The Shine Online Podcast

Audrey Saccone is a course launching expert and the founder of Audrey Digital, a full-service launch management company. After working for five and a half years in the non-profit sector, Audrey moved into the online marketing space, where she has worked for major players like Marie Forleo and Sophia Amoruso. She takes the tried-and-true methods she's learned from working with the best - coupled with a healthy dose of resourcefulness - to help established entrepreneurs find success with tools and strategies that work and are most authentic to them. In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey’s tips on how to best leverage your resources while launching! SHOW NOTES  CONNECT WITH AUDREY:  On Instagram @launchbff Website: launchbff.com  CONNECT WITH ME: Instagram Shine with Natasha Website

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode. In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once. You'll learn: Strategies for running targeted "mini-campaigns" that promote specific offers or client types Tips on focusing your efforts on your primary offer or client to naturally attract other opportunities How to find the common thread in your content that resonates with multiple audiences Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!   EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/yGTK64joKMg    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I’ve developed a system that has helped me consistently secure brand deals.  This isn’t about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I’ll dive into: The power of nurturing past connections and how it led to new opportunities Shifting your content strategy to attract more brand collaborations The importance of authenticity and organic mentions in your content How LinkedIn can be a game-changer for creators looking to expand their reach My approach to managing brand partnerships, from workflow systems to media kit updates I’ll also reflect on some mistakes I’ve made, and how I’ve refined my process to focus on quality over quantity. Whether you’re managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!   EPISODE RESOURCES: Join Kristen's Soulcialmate Circle: https://soulcialmate.circle.so/checkout/member?affiliate_code=bbc274  Watch the full episode on YouTube: https://youtu.be/jTMNGyHZGu4    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode. Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise. We'll dive into: The impact of your social media presence during world events Key factors to consider before responding to trending topics Real-world examples of social media hits and misses The dangers of succumbing to trend pressure Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.   EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY  Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ==  The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks myself. And it's about time we as business owners begin to normalize taking breaks from social media. In this episode, I'm pulling back the curtain on social media breaks. I'm spilling the tea on what real consistency looks like (spoiler: it's not what you think!), signs it's time to hit that pause button, how to make the most of your break, and how to come back stronger than ever. Let's dive in!   EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/3_gvzQuzYPo    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now.    In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!   EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/ivSmgWI7uYE    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.   In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform.    If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot!      EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/  Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Want to easily create a month of videos in 3 days that drive community engagement? Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge. As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!   Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required). https://www.videoconfidencechallenge.com/   Learn more about the Video Content Camp: https://shinewithnatasha.com/camp   If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales. That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.  We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).   EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/uXq6vVPNc4Y    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you. EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://shinewithnatasha.myflodesk.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/Ak53JmVppoA    CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why.   EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Today I'm exposing my social media strategy for 2024!  In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.   EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite  Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 -3 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app. EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible. Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target. EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode! EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales. Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4 YOUTUBE VIDEOS MENTIONED: Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage. CONNECT WITH SONIA: https://inclusivemarketing.co/category/podcast/ https://www.soniaethompson.com/about-sonia-thompson/ https://www.instagram.com/soniaethompson/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why? Because they’re prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence. WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more! SHOW NOTES CONNECT WITH KARSEN: On Instagram: @karsenmurray Website: https://karsenmurray.com/ CONNECT WITH ME: Instagram Shine with Natasha Website