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Multifamily Streamlined with Leslie Mathis
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Multifamily Streamlined with Leslie Mathis

Author: Leslie Mathis

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Thank you for joining Multifamily Streamlined where we will discuss multifamily trends, operations, renovations, leasing, and basically all things multifamily. I am Leslie Mathis, founder of Streamline Multifamily Group. I have created a podcast as resource to all my apartment friends and family. 19 years ago this month I fell into the industry as a housekeeper while looking for an apartment in Mooresville, NC. I’ve worked my way up from a very entry level position and now am a consultant and an asset manager. I share this because I’ve walked a mile in most of your shoes and hope you can learn from my missteps, bloopers, wins, and accomplishments. For 2020, my goal is to release 2 podcast per month sharing all things just mentioned, along with a great interview line-up where you can hear from peers, mentors, leaders, and vendors in the industry.
22 Episodes
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Perhaps this episode will be surprise and disappoint but a few months ago I had a conversation with someone I don’t know well and they stumbled upon this podcast. They shared with me how much they loved it and I wasn’t sure how sincere that really was but the conversation continued. It was what I needed to hear that week and my take away was a good one… these are things most of us know but we need confirmation or to hear it from a source that has a different perspective or that is not as close to our situation. See it enforces what you already know or feel in your gut. Probably the best compliment I have received came from this person - they told me they were trying to finagle a way for their 17 year old daughter to listen to the podcast for those reasons just mentioned. As a mom of a teenager that really pulled at my heartstrings. My goal for this podcast and honestly any of my speaking engagements is to be a resource. I never want to tell you what you are doing wrong, I want you to learn from my journey and hopefully save you a few missteps along the way. I also want to share my perspective from the ownership side to help you hone your skills as an operator. I want you to see the ownership perspective which will ultimately provide a focus on increasing the value of the asset. No matter the length of the hold ALL owners goals are the same - to maximize the value of the asset. Some of us just have longer to do so than others. 
The Hiring Decision

The Hiring Decision

2021-05-0408:22

Hello apartment me friends it me Leslie Mathis with the Multifamily Streamlined podcast. As promised today we are going to focus on making the right hiring decisions. Holy smokes what does that mean? Do we even have enough time to unpack that? I’m not sure but lets give it a try.For this episode our focus will be how do we recruit talent, build a team that works as a team and how to pivot quickly when things aren’t working.
The Experience

The Experience

2021-04-2810:26

I want to share a little snip-it from some recent soul searching. While this won’t come as a surprise for most of you - for me it is ALWAYS going to be about people. I mean ALWAYS - I can’t think of a scenario that wouldn’t ring true for me. While I won’t fall on my sword for my absence nor will I promise to be here every Tuesday I know this experience needed to happen before I could share my next two part series. It has been a good reminder of what pivot really means. If you set goals and life changes you might need to readjust those goals so you are not living a life of disappointment.
Recently I was reminded of a hard lesson and thought it was worth sharing. Perhaps I can save someone pain and maybe embarrassment perhaps better explained as self disappointment. There are ALWAYS going to be things we do not like doing. And those tasks are the ones that we typically put off to the last minute which creates stress and unwelcomed drama. At least for me. I often say that I create my own drama and it all stems from procrastination. I guess the first step is always acknowledging the issue. I bet you all  can relate and think of some examples.
For the first time ever I have added layers to my word of the year. As I plan for 2021 and the future as outlined in my goals I knew this would be the FOUNDATION for things to come and it would come with sacrifice and from that my two additional words were formed to help me stay focused on my word of the year. Because this year is more strategic than ever for me personally and professionally again for ME it was important to add these two additional components. I am sure they could have been taken in several different directions but this is where I landed and in navigating the first 3 weeks of 2021 I am more confident than ever these were the right choices for me. PLAN is my overarching them for 2021 and as I navigate I will remind myself that I am building the foundation for all things to come and while this will not be easy it will be worth it and the sacrifice will pay off in the long run.To outline a step by step process for you have never done a word of the year before:Start by outlining specific goals you have for the year. The big goals - start with 3 to 5 so you can really focus on those otherwise it could really become more of a to do list versus a strategy for the year. We want to be strategic and not a list checker. Next you are going to take those 3 to 5 big goals and under each add 3 to 5 additional steps that are going to be actions to achieve those goals.Once those two steps are completed I reflect on the goals to determine my overarching theme - MY WORD - MY FOCUS that is going to be my word to achieve the strategy as outlined.
Good Things are Coming

Good Things are Coming

2021-01-1208:13

Good things are coming Did you hear me? Good things are coming.YES! Good things are coming.What if that was our mantra for 2021? I often hear the hardest winter brings the most beautiful spring. Or the peace that comes after a storm. While 2020 might not be the year we hoped that doesn’t mean we can’t excel in 2021. I believe this so much that I even have the t-shirt to prove it. :)
No More Excuses

No More Excuses

2020-12-2909:54

No More Excuses December 29th Episode 15We talked about this during the episode of ‘There’s no Perfect Day to Start’ but it is time to get out of our own way. No more excuses. Buckle up and let’s do this. We are 3 days from the new year and as much I would love to say when the clock strikes midnight all of the challenges of 2020 will go away we probably all know that it is not the reality.Maybe you are tired of me talking about this podcast or what I consider failure when it comes to goals I set for this year but I do think it is such a good example. My goal was to release 2 episodes each month which would be 24 for the year. Well today is the last episode of the year and it is number 15. I missed what some would consider a pretty simple goal by 9 podcast which truly feels like a lot. But the real thing you need to hear that I really had 9 MILLION excuses as why I couldn’t get those done this year:The PandemicChildren Virtual LearningSummer at my parents and there was no quiet timeMy husband working from home early in the pandemicThe Kids messing with the dogNo creative juices flowingProfessional Survival ModeBut at the end of the day - you guessed it, those were just excuses. I could have found time to do it - I could have gotten up earlier - I could have followed my own advice and turned off my email - and I could continue to beat myself up over it but I’m letting go and moving forward. For me that was settling on shorter podcast to get them released but hopefully with content that would be worth your 5 to 13 minutes. With commute times down the thought was at least you could take a 5 or 10 minute break and listen to one or maybe your commute now is only 20 minutes you could still listen to two at the end of the week as you decompress and maybe even while you are getting ready in the morning and it would still allow time for something else. Let me ask you this - what is the excuse that is holding you back? If you can identify that you can begin to overcome it. 
You can’t finish what you started if you do not start December 25th Episode 14Hello again Apartment Friends. It’s Leslie Mathis with the Multifamily Streamlined Podcast. If you missed the last episode which dropped on the 22nd we are in the middle of a 4 part series. With 2020 coming to an end and the thought of some of you completing the hardest year in the business. Perhaps this has been the hardest year for all of us in multifamily I wanted to do something a little different. We will continue with our condensed version of podcast but today and the 29th will stay true to the past 2 weeks with a focus on getting started. The Series includes:The Art of getting StartedThere’s no perfect day to startYou can’t finish what you do not startNo more ExcusesSo off to part 3 - You can’t finish what you do not start. You guys let me say that again! You can’t finish what you DO NOT start!!! WOW! We probably can all agree starting is the hardest part. But we have discussed it so much lately - any step forward is a step forward. Even if you can only give it 5 minutes today and another 10 tomorrow YOU HAVE TO START NOW. The worst thing would be for you to be mad at yourself because you never started. That is definitely worse than failing! At least with failing you gave it a whirl and no matter what I promise you learned something even if it didn’t go as planned.
Hello again Apartment Friends. It’s Leslie Mathis with the Multifamily Streamlined Podcast. If you missed the last episode which dropped on the 18th we have just started a 4 part series. With 2020 coming to an end and the thought of some of you completing the hardest year in the business. Perhaps this has been the hardest year for all of us in multifamily I wanted to do something a little different. We will continue with our condensed version of podcast but over the next 2 weeks with a focus on getting started. The Series will include:The Art of getting StartedThere’s no perfect day to startYou can’t finish what you do not startNo More ExcusesWe have discussed the art of getting started and today we will discuss - theres’s no perfect day to start. You’ve heard many times when people say they are going to start their diet on Monday. More times than not you self sabotage yourself until Monday gets here making getting started that much harder. You’ve heard the saying theres no time like the present or today is just as good as any. Well I believe all of that to be true so lets just get started. If you don’t think you can dedicate the time to complete the full plan or even get started let me tell you just putting 1 minute towards getting started is getting started. 
Hello again Apartment Friends. It’s Leslie Mathis with the Multifamily Streamlined Podcast. With 2020 coming to an end and the thought of some of you completing the hardest year in the business. Perhaps this has been the hardest year for all of us in multifamily I wanted to do something a little different. We will continue with our condensed version of podcast but over the next 2 weeks we will focus on getting started. The Series will include:The Art of getting StartedThere’s no perfect day to startYou can’t finish what you do not startNo More Excuses
It’s time we discuss how to prep for a call.  I have a belief that it is not a call unless you provide an agenda. Have you been on one of those calls that goes rouge and last way longer than it should? YES, we all have and I bet if you look back there wasn’t an agenda for the call so it got off track and sideways. This can be prevented! Save yourself some time and look like the rockstar - create an agenda.
What if Scenario

What if Scenario

2020-12-1104:53

I’m not a big fan of living the “what if” scenario but I think for so long that had a negative connotation for me but I have found myself saying that so much lately to my teams. What if we did this or what if we looked at it this way? My “what if” has changed to a positive. Not a living in a missed opportunity role but a new perspective in an effort to put our best foot forward and deliver beyond expected results.
As we continue to navigate our ever changing space, our calendar year is coming to an end, and are bombarded with nine million calls and 54 Zoom meetings; have you ever thought what you would do if you didn’t have a MUTE button? Maybe more than ever you are relying on that sweet little magic button, that provides privacy, from the reality you are living and the actual call you are trying to participate in. As I thought through the chaos that has become every day life, I wondered - what if we lived every day as if we didn’t have a mute button? What if our natural filter needed to be stronger because we could no longer say the things we wanted to say because their is NO MUTE BUTTON. How would this impact the way we approach customer service, What would this mean for our team building, resident retention, and overall onsite operations?
Here is the big question - What are you doing now to prepare for 2021? This weekend I am having a planning retreat to outline the next year, set goals, and put new initiatives in place for 2021. In the coming weeks I will reflect on 2020, review my goals, and set new ones for my asset manager position at Woodfield but for now the focus is a 2021 strategic plan for Streamline. It is important to me to plan for next year for both of my roles. No longer are the days where we can wait around and see what comes our way. If nothing else 2020 has taught us that and Just because it was a dumpster fire for some of us or because it brought new challenges we never faced before doesn’t mean we just give up now or throw our best practices away. If some of your best practices have been thrown out the window maybe you don’t have time to chase those papers down however we can set new ones for 2021. And listen just because 2020 is almost over doesn’t mean you can’t find a few wins before it ends. :)
The Lost Skill

The Lost Skill

2020-07-0312:03

If we once thought our first impression was  the moment someone drove onto our site or walked through the front door we might want to re-think that. Perhaps over the last few years things have shifted and our website was our first impression and how quickly someone got a response to an email request for information. We have really upped our game on the digital front and that is great but perhaps there is a forgotten skill. I often see shops where our team members do amazing on the in person tour but typically the phone portion does not align with the same type of scoring or feed back. Today our phones seem to be ringing off the hook and perhaps that is pandemic related - maybe everyone has email and Zoom fatigue but that leaves us with needing to sharpening our phone skill tactics. Some how we need to instill in our teams that this too is part of the first impression of the property. While it is most likely the second or third contact they have with us it is all going in that tally of how we are comparing to our comps. 
Just a Thought

Just a Thought

2020-04-1708:10

What will our take away be from the last 30 days working under new conditions? How will we adjust our schedules moving forward? What tasks will we complete during this time that have lingered on our to do list? Today I do not have the answers but we definitely need to start asking the questions.
Episode 5 Bonus

Episode 5 Bonus

2020-03-2709:30

As things have transpired over the last few weeks with COVID-19 I wanted to add this extra bonus session to Episode 5 in regards to strategy. 
With everything going on right now I wanted to share my story and then we dip our toe into strategy. And to make things a little more interesting we will discuss facts over feelings and our this very approach can make our lives easier.
While the weather and flight delays might have wreaked havoc on our interview plans this is still a must listen. Do you believe there really is a secret sauce for the perfect owner's visit? Listen to hear what creates the framework just that.
Do you ever think of ways to increase sales or take the onsite experience to the next level. What about designing your next project how do you elevate that experience as compared to past projects? Today I want to talk to you about something you might not have thought about or considered before. Selling and designing from first hand experience. 
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