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When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies.I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters.I was hungry for advice about how to get my business started and making money.I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn.But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out.Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going.Listen to the full episode to hear:Why you need to make decisions and stick to themHow to streamline your branding so it doesn’t eat up your timeWhy quality content is more important than being everywhere at onceWhy making your first sales has to be your primary focusLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner.She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet.And I know she’s not alone.A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown.If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official.Listen to the full episode to hear:Why you don’t need an official business plan to get the process startedThe first step to making your business legally officialWhat you need for taxes and financesWhy branding your business mattersLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:How to Start Your Own Business (and make it LEGAL)Register your business, Small Business Administration GuideWave AccountingQuickBooksXeroWordPress.orgSquarespace
The initial appeal of passive income is to make money without any effort.But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living.It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom.But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it.What’s the best way to earn passive income?Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks?Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day.Listen to the full episode to hear:Three key elements to a successful membership siteHow you can earn money from a YouTube channelHow to earn money from your blog or podcastTwo ways to stand out and make money in the creator economyWhy layering your strategies leads to the best resultsLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
These days, there are so many ways to monetize your knowledge.You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others.Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable.So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry.Listen to the full episode to hear:The first two steps to turning your knowledge into a businessThe research questions you need to ask when you’re developing your ideaWhy you need to sell your product before you create itHow to go small to make salesThe two sides of automating your business Learn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:100 Digital Product Ideas
Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income.But things have changed a lot over the centuries and they’re changing all the time now as technology advances.That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan.So how does passive income work nowadays?It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it.So how do you know what’s real?Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future.Let’s dig into what that really means.Listen to the full episode to hear:What passive income means at its most basic in the real worldWhy passive income is never passive to start out withHow to weigh effort versus return and risk versus reward when investing time and moneyFive steps to starting a passive income streamLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
If you are thinking about creating your first course, this is the episode for you.From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. Listen to the full episode to hear:How to collaborate to grow your audienceWhy using lead magnets and microproducts helps you validate your course ideaWhy your first launch is about collecting data on what worksHow to build a simple sales funnelWhat you need to consider when you’re pricing your courseLearn more about Jess Catorc:TeachableInstagram: @jesscatorc @teachableKeep the Receipt podcastLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
If you’ve heard people talking about repurposing content, you’re probably heard something like this:Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.Sounds great, right?The only problem is, it doesn’t work.Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.Listen to the full episode to hear:Why posts from standard repurposing advice fall flatHow I create content that works for multiple platforms based on my YouTube videosWhy promoting your content isn’t the same as repurposing itLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.That way you can earn the most, with the least amount of time and effort.And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.So why do I keep doing both? And which one actually does bring in more money?Listen to the full episode to hear:A breakdown of how I make money from YouTube and the podcastWhy the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTubeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
One of the most common questions I get here and in real life is “how do you do it all?”How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.But I know a lot of you would like some more practical details of what that looks like in real life. So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.Listen to the full episode to hear:Why I’ve chosen to budget more money for things that buy me more timeHow I prioritize self care, and what that really means for meWhy keeping it simple is keyWhat a typical day in my life looks likeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.More people than ever before are taking the leap to work for themselves.There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.But most people are also painfully aware of the challenges of getting started.Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse. Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.Listen to the full episode to hear:How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyondA mindset shift around work, employment and compensation that will expand how you think about contract workThe relationship of leadership, expectation setting, expertise and pricingSteps for building your freelance portfolioLearn more about Jay Clouse:JayClouse.comFreelancing School 20% Off!Instagram: @JayClouseTwitter: @JayClouseCreative ElementsLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Gillian Perkins on YouTubeBusiness Plan Template
In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers.Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today.Emily Banks works with online business owners to help elevate their brands, products and marketing materials through strategy based design.Tiffany Pichardo of Virtually Simple is a Virtual Assistant who specializes in customer service and YouTube growth. Samantha Harris is a Lead Generation and Sales Strategist for online business owners. She focuses on developing organic strategies to help her clients reach more of their target audience so they can sell more of their offers.Tony Rulli is the Co-founder and Head of Advertising at Intentional Spark, a digital advertising agency dedicated to helping online business owners grow their businesses through digital marketing. Tony and his teams focus on Facebook and Instagram ads, but also manage all ad platforms for their clients. Listen to the full episode to hear:How Samantha used Instagram and Facebook to network her way into her first clientsHow being engaged in private groups and chats for small business owners landed Emily her first clients, without having to pitch her servicesHow Tiffany built her skill set in another position that led to her first clientsHow providing value, support, and free consultations through networking groups helped Tony fill his client rosterLearn more about Emily Banks:Emily Banks CreativeInstagram: @EmilyBanksCreativeLearn more about Tiffany Pichardo:YouTube: The Happy HomeschoolerLearn more about Samantha Harris:TheSamanthaHarris.comInstagram: @TheSamantHarrisTikTok: @TheSamantHarrisLearn more about Tony Rulli:Intentional SparkInstagram: @IntentionalSparkLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Work Less, Earn More Ep 118: How I Finally Found My First Customers
Getting momentum from zero is almost always the hardest part.That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make.And the same thing goes for finding your first clients.How do you go from zero to finding your first client or your first handful of clients?I know that when I first started it felt like a mystery. I had no idea where to start.In my first business, I overcame that hurdle accidentally and gained clients through word of mouth. But when I started my online business it was a whole other story.But I knew that if I was going to succeed with my online business, then I needed to find those first customers. So I started working on it.Here’s what I did, what didn’t work, and how I finally got my first customers.Listen to the full episode to hear:Four things that didn’t work and what I learned from themThe mistakes I made with my earliest paying clientsThe strategy that finally built momentum in my businessSeven principles for getting your first customers and building momentum that apply to any businessLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEGet on the waitlist for Creator Fast TrackProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there.And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option.I wanted to work a four hour week. I wanted to leverage my investments and make passive income.It all sounded great on paper. But in the real world, it wasn’t working at all.Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell.I had no audience.But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience.Listen to the full episode to hear:Why you might not want to play the long game of organic growthThe two major investments your business needs, and how to choose where to startHow to leverage your connections without feeling sleazyLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEGet on the waitlist for Creator Fast TrackProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
What would I do if I lost my whole business?If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero? What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income?Here's what I do. If I had to start over.Listen to the full episode to hear:What type of work I’d look for and how I would pursue clientsWhat my first goal would beWhy I would still choose quality over quantity when creating contentHow I’d start planning to scale upLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEGet on the waitlist for Creator Fast TrackProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Abby Ashley
Maybe you have a goal of starting a successful YouTube channel.But you can only reach that goal if you’re clear on what that really means.From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right?But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel.Today, I’m going to share from my six years of experience on YouTube, the mistakes I’ve made, what I’ve learned, and what really matters when it comes to building a successful channel in 2022.Listen to the full episode to hear:Why you need to approach starting a channel like starting a businessHow choosing a broader topic can actually help you more than finding a narrow nicheWhy you need to be clear on what value your videos bring to your viewersFour action steps for starting your channelWhy you should set smaller, short-term goals in the beginning Learn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEGet on the waitlist for Creator Fast TrackProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:3 Secrets to Reach 1,000 Subscribers on Youtube
I recently posted a video where I broke down four phases to take you from zero to $100,000 dollars over the next 12 months.And in the comments, there were a lot of questions about phase three of that process.So today we’re diving into more detail about how to use systems and automation to scale your business.These are systems that will allow you or your team to guide people to find out about your products and to deliver those products without dropping what you’re doing for every single sale.I’ll tell you what those systems are, how they should work, and give you some tips for building them for yourself.Listen to the full episode to hear:How to automate your sales systemWhy you need to scale your traffic system to scale your businessWhy your production process matters, even if you’re selling servicesThe most important system you need to have in place to scale your businessLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:How to go from $0 to $100,000 in 2022Creator Fast TrackVideo Creator AcademyDownload The Easiest Business Plan Ever
The security and protection of our businesses and our customers’ information is so important, but a lot of us don’t know that much about how to go about making those things as safe and secure as possible.Especially with rapid changes in technology and new threats to cybersecurity that come up.Which is why today I’ve brought in an expert.Todd Mitchell has over 25 years of experience in using risk-based assessments to create and enforce cyber security policies that keep data safe while ensuring the information gets to the correct decision maker at the correct time, intact and unchanged.Todd has a Master of Science in Cyber Security Policy, as well as a Master of Business Administration, and a Bachelor of Science in Information Technology with a concentration in Ethical Hacking.Listen to the full episode to hear:The biggest mistakes people make with their payment processorsThree key ways to keep your customers’ information more secureThe kind of scam that makes up 94% of all attacks on small businessesThe number one cause of data breachesTwo things you can do right now to make your business more secureLearn more about Todd Mitchell:Cybersecurity 4 BizFacebook: @cs4bizTwitter: @cs4bizInstagram: @cybersecurity4bizLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins
If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why?That’s the question I asked four of my most trusted business connections, friends, and mentors.Today, you’ll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we’re calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic.Today, they’ll tell us what tasks they prioritize in their business and why, and you’ll get insight into why you might want to shift your priorities so you can do more with less time.Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort.Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time.Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing.Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. Listen to the full episode to hear:Why Lucy focuses her energy on audience building and relationship buildingHow Ashlyn uses the Pomodoro technique and batches her days to stay on trackWhy Lacy keeps sales and marketing at the top of her listHow Ashley builds and maintains relationships to run her business in 20 hours per weekLearn more about Lucy Griffiths:LucyGriffiths.comConfident On Camera CourseFollow Lucy on YouTubeLearn more about Ashlyn Carter:Ashlyn WritesInstagram: @AshlynCarterFacebook: @AshlynWritesYouTube: Ashlyn WritesLearn more about Lacy Boggs:The Content Direction AgencyInstagram: @LacyLu42Facebook: @ghostbloggergbLearn more about Ashley Gartland:AshleyGartland.comInstagram: @AshleyGartlandFacebook: Ashley Gartland CoachingLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Work Less, Earn More Ep 42: 30,000+ Courses Sold in Just 18 Months (and with a Small Audience!) with Lucy GriffithsWork Less, Earn More Ep 16: Copywriting Secrets for Converting More Customers with Ashlyn CarterWork Less, Earn More Ep 39: Building a Quarter-Million Dollar Agency in 20 Hours a Week with Lacy BoggsWork Less, Earn More Ep 13: Three Systems to Maximize Your Productivity with Ashley Gartland
I got an email recently with a really good question. The email went something like this, “I know you don’t have a crystal ball, but what is a fair estimate for how long it will take me to start making consistent monthly income. Some sort of ballpark to help me set my expectations would be helpful. The number I have in my head is 12 to 18 months from now that I should be covering my monthly expenses and making at least a little beyond that.”This person’s expectation right now is that after working on her business for a year, or a year and a half, that she should be breaking even, maybe a little more.The thing about goals and expectations is that whatever target you set your course toward will affect everything you do to try to reach that goal. So when you expect the break even in 18 months, your actions will–consciously or not–take you in that direction.It’s like the saying, aim for the moon, and even if you fail you’ll be among the stars.Which is why I don’t want that person or you to be setting your sights on just breaking even after a year or more, because it is possible to do so much better than that.So today I’m taking you through exactly what you can expect in the first year, how you can make predictions for yourself and your business, and what your first goal should be to set yourself on the trajectory for success.Listen to the full episode to hear:What you can expect in your first three to six months in businessWhy your first $1000 is the first milestone you need to aim forHow the validation process supports you on the path to growthLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Resources:Online Business Quickstart GuidePredict Your Profits Workshop
Have you heard of the Employee Retention Credit?If you haven’t, you’re not alone.The ERC is part of a COVID relief program created by the US government to provide assistance to business owners who have been impacted by COVID-19.Your business could be eligible for a substantial credit but most entrepreneurs and business owners aren’t aware of it, which means there’s a significant amount of funding going unclaimed.So today, I’m talking with Mark Sullivan, CEO of ERC Specialists about the ERC, who is eligible, how to apply and how to work with an ERC specialist to make the process as easy as possible.ERC Specialists is a specialty payroll company exclusively dedicated to understanding and maximizing the CARES Act Employee Retention Credit (ERC) for small businesses affected negatively by COVID 19.Mark has a wealth of knowledge on this topic, and he is really passionate about helping entrepreneurs to take advantage of this unusual opportunity that has been created.Listen to the full episode to hear:Why you probably haven’t heard of the ERCWhat kinds of businesses qualify for the creditThree key ways your business may qualifyLearn more about Mark Sullivan:ERC SpecialistsLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!
Comments (4)

Filipa Antunes

My mind is just blown away! Is such a great episode! This is like a complete workshop on facebook ads!! Great value and for free!! Loved it (as always!) **

Nov 5th
Reply

Kevin Hagen

Most anyone can work hard doing 15+ hrs days and do well financially, but their quality of life sucks. Gillian shows not only how to balance work/life but flourish.

Feb 24th
Reply

Lauren Buchanan

I'm so glad Gillian started her own. podcast! s her YouTube channel is amazing and I can't wait to s hear what she does with this platform.

Jan 27th
Reply

Ian Brodie

am a big fan of Gillian on Youtube, so can't wait for the podcast!

Jan 25th
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