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Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today! 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Steve Jobs:00:00 Steve Jobs intro and why he was so successful02:35 Steve Jobs' empathy towards customer experience 11:28 Steve Jobs as a creator using Jobs-to-be-Done 15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones  over the years28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs 30:30 Are there opportunities for jobs to get done better without a phone? 33:09 What would Steve Jobs say about the state of technology today? Be sure to subscribe to learn more about JTBD!Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran
Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Netflix:00:00 Intro to the current state of Netflix 01:40 What "job" is Netflix competing for and who is the competition?11:49 How Netflix could use JTBD to get over their market issues16:49 What "jobs" could Netflix expand to? 21:03 Could Netflix use the metaverse to expand their "jobs" 24:32 How big companies like Netflix can capitalize on big future platform changesBe sure to subscribe to learn more about JTBD!Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran
Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat your roadmapping culture: 00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven 07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions10:20 What are signs that a company has a broken roadmap culture?16:37 Creating customer value 22:52 Building a product for market needs28:45 Validating a feature by emotion can be dangerous34:47 David talks about his experience with Lynda.com and the CEO being customer focusedBe sure to subscribe to learn more about JTBD!Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and emotional needs around connecting with drivers. Essentially trying to make a trip a social experience. So did that work? Well, their market cap today is about $12 billion or so. But they're still only worth about 20% of Uber. So how would you compete with Uber?👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Uber:00:00 Intro to Uber and the customer needs they meet07:06 The complications of Uber's job beneficiaries using JTBD11:18 The future limitations of just seeing Uber in a "A ride sharing"  market16:05 Could municipalities to beat Uber?19:42 Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in24:43 Competing with people commuting less in a ride share marketBe sure to subscribe to learn more about JTBD!Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Twitter:00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently?12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBDBe sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran iPad Ad: https://www.youtube.com/watch?v=qSRPWWSeJwwBen Thompson on Twitter: https://stratechery.com/2022/back-to-the-future-of-twitter/
In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Airbnb:00:00 Intro to Airbnb and why it beat Marriott on market share04:25 Customers want a place to stay as a job-to-be-done. 06:36 Segmentation in the Market for a place to stay09:43 How Airbnb chose a great business model and experience for JTBD 15:49 Why founder-led companies outperform when it comes to customer empathy 17:50 Competitive threats to AirBNB: Digital Travel25:23 Can Airbnb invest in Digital Travel? 31:32 Can Airbnb start to create successful "experience" job domainsBe sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out... 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Peloton:00:00 Why is Peloton in a bad position currently?05:53 What unmet needs did Peloton meet?09:16 How would you beat Peloton using Jobs-to-be-Done?11:46 How Peloton succeeded at work out optimization15:51 Picking your segment to beat Peloton21:05 How Peloton miscalculated how big their target segment was23:48 Peloton's internal Job-to-be-Done: optimizing cashflow 28:10 How to accurately figure out Peloton's target segment and fix their cashflow optimization31:48 Would Apple acquire Peloton? Who would win at a health app Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market.👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat lead scoring:00:00 What is Lead Scoring? 02:36 How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs) 07:21 Defining your audience and problem using JTBD and Lead Scoring 12:43 Understanding the problems your customer needs help with 20:43 Asking your customer about product alignment22:09 Innovating your products for consumer needs + competitor analysis Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things! 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat equity value:00:00 What exactly is equity value? 05:09 Jay's story about equity value and Steinway and Sons08:00 What's an exit multiple?10:08 Creating equity value and lessons from other companies22:20 Jared talks about being careful not to miss opportunities in what your investors are thinking about (AOL Example)25:15 Making sure your company meets an unmet need30:29 Prioritizing Your Roadmap 33:03 Segmenting Your Market39:03 Competing with yourself & new product development teams Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Apple with Jobs-to-be-Done:00:00 Jay and Jared talk about how it is important to beat your own product ideas. 07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad. 10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment. 14:14 Jay talks about some examples of why customers keep buying certain kinds of products. 21:43 Disruption and beating your own product ideas.28:17 Finding the signal in your backlog.31:11 Customers will also fire your ideas.Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
 We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People”👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/  Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done: 00:00 Introduction to Christian Crumlish and his book “Product Management for UX People   02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset  09:55 Christian talks about how JTBD has helped him in his UX career  18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both  29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role   40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf warsBe sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.  👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Apple with Jobs-to-be-Done:00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right. 23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed thereBe sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com.We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success. 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done🎧 Listen to our Podcast: https://podcast.thrv.com/Key moments with today's guest Steven Johnson:00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is. 08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.13:09 Jared and Jay talk about integrating the  "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.21:18 How to fit related "jobs" into the "Adjacent Possible" framework30:17 Trying to be a Gutenberg-like innovator in today's society,  the Metaverse and other product examples42:31 Blockchain transforming from play to an actual need.Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon?  👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Amazon with Jobs-to-be-Done:00:00 Jay Haynes and Jared Ranere give a recap on amazon and its estimated growth in the next few years and how one business generates so much revenue.05:11 Jay and Jared talk about why is amazon so successful in their endeavors using Jobs-to-be-Done tactics.19:43 Jay talks about beating Amazon with speed and accuracy from your customer's perspective.24:00 Jay talks about picking one underserved category to beat Amazon at. (Diapers Example)Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Apple with Jobs-to-be-Done:00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show. 05:15 Jay talks about his analysis on how much Apple should actually be worth 12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs. 17:55 Jay gives an example of a JTBD Apple has done terribly. 24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple. 32:45 Jay summarizes the things Apple is doing really well at. Website: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets. 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-doneKey moments from today's topic on how you would beat Apple with Jobs-to-be-Done:00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD10:00 Matt explains Target's competitors and customers  for their JTBD at the registry23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry  29:00 Matt shares his top 3 thoughts on Jobs-to-be-DoneWebsite: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done00:00 Intro to Home Depot and the Jobs-to-be-Done people are hiring them to do.06:58 Jay talks about the size of Home Depot's market. 16:44 Jay talks about opportunities to target the whole "Job" when Home Depot doesn'tWebsite: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
In this episode, we look at a few different elements of Jobs Theory using Comcast. How would you beat a cable and media monopoly like Comcast? They have built-in advantages that seem insurmountable. Can Jobs-to-be-Done methods help you beat Comcast? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done00:00 Intro to Comcast and how would you beat their internet brand, Xfinity, with Jobs-to-be-Done02:50 Jared talks about who Xfinity's customers are and the jobs they are hired for6:50 Jay and Jared talk about alternatives to cable/fiber internet that could get the job done better 13:00 Jay talks about other companies branching out from their original idea 15:54 Jared talks about how internet is now a utility that society needs to continue working20:00 Jay recaps how you would beat ComcastWebsite: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
With the events of January 6th, 2021, we thought we would do a different type of episode and ask "How Would You Beat Trumpism" using Jobs-to-be-Done Innovation? Is this even possible? And importantly, beyond canceling donations to politicians who supported insurrection, what is the role of companies in defeating Trumpism? Can innovation theory help us understand the causes of Trumpism? Can JTBD help find a solution to Trumpism and the belief in lies? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done00:00 Intro to Trumpism is, what "jobs" is it getting done, and what you could do to beat it using Jobs-to-be-Done07:50 Jay Jared talk about the expansion of "false memes" in social media companies and political parties.15:40 Jay talks about if the "job" of the consumer to make their lives better is actually being met with Facebook and false memes.28:56 Closing ThoughtsWebsite: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done00:00 Intro to United Airlines and how you would beat them with Jobs-to-be-Done08:30 How to create a functional "job" and how Zoom is getting the job done better than airlines for meetings. 20:27 Jay uses the example of Apple who diversified to get more jobs done outside their original productWebsite: https://www.thrv.com/Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/Twitter: https://twitter.com/thrvappFollow Jay Haynes on Twitter: https://twitter.com/jayhaynesFollow Jared Ranere on Twitter: https://twitter.com/jaredran 
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