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With Grace and Gold: The Podcast

With Grace and Gold: The Podcast

Author: With Grace and Gold

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Grow your creative small business with purpose and strategy with Kelly Zugay of With Grace and Gold.

Since 2014, With Grace and Gold has served more than 400 creative small business owners through award-winning brand and web design - becoming a leading brand and web design business and being honored as Showit Designer of the Year.

Every bite-sized, actionable episode is designed to encourage you and equip you for your definition of small business success.

@withgraceandgold
www.withgraceandgold.com
36 Episodes
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As small business owners, everything we do is designed with our clients — our prospective clients and our current clients — in mind. From the way we talk about our business on our websites and on social media, to the way we design our process and our client experience — every detail of our business is designed to connect with, guide, and serve our clients. That’s why the on-boarding process — the process of welcoming your new clients to your complete client experience — is such an important part of your business and client experience as a whole. The on-boarding process is your client’s first impression of your process. It sets the tone for their experience ahead. And offers you a unique opportunity to ensure your client is prepared for — and excited about — what they’ll experience when working with you. Today, we’re going to explore how to create an elevated on-boarding process, so you can make a positive first impression, so you can successfully prepare your clients for their experience while working with you — and so you can better ensure a seamless, engaging, and fun process from beginning to end. www.withgraceandgold.com @withgraceandgold
When we think about the small businesses we love and look up to, we often wonder, “How did they do it?” Maybe you look up to fellow small business owners who seem to have a brand, web design, and social media feed truly reflective of their personality, fellow business owners who offer both services and products, or fellow business owners who fearlessly pursue and create new facets of their businesses. Wherever you are in your small business journey — new business owner or experienced business owner — we wholeheartedly believe: we can always learn from one another. By picking up pieces of inspiration and strategy along the way, each of us can build the small business we’ve always wanted. We believe what’s most essential is for your small business to be created with your unique definition of success in mind. Today, we’re going to share exactly how we scaled our small business — specifically, how we’ve been able to expand our reach, serve more clients, diversify our offerings, and multiply our revenue. www.withgraceandgold.com @withgraceandgold
At With Grace and Gold, we’ve become big believers in the idea that the time you spend outside of your business is just as important as the time you spend within your business. When we were new business owners, we found ourselves believing that the more time we spent working — or the more time we spent within our business — the more productive we would be, the more work we could get done, and the more we could grow our business. But after about a year and a half, we knew something needed to change. Today, I want to share 3 signs of burnout — 3 signs you’re working too much or spending too much time within your business. And in addition to that, I want to share 3 surprising reasons for rest — or for spending time outside of your business. As we approach a holiday weekend here in the US, I am so hopeful today’s episode will encourage you to step away from your business when you can, with the confidence that doing so will make you an even better small business owner. www.withgraceandgold.com @withgraceandgold
What if I told you that your website can be so much more than a place that shares your recent work? That your website can do more than serve as a detail of your small business? At With Grace and Gold, we have had the complete joy and honor of serving more than 400 small businesses and small business owners through brand and web design. We have noticed, first-hand, how the standards of web design have changed and evolved; how your website can be a foundation from which your business can gain real momentum, build meaningful connection, and help your business to exponentially grow. Today, we want to share 10 things we believe your website should do — so you can do exactly that: gain momentum, build connection, and experience exponential business growth. www.withgraceandgold.com @withgraceandgold
By focusing on our clients, we can bring value to our clients, and live out the purpose we started our business for. But what about all the other areas of small business ownership? As much as all business owners wish they could focus solely on their clients, business housekeeping — like bookkeeping, accounting, social media marketing, blogging, newsletter writing, and so much more — have to happen in order for us to maintain and grow our businesses. In other words, without working ON our businesses, we may not be able to work IN our businesses in the long-term. There are tasks we need to complete to keep our businesses running and moving forward so that we can continue serving our clients to the best of our ability. So, how do you do it? How do you work ON and IN your business? How can you provide an elevated, seamless client experience and manage your business simultaneously? Today, we’re going to share 3 ways to work ON and IN your business so you can build a foundation for short-term and long-term business success. www.withgraceandgold.com @withgraceandgold Today at With Grace and Gold, we announced a new offering called The Design Business Bundle. In partnership with Bonnie of B is for Bonnie Design, we are offering a blend of Bonnie’s brand strategy method and our online design business workshop. All of the details can be found at bit.ly/designbizbundle — you can also find a direct link in the show notes! If you’re a design business owner and you’re ready to learn more about how to create a strong, successful, and sustainable design business from the inside out visit bit.ly/designbizbundle!
Today, I want to share one unconventional approach we have to brand and web design. At With Grace and Gold, we do not offer what are called brand or web design “refreshes” — the process of making adjustments to an existing brand and web design to meet a client’s needs. Instead, we offer only our full Custom Design Experiences, through which we create a complete brand — or brand and web design — from scratch. In today’s episode, I’m going to share the heart behind our decision! We hope today’s episode inspires you to create a business you love and believe in — and to embrace the creative, one-of-a-kind approach you bring to your business and your clients. www.withgraceandgold.com @withgraceandgold
Reflecting upon our past episodeshas brought us to today, because we realized so many of those episodes were focused on you -- and what you alone can do to help your business grow. So, today, in Episode 029, we want to focus on strategic partnerships -- the reasons why strategic partnerships matter, and the ways that you can partner with fellow business owners to grow... whether that growth means simply learning something new, or whether that growth means adding a new offering or layer to your business that didn't exist before. Let's get started! www.withgraceandgold.com @withgraceandgold Next week, we'll be partnering with Bonnie of B is for Bonnie Design to offer a free 5-day "Work Less, Earn More" challenge for fellow designers. Within the 5-day challenge, we're going to explore common mistakes design business owners make, ways to strategically design your brand and your workflows to enhance your business, and a lot more! We are so excited to partner with Bonnie, to foster community, and to embrace collaboration and education within our designer community. Visit https://bisforbonniedesign.com/community to sign up for the 5-day challenge!
Have you ever had an extremely busy work week — or had a completely overwhelming workload — and thought to yourself: “Well, that’s just the way it is for small business owners.” While owning your own business is different from working for someone else’s business, I wholeheartedly believe there are decisions you can make and systems you can create in order to make small business ownership easier, more profitable, more sustainable, and more fun. Today, I want to share 5 actionable ways to make small business ownership easier — 5 decisions you can make on behalf of your business to experience more balance and peace of mind each day — to avoid burnout, and to begin running your small business the way you’ve always envisioned. www.withgraceandgold.com @withgraceandgold Sponsored By: Sourced Co. Today’s episode is brought to you by Sourced Co. For small business owners, finding great-quality, elevated, and diverse stock photography and videography can be a challenge. We’ve personally subscribed to Sourced Co. to source our stock photography and videography — for photos and videos to use in our website templates, in our social media marketing, and more. A new collection of elevated, unique, and professional stock photography is released monthly. Visit sourcedco.com to learn more — and use code WITHGRACEANDGOLD for 15% off the first 3 months of a subscription and 15% off any purchases in the shop. That’s sourcedco.com!
Empathy is defined as “the ability to understand and share the feelings of another.” Maybe being empathetic comes naturally to you — or maybe you need an occasional reminder to put yourself in the shoes of someone else. But all in all, being empathetic can help make the world a better place; it can help us to understand one another better and to lift one another up in intentional and thoughtful ways. In today’s episode, we want to focus on being empathetic toward our customers and clients. Business coaches and researchers alike have agreed that being empathetic can make you a better business owner. But why — and how? www.withgraceandgold.com @withgraceandgold Sponsored By: Sourced Co. Today’s episode is brought to you by Sourced Co. For small business owners, finding great-quality, elevated, and diverse stock photography and videography can be a challenge. We’ve personally subscribed to Sourced Co. to source our stock photography and videography — for photos and videos to use in our website templates, in our social media marketing, and more. A new collection of elevated, unique, and professional stock photography is released monthly. Visit SourcedCo.com to learn more — and use code WITHGRACEANDGOLD for 15% off the first 3 months of a subscription and 15% off any purchases in the shop. That’s SourcedCo.com!
According to an article from Australia Business News, research conducted by Yale University has shown that, over the past century, the average lifespan of a business has decreased by more than 50 years. On average, each new business has a lifespan of only 15 years. According to a professor at Princeton University, enduring companies share similar values and approaches within their businesses: redundancy, diversity, and adaptation. So, today, we’re going to explore 3 ways to embrace slow, meaningful business growth — 3 ways to create a successful business, rooted in sustainability. www.withgraceandgold.com @withgraceandgold Sponsored By: The Preset Market When you scroll through your phone, what do you see? Chances are, you see hundreds — maybe even thousands — of photos just waiting to be revisited. Chances are, you want more for your photos than to have them quickly scrolled past every now and then. Maybe you’d love to celebrate the photos you capture — share them more freely on social media, or even frame them. The Preset Market offers easy-to-use mobile Lightroom presets… essentially, professional filters you can seamlessly apply to your phone photography to create beautifully-enhanced photos. Visit thepresetmarket.com to discover your preset style — and create beautiful, Instagram-worthy, frame-worthy photos!
Your website is like your digital storefront — a place you can welcome your Ideal Clients to, a place where you can form a real connection with your visitors, and a place where you can openly and honestly sell your products and services. Over the past 6 years, we’ve observed that websites have become so much more than an online space to showcase products and services; they’ve become a place for building and fostering community, they’ve become a more solid and more detailed foundation from which small businesses can truly expand and grow. Websites have become a critically important tool for small businesses: they can help to communicate your message, connect you with your audience, and sell your products and services, — or they can nudge visitors to move on and continue exploring their options. And for so many small business owners, the question remains: How can I elevate my website? How can I make my website a more accurate reflection of my knowledge, experience, and expertise — so visitors know I’m capable of providing a really elevated experience? That’s why today, we’re sharing 7 actionable ways you can elevate your website. www.withgraceandgold.com @withgraceandgold Sponsored By: The Preset Market When you scroll through your phone, what do you see? Chances are, you see hundreds — maybe even thousands — of photos just waiting to be revisited. Chances are, you want more for your photos than to have them quickly scrolled past every now and then. Maybe you’d love to celebrate the photos you capture — share them more freely on social media, or even frame them. The Preset Market offers easy-to-use mobile Lightroom presets… essentially, professional filters you can seamlessly apply to your phone photography to create beautifully-enhanced photos. Visit thepresetmarket.com to discover your preset style — and create beautiful, Instagram-worthy, frame-worthy photos!
As small business owners, we tend to feel very connected to our businesses; our businesses are a blend of our creativity, our passion, and our work — so it can be challenging to separate who we are from what we do. The results of not having boundaries can vary. Maybe you’ve found your mood is sometimes correlated with the highs and lows of your small business — or maybe your sense of self or self-worth seem tied to the performance of your business. In today’s episode of With Grace and Gold: The Podcast, we're going to talk about boundaries and how we can create healthy boundaries as small business owners. With healthy boundaries, we can build a foundation for successful and sustainable small business ownership. www.withgraceandgold.com @withgraceandgold Sponsored By: The Preset Market When you scroll through your phone, what do you see? Chances are, you see hundreds — maybe even thousands — of photos just waiting to be revisited. Chances are, you want more for your photos than to have them quickly scrolled past every now and then. Maybe you’d love to celebrate the photos you capture — share them more freely on social media, or even frame them. The Preset Market offers easy-to-use mobile Lightroom presets… essentially, professional filters you can seamlessly apply to your phone photography to create beautifully-enhanced photos. Visit thepresetmarket.com to discover your preset style — and create beautiful, Instagram-worthy, frame-worthy photos!
Creative small business owners have many strengths — thinking creatively, being innovative, and boldly and passionately pursuing new ideas… At With Grace and Gold, we’ve always believed new ideas are worth exploring. The quote “A year from now, you’ll wish you had started today” rings true — so if there’s an idea that you’ve been holding onto or waiting to pursue, we hope today’s episode inspires you and encourages you to pursue it! Today, I’m going to share how and why we’ve created a second small business: what led to our decision, why we've decided our second business should be separate from With Grace and Gold, and how we’ve strategically designed our second business so we can effectively manage both of our businesses. There’s a lot to share in today’s episode, so we hope you enjoy! @withgraceandgold www.withgraceandgold.com
Over the past couple of weeks, we’ve not only done a great deal of personal self-reflection, but we’ve also been in awe as the world’s collective voices have joined in unison to fight racism. We’ve learned and determined ways we can actively be anti-racist, ways we can actively make the world a better place for people and for communities near and far. While we know being actively anti-racist will require seasons upon seasons of learning, unlearning, and daily, personal and professional decisions — today, we wanted to share how to incorporate giving into your business, to begin the journey of serving people beyond the products and services you provide through your business. Incorporating philanthropy into your business is just one small way you can use your business for good — so we are hopeful today’s episode serves as encouragement that, our collective voices and actions are changing and can continue to change the world. www.withgraceandgold.com @withgraceandgold
Over the past six years, With Grace and Gold has diversified its offerings, with our custom design services, our Showit website templates, our designer education shop, and our designer workshop. And having these four unique revenue streams has shown me, first-hand, how diversification can serve businesses of all sizes. As seasons change, as trends change, or as unique circumstances come and go — diversifying can help ensure your business still serves customers or clients, continues generating revenue, and keeps moving forward. Today, we want to share why now is the best time to diversify your business — along with 3 ways to do so! www.withgraceandgold.com @withgraceandgold
According to a study published in the Harvard Business Review: Two thirds of people will settle into a new job in around three month’s time. But what about for entrepreneurs — people who are literally creating their jobs each and every day? With plenty of information available to us — but no one, official road map to follow — the choose-your-own-adventure aspect of being an entrepreneur is both exiting and a big responsibility. Because, like we talked about in Episode 019, the decisions we make today can impact the trajectory of our businesses in the weeks, months, and years ahead. So, today, we want to share 5 bad business habits we, ourselves, broke — 5 seemingly small habits which changed the trajectory of our business, and are definitely worth breaking! www.withgraceandgold.com @withgraceandgold
Being a small business owner, particularly a work-from-home small business owner, means our daily decisions are often completely up to us. It’s up to us to decide what each and every process looks like — and what our workday looks like. What we do and how we do it is completely up to us. At first glance, making all of those decisions can seem a little overwhelming — but on the other hand, being in control of all of those decisions gives us a unique and special opportunity to create a structured, balanced workday — to create a schedule aligned with what we value, what we need both personally and professionally, and what we have to accomplish within our businesses. So if you’ve ever found yourself: Struggling to design a workday in a way that makes sense to you, working all day long, migrating from your desktop computer to the couch with your laptop in hand, or ending your workday with a sense of guilt that you didn’t accomplish everything you set out to do - today’s episode is for you. Today, we’re sharing how to create a structured, balanced workday. www.withgraceandgold.com @withgraceandgold
As small business owners, there is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time in which it’s hard not to be filled with fear — holding onto peace and purpose, both personally and professionally, will help us to become stronger people and stronger business owners. Today, we want to share 3 seeds to plant in your business today — 3 ways you can grow your business with purpose and strategy — and prepare your business for long-term success, if you just start today. www.withgraceandgold.com @withgraceandgold With Grace and Gold: The Podcast is a leading small business and entrepreneurship podcast by Kelly Zugay and Andra Barkey of With Grace and Gold. Since 2014, With Grace and Gold has provided award-winning brand and web design for diverse creative small business owners from all over the world. Honored as Showit Designer of the Year, With Grace and Gold is honored to equip diverse creative small business owners with a brand and web design to help them experience a purposeful, new season of success; many of our clients double — and even triple — their revenue, following their one-of-a-kind design process. Visit www.withgraceandgold.com to learn more about our brand and web design services, our shop of easy-to-customize Showit website templates, and our educational resources for fellow designers.
Without an advisor, a business partner, or a sounding board — we tend to follow own voices — taking our own suggestions, and wholeheartedly pursuing our own ideas — perhaps without considering there may be a better way forward. Today, we want to share a few ways you’re in your own way… 3 areas of your business where you might actually be blocking your own path to success — along with 3 ways to get out of your own way! www.withgraceandgold.com @withgraceandgold With Grace and Gold: The Podcast is a leading small business and entrepreneurship podcast by Kelly Zugay and Andra Barkey of With Grace and Gold. Since 2014, With Grace and Gold has provided award-winning brand and web design for diverse creative small business owners from all over the world. Honored as Showit Designer of the Year, With Grace and Gold is honored to equip diverse creative small business owners with a brand and web design to help them experience a purposeful, new season of success; many of our clients double — and even triple — their revenue, following their one-of-a-kind design process. Visit www.withgraceandgold.com to learn more about our brand and web design services, our shop of easy-to-customize Showit website templates, and our educational resources for fellow designers.
To get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and encourage them to subscribe. This means, it’s not always enough to say something like “Subscribe for updates!” or “Sign up for my newsletter!” We, as business owners, have to create an incentive for subscribing. Today, we’re sharing 3 lead magnet ideas for your creative business — 3 creative ways you can encourage people to subscribe to your newsletter, so you can connect with, serve, and share your products and services directly with your audience. www.withgraceandgold.com @withgraceandgold With Grace and Gold: The Podcast is a leading small business and entrepreneurship podcast by Kelly Zugay and Andra Barkey of With Grace and Gold. Since 2014, With Grace and Gold has provided award-winning brand and web design for diverse creative small business owners from all over the world. Honored as Showit Designer of the Year, With Grace and Gold is honored to equip diverse creative small business owners with a brand and web design to help them experience a purposeful, new season of success; many of our clients double — and even triple — their revenue, following their one-of-a-kind design process. Visit www.withgraceandgold.com to learn more about our brand and web design services, our shop of easy-to-customize Showit website templates, and our educational resources for fellow designers.
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