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Brand It, Build It Podcast

Brand It, Build It Podcast

Author: With Grace and Gold®

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The Brand It, Build It Podcast equips you to grow your creative small business with purpose and strategy. Hosted by Kelly Zugay of With Grace and Gold®, an award-winning Minnesota-based brand and web design business, every episode equips you to boost brand awareness and build a successful small business.

Since 2014, With Grace and Gold® has served small business owners through custom brand and web design services. Pursue custom brand and web design, or shop easy-to-customize Showit website templates at: https://www.withgraceandgold.com
70 Episodes
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Over the years, the role a website can play for a small business has changed and evolved. In the past, you may have perceived your website as a place to showcase your products and services — what you have to offer as a small business. Today, though, you may see your website as the visual foundation from which your small business can grow and succeed — a connection-driven resource for your visitors. Your website can help you form a meaningful connection with your visitors, guide your visitors toward the products or services best aligned with their needs, and equip your visitors to purchase your products or book your services. Summed up, your website can grow your small business in measurable, meaningful ways. Today, we want to explore 5 ways to make your website work for your business… to ensure that your website is more than a place to showcase your portfolio of work — but also a purpose-driven resource designed to serve your audience and grow your business. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Pursuing professional design for your small business can seem like a big undertaking. Maybe you’ve never worked with a professional designer, and you aren’t quite sure what to expect. Maybe you don’t have a specific vision in mind, and you’re feeling unsure you’re ready to pursue professional design. Today, I want to share 3 misconceptions about professional design — or working with a professional designer. Whether working with a professional designer is a plan you have for the year ahead, or maybe a far-away goal, I hope today’s episode encourages and equips you to decide confidently. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage             For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Increasing the number of quality visits to your website and keeping your visitors engaged can serve your business in a variety of ways — boosting brand awareness, connecting you with your Ideal Client, and enhancing your Search Engine Optimization. Over the past couple of episodes, we’ve focused on keeping visitors engaged with your website — but what happens if the first impression they have of your website is actually driving them away? FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage           For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Keeping visitors on and engaged with your website matters for a variety of reasons. Learning more about your business, products, or services can help visitors to form a meaningful connection with your business — or even help your website and business to be perceived as a dependable, go-to resource in your field. So, today, let’s explore 5 ways to keep visitors on your website — five actionable ways your web design can work on your behalf, serving, educating, and guiding your visitors toward the content most beneficial to their needs. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage         For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
The traffic you bring to your website matters for a variety of reasons. Not only do we, as business owners, want our prospective clients to discover and explore our website and our business as a whole — but website traffic can also lead to increased brand awareness and help boost Search Engine Optimization, too! Today, we’re going to explore 5 ways to increase traffic to your website — so your online presence can better connect with and serve your prospective clients, and in turn, grow your business. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage       For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
When we look back on the variety of business decisions we’ve made over the years, we often find ourselves saying, “We wish we would’ve pursued this sooner!” From hiring a videography business to create a brand video about our business to hiring a social media marketing company to create social media ads for our business — we realized our own fears and our own lack of information had been holding us back from pursuing new features and layers of our small business. So, today, we want to pull back the curtain on our brand and web design process, share more information about what the brand and web design process looks like at With Grace and Gold, and help to ease any fears or concerns you have which could be holding you back from pursuing an elevated online presence on behalf of your small business. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage     For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
To decrease overwhelm as a new season approaches, I want to share a few ways to prepare your website for a busy season. As you serve your clients and send more prospective clients to your website, it’s essential to ensure your website puts your best foot forward — equipping you for success in the seasons beyond busy season. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage   For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
A few weeks ago, we began a podcast series called “Beyond Your Brand” through which we’ve explored how to create a purposeful, connection-driven brand — and how to use your brand successfully in the future to create brand awareness and to grow a successful small business. Today, we’re recapping the main takeaways from our Beyond Your Brand Series — and sharing 3 additional action steps you can take to grow your brand and business. FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Today, we want to explore versatility — how your brand can be designed in a way that doesn’t limit your business, but instead, can be designed as a foundation from which your business can grow and change. So, whether your business currently has a few unique facets — unique offerings — or you simply want to ensure your business has room to grow and change in the years to come, today’s episode is for you! FREE Resources from With Grace and Gold: FREE 5-Part Guide to Raising Your Prices Confidently: http://bit.ly/FreeRaiseYourPrices FREE Showit Website Template: http://bit.ly/FreeShowitWebsite FREE Showit Instagram Links Page Template: https://bit.ly/FreeLinksPage For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Last week, we kicked off a brand new podcast series called “Beyond Your Brand” where we began to discuss the ways you can build upon your brand design not only to strengthen your brand — but also to create a more successful small business. In last week’s episode, we focused on creating consistency — the idea of successfully carrying your brand design through every touchpoint or facet of your small business. This week, we’re going to discuss how you can use your brand to create an experience — so you can communicate your message, connect with your audience, and create brand recognition in the process. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free         For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
When you think of your own business and brand, chances are, you know having a polished brand and web design is one thing — but successfully using your brand and web design is another. Today, we’re kicking off the start of a new podcast series — Beyond Your Brand — and exploring the ways you can use your brand and web design successfully in order to grow your small business. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free       For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
BONUS EPISODE: Today at With Grace and Gold, we celebrated the arrival of our all-new service: Our Semi-Custom Brand Design Experience, an approximately-1-week design process, through which you’ll come away with a customized brand design — a polished, elevated, and cohesive brand design you can seamlessly carry throughout each area of your small business. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free     For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
Nearly every part of running our small business is done online — and maybe the same is true for your small business, too. We communicate with our clients via Zoom and email, we share about our business through our website, social media marketing, and email newsletters — and we rely on our online presence to communicate on behalf of our business, to engage and serve our audience, and to grow. So, today, I want to share budget-friendly options for brand design, web design, photography, and copywriting — the makings of a professional, connection-driven online presence, achieved in a budget-friendly way. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free   For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
If you were to ask us what we believe has made the biggest difference for the growth of our small business, we’d say trial and error — being open and willing to make and test small adjustments to our business on a regular basis. Whether we’re adjusting our client experience and process, or we’re exploring new ways to communicate our message — a willingness to acknowledge our current solution may not be our best solution has made all the difference. Today, I want to share 5 tools to strengthen your website — 5 ways you can change your website for the better, even if you believe your current website is good enough as-is. You may just discover a solution that helps to grow your small business. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
When I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketing — but what does conversion mean, and why is conversion something you should be thinking of as a small business owner? In marketing and web design, the definition of conversion is: “When a website visitor completes a desired goal.” Therefore, a conversion-focused website, or a website that converts, is a website strategically-designed to help your visitors complete your desired goal or goals — to choose to book your services, purchase your products, or further engage with your business in the ways you hope. Today, I’m sharing 5 actionable ways to create a conversion-focused website — so your website converts your visitors to paying clients. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing  Free Showit Website Template: https://withgraceandgold.com/free For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
We wholeheartedly believe in the power of professional web design — how your web design can form a meaningful connection with each visitor, how your web design can seamlessly lead and guide visitors toward the products or services aligned with their needs, and how your web design can truly work on behalf of your small business, even beyond your business hours. Today, I want to explore 3 misconceptions about your web design. By exploring these 3 misconceptions, you may find yourself approaching your web design in a purpose-driven way. Resources Mentioned in Episode 055: Semi-Custom Brand Design: https://www.withgraceandgold.com/brand  Custom Brand and Web Design: https://www.withgraceandgold.com/services  Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
With the foundation of your brand and web design in place, what are some other ways you can enhance and elevate your web design? Today, we’re exploring 3 website add-ons to elevate your small business: to better serve your website’s visitors and to grow your business. Resources Mentioned in Episode 054:  Drift: Our recommended live chat feature. FloDesk: Our recommended newsletter system. Save 50% on your FloDesk subscription when using our link! Interact: Our recommended quiz creator. Free Resources from With Grace and Gold: Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing Free Showit Website Template: https://withgraceandgold.com/free For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
In this week’s episode, we’re exploring the pros and cons for including — and not including — your pricing on your website. Just as we share within each episode: Every small business and every field is unique — and our hope through this week’s episode is to simply explore the pros and cons of including and not including your pricing on your website, so you can make the best decision possible for your small business — or simply experiment with one option or the other to discover what works best! For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com Free 5-Part Guide to Raising Your Prices Confidently: https://withgraceandgold.com/pricing
One common question we receive at With Grace and Gold is: When is the best time for me to pursue a new brand for my business? We’re firm believers that your brand should always be working on behalf of your business — helping you to showcase your expertise and helping you to more seamlessly connect with and book your prospective clients. Today, we want to share 5 ways to know you’re ready to pursue a new brand for your business. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
This week, we did something a little different — and on Instagram @withgraceandgold we asked for your biggest questions about brand and web design. One recurring question we received was about how to make the choice between purchasing and customizing a website template — or pursuing a custom web design. Now, as we always say: There is no one-size-fits-all approach to small business ownership, so in today’s episode, we want to simply share and explore 5 questions to ask yourself so you can make a well-informed decision about whether a website template or a custom web design will serve you and your small business best. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
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