Moonshine Moonshot

In this episode, Sue Collins takes you through a 12-step plan to produce an indie film. The inspiration for this episode came from a post on the @MoonshineCommunicationsAcademy Instagram page, which had a basic outline of the 12 steps. However, due to the limited space on Instagram, the post didn't expand on each step and so that's what Sue does in this episode.  Overall, the 12 steps discussed in this episode provide a roadmap for turning an idea into a cinematic reality.The steps and relevant podcast episodes that dive deeper into each step are:1. Develop a Clear Concept:  - Ep42 Ingredients for a successful documentary film proposal Listen here-Ep35 How to develop your documentary Part 1 Ideation Listen here 2. Thorough Research: - Ep 41 How to master pre-interviews Listen here 3. Create a Detailed Plan:  -Ep 44 How to effectively plan out your films pre-production phase.  Listen here - Ep 36 How to develop your documentary part 2 is planning.  Listen here 4. Build a Strong Team:  - Ep 56 How to assemble the best crew to make your documentary film. Listen here 5. Secure Funding:  - Ep 43 How to pitch your film. Listen here - Ep 34 How do you get your film funded? The three questions you must know who to answer. Listen here 6. Production / Capture Footage: - Ep 54 The 5 key types of shoots you’ll do during documentary film production. Listen here- Ep 53 - Looking at the big picture. Listen here 7. Embrace Flexibility:   - Ep 67 Being adaptable is vital for indie filmmakers.  Listen here 8. Focus on Storytelling: 9. Post Production: 10. Legal Considerations:  - Ep57 The importance of getting consent from your film participants. Listen here11. Marketing and PR Strategy:- Ep 69 is all about how to define the ideal audience for your film.   Listen here - Ep 68 ho two use publicity to promote your film.  LiMoonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

This week on the Moonshine Moonshot podcast, host Sue Collins discusses the power of independent filmmaking and how it can be applied to various fields. Using a case study of a documentary called "Conquering Cancer,"  Sue encourages listeners to think beyond just creating a film and moving on to the next project. Instead, she advocates for hybrid distribution and maximizing the potential of each project. Filmmakers can avoid burnout and reach a wider audience by avoiding the constant cycle of starting from scratch.  Your film doesn't have to be a one-and-done.  It can be ongoing and help you build a genuinely sustainable career.A must-listen for any aspiring filmmakers or media professional. Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

In this episode, Sue Collins gets into the importance of making money from the sale of your film and how marketing and distribution play a crucial role in this process. Sue emphasizes the need for independent filmmakers to become masters of marketing their own brands and films and shares tips on how to get started with marketing and also three ways to make money off your film.   Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

This week host, Sue Collins discusses outreach and why it's important when it comes to  making an impact with your film. She dives into five strategies you can use to start an outreach plan.  These are strategies Sue uses when she produces her own impact films that reach their intended audience and support real-world change. Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

How do you successfully release an impact film?  If you're an upcoming filmmaker, an independent film producer or, you just want to know how to reach an engaged core audience,  then this episode will help you.  During the episode, I mentioned a project called Take Heart.  You can find Take Heart on Youtube  Take Heart takeheart.tvTake Heart takeheartrhd.com and if you'd like to read the impact evaluation you can find it here Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

This week Sue shares a practical process for turning your dream project into a reality. With 15 years of experience in project planning, Sue finds that this system with five big moves can be applied to any project to get it started, planned out, and into reality. This system can be applied to projects of any size and can even be used for personal goals.   You can often listen to experts, watch videos and read blogs only to be left scratching your head on how to apply the learning.  You've been taught the what but not the how.  And that's where this episode is different, it's a clear step by step system that when applied, leaves you with a solid plan.The first step is setting the goal, followed by implementing the five moves to make your film or project a reality. Tune in to gain clear direction on how to plan out your project from start to finish. Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

This Moonshine Moonshot episode is a fusion.   Part nuts and bolts on music composition, music licensing, and the pros and cons of both in filmmaking.  Discussing whether you should hire a composer or license the music.  Do you need a music supervisor? Can you do both?The second part of the episode is about getting your project made.  You’re likely here listening because you are a filmmaker or an aspiring filmmaker and you want to learn about the craft of filmmaking or further develop your skills. But perhaps another big reason is because you want to know how to get your film made.  More than the mechanics of the craft and the industry.  But the motivation, the deep meaning, the how do you get your foot through the door and firmly planted on the other side.   Overall, this episode provides practical information on music for films and offers insights on how to make your filmmaking aspirations a reality.The episode Sue referenced on music licensing is: Ep. 45 A filmmaker’s guide to licensing materials Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Does starters anxiety have a grip on you? What are the biggest blocks filmmaker have in getting their film made?  You're not alone in the struggle to get a new project underway.  But you might not lack motivation.A couple of things might be holding you back from getting your butt into gear and making your movie a reality.  I'm sharing three big reasons in this episode and some ways to get past the starting block.   So listen in, but be careful, this could get you moving towards a finished film. You're welcome!Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

I thought it would be good to do a refresher on 'What is an impact film? ' And why you might want to make one.  It’s good timing to do this little refresh as we’ve been deep diving into all things documentary film production the past few months and we’re working our way to post-production. Later in the episode, I’m going to walk you through the difference between distribution and outreach.For impact films this is a pivotal time to understand what you’re hoping to achieve when it comes to distribution and outreach.  You still have time to shape these plans before you get into post-production and it’s best to have this in play before you really get into the edit. So don't wait, hit play and learn more and make your filmmaking brain bigger!Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

This week I’m sharing the Two Steps you need to know in order to master how to define your ideal audience.  Because once you know who your project is for it's much easier to reach them.  And if you follow these two steps you’ll be much more likely to release your film to an audience who will connect and engage with it.  And let's face it, a big reason for making movies that matter is so that the right people see them.   So hit subscribe and listen in to learn how to define your audience.Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Publicity & public relations for your film.  The week I'm talking to you about When to engage your publicist or PR person?How do you attract media to promote your film?  How do you attach a publicist or PR person?  Do you need a PR person or can you do it yourself in-house?Ultimately what I'm talking about here is -How do you get your film the publicity it needs to cut through the noise and the over-saturated media landscape so that you get the visibility you need to get people to see your film?So many questions - listen in and I'll answer them all.Head over to www.moonshinecommunicationsacademy.com to find the Define Your Ideal Audience Course and many more resources for filmmakers. Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

From the point of ideation you'll have to think through your film in every detail.  You’re thinking about the story and all the elements. You'll spend months planning everything.But filmmaking is a constant balance between detailed planning and flexibility.  How will you handle it when things change, you hit a road block or something goes wrong?This episode is all about adaptability and why it's so important for filmmakers.So what are you waiting for? Listen in and let's make a movie!For MORE INFO check out our blog:https://www.moonshinecommunicationsacademy.com/blogYou can also follow us on social via these links: FACEBOOK: https://www.facebook.com/MoonshineCommunicationsAcademyINSTAGRAM:https://www.instagram.com/moonshinecommunicationsacademy/TWITTER:https://twitter.com/MoonshineCommsLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Communications Academy  https://www.linkedin.com/showcase/moonshine-communications-academy#filmproduction #location  #documentaryfilmMoonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

In this weeks episode I'm sharing a few more troubleshooting tips.  How do you ensure you arrive at your destination with all your luggage, or at the least, enough gear to do the shoot?  Isolating smoke detectors and what if you can't travel?  There are so many things that can go wrong when you're out and about filming for a documentary and these troubleshooting tips are to help you avoid some of the issues you can face. By hearing what has gone wrong on my shoots, you'll be equipped with some solutions that could help you in your own filmmaking.Don't forget to his subscribe on whatever podcast platform you're listening on.Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Hello, fellow impact filmmakers. In this epidose, I’m discussing something I know you will be interested in. And how do I know that? Because almost every conversation I have with an emerging – or even established – filmmaker leads to the same question: How do you distribute your impact film or documentary? The thing is, there’s no one clear-cut answer that I can give. Because in 2022 there are endless ways to distribute your film and the landscape feels as if it is constantly changing too.The way my team and I released films 15 years ago is quite different from how we do it now. Long gone are the days when engaging a distributor was the key to getting your film out into the world. And many filmmakers do still think they’ll create the work and attach a distributor, so they don’t put a lot of thought into how they’ll find an audience and how their film will go out into the world.  A distributor is responsible for that right?  Yes, and no.  If you can attach a distributor, and that is not a sure thing.  Then yes, their job is to put your film out to the world.  But how they do that, how much priority they give your film in their catalogue and how much they will commit to marketing your work.  That’s a big unknown, no matter how good your contract looks to be.  Things change.  And you really need to be clear on your numbers when you do your contracting or you can find that any returns due to you can be swallowed up in ‘marketing costs’ on the distributers side.  Leaving you with very little.What sort of distribution are you considering? A theatrical release? Video on demand? YouTube or broadcast television?  Maybe it’s a combination. Once you set a path next step is working out who will help you distribute your film. Will you do this yourself, or are you considering working with an outreach producer or putting a team together?? And how do you go about building an audience to put your film in front of? That’s a whole other layer you should really give some thought to as well. If your head is spinning, don’t panic. I’m covering all things related to distributing a documentary or factual project or an impact film in this episode. Mike and I zoned in on the topic in the latest episode of Moonshine Moonshot too.  So if you’d prefer to watch, click hereLet’s begin. But to learn more from me,  head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video storyConnect on social:YouTube: https://www.youtube.com/c/MoonshineagencyAustInstagram @moonshinecommunicationsacademyLinkedIn https://wwwMoonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

 Ah, The Call-To-Action. Or the ‘CTA’ as those in the know refer to it. It’s quite possibly one of my favourite parts of the video-making process. Namely, because it’s where I ask my audience to get involved and be part of the story. When I began producing impact films over a decade ago, I wasn’t familiar with using a CTA.  It wasn’t as common. Passively viewing entertainment was the absolute norm. So I really had to think about what would be effective when asking the audience to do something.  Audiences weren’t used to being asked to do something. And, how effective your call-to-action is can honestly make or break your video. I know that sounds a tad dramatic but it really is true. Especially if you’re in the business of making impact films.. If I didn’t include a call-to-action at the end of my videos –long, short or micro – I’d probably be quietly banging my head against a wall right now, wondering why on earth my film didn’t drive the action I’d expected it to. The thing is, it doesn't matter how great your video is. Even if you have an incredible storyline. Amazing on-screen talent. Beautiful cinematography. A title so catchy it becomes part of the everyday lexicon. Because all of that won’t matter if your audience gets to the end credits and simply thinks, ‘Gee, that was an excellent film. What’s for dinner?’’ So, if you want your audience to do more than watch, you need to tell them to do something. It might seem obvious to you what folks should do once they see your film but you’d be surprised by how direct, tactful and persuasive you have to be to make sure they actually follow through and do the thing you’ve asked them to do. In this episode, I’m taking a close look at the call-to-action. I’m going to unpack what it is, why you need one, and how to craft one that will get your audience to do whatever it is you want them to do. Listen now! (Yes, that was a call-to-action I just dropped in, sneaky ha!). But to learn for from me,  head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story Connect on social:YouTube: https://www.youtube.com/c/MoonshineagencyAustInstagram @moonshinecommunicationsacademyLinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Can screen testing help you craft a better video story?A screen test is kind of like a job interview for actors.  But if you’re making documentary or a factual project, and you don’t have actors, why would you need to do a screen test? Today I’m going to share with you why it’s still going to be a very useful tool for you in your pre production.Welcome to this weeks episode of Moonshine Moonshot, I’m your host Sue Collins and this is where I share with you all the things I’ve learned making content for the past 15 years or more.  I am also excited to let you know that the Moonshine Communications Academy is now open for enrolments so if you want to dive deeper into what I’m sharing with you, then that is the place to do it.But back to todays episode, - screen tests!I’m a huge advocate for screen testing your proposed talent as soon as it’s possible but definitely during the pre production phase. I know it might sound like “extra work” but I promise, it can go a long way in helping you cast the right people in your film or video. And by the right people, I mean those who are not only meaningfully tied to your video’s topic, but those who can also relate to and engage your ideal audience. Let's dive into the episode.But to learn for from me,  head to www.MoonshineCommunicationsAcademy.com to find more great content and resources.Connect on social:Instagram @moonshinecommunicationsacademyLinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

If you’ve ever sat in a boardroom with your colleagues to “brainstorm” a new project, video or campaign, you’ll know how tedious and tiresome coming up with ideas can be. I’m not sure what it is about the word “brainstorming”. But as soon as someone mentions it – POOF. Suddenly every creative thought you’ve ever had vanishes. Your mind goes totally blank and all you can think about is what you packed for lunch. I hear this all the time.  I think being told to suddenly ‘get creative’ puts you under a lot of pressure. Over the past few years, “brainstorming” has quickly evolved into “ideation”, which in my opinion, is really just a fancy way of saying “coming up with ideas”. When Mike and I were filming a recent episode of Moonshine Moonshot related to this very topic, our trusty voice over guy defined “ideation” as: The formation of ideas or concepts. There you go!  It is just a fancy way of saying “coming up with ideas”. I’m not sure what it is about us communications folk – but sometimes we like to overcomplicate the simplest of things. Not to say that coming up with ideas is simple. It never is. But it also doesn’t have to be quite as as laborious or ho-hum as sitting in a windowless meetings room with a white board and a few pastries to keep you focused. In this post, I’m sharing some of the ways my team and I come up with ideas for our impact films, feature documentaries and other speciality projects over at Moonshine Agency. To give you a heads up  on what you’re in for, I’ll be covering: • Research (don’t roll your eyes – I promise it can be really fun and interesting) • Location research (now I bet that lit your eyes up)• Pre-interviews with experts in your subject area Listen now! Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources.Connect on social:Instagram @moonshinecommunicationsacademyLinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Sometimes there are movies that get under your skin for all the right reasons. Either the storyline is so gripping that it stays with you for days after. Or there are lines in the script that you find you go over and over again in your mind. And then there are the other movies. The ones that definitely leave an impression …but in all the wrong ways. Learning how to analyse films good and bad, is one of the best ways to develop your own craft.Was it bad because the acting was  wooden. Did  plot have more holes than Swiss cheese. You felt mislead by the genre and the actors don’t seem to suit their roles. You lost interest quickly?To be fair, not too many movies make me feel this way. As a filmmaker, I always try to see the positives. I know how much effort and energy goes into making a motion picture and if the one I choose to zone out to on a Friday night doesn’t do it for me, it doesn’t mean that the film is bad. It’s just not the film for me.But as a filmmaker it’s also really important to analyse the films you watch.  What worked, what didn’t and why?  You can learn so much from watching films that you can then apply to your own work.Even Quentin Tarantino says “I steal from every movie ever made.”  Sometimes it’s very easy to pick apart a film and I think picking apart the bad ones is often much easier than figuring out what worked with the great ones.  But if you want to make movies, then it’s worth getting analytical with the films you watch.  Learn learn learn.This will also help you understand who the audience is for your own projects as well.  If you’re looking to get a project off the ground, one of the first things any potential funder will ask you, whether you’re making a documentary or a major motion picture, is “who’s going to watch this film, who is the audience?” Paramount, Netflix, Amazon. They will know who a film is for well before they green light production.  They have to know who the intended audience is.  It then feeds into their choice of suitable actors, locations, wardrobe choices, everything! Everything relates to who the audience is that’s going to pay for a ticket (or subscription). If huge studios just made a film and hoped people liked it, they would not be in business.Don’t be fooled by the bright lights and the idea that film making is all Art. It’s a business like any other and films are the product.  I’m not trying to diminish the incredible creativity and talent that goes into making a film.  I’m just pointing out that the big players always start with ‘Who is the audience for this story?’. And this leads me to the experience I had recently when I watched House of Gucci. I have a lot of feelings about this film. Considering the biographical crime drama film was directed by the legendary Ridley Scott, I’ve decided there’s no shame in letting rip either. So here goes. This is my honest reMoonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Are you neglecting part of your audience without even realising it? If you’re about to produce a video, this episode couldn't have come sooner. I'm about to walk you through how to include some easily overlooked tactics that can make your video more accessible.  Voila, your audience just got bigger in all the right ways. From Instagram reels, to TikTok clips, YouTube series and Netflix produced feature films, there’s no denying that video content is everywhere these days. But do you know what limits all that amazing video content? Accessibility. Which is seriously frustrating for anyone who feels excluded or likethey’re missing out. You can help them avoid experiencing that FOMO simply by being focused on producing inclusive content.Did you know that about 21% of Australians speak a language other than English at home? Or that around 1 in 6 - which is about 4.4 million - have a disability? They’re big figures and if you’re thinking about creating a video for your brand or business, you need to clue into a few key tactics to make sure your video is as accessible as possible.And that's exactly I'm drilling down on this week. Because everyone should be able to consume important information and video is one of the best ways to achieve it. All it takes is a few simple tweaks or inclusions. Listen now to discover what they are! Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceYou can learn more over at the Moonshine Communications Academy:  https://www.moonshinecommunicationsacademy.com/You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagencyhttps://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Are you a non-profit organisation or charity wondering how to use video to attract volunteers? Well, you've landed on the right podcast. I've always said that if a picture says a thousands words, a video says a million more. Actually, it tells the whole story. I mean, when it comes to building relationships, communicating messages and sharing stories, video is about as close as you can get to having a heart-to-heart with someone in person. Don’t you think? It’s probably why more and more marketers, advertisers, communications professionals and nonprofits are using videos in their digital campaigns these days.Apple. Amazon. Alibaba. Yep, they all use video marketing to build audiences, push product and drive sales. And they’re just the brands starting with ‘A’. But you don’t have to be a billion dollar company to benefit from the power of video. Local green grocers. Pilates studios. Even hair salons. They’re all using videos to tug at their customers’ heartstrings, capture their imaginations and persuade them to engage with their business. But video marketing doesn’t always have to be about the ‘hard sell’. In my last blog post, I mentioned that I work closely with a lot of nonprofit organisations that regularly – and successfully –  use video to inspire philanthropists and other members of the community to donate to their cause (which yes, does have a sales element to it. But not in the same ‘add to cart’ way that the latest video campaign from Nike might). And do you know what many of these organisations also rely on video for? Recruiting new volunteers. It’s something you might not have tried out before, even if you’re a veteran volunteer coordinator. And that’s ok - there’s no shade here, only advice. Which is what I’m dishing out today. Advice on using video to get more volunteers into your organisation. The real trick is to getting the casting and messaging spot on. Oh, and knowing your audience inside out too of course. I expand further in this episode. Listen now. Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceYou can learn more over at the Moonshine Communications Academy:  https://www.moonshinecommunicationsacademy.com/You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagencyhttps://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy