DiscoverBrand It, Build It Podcast
Brand It, Build It Podcast

Brand It, Build It Podcast

Author: With Grace and Gold®

Subscribed: 14Played: 172
Share

Description

The Brand It, Build It Podcast — formerly With Grace and Gold: The Podcast — equips you to grow your creative small business with purpose and strategy. Hosted by Kelly Zugay of With Grace and Gold®, an award-winning brand and web design business, every episode equips you to boost brand awareness and build a successful small business.

Since 2014, With Grace and Gold® has served small business owners through custom brand and web design services. Pursue custom brand and web design, or shop easy-to-customize Showit website templates at: https://www.withgraceandgold.com
55 Episodes
Reverse
With the foundation of your brand and web design in place, what are some other ways you can enhance and elevate your web design? Today, we’re exploring 3 website add-ons to elevate your small business: to better serve your website’s visitors and to grow your business. Resources Mentioned in Episode 054:  Drift: Our recommended live chat feature. FloDesk: Our recommended newsletter system. Save 50% on your FloDesk subscription when using our link! Interact: Our recommended quiz creator. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
In this week’s episode, we’re exploring the pros and cons for including — and not including — your pricing on your website. Just as we share within each episode: Every small business and every field is unique — and our hope through this week’s episode is to simply explore the pros and cons of including and not including your pricing on your website, so you can make the best decision possible for your small business — or simply experiment with one option or the other to discover what works best! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing
One common question we receive at With Grace and Gold is: When is the best time for me to pursue a new brand for my business? We’re firm believers that your brand should always be working on behalf of your business — helping you to showcase your expertise and helping you to more seamlessly connect with and book your prospective clients. Today, we want to share 5 ways to know you’re ready to pursue a new brand for your business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
This week, we did something a little different — and on Instagram @withgraceandgold we asked for your biggest questions about brand and web design. One recurring question we received was about how to make the choice between purchasing and customizing a website template — or pursuing a custom web design. Now, as we always say: There is no one-size-fits-all approach to small business ownership, so in today’s episode, we want to simply share and explore 5 questions to ask yourself so you can make a well-informed decision about whether a website template or a custom web design will serve you and your small business best. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
We are firm believers that your web design can lead visitors on a journey toward learning about your business, forming a meaningful and trusting connection with you, and ultimately, choosing to hire you or make a purchase from you. We also believe that journey begins with your website’s navigation menu — the resource your website’s visitors will use to explore your website as a whole. Every web design business and every web designer approaches navigation menu design differently, but today, we want to share our approach with 3 website navigation menu strategies we live by. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
For small business owners, having a strong and long-lasting brand can make all the difference. Your brand can help prospective clients form an emotional connection with you and with your work. Your brand can work on behalf of your business — and your brand can serve as a roadmap for the direction you take in your business as a whole. If you’ve found yourself feeling as though your current brand and web design don’t accurately communicate your value or your expertise, or that you’re missing that little-something-extra that makes your favorite businesses and brands stand out — it could be time to explore how to create a purpose-driven, professional, and long-lasting brand for your small business. Today, we’re sharing 3 steps to a long-lasting brand! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
We’re kicking off the new year with Episode 048: 5 Questions to Ask Yourself Before Rebranding. Whether you’re a brand new business owner and you are pursuing very first brand, or you’re an experienced business owner and you’re considering a new brand — answering these questions can help to save you time and money. Answering these questions can help you find the best designer to align with your vision and goals, so you aren’t pursuing a new brand year after year. And your responses to these questions can help to lay the foundation for an intentional, long-lasting brand for your business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Both personally and professionally, 2020 has been a unique year for a wide variety of reasons. One unexpected discovery we’ve had is: Because our businesses are online, and because of quarantine, we have worked all year long, without a break. Maybe you can relate. According to an article in Harvard Business Review, on average, business owners in the U.S. work a 72-hour work week — which could mean vacation days are minimal. An Inc. Magazine article shares, “a lack of vacation can lead to anxiety and hinder our ability to think clearly in order to grow our businesses.” This article goes on to share that, as business owners, we should take, at minimum, four weeks of vacation per year — with at least one week each quarter to reboot our minds, rest our bodies, enjoy the present, and plan for the future. Behind-the-scenes of With Grace and Gold and The Preset Market, we have majorly failed in the vacation department — and maybe you’re right there with us. 2020 has been uncharacteristic in every sense, so whether personal circumstances, emotions, or stress have led to more work or more overwhelm — you are not alone. We believe every day, week, month, and year presents us with a new opportunity to learn and grow. And that’s why, today, we’re sharing how to prepare your business for holiday break. Because, there is still time in 2020 to feel rested. If holiday break is on your radar, or if you aren’t quite sure how to plan for a holiday break, we’re sharing the exact steps we’re taking to hold ourselves accountable and experience peace of mind over the holiday break. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Over the past four weeks and past four episodes, we’ve explored ways to enhance and elevate the Home, About, Services, and Portfolio pages within your web design. Every page of your web design serves a unique and essential purpose — and we are so hopeful the actionable tips we’ve explored have equipped you to enhance your online presence with purpose and strategy. This week, in our final episode of our web design series, we’re sharing 3 tips for a connection-driven Contact page — a page of your web design that can empower your visitors to contact you and set the stage for your client experience ahead. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
We’re continuing our web design series by sharing 3 tips for an elevated and impactful Portfolio page — creative ways to curate and present your portfolio of work so you can elevate your web design and more seamlessly showcase your expertise. Whether we’re serving our clients at With Grace and Gold through custom web design, or we’re creating a customizable Showit website template for our shop — we’re passionate about ensuring each Portfolio page is carefully-curated, user-friendly, and designed to help businesses grow. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Whether your business is solely service-based — or services are part of what you offer through your small business — your Services page plays an important role in how your website’s visitors understand your services. Every detail of your Services page can lead your visitors toward choosing to book your services. So today, we’re exploring 5 ways to accomplish exactly that! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Your About page can be so much more than a place to share who you are and what you bring to your business, and we’re excited to share how! Every small business is unique, so every web design’s features will be unique, too. However, these 5 details could help you to approach your About page in a fresh, new way — and could help you to create a more elevated experience for your website’s visitors. Your About page can help visitors to get to know you and your business more deeply — and it can help you to establish your expertise, too! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Your Home page sets the tone for your visitors’ experience learning about your business, your products, and your services. Though your visitors may arrive from blog posts or from social media, your Home page serves as the foundation from which your visitors can be seamlessly led through your web design, and therefore, through the most essential details of your business. Today, we’re sharing 5 must-have details for your Home page, so you can ensure your web design is strategically and intentionally-designed to serve your visitors and grow your business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Since 2014, With Grace and Gold has served more than 400 creative small business owners through professional brand design. If you’re a small business owner, too, you’ve probably heard how essential having a clearly-defined and professional brand is — but why? When is the best time to pursue a new brand for your business? What is the professional brand design process like? And what types of results can you expect once you apply your brand to every area of your business? Today, we’re going behind-the-scenes of the brand design process at With Grace and Gold and answering all of those questions and more! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
If you’ve been with us since January, you may have noticed new podcast art and a new name. With Grace and Gold: The Podcast is now the Brand It, Build It Podcast. Today’s episode is not only about our name change, but it’s also about our philosophy when it comes to making changes within your small business. If you’re in a season of wondering about a name change, a brand or website change, or any change in direction within your small business — today’s episode is for you! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
As your business runs, it’s likely you’ll find that some of those foundational decisions aren’t quite serving your business as well as you had hoped. It’s a natural part of small business ownership that, as we become more familiar with our roles, our clients, and our businesses — we learn and grow, and need time to apply what we’ve learned so our business can reach new heights. That’s why, today, we’re sharing 5 areas of your business that are worth revisiting — 5 areas we revisit at With Grace and Gold every year around our business anniversary. Revisiting foundational areas of your business can equip you for long-term success, so we’re excited to share our recommended approach! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Saying “no” isn’t always easy — or comfortable. But it’s an essential part of being a successful small business owner. Saying no can actually be really powerful and helpful. Today’s episode comes from one of our most-read blog posts, “How to Say “No” Kindly and Professionally.” We’re excited to share our simple 3-step process for saying “no” so you can experience clarity within your business and serve your clients well. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com Sponsored By: Sourced Co. Today’s episode is brought to you by Sourced Co. For small business owners, finding great-quality, elevated, and diverse stock photography and videography can be a challenge. We’ve personally subscribed to Sourced Co. to source our stock photography and videography — for photos and videos to use in our website templates, in our social media marketing, and more. A new collection of elevated, unique, and professional stock photography is released monthly. Visit sourcedco.com to learn more — and use code WITHGRACEANDGOLD for 15% off the first 3 months of a subscription and 15% off any purchases in the shop. That’s sourcedco.com!
On October 1, 2020 With Grace and Gold celebrated its sixth year in business. Whether your business is 1 year old or 10 years old, every business anniversary is so special — it’s a reminder to remember how hard you’ve worked and how far you’ve come — and it’s a moment to dream big about where you’d like your business to go next. This year has been challenging and bittersweet for all small business owners, but we wanted to bring a little ray of sunshine in by sharing 6 lessons we’ve learned in these past 6 years of business. We hope they encourage you — and help you to jump-start a new season in your business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com Sponsored By: Sourced Co. Today’s episode is brought to you by Sourced Co. For small business owners, finding great-quality, elevated, and diverse stock photography and videography can be a challenge. We’ve personally subscribed to Sourced Co. to source our stock photography and videography — for photos and videos to use in our website templates, in our social media marketing, and more. A new collection of elevated, unique, and professional stock photography is released monthly. Visit sourcedco.com to learn more — and use code WITHGRACEANDGOLD for 15% off the first 3 months of a subscription and 15% off any purchases in the shop. That’s sourcedco.com!
If you’re a small business owner, chances are, you’ve outsourced for one or more areas of your small business. If you’re a photographer, maybe you’ve hired a brand and web design business to build your online presence. If you’re a brand and web designer, maybe you’ve hired a photographer to capture your head shots. Or, if you’re a wedding professional, you’ve likely hired or collaborated with fellow vendors to create one-of-a-kind celebrations. Last week, we talked about creating an elevated on-boarding experience — focusing on the experience you provide to your clients through your business. So today, we want to talk about what it’s like when YOU are a client — and how to improve YOUR experience as a client. These quick tips can make all the difference when it comes to the experience you have when you work with or hire a fellow small business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
As small business owners, everything we do is designed with our clients — our prospective clients and our current clients — in mind. From the way we talk about our business on our websites and on social media, to the way we design our process and our client experience — every detail of our business is designed to connect with, guide, and serve our clients. That’s why the on-boarding process — the process of welcoming your new clients to your complete client experience — is such an important part of your business and client experience as a whole. The on-boarding process is your client’s first impression of your process. It sets the tone for their experience ahead. And offers you a unique opportunity to ensure your client is prepared for — and excited about — what they’ll experience when working with you. Today, we’re going to explore how to create an elevated on-boarding process, so you can make a positive first impression, so you can successfully prepare your clients for their experience while working with you — and so you can better ensure a seamless, engaging, and fun process from beginning to end. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
loading
Comments 
Download from Google Play
Download from App Store