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6-Figure Secrets

Author: Allison Hardy

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Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.

I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.

It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
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If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! I recently found a new Instagram strategy as a result of another strategy failure.I was listening to a podcast from Amy Porterfield in which she interviewed Nicole Burke from @gardenaryco. Nicole shared her Instagram strategy of posting three times a day and the results she was seeing from this work.I wanted to try something new to see if I could increase engagement and see a more direct ROI from my Instagram. I challenged myself to try this strategy for a month and then reevaluate.Over the course of that month, I was only able to post 3 times a day one time.Why?A total systems failure! But because of this failure, I was able to land on a new strategy that I'm sharing in today's episode, which has helped me to produce similar results to what Nicole was sharing! So in this week's 6-Figure Secrets Podcast, I'm walking you through how I landed on this strategy and sharing how you can implement this strategy too.TAKEAWAYS: Learn how to do a pinned post on Instagram. These are posts that sit at the top of your Instagram feed and can help you keep information and offers that you want your followers, or new followers, to see often. I have a link in the resources below to help you learn how to do this.Try Many Chat on Instagram to get more engagement. This has been such an awesome tool that automates engagement! Many Chat is a bot that is set up to where when a follower comments a keyword, and then it automatically DMs a link to the person who commented. The more engagement you get, the more your content is pushed to other people on Instagram. Make it work for you. There are so many different methods and tools out there to help you run your business. But you can’t do them all! It’s ok to try something and not have it work. So when this happens to you, use it an opportunity to try something else. Remember, be ruthless about the goal, but flexible in how you get there.RESOURCES:Visit the blog post that goes along with this episode for more resourcesGrab the Instagram Pinned Post training for only $7Listen to the Amy Porterfield’s podcast, Online Marketing Made Easy, where she interviews Nicole Burke of GardenaryCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today I’m sharing three email marketing and funnel questions submitted by two of our Funnel of the Month Club members.First up is member Kasia McDaniel. Kasia is a homestager who helps homeowners and real estate agents get your home ready to sell, so that buyers fall in love with your home and it sells quickly.Kasia submitted two questions that involve nuances within her email marketing, and how to move forward. Her first question is, “When do I enter my leads into my Pitch Sequence?” And her second question is, “What do I do with my old lead magnets?” In my response, I’m sharing details about qualifying your leads for the Pitch Sequence and a few suggestions on what to do with old lead magnets that may or may not be in alignment anymore.You can learn more about Kasia through her website and hang out with her over on Instagram. Our third question was submitted by a member who wished to remain anonymous. They wanted to know more about using data to drive their decisions and at what point you make changes to your email marketing and email funnels.In my response, I share data points that you need to know about email marketing and when and how to change it to create better results.RESOURCES:Visit the blog post that goes along with this episode for more resourcesGrab Subject Line Magic to help you increase your email subject lines’ open ratesJoin the Funnel of the Month ClubCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
To escape endlessly asking her high school students to put their phones away,Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing.Fast forward 11 years, beyond many many many mistakes & several business models.Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist.She shows service providers how to translate their expertise + big ideas into words that work to attract their exact-rights clients…AND use their wealth of knowledge without giving away all the hows.The best part? She gets to still be a word nerd & teaching geek without ever grading another crappy Macbeth essay!TAKEAWAYS:Shift your market to the “them them them” show. You want to mirror what’s going on in your audience’s life, meaning you want to mirror the problem people are having and then take them on a journey to help them achieve a goal or relieve their frustration.Give power to the word YOU. The audience cares about what’s in it for them, so start writing content from the “you” perspective instead of “I”. People want to feel seen and heard.What type of voice are you using? Ask yourself, if I were relaxed and felt most like myself, how would I talk? How do I talk to my clients? What words resonate with my audience. How you use words will matter to your audience.RESOURCES:Visit the blog post that goes along with this episode for more resourcesListen to the Content Creation Made Easy PodcastGrab the Backstage Brilliance Marketing Toolkit for FREE! Use code ALLISON at checkoutCreate consistent, dependable, recurring revenue through the Recurring Revenue BundleCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! This is the goal that we have for all of our Email Genius students as we open the doors to the program and welcome in new members.In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-scenes sneak peeks into my business, and some mindset shifts to think through to help you start to set this system up for yourself. TAKEAWAYS:Make sure your audience knows you are open for business. Make the invitation to buy (anything! something!) often. Change happens when you do things differently. If you have a goal of selling something everyday, dare yourself to accomplish the goal. That simple act of challenging yourself to try something new will create different results.Selling often attracts the right people to you. If your folks are motivated, and you offer up the right product to them that speaks to their specific pain point, they purchase to help speed up their results and minimize trial and error.RESOURCES:Find the blog post that accompanies this episode Become an Email Genius!CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight.Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand.She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens.She has also appeared on The Drew Barrymore Show, The Chew, WPIX and The Tonight Show.Her clients have been featured in Forbes, Entrepreneur, Inc, ABC, CBS, NBC, Fast Company, Business Insider, GMA, Drew Barrymore, Sherri Shepherd and many more.She is also the co-author of the top-rated cookbook "Clean Cocktails: Righteous Recipes for the Modern Mixologist".TAKEAWAYS:Visibility isn’t about getting in the media, it’s about what you do with the media afterwards. Know what your messaging is and be consistent on all media platforms, including your visibility in interviews, a book, speaking engagements, etc. Your messaging should feel like you whether that’s in an Instagram post, your offer or service, or in an interview. You won’t make money from being published, but you will see money when you utilize your media as a tool over and over again. Talk about what you are doing often and keep sharing, even if it feels small. The more often you share, the more people will come to you as the expert. Beth believes people are interested in the little things, so share what you are working on. Be bold so you can inspire others. RESOURCES:Find the blog post that accompanies this episode Attend Beth’s From Spotlight to Sold Out MasterclassSign up for the 3 Email Marketing Fatal Flaws That Most Coaches and Experts Make When Selling Their Course or Membership Video SeriesReady to become an Email Genius? Join this brand new group coaching program! CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year. In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, Funnel of the Month Club. My hope is that this helps you avoid some of these pitfalls I found myself in, and it helps you navigate the launching and scaling of your own membership. TAKEAWAYS:You always need to be selling your membership. Something you have to be prepared for with memberships is that people can cancel at any time. So you might lose 10 members in a month, which means you need to not on replace those 10 spots, but that you you also need to sell more, so that your membership still grows. Focus on retention. It is true that if you want consistent recurring revenue, you do need to consistently sell. But you also have to remember to retain the members you already have. One thing that I do is survey my current members to see what it is that is working or not working in the program. Then I try to implement those changes in a way that still works for me and my business, but serves the client.Simplify your membership. In a traditional membership model, whenever someone joins, they receive all the previous benefits of other members. I got feedback from some of my members who found this really overwhelming. The minute you overwhelm someone, they don’t want to do the work. See where you can adjust so that joining and staying in your membership is a no brainer!RESOURCES:Find the blog post that accompanies this episode Join the Funnel of the Month Club! CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before.TAKEAWAYSThe main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready to buy, you are at the forefront of their mind because of that established relationship.Use a lead magnet on your website to collect emails. Lead magnets should be strategically placed on your website, not just on your home page. This will give you a higher probability of getting people on your email list.You need to know your audience and ideal client so you know who you are trying to reach through your website. How can you make the content of your website easy to navigate and easy for people to find what they are looking for? Your website is not just about how good it looks, but how well it functions for the user.RESOURCES:Visit the blog post that goes along with this episode for more resourcesSnag one of Carbon & Clay Design Co.’s Squarespace website templates for 10% off, plus a copy of Pitch Perfect (Allison's signature Email Pitch Sequence), by using code ALLISON10! hereCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
I’m rolling out a brand new series here on the 6-Figure Secrets Podcast where I’m answering questions submitted by our Funnel of the Month Club members! This is our first episode in this series where I’m answering questions from two of our members. First up is Dr. Katrina Cryder. Katrina is a chiropractor and has an online course called Raising Healthy Kids. Inside Raising Healthy Kids she supports her clients through a step-by-step process that helps to lay the foundation of health by removing toxins, replenishing minerals, creating a food foundation and learning how to cultivate healthy habits.As a busy brick-and-mortar owner, online program creator, and a mom of 2, Katrina wants to know that what she’s doing to market her program, will produce a ROI. So her question is, “What email funnels should I focus on first?” In my response I share with her the 3 email funnels that she needs to get up and running, so that she can sell more of her program.Learn more about the Raising Healthy Kids membership here.And follow Dr. Katrina Cryder on Instagram here.The second question is from Jen Chapin. Jen helps working moms get dinner on the table and streamline their lives without any of the guilt.Jen has a thriving YouTube channel (her 137,000 subscribers agree!) that she monetizes through AdSense and paid brand partnerships. She is looking to branch out and start to offer digital products. Her question is, “How do I create paid content for my ideal client?” In my response I share that I think her next smart move is digital products and I list out multiple ways that she can sell her digital product, passively.Visit Jen on her YouTube channel where she has 137,000 subscribers (How amazing is that?!)And check out her offers on her website.RESOURCES:Visit the blog post that goes along with this episode for more resourcesGrab 50+ resources from experts in the online marketing space carefully curated to help you ditch the launch roller coaster, and enroll more clients into your course or membership, on autopilot through the Automated Sales Bundle.Join the Funnel of the Month Club.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Amanda Bennett is a Podcast Outreach & Guesting Strategist and founder of THE community for mom podcasters, The Podcasting Moms Club.After working for over a decade as a professional nonprofit fundraiser, helping prominent organizations raise millions of dollars, she now uses her knowledge and skills in relationship building to help mom podcasters create win-win partnerships and collaborations to make more impact.Amanda is on a mission to help mom podcasters grow their audiences and produce wildly successful podcasts, on their own terms, by offering supportive community, motivation, and resources designed specifically for them and their unique challenges.When she’s not guiding mom podcasters to uplevel their podcast, you can find her chasing around her two energetic kiddos, doing her best to keep up in group fitness class, or in her fuzzy robe, eating Biscoff cookies and sipping camomile tea while watching the latest cooking competition on tv.TAKEAWAYSBe intentional in the communities you are a part of. Find people who are doing similar things to you in the online space. Be sure to participate and be involved with the communities you choose to be a part of.When you create your own communities, find people who support the same cause and have similar goals as you. Amanda found that creating a community for mom podcasters was unique because moms can only really understand each other’s challenges when it comes to creating an online business and hosting a podcast.A community benefits you personally and helps you stay focused on your business goals. Amanda said that she tends to overthink things and it’s more helpful for her to have someone to chat through things with. She noticed that with a community she can share her ideas and a supportive community will tell her she has a good idea or give her suggestions on what she can do.RESOURCES:Find the blog post that accompanies this episode Join Amanda’s Podcasting Moms ClubJoin Allison and Amanda in Nashville, Tennessee for the Podcasting Moms Conference on April 15!Get a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her practice, Greatest Story Creative®.Since then, Annie has advised hundreds, spoken for thousands, been featured in Forbes, and become known for helping entrepreneurs confidently tell their stories. She’s written two bestselling books: "Establish Yourself" and "Permission to Try," and her first children’s book, "Small Biz for Kids,"debuted in October 2023.She's a Duke University graduate, avid Muppets fan, and resident of Durham, NC - where she lives with her husband, Gus, and her favorite toddler/superhero, Leo.TAKEAWAYSTo be consistent, do what makes sense to you. You can so easily get swept up in the “tactic tornado”. You can try everything involved with online marketing, but be aware of what you want to be consistent about. What do you find fun? What can you do that will keep you showing up consistently?Figure out the thing that moves the needle in your business and then systemize it. It’s important to stay in your zone of genius, while outsourcing the rest. And figuring out what works for your business, might mean you have to show up longer. Annie says it took her about 18 months to really get things going to a point where people knew who she was and to build her local reputation.If you want to grow, you have to scale relationships. There are many ways to do that outside of social media including blogs, podcasts, speaking, and in person events. But you have to do something. What’s your consistency container? What are you naturally inclined to do? If it feels like pulling teeth, you’re not going to do it.RESOURCES:Find the blog post that accompanies this episode Try the 1st 50 pages of Annie's bestselling book, "Establish Yourself"Find Annie on Instagram and LinkedInLearn more about Annie on her website Get a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Melissa is an Email Marketing Strategist, Coach, & Educator dedicated to helping online business owners boost student enrollment and sales for their online programs and courses by crafting effective email funnels.Having personally navigated burnout while building her first 6-figure business, Melissa has turned burnout into brilliance by sharing her experience and expertise with her students. Her students have learned to launch online courses and passively sell digital products without relying on algorithms.She is on a mission to empower online business owners to build profitable businesses using peaceful sales and email marketing strategies. TAKEAWAYSIn order to create an in-demand business, you need to create visibility and awareness. Capitalize on how you can get the most visibility. You might be on multiple marketing channels, but are they all getting you results? Or are there ones that get you more results than others? Focus on what’s working for you and make it work for your offer.Creating an in-demand business requires you to be consistent. An in-demand business creates consistent leads and sales in your business. In order to get there, you have to show up consistently in whatever marketing strategy works for you.Be clear on your unique marketing strategy. You need to know who your target audience is and why they want what it is you are offering. You want to generate high quality leads so that people will actually purchase your offer or product. Ask yourself, how are you getting high quality leads? Where are you online? How is your marketing strategy working for you on different platforms? RESOURCES:Find the blog post that accompanies this episode Follow Melissa on InstagramListen to Melissa’s Podcast The Sales Expansion Show for WOC Online Business Owners CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Have you ever been through a time in your business where you just don’t want to work? In your mind, you want to show up. You still want to have your business, but all of a sudden it just feels like a chore? I just recently went through this after Christmas Break transitioning into the New Year. I first want to say, it’s ok if you feel like this. Everyone does at some point. But maybe this is a good time for you to reflect on things in your life or business and how you can change your thinking and try things differently. In this episode, I talk about 5 ways to help you get lit up about your business again. Hopefully one or all of these will help you get your mojo back. TAKEAWAYSMaybe you just need to take a break. Taking a day or even a week off of your business is not going to hurt your business.Know what your bare minimum is. When you break down your business, the two most important things you should be doing is client work and revenue producing activities. Revenue producing activities are going to look different for everyone. Break it down to the things that have to get done to keep these two areas fulfilled and this will help you feel less overwhelmed.Have a plan. When you know what’s coming next whether that’s a launch or your weekly email, you know what you are preparing for which helps you zone in on those few tasks or projects instead of your business as a whole.Get off of social media. Stop consuming! Let your mind have an actual break and that's when the clarity and inspiration will hit.Get into your body. This will look different for everyone, but moving your body is one of the number one things to get your mindset in the right place. So take a walk, do some yoga, get a sweaty workout in, or maybe go on a hike. I know this will help get you in a better place.RESOURCES:Find the blog post that accompanies this episodeGet registered for the 3 Things You Need to Stop Doing If You Want to Sell Your Course or Membership Daily Video Series here CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Have you ever looked at someone you follow online and compared your business to theirs because it looks like they have it all figured out? I can bet you that in one post you cannot even know a part of the story or details that helped the person get to where they are. I bet at some point in their journey, there have been moments of failure.Everyone fails. It’s a normal part of life and a normal part of business. If you haven’t already, at some point you will launch something that doesn’t catch. This might make you feel like you failed. But instead of looking at it negatively, look at what this launch failure could teach you. What could really propel you to the next level, is looking at your launch from a bird’s eye perspective. You’re going to have to ask yourself some hard questions and that’s what I’m going to talk to you about today in this episode. TAKEAWAYSStop self sabotaging. Sometimes we self sabotage by hiding behind a social media platform, doing something we don’t want to do, launching something at the wrong time of year. All of this can be avoided as we go back and re-evaluate our launches and try something different next time.Analyze the quality of your leads and where they are coming from. Are you getting your leads from a Bundle? Facebook Ads? Your email list? Go back and analyze to see where you saw the most conversion, and use that data to make your future decisions.Ask yourself two questions. (1) Did you really want to launch the program? And then ask, (2) what’s the data telling you? If you are not willing to ask yourself these two questions, you’ll do the same thing over and over expecting different results while you’ll keep getting the same results.RESOURCES:Find the blog post that accompanies this episodeDownload The $80,000 Email Template CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Kendall Cherry is ghostwriter, content marketing expert, and the founder of The Candid Collective, and she’s on a mission to create a world that’s more candid and kind.Kendall writes bingeworthy copy that sounds so much like you, even you’ll think you wrote it. She also helps her clients avoid soul-sucking marketing trends by repurposing content that creates miracle-grade results, even if you have a tiny audience.TAKEAWAYS:Create a content bank. Using the same content in more than one way on more than one platform is going to help you simplify your business. A content bank is an asset that pays in time back, you can repurpose the content, and it resonates with your audience. You don’t have to create more or be more. Use what you have. What you have is enough.Good content is the thing that calls in your people. When you create authentic, engaging content, it will resonate with your ideal client. Let it be simpler than you think. It can be easy and fun!Consistency is your answer to what really works. Repurposing your content works when you are consistent. Creators are afraid of consistency because they have to have the belief and trust it’s going to work. Stay consistent in your zone of genius and consistent in the belief that that is enough. Income comes through when you are consistent.RESOURCES:Find the blog post that accompanies this episode Connect with Kendall on InstagramCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
At the end of 2023 I generated 1,001 new leads, in 5 days, without paid advertising.How did I do it? I hosted my very first Bundle!What is a Bundle? A Bundle is a collection of resources that are normally paid, but are free, for a very limited time.Why is this so beneficial? The experts who contribute to the Bundle can get massively visible, and ideally, get in front of a new, qualified audience, for free. They are able to generate leads wtih a specific new group of ideal clients, who want to learn more about a specific topic.For the participants of the Bundle, they are able to grab high-quality resources, on a very specific topic, for free! In this episode of the 6-Figure Secrets Podcast, I'm breaking it all down for you and sharing EXACTLY what I did to create this kind of growth.TAKEAWAYS:Lead generation doesn't have to be complicated, hard, or even expensive. With this Bundle I put in about 10 hours of work, for 1,001 leads generated. Which I thought was a good ROI.Plan your Bundle with the end in mind. I knew I wanted to use it to grow my membership. So when considering my ideal client for the membership, I made sure to include resources that were appropriate for that client, so I was generating high quality leads.I am running this Bundle again in February to see if I can get better results. The goal is to generate 2,000 leads and to see if I can duplicate, if not imporve, the conversion rate for the Funnel of the Month Club offer I made the audience post-Bundle.RESOURCES:Find the blog post that accompanies this episode Applications are open for contributors to the next round of the Automated Sales Bundle! You can apply here. Applications are due January 15, 2024.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Kylie Kelly is a business coach for female entrepreneurs, specializing in relationship based visibility strategies (summits, bundles, freebie swaps, podcast guesting etc) She helps her clients grow their email list FAST, which enables them to earn more money and really start to live life on their own terms. She is also a podcast host of This Mama Means Business and a boy mama of two, Spencer & Samuel. TAKEAWAYSKey to successful Bundles is to actually offer valuable resources. The more valuable you can make it, the more sign ups you'll see!Keep trying and your results will continue to increase as you establish credibility. By Kylie’s third time doing a bundle, her results were incredible.Be clear on who you are helping. The clearer you are with the person you are helping and what you are going to help them with, the better the results will be. Become more niched around what it is you do and offer.RESOURCES:Find the blog post that accompanies this episode Join the Spotlight Club! CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Next year, I turn 40 and I always wanted my business to reach 7-figures by the time I turned 40. So I’ve been asking myself, what are the activities that are going to get me closer to that goal that are the easiest, simplest and most streamlined?I found that having one singular goal makes all the difference. A scattered mind, doing too many things, makes it really hard to do anything well.So as we exit 2023, and head into 2024, I want to encourage you, create ONE goal for your business. And in this episdoe of the 6-Figure Secrets Podcast, I'm sharing why this is the rocket fuel for you accomplishing what you want to accomplish in 2024.This is our last episode of 2023. And I hope this episode helps you find that one singular goal you can focus on too. New episodes will return in January!TAKEAWAYSSimplify your business. Pull back the layers and go all in on one thing. This will create a different space for you to get to your goal and to try new things, or eliminate things, in your business so you can achieve your singular goal.Ask yourself this question, "What is the easiest, most sustainable way to get to my goal?" and let your answer guide your actions to get to your goal.Automate your process and hire help where needed. I realize that with this goal in mind, I may need to hire some support and will need to make sure my process is moreso than it already is, to generate more leads so that they can enroll in my offer.RESOURCES:Find the blog post that accompanies this episode Grab The $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
As a young mother, wife, and business owner, Abbey's life revolves around her genuine passion for children and their well-being. After the birth of her firstborn 2.5 years ago, she embarked on an inspiring journey to create a nurturing haven for families seeking exceptional childcare solutions. This journey led her to establish Sandhills Nanny Co., a renowned nanny placement agency with a heartwarming mission.Founded in 2015 by Abbey herself, a compassionate former nanny and now a devoted mother, the agency has flourished steadily over the years. Abbey's unwavering commitment to providing trustworthy and qualified childcare providers has been the driving force behind the agency's success.With the birth of her first son in 2021, Abbey recognized the growing demand for reliable care and expanded her team of experts in the industry. Together, they work tirelessly to ensure every family receives the finest care possible, backed by unparalleled safety and quality standards.At Sandhills Nanny Co., Abbey and her team believe in the immense importance of having someone you can wholeheartedly trust to care for your little ones. The agency takes immense pride in offering precisely that - a service where families can find peace of mind, knowing their children are in the best possible hands.TAKEAWAYSBe consistent. Keep showing up on social media and keep creating content that has value. Don’t focus so much on the sales because as you create value based content that is educational, the sales will come.Get involved with your community. In Abbey’s business, getting involved in the community is important for finding her ideal clients. But getting involved in your community in any business is beneficial as you establish connections that could potential bring people to your business or open opportunities for collaboration.Keep showing up. Whether that is online or in person, be the person that is consistently there. Be present and connect with people. This builds your trust factor with clients.RESOURCES:Find the blog post that accompanies this episodeJoin Funnel of the Month Club by 12.15.23 to get 12 months of email marketing support AND get a Done-For-You Email Pitch Sequence as a BONUS! Check out the details here.Follow Abbey on Instagram CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
In 2023 I sold 2,470 digital products. For me and my business, focusing on selling digital products has been a total game changer. What I realized, after crunching some numbers, is that 75% of my Funnel of the Month Club and Clients on Autopilot Mastermind members, all purchased a digital product from me, before enrolling in those programs. I’m a big fan of following the bread crumbs of success, and this statistic blew my mind. And has informed how I’ll be moving forward, into 2024. So in this episode of the 6-Figure Secrets Podcast I’m digging into how I was able to sell this amount of digital products, but also how I’m continuing to scale my digital product offerings in 2024 and hit my goal of selling 10,000 digital products.TAKEAWAYS:Consistently generation leads is the #1 way you’ll sell more of your products and programs. Without leads, you’ll never have sales.Oftentimes we overthink and over-complicate EVERYTHING. What if we were to commit to making activities in our businesses easy? How would that approach change how you run, manage, and scale your business?Your ideal clients won’t care if you invite them to buy your digital product. If you approach it from an invitational mindset, you’ll view selling in a completely different light.RESOURCES:Find the blog post that accompanies this episode Grab the Automated Sales Bundle now through December 8, 2023! Check out the Meta Ads episode that was mentioned hereCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Mia Poulsen is a Business Mentor, Transformational Coach, and a Human Design Reader for soul-led women entrepreneurs.She has spent the past 10 years building online businesses to multiple 6-figure businesses – from her legendary blue sofa – while also supporting her family of 4 children.She’s super transparent about it not being easy, because building a successful business requires transformational work on all levels. It requires you to step into the highest version of yourself, and this is what Mia calls, The Soulful Empress.But what she will let you know is that you don’t have to work your butt off or compromise precious time with your family or yourself or even try to be something you are not to see success in your business!The journey starts by knowing your soul´s blueprint and authentic strengths, honoring who you are and what really matters to you, and utilizing both your powerhouse energy and aligned business strategies.TAKEAWAYSExplore your feminine energy by asking yourself questions like, "What is my purpose?", "What is my contribution?", "What are my top talents?", or "What is my passion?". The reason to ask yourself these questions is to try to get yourself to a place of more presence and joy.Spend time getting to know who you truly are. When Mia began to implement who she was, felt like she was enough, and realized the abundance she already had, that is when she saw the most business growth and things began to naturally fall into place.Focus on the functional version of feminine energy and the functional version of masculine energy. You cannot have success without both energies. They have to work together. This can change your whole perspective of life and can lift the veil of scarcity of not being and having enough.RESOURCES:Find the blog post that accompanies this episode Grab Pitch Perfect for only $37, now through November 27 CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
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