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The Clienteling Podcast

Author: Bryan Amaral

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Welcome to the Clienteling Podcast! On our show, we'll discuss a broad spectrum of customer engagement, clienteling and retail technology insights, and we’ll provide plenty of examples and case studies directly from some of the most successful customer-focused luminaries in our industry. We'll discuss why in most cases, innovation and transformation is not a technology issue as much as it's a people, process and methodology problem. Clientricity and in particular this podcast, is focused helping retailers think through those challenges and develop a repeatable process to ensure that their stores are delivering on customer expectations and that the organization can fully benefit from those technologies deployed. In this podcast you'll gain a deep understanding of what’s working, what isn’t and where you should consider making your customer-centric technology investments. We are hoping that after spending 20-30 minutes listening to each episode you will leave energized and ready to apply what you’ve learned in your own business. We look forward to bringing you this podcast several times a month and would welcome your thoughts, ideas and comments. If you are passionate about customer centricity, clienteling and retail and would like to be a guest on the show, please send me a personal message at bryan@theclientelingpodcast.com. If you want get more personalized help or if you are interested in advisory services, contact Clientricity at info@clientricity.net
11 Episodes
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In this episode, Zornitza Stefanova joins the show and is interviewed by Bryan Amaral. Zornitza is Founder and CEO at BSPK, a global clienteling platform. She was an early employee of Wired, (acquired by Conde Nast), eGroups (acquired by Yahoo) as well as Six Apart (a division of Say Media), imeem (MySpace), Prosper and other Silicon Valley technology innovators. During her career, Zornitza has led product strategy and business development with a focus on consumer apps, as well as B...
Back by popular demand! In this episode of The Clienteling Podcast, Bryan Amaral highlights what you might have missed, including some of the more compelling customer-centric solutions on the show floor. See what happens next in the world of #Clienteling and #retailtransformation! Bryan's original Retail Geek's Take on NRF 2023 recap article is available here: https://tinyurl.com/5fdr73faHighlights of today's podcast: Friday Nights Kick-off Event - The VIP AwardsNoteWorthy News - Shopify...
Interview with Alan BernerIn this episode Bryan interviews omnichannel and clienteling executive, Alan Berner. Alan has worked for some of the country’s most respected discount, specialty and department store brands and has been at the forefront many leading customer centric innovations in enterprise retail. Alan shares some historical context on clienteling, sharing his experiences of how selling culture has benefited as tools evolved from a black book to sharing customer d...
Interview with Scott LuxIn this episode, Scott Lux joins the show and is interviewed by Bryan Amaral. Scott is a senior executive with experience in various aspects of ecommerce, digital strategy, marketing and analytics from both the brand side and agency perspective. He is currently an Adjunct Professor at Columbia and FIT and is the VP/Head of Digital Marketing and Digital Commerce at Theory and Helmut Lang. The show starts with Bryan and Scott discussing what it was like to join a n...
In this episode, David Ressinger and Jim Malafronte join the show and are interviewed by Bryan Amaral. David and Jim are founding partners at a new retail consultancy, Zenza Consulting. David is a Strategy and Operations consultant with over 25 years of experience delivering business value for his clients in areas such as retail and brand strategy, store operations, and technology innovation. David was previously with several boutique consulting firms as well as Andersen Consulting...
By popular demand! In this episode of The Clienteling Podcast, Bryan Amaral discusses the reasons that many retailers are failing to transform in the face of disruption and he offers an Organizational and Customer Manifesto highlighting what retailers need to do to thrive in 2021 and beyond. Today's podcast is based on a presentation Amaral gave at the Retail Touchpoints Live event at RetailX in Chicago in June of 2019. The original slide content is available here: http://clientricity.n...
Clienteling Best Practice Series: Part 1 - Pre-Implementation Part 2 - Implementation & Go-Live Part 3 - Engagement and SellingIn this episode of The Clienteling Podcast, Bryan Amaral highlights those topics that must be considered prior to implementation of a successful Clienteling project. 1. Vision, Alignment and Baseline Metrics:• A thoughtful approach with a disciplined methodology• What is the Vision for your brand? What are your goals?• What t...
John Liebler Interview Pt. 2 of 2In this episode, John Liebler joins the show and is interviewed by Bryan Amaral. John is a senior executive offering 30+ years of visionary leadership in-store operations, multi-unit management, and operations logistics with brands such as Kay Jewelers, Jared, Peoples Jewelers and Shinola. He is a passionate, motivational leader who builds successful, inspired, and customer-focused sales teams that drive results. First, John describes the challenges of im...
John Liebler Interview Pt. 1 of 2In this episode, John Liebler joins the show and is interviewed by Bryan Amaral. John is a senior executive offering 30+ years of visionary leadership in-store operations, multi-unit management, and operations logistics with brands such as Kay Jewelers, Jared, Peoples Jewelers and Shinola. He is a passionate, motivational leader who builds successful, inspired, and customer-focused sales teams that drive results. First, John speaks about his definition of...
Welcome to the first episode of the Clienteling Podcast! (5:25) In this abbreviated episode you'll learn why we decided to start this podcast and what you can expect to hear in future shows. Synopsis: In future shows, we'll discuss a broad spectrum of customer engagement, clienteling and retail technology insights, and we’ll provide plenty of examples and case studies directly from some of the most successful customer-focused luminaries in our industry. We'll discuss why in most ca...
In this episode, Bryan Amaral interviews Whitney Cathcart, Co-Founder and Chief Commercial Officer 3DLook, a leading AI-based mobile body scanning and virtual fit and try-on startup for the fashion industry. Whitney is a noted fashion and retail tech expert, having worked in apparel manufacturing, retail, and e-commerce, with three decades of experience in senior leadership roles for leading branded apparel, celebrity licensing, and private-label manufacturing companies. She is als...
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