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A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!Sign up to get Ed Gandia's capacity planner here: up to email me questions: the show
B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.  Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content. Learn more about Kristen: fun memes: more about B2BWI: https://www.B2BWritingInstitute.comSupport the show
It's been a while, and here's an update!List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?Tell me what you love in podcasts: hello at b2bwritinginstitute.comSubscribe and learn more: the show
Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.  www.B2BWritingInstitute.comSupport the show
Eman Zabi talks about writing human Support the show (
HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks. www.lizsheffieldcopywriting.comwww.b2bwritinginstitute.comSupport the show (
Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.comwww.B2BWritingInstitute.comSupport the show (
Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.comSupport the show (
Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.  www.melissasuzuno.comwww.b2bwritinginstitute.comSupport the show
Quick thoughts on building relationships so good that B2B brands and clients send you presents. www.B2BWritingInstitute.comSupport the show (
Lee Price from shares a six-step process for ghostwriting thought leadership content. www.LeePriceIdeas.comwww.B2BWritingInstitute.comSupport the show
In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen. Subscribe to the Friday Update at www.B2BWritingInstitute.comSupport the show
Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen.www.B2BWritingInstitute.com the show (
In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other. Subscribe to the Friday Update at www.B2BWritingInstitute.comSupport the show
Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.Support the show (
The origin story of the B2B Writing Institute. We look at three guiding principals of the institute:ACCESSIBILITYMULTI-TRACK WRITING CAREERSEDUCATION...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. the show (
Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we talk about: "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up."Writer Paradise: https://b2bwritinginstitute.comSupport the show
Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: Writing Seminar: Moonshot Machine membership: the show
This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by email webinar on writer's block and burnout Moonshot Machine (New 6-month option!) the show
Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update!More by email: Seminar: Membership: the show
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