Your Credit Union Sales Podcast

Credit Union's have a premier organizational structure that enables them to create value for their members. The products and services they offer are top-notch, interest rates on loans are low, and deposit rates are high. With low fees and a staff dedicated to the community they serve, who could ask for more from their financial institution? Unfortunately, though, many credit unions fail to see the amazing opportunity they have to create value through exceptional service and proactive sales.In this podcast, we will discuss what exceptional service and proactive sales is and what it isn't. We will look at an experience I had where an opportunity was missed. This story will illustrate the core challenge that credit unions are facing today and show why being friendly, remembering somebody's name, and smiling is simply not enough anymore. Finally, we will discuss how credit unions can make a big jump in their service and sales efforts to compete in today's market.

So who is SalesCU? SalesCU is a team of credit union advocates who believe that credit unions are the financial model of the future. We are credit union sales experts with decades of experience working directly with members in the branch, over the phone, and online to help members achieve their needs, wants and dreams through sales. We have built credit union sales teams and successfully lead them to peak performance through training, coaching, and meaningful accountability. And now, we have used this experience to help credit unions like yours to improve or finally realize sales success.In this inaugural episode of Your Credit Union Sales Podcast, I’d like to answer two questions I get quite often. First, why do we need to sell at our credit union and second, how do we go about doing it?These are valid questions. Selling at a credit union is different, and it should be. After all, credit unions are not-for-profit cooperative financial institutions. Because our customers are also the owners of the credit union, we need to be mindful of that and respect that relationship. This means that we don’t consume those relationships through our sales efforts, we maximize them to create lifetime relationships built on trust.Often, this perspective will leave some credit union staff and even senior leaders believing that selling has no place in the credit union, that the credit union is there simply to fulfill the financial requests the member makes. This, of course, would be the wrong perspective. Selling is not only good for the credit union, it’s revenue and growth, but it’s also good for the employees and your members.There are several reasons we should be selling to members. In fact, there are 4 specific reasons which I’d like to share. I hope these 4 reasons for selling set the stage and give you an idea of what we are going to present in this podcast series, and what you can expect in future episodes.