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The Shine Online Podcast

Author: Natasha Pierre

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Natasha, host of The Shine Online Podcast and Video Marketing Coach, helps you create strategic video content that doesn't take away from your business but FUELS its growth. Her goal is to share a simpler way to show up with confidence that isn't reliant on the latest trend or gimmicky hacks but a sustainable strategy.
91 Episodes
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Audrey Saccone is a course launching expert and the founder of Audrey Digital, a full-service launch management company. After working for five and a half years in the non-profit sector, Audrey moved into the online marketing space, where she has worked for major players like Marie Forleo and Sophia Amoruso. She takes the tried-and-true methods she's learned from working with the best - coupled with a healthy dose of resourcefulness - to help established entrepreneurs find success with tools and strategies that work and are most authentic to them. In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey’s tips on how to best leverage your resources while launching! SHOW NOTES  CONNECT WITH AUDREY:  On Instagram @launchbff Website: launchbff.com  CONNECT WITH ME: Instagram Shine with Natasha Website
Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.   In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform.    If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot!      EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/  Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 
Want to easily create a month of videos in 3 days that drive community engagement? Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge. As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!   Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required). https://www.videoconfidencechallenge.com/   Learn more about the Video Content Camp: https://shinewithnatasha.com/camp   If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 
How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales. That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.  We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).   EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/uXq6vVPNc4Y    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 
Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you. EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://shinewithnatasha.myflodesk.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/Ak53JmVppoA    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 
Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why.   EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 
Today I'm exposing my social media strategy for 2024!  In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.   EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite  Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 -3 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app. EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible. Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target. EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode! EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales. Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4 YOUTUBE VIDEOS MENTIONED: Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage. CONNECT WITH SONIA: https://inclusivemarketing.co/category/podcast/ https://www.soniaethompson.com/about-sonia-thompson/ https://www.instagram.com/soniaethompson/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why? Because they’re prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence. WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more! SHOW NOTES CONNECT WITH KARSEN: On Instagram: @karsenmurray Website: https://karsenmurray.com/ CONNECT WITH ME: Instagram Shine with Natasha Website
Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business. In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine!  SHOW NOTES CONNECT WITH YASMINE:  On Instagram: @yasminesalemhamdan & @coachesandcompany Website: https://www.coachesandcompany.com/ CONNECT WITH ME: Instagram Shine with Natasha Website
Jera Foster-Fell, aka Jera Bean, is a social media coach, speaker, and content creator. Jera teaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a powerful + positive tool for your business. She is the founder of The Social Media Saloon, an intensive coaching program that focuses on Instagram, has created social media programs for major brands like MAC cosmetics, and has led social media bootcamp series training hundreds of people on TikTok for companies like Estee Lauder. Jera prides herself on always putting forth a mix of determination, creativity, humor, and authenticity also known as the secret sauce! In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media. She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist). In this episode, we’ll chat about how Reels vs TikTok are playing a role in our strategies going in 2022, original content vs trending content, and what Jera does to get through those moments when engagement is low. Besides this, we’ll also talk about the authenticity of TikTok, common mistakes Jera sees with brands trying to use TikTok, and how she plans her content in a time where there has been such a movement towards more reactive, in-the-moment content. Keep listening to hear more from Jera! SHOW NOTES CONNECT WITH JERA: On Instagram: @jera.bean & @thesocialmediasaloon On TikTok: @jera.bean Website:  https://www.jerabean.com/saloon/ CONNECT WITH ME: Instagram Shine with Natasha Website
***Trigger Warning: Eating Disorders*** Ali Bonar is CEO and founder of Oat Haus, a CPG company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Oat Haus after a decade-long battle with an eating disorder, and is passionate about helping others love themselves inside and out. She currently resides in Philadelphia with her partner Eric and their dog, Squishy. In this episode, we’ll chat about how Ali came up with Oat Haus including her eating disorder recovery, how she came to know that entrepreneurship was for her, and the decision to quit her full-time job. Besides this, Ali will tell us about how she came up with the brand of her product, her experience on Shark Tank, and how that brought her and her co-founders closer together. Last but not least, we’ll dive into the way in which Ali uses Instagram and her tips for other product brands looking to use social media to connect with people on a personal level. Keep listening to hear more from Ali! Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ALI: On Instagram: @alibonar & @oat.haus Website: https://oat.haus/ CONNECT WITH ME: Instagram Shine with Natasha Website
Today, we're talking all about making sales from Instagram, from how long it will take to how many followers you really need to make sales on the platform. In this episode, I’ll  teach you how to sell on Instagram using my 3 step sales strategy that will convert followers into customers in no time. If you use your Instagram for business and you’re hoping to drive more sales to your business via Instagram, then keep listening because this episode is for you! You can also check out my YouTube video on making sales from Instagram here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website
Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work. In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more! Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH LISSETTE: On Instagram: @lissettecalv & @influencewithimpact  Website: https://influencewithimpact.co/ CONNECT WITH ME: Instagram Shine with Natasha Website
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