Elevate Your Brand

Jake Karls is the co-founder and Chief Rainmaker at Mid-Day Squares. Building the next biggest chocolate snacking brand.  As the Rainmaker, Jake focuses on achieving growth through the business of building genuine relationships – with investors, buyers, journalists, and building out the internal team. In Jake’s better-known role as  Mid-Day Squares’s resident Social-Personality, he passionately inspires others to “get comfortable with the uncomfortable” and be unapologetically themselves. Though he was recognized as an EY Entrepreneur of the Year Finalist and named in the Forbes 30 Under 30 class of 2023, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present, and future of their brand.

Two sisters, Jackie and Louise, brought up on natural foods, now considered organic, have always had an interest in nutrition. A family business manufacturing natural and organic products lead them down the path to creating healthy recipes for their customers. The sisters blk. journey started when they were looking for ways to support their mother's health while undergoing cancer treatments.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present, and future of their brand.

Julie Castro Abrams, CEO of How Women Lead, is a gender and racial justice activist who has spent the majority of her career working to build great women owned companies and economic access for women. She works with top executive women to change structures that are unequal. Her leadership impact includes changing laws on women on corporate boards, doing movement building to ensure women put board service on their path and placing women on boards. She is an expert on building boards that add a strategic advantage including proactive searches for women on corporate boards. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Carrie and Patty founded Hello Again vaginal suppositories in 2019, after extensive research and development of a product to address the experience of menopause. Since then Hello Again has created additional products to help women of all ages feel like themselves again. Hello Again currently has four product lines: Hello Again Everyday, Hello Again Sleep, Hello Again Period and Hello Again Hangover. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

On this episode, we're joined by Manny Cabral, Senior Vice President of Marketing Insights and Analytics at First Horizon Bank. With his extensive experience in analytics, Manny has developed and deployed a wide range of tools and strategies, including brand valuation and ROI, consumer and commercial behavioral segmentation, regression and forecasting, data visualization, marketing automation, programmatic media optimization, social advertising analytics, and more. Manny's expertise has allowed him to deliver invaluable insights into marketing effectiveness, attrition analysis, and upper-funnel brand campaigns, making him a true leader in the industry.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Ms. Wiley is the Chief Operating Officer and Chief Development Officer of 100 Women in Finance. She leads the internal operations and development functions for the organization and provides direction to 500 volunteer practitioners globally. The organization, which has registered members in 32 locations, is focused on empowering women in the finance industry and inspiring the next generation of pre-career young women. Prior to joining 100 Women in Finance, Ms. Wiley was the Chief Operating Officer and Head of Client Engagement for Morgan Stanley’s Private Markets Solutions Team, which manages over $16B in client assets in private equity portfolios for a wide range of global clients.  Ms. Wiley’s multi-disciplinary investment management experience includes investor relations, business development, impact investing, product marketing, product strategy, product structuring, risk management, finance and accounting.  Ms. Wiley is a Certified Public Accountant and holds the FINRA series 24, 7 and 63 designations. Ms. Wiley graduated from Villanova University in 1997, where she received a degree in Accountancy, with honors.  She earned a Master of Arts in English Literature from the University of Pennsylvania in 2006, also with honors.  Ms. Wiley lives in suburban Philadelphia with her husband and daughter and, in her spare time, is an amateur drummer and vocalist with the School of Rock.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Cristina is the Cofounder & CoCEO of science-backed braincare company, Parable. A pioneer in consumer wellness, she brings a decade of experience running product innovation and marketing teams at Headspace and Google. An alumna of Yale, a two-time start-up founder, and dual Italian-American citizen, Cristina’s drive to make braincare part of the everyday wellness journey is inspired by her personal and familial histories of concussions, mental illness, and neurodegeneration. In her co-leadership role at Parable, she is committed to building effective brain health solutions for the masses.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Amy Cohn, a former media and tech exec and cancer survivor, launched Joydays with one simple mission: to provide low glycemic, better-for-you cookies that are still packed with those classic flavors you know and love. Joydays was founded with the belief that everyone should have the chance to joyfully indulge in their favorite snacks without compromising health or having to worry about spikes in their blood sugar.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

With over 20 years of industry experience, including product and design roles at brands like Jockey and Hanes, Miryha has clear vision, innate passion, and the proven ability to drive transformation and innovation. Her eye is expertly trained to spot the challenges women face with intimate apparel. With these in mind, Miryha creates solutions that marry technology with first-in-class fit, comfort and quality. She began working at Wacoal in 2015, and championed the brand’s expansion and growth in the digital space, all while staying true to its core values. Miryha’s knowledge and expertise was key in developing Wacoal’s mybraFit™ app, the brand’s first-to-market digital fit tool. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Sacred Child Beauty founder and CEO, Tiffany Schade is bringing benevolence to the beauty industry as a change-maker of cosmetics. Her line of clean, non-toxic, cruelty-free, and highly pigmented products is suited for people of all identities to look and feel their best. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Jim Mollica joined Bose in 2021 as the company’s first global chief marketing officer. He oversees the brand’s strategic and creative direction, as well as its connection to consumers across all platforms and touch points. Jim specializes in digital transformation and storytelling, drawing on more than 25 years of marketing, media, digital commerce, and revenue-generation expertise.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Urbody is a gender-inclusive underwear and activewear brand created by and for the LGBTQ+ community that designs functional affirming styles tailored to the needs and variety of body types across the entire gender spectrum. We believe everyone deserves to get dressed for the day with confidence, starting with what's underneath.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Aaron Luo is co-founder and CEO of Mercado Famous. A serial entrepreneur and co-founder of luxury handbag brand Caraa, he also has more than a decade of global managerial experience across corporate finance and operations with General Electric Company. Born in Shanghai, China and raised in Madrid, Spain, Aaron is a graduate of the University of Massachusetts at Amherst and holds an MBA from Case Western Reserve University.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Robert Petrarca is the Co-Founder and CEO of Maxine's Heavenly and has led the organization through double digit growth for the last three consecutive years. Maxine's, a recently venture-backed consumer goods organization in the Natural Foods space, has quickly become a category leader in the industry, propelling better-for-you snacking into the future. Robert is a two-time founder, having previously founded a nonprofit cultural arts organization in Northern California.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

For the past 2 years, Alicia has built a brand to change the way we milk. Alicia is the Co-Founder and CEO of Nutr, a wellness brand with a signature product that makes nut and plant-based milks at home, at the push of a button. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Aside from her creative design talents, Holly Ridel has a successful and long-term track record in identifying niche markets and emerging fashion trends long before they are accepted into the mainstream. In 2016, Holly launched 0.2 Fragrance, as a unisex fragrance that incites the emotional high of that first glimpse, every time. The scent is carefully designed to inspire anyone, anywhere to meet their destiny.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Christine is a serial entrepreneur with a passion for CPG, media and technology. She is a founding partner of Simple Spirits, a collective of social impact brands in the alcoholic beverage industry. She is also the co-publisher of James Lane Post and co-founder of Hamptons Tech Week.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Tracey Wallace is the Director of Content Strategy at Klaviyo, the marketing automation tool powering owned marketing profitability for retailers. Before Klaviyo, she was the Head of Marketing at two early-stage start-ups, and was the Editor-in-Chief at BigCommerce. She's spent the last decade in the ecommerce industry, researching trends and helping ecommerce founders and marketers navigate their way to success. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Rachael McCrary is the founder and CEO of Gather Labs, the first vertically-integrated, high-complexity CLIA laboratory to offer same-day lab results for over 100 diagnostics tests. A seasoned entrepreneur and innovator in the challenging fields of technology and fashion, McCrary has harnessed her passion for creating practical products and solutions to fill the gaps in many core consumer experiences - from post-surgical recovery support to same-day lab result processing. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Dr. Maria Viola Sanchez is the CEO & Founder of STOP THE CUT NOW! Eradicating Female Genital Mutilation, a nonprofit organization dedicated to eliminating all forms of Female Genital Mutilation (FGM) both nationally and internationally. Maria is an activist in the eradication of FGM procedures, which have affected 200 million girls and women who are alive today. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.