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Tableside Mashed Potatoes - A Marketing Podcast
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Tableside Mashed Potatoes - A Marketing Podcast

Author: Tableside Mashed Potatoes

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Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.
35 Episodes
In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.
In this edition of the podcast,Peter talks about his tattoo adventures.We discuss the Rise of Anti-Design.How sound and music are starting to become important features to advertisers.We play Dragon's Den and learn about some potential business ventures Peter has.As always, thanks to Thomas Thomas for lending us their music.This podcast brought to you by The Inbound Lab
From Musk Till Dawn

From Musk Till Dawn


The boys are back "in-studio", enjoying Negronis, and talking shop.In this edition of the podcast,Derek talks about no longer loving the MetaverseElon's takeover of TwitterDream advertisingQR codesAs always, thanks to Thomas Thomas for lending us their music.This podcast brought to you by The Inbound Lab



NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world.This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.Parental Advisory: This episode contains course language.Thanks as always to Thomas Thomas for their music!
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.Thanks to Shane Wallace for coming on the show.Thanks again to Thomas Thomas for lending us their music.This podcast is powered by ZGM and The Inbound Lab.
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.For context, Scott Irwin wrote a fantastic blog on this here.
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.
What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers Chaordix.Thanks to Chad Neufeld for coming on the show at Thomas Thomas for lending us their music.
On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users.Give it a listen, review and share.
On our 23rd episode, we have Mario Amantea (Partner and COO of ZGM Modern Marketing Partners) on the podcast to talk about his experience in business and how it correlates with his history of being a hockey coach for several top performing teams including the University of Calgary Dinos. 
Kirstin Webster came to ZGM Modern Marketing Partners as an Account Coordinator and then quickly transitioned to an Account Manager, grabbing onto the reigns of a few of the niche industries within the agency.On this episode, Kirstin talks about what it's like to manage non-profit clients and how marketing can do good for a number of organizations.
We are excited to bring on Co-founder and Digital Project Manager extraordinaire, Rachel Gertz from Vancouver's Louder Than Ten.With help from Promethean Research, Rachel created the "2020 Pattern Report" to uncover the patterns of resilient digital firms amidst today's pandemic situation.The pattern report is a free download that investigates how digital agencies, firms, consultancies and shops are doing and how they're being impacted by the initial shock waves of this global pandemic.To download the report, head to
Career limiting moves

Career limiting moves


It's episode 20 and we are back from vacation. We're also back in studio!This episode we talk about some of our bad experiences and things you could limit your career progression.
On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer Rob Fairhead fills in for a vacationing Scott to talk about marketing generalists.Thanks to:ZGM Modern Marketing PartnersThomas Thomas for lending us their song Happy New Year Baby
On episode 18, we had new University of Alberta marketing grad and host of the Marketing Major podcast, Josh Radostits come on to talk about what it's like graduating during a pandemic.We talk about his experience producing a podcast and how he was able to score Terry O'Reilly for his very last episode.Special thanks to:Thomas Thomas for lending us their music.Marketing Major podcastZGM Modern Marketing Partners
On episode 17, Sarah Schmidt from ZGM educates us on paid media and what you have to do to get free beer t-shirts.Thanks to:Calgary band Thomas Thomas for lending us their track "Happy New Year Baby" ZGM Modern Marketing Partners
#BlackLivesMatter has sparked many conversations about systemic racism and how many brands with a strong influence and voice should be leading the way to help push change.On episode 17, we talk to ZGM's Director of Account Services, Puneeta McBryan, to talk about how brands can navigate through social cause.Resources to follow to learn more:What is Systemic Racism?Community Wise Resource CentreCentre for Race and CultureSpecial thanks to:Thomas Thomas for lending us their music.ZGM Modern Marketing Partners
Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants.We talk about how COVID-19 has helped him evolve his businesses, social media marketing and the greatest social campaign he's ever run.We also talk about cocktails because we couldn't pass up the chance.Thanks to:ProofDonna MacVine Arts Wine and SpiritsThomas Thomas
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