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Author: Sue Collins & Mike Hill

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Mike Hill and Sue Collins discuss how to make the impossible possible in this weekly podcast. Focusing on how to make an impact, what that means and how to do it. As impact filmmakers & visual communication experts, they share loads of tips and info on how to improve your communications and generate results for your projects. Join them as they unpack how to make a difference and build audiences that are supercharged and ready to take action. Sue and Mike's mission is to move humanity forward. You have to dream big to make big things happen and Moonshot thinking motivates you to think big, reach for the stars and find solutions by encouraging 'anything is possible' dialogues around how to solve the challenge.
23 Episodes
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How do you write an effective video description so that your video can be discovered on YouTube?  And does it matter?  As YouTube is the second largest search engine in the world, you need to tap into that power.  After all, if you're going to the effort of making a video, you want people to find it and watch it, don't you?There are a few key things you need to do to give your description the best chance of being as useful as it can be.  - Keywords, - Length, - How to write it.In this weeks episode Mike and Sue discuss all three points and provide useful advice on how to do it.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What sort of video do you want to make?  Funny, inspiring, informative or educational?  What sort of videos are there?  Once you know what types of videos there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.Generally, web videos fit into four categories.  Inspiring. Informative. Entertaining. Educational.So which one of these categories does your communication idea fit into, how do you choose one?It’s not hard once you have an understanding of what each one does.  In this weeks episode, Mike and Sue are working through these categories and the types of videos that fit into them. They then discuss what sort of videos work in each category.For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos.  Their purpose is to educate the audience in some way.Whereas entertaining videos can be funny, story-driven, creative and provoke emotion.  There are many styles and options but their purpose is to entertain the audience.  People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.As always, we’d love to know what you think so leave us a comment.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
There are so many reasons to use video. According to Cisco in 2020, 82% of all consumer web traffic will be video!  With that much video content online, you want to get your communication right so you can stand out from the others.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Do you struggle with your message or positioning? If you work in marketing, communications, advertising or even film making you’d be familiar with the elevator pitch concept. Basically, you can tell someone your idea clearly and effectively in the time it takes to travel in an elevator from the first to the third floor.  Approximately 15 seconds.  When you step out of that elevator you want them saying ‘this is a great idea, tell me more.’ Sounds easy but it’s surprisingly hard.  And getting your message this succinct is really important if you want to get people on the journey with your project, brand or product.In this episode of the Moonshine Moonshot series we’re asking you ‘Do you struggle with your message?’ and then unpacking how you can develop a really great message that you can use all the time, in conversation, in marketing and in life. Yea! One less dilemma to face.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What is content marketing? Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better. Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’  Oops, our bad for making the mistake of thinking everyone would know what we’re talking about.  Our apologies for using lingo and buzz words.  It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’  According to Wikipedia the definition is: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to use your video for advocacy.  If you’re looking for a way to share information, generate awareness, tell a story that gets people into action, or want to get people fired up to make a change, video is a great tool.Not only can you tell a story in the video but it makes it easy to share with the world.  You can easily share the video online, across social media, add it to your email signature, share links, host screenings.  So many options.In this weeks episode, Mike and I break down how you can use video for advocacy to progress your mission.  Check it out and let us know what you think?  Was it helpful?You might also find our episode on How to distribute your video useful https://youtu.be/GMI_wmo_l4s or our ep on Outreach in filmmaking https://youtu.be/DSCbrtACTBsThey are packed with ideas on how to get your films and videos out into the world.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to cast your talent.  Are you about to create a video and need to work out who should be your onscreen talent?  Then this episode will help you figure out who they should be.  An actor, a personality or a real person.  How do you decide who's going to best share your message?It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience.But if you use an actor, what if they don't sound authentic?  If you use an expert, what if they talk in a way that's hard to understand? Should you cast a real person? What if they fudge their lines?  (Disclaimer: I'm not suggesting actors aren't real).There's actually quite a bit to think about.  So we've put together this episode of the Moonshine Moonshot series on How to cast your talent.  It will help you with some of the key considerations.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to distribute your film? Long gone are the days where engaging a distributor was the key to getting your film out into the word.  Self-distribution has become far more common and having control over your film and where its shown can have enormous benefits to both yourself as the filmmaker and your audience.  So what are the ways to distribute your film and what role can a distributor play in the mix? Here are a few:Video on Demand (i.e. Netflix, Amazon Prime) Cinema on Demand (Tugg or Demand Film)Hosted screenings YouTubeVimeo (has great tools for selling directly to your audience)DVD/ Blu-ray (yes there are still some uses for DVD)Broadcast TelevisionTheatrical release (Cinema) Social media (Facebook, YouTube, LinkedIn)Many of these, particularly Cinema on Demand, Hosted Screenings, YouTube and Social Media you can easily be set up by you aka self-distribution.  You can go direct to broadcasters but this is where a distributor can be really beneficial.  They go to all the markets and have contacts for all the broadcasters around the world.  They’re going to be much better at getting your film in front of the right folks and negotiating deals- this is their specialist area.  Of course, you can do it yourself but it’s extremely time-consuming.  A theatrical release can also be much better handled by a distributor unless you have good contacts to set it up yourself.It really comes down to you and your hopes for your film.  Where are your audience and what are your goals?  Are you planning a broad release to get it in front of as many eyeballs as possible or is it niche and you want a very specific group of people to see it?Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Outreach in filmmaking

Outreach in filmmaking

2020-06-0312:18

What is outreach in filmmaking?  Outreach and distribution are often confused,  but they are distinctly different things and it’s important to understand the difference if you want your film to make a social impact.In this weeks episode, we go into detail on how to make outreach work as part of your films strategy so that you can maximise on the impact it can have and get the most out of your work.And all you podcast lovers- please subscribe and leave us a review. We also love comments, it really does help us to produce more shows tailored to what you want to know more about.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
You don’t have to make a full-length TV-style series. You could make a series of 2 minute Facebook videos. In this episode of the Moonshine Moonshot series, there are some very useful tips we can share on how to get your series working well and attracting an audience.Mike Hill and Sue Collins have made many series for a variety of platforms and styles. We’re just about to launch and new streaming series called Futurists.World on YouTube so it’s fresh in our minds.In today’s episode, we’re going to talk about how to come up with the theme for your work to keep the series consistent. What durations you should consider, and how to put the series out into the world to grow your audience.Don't be the one making boring videos, subscribe to Moonshine Moonshot series to get all the latest episodes and you'll have all the info on how to make great videos.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to repurpose your video content with versioning.  What is versioning?  It's the ultimate in multi-tasking for your video.  The art of making one thing many. And it's not hard.After you’ve watched you’ll not only know how to maximise on your video investment to get maximum bang for your buck.  But as a side brag, you’ll also be in the know on the lingo because you’ll know what versioning is.  So you can drop that in your team meeting and wow the pants off your marketing team!!! Learn What is versioning?How to make multiple versions and durations to suit different platforms.How to update your video with end cards and motion graphics.Ideas on how to freshen up your content to keep it current.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Perhaps writing a video script seems like a really complicated process to you.  So much so that you’ve never actually tried.  But if you get some good pointers you’ll be off and running, or writing in this case.  It’s not a great mystery.  You don’t need a literary degree or any professional copywriting skills.  You just need the ability to work through the process.And in this episode of the Moonshine Moonshot series, we are going to walk you through the process on how to write a video script.  By the end, you’llKnow how to plan out the length of your video script.How to structure the script - beginning, middle, end.How to start the script in a way that grabs attention.Important visual elements.Custom thumbnail tips.What is an AV script?How to work focus keywords into the script.How to create versions of your script or video.How to plan what people see as well as the dialogue or narration.How to source music for your video.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
The world is going through a very tough time.  There’s no way around it.  But there are ways to communicate important messages that can cut through and be heard.At Moonshine Agency we’ve needed to communicate important health messages on a number of occasions.We’ve drawn on this experience to create a new series of important health messages during the Covid 19 pandemic.  They are very specific and customised videos, tailored to suit each community they are targeting in the Top End of Australia.In this weeks episode of the Moonshine Moonshot series, Mike and Sue are sharing how they did this to help you with key takeaways you can apply to your own work.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Who is the messenger?

Who is the messenger?

2020-05-0311:12

Who is the messenger? No, we’re not talking about Facebook Messenger or messaging apps.  We’re talking about communications and who is going to be the right person to share your message.Check out our latest episode 'Who is the messenger?'  And no, this is not some crazy crime thriller 'who dunnit' either.  But it is full of juicy ideas on why knowing who should talk to your audience is soooo important.And once you’ve watched or listened, be sure to let us know if you have any questions or want more info?Your feedback will help us make more useful episodes so please, please leave us comments.And remember, knowing your audience and who should talk to them puts you in front of most of the other communications they’re getting because it will be relevant and relatable.Don't forget to subscribe.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
This episode on ‘How long should my video be?’ Is packed full of ideas, tips and tricks and we cover a number of essential things to consider when you’re working out the duration of your video.  So listen or watch the video to find out all you need to know.If you have a burning question then reach out and ask us.  We’d love to help you and we love to talk video… weird I know but it’s our thing.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this weeks episode of the Moonshine Moonshot streaming series, Sue and Mike walk you through the five essential do's and don'ts before you roll camera so that you can be confident you’ll make a great video that will connect with your audience and get you the results you need.Mike and Sue have made literally thousands of videos and even though they’ve mainly been behind the scenes, they have also been in front of the camera. So they have a pretty good idea of what works and what doesn’t.  They’re going to make you’re life easy and share that wealth of knowledge with you so that you don’t have to learn it all the hard way.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Are you in communications, marketing or a filmmaker with a Moonshot project?  Mike and Sue have brought numerous impact films to fruition and they’ve generated significant real-world outcomes.  They've had to learn how to do this themselves and now they are going to show you how to.  They’re embarking on a new project called Conquering Cancer.  They are going to take you on the journey as they roll it out.   So if you're wondering how to take a story from concept to fruition, your in the right place? With some expert guidance from folks who have done it before.  Folks who can walk you through the process, you’ll have the opportunity to learn from their challenges and apply the tactics to your own work.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What are the common mistakes in video production that you can avoid? Are you thinking about creating a video for the first time?  Then you are probably worried about how to get it right.  It’s a big investment in time and money, you want to look good and get your message across clearly, but you're not an actor or a scriptwriter.  So how can you avoid the pitfalls?If you listen to this episode then you’ll be in the driving seat.You’ll have a 1. A great script that will engage and connect with your audience. 2. You or your talent will be confident and look good3. You won’t be so stressed about getting it right because you’ll know how to avoid all the common mistakes in video production.Wahoo. You’re going to produce a great video.Mike and Sue have made literally thousands of films and videos over the past two decades and they’ve seen just about everything. (no we haven’t seen a man eat his own head.  I said just about everything.) Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So how do you reach an audience? Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience.  What if no one sees, hears or reads it?  All that work for nothing.  And worse than that there’ll be no results. Other than you pulling your hair out.But with a good plan before you start you can avoid the sad sound of… “cue crickets”If you figure out who your audience is and where they are online before you start, and you craft your message into a great story that’ll interest them- you’re already half way there.Mike and Sue have spent many years creating online content that connects and resonate with audiences all around the world.  They’ve had to think through strategies and conduct research time and again to ensure that the content they make does reach an audience. In this episode of the Moonshine Moonshot podcast, they’re talking about reach, how to get to your audience and its packed full of tips and tricks including what the different platforms are good for. 
Futurism and Foresight

Futurism and Foresight

2020-03-0110:57

In this episode of the Moonshine Moonshot streaming series, hosts Sue Collins and Mike Hill talk about their new project Futurists World and the Moonshot thinking explored in the series.  The purpose of the Futurists World series is to move humanity forward and inspire long-term thinking.You can learn what goes into the thinking behind developing a new streaming series and Mike and Sue's vision for the project.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
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