen marketers and open-sourcing your business plan3. Little Earth follow-up4. Podcast feedback To listen to our latest show, click on the podcast icon below. (File size is 13.5 MB). Show notes Links to people, companies, articles, blogs, etc. mentioned in the podcast * Emanuel Rosen, author of The Anatomy of Buzz* Kevin Krone, VP of Interactive Marketing for Southwest Airlines* Southwest's new DING! program* Flytertalk forum discussions about DING!* Paul William's new Idea Sandbox business that he is open-sourcing* Catalyst Ranch* Art of the Start by Guy Kawasaki* Boeing's World Design Team for its new Dreamliner* Story of Westwood Studios and its "hackable" game Red Alert* Doom's mods* The Red Couch blog* Microsoft's Channel 9  * Books about buzzwords and bullshit* WOMMA's Word of Mouth Marketing Summit * Church of Customer discount code for the Summit: welovemini* Kyle Coolbroth has more feedback for Little Earth and its Brag Tags* Country Comfort Inn in Wagga Wagga, New South Wales, Australia* Austin White makes a request for customer evangelism SWAG* Izze's logo'd merchandise Show musicIntro: "G.L.S." by Salme DahlstromBreak 1: "Texas Summer Blues" by Jag                          Break 2: "Rapper's Delight" by the Sugarhill GangBreak 3: "Jamie's Crying" by Van Halen Show length29:23 Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com. Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to leave your audible letter. [Technorati tags: podcasts, marketing]

Show topics1. Citizen marketers: what they are, what they do, and how to embrace them2. Jones Soda: how they include customers in their marketing3. What this podcast is all about To listen now, click on the podcast link below. Show notesLinks to people, companies, articles, blogs, etc. mentioned in the podcast * What are citizen marketers? * George Masters iPod Mini ad* George Masters featured on CNBC* Wired Magazine article about George Masters* Converse Gallery* Converse amateur films driving sales* BMW films* Collaborate Marketing blog* Spread Firefox* Fake VW ad* Jeff Jarvis talks about VW "ad"* Jones Soda* Fastcompany.com interview with Jones Soda CEO Peter van Stolk* A Penny For blog post on citizen marketers (incorrectly referred to as the 800-CEO-READ blog on the podcast)* MyJones: customize your own case of Jones Soda* Heineken Super Bowl commecial featuring Izze* SaveSurge.org Show musicIntro: "G.L.S." by Salme DahlstromBreak 1: "Nanobite Battle," by Matthew LefevreBreak 2: "Sha-Boom," by LamaRama Show length27:50 Show paid placementsYeah, right! After you listen, tell us what you think. Add a comment below, or send an email to talktous(AT)customerevangelists.com. Better yet, leave a short voicemail message on our special Podcast Hotine: 1-312-896-5095 and follow the prompts (our menu has not recently changed). You'll have 3 minutes to leave your audible letter.