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How Would You Beat?

Author: thrv

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A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
10 Episodes
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In this episode, we look at a few different elements of Jobs Theory using United Airlines. How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other airlines. We explore how you can use JTBD techniques to analyze your competitors and identify competitive threats that are not always obvious. 
In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla. 
In this episode, we explore how you could use JTBD methods to innovate in education. Harvard is the gold standard of education. We will look at jobs that educational institutions are being "hired" to do. How can you build a product strategy to beat the dominant competitors in the education market?
In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?
Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done. 
Introducing the How Would You Beat podcast. Learn Jobs-to-be-Done (JTBD) innovation methods to beat your competitors. 
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