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Ah, phones. You use them for pretty much everything already, so why not your next video project, too? You’ve seen what your eleven year old niece creates for TikTok – and all she’s using is your brother’s crummy Samsung Galaxy from 2016. Surely your brand new iPhone 13 Pro Max can do the trick? Look. We’ve no doubt your niece has a gorgeous aesthetic and a seriously steady hand. But please – from one video creator to another. Don’t let her TikTok clips fool you into thinking that a great video can be made with a basic camera phone and a pretty background.Yes smartphones are getting ..well ..smarter and smarter as the years roll on. That iPhone 13 you’re holding comes with portrait lighting, cinematic mode and can record in 4K. And it all sits in the palm of your hand. So we get it. If you want to start making movie magic in a New York minute, using your smartphone seems like the fastest and most cost effective option available. But will it actually generate the results you’re hoping for? This is the big question Sue is pondering in this episode of Moonshine Moonshot.https://www.moonshinecommunicationsacademy.com/Listen to find out! To learn more from Sue, jump over to the Moonshine Communications Academy:  You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
If you think video marketing involves producing one video, publishing it to Vimeo or another hosting platform, sitting back and watching magic happen before your eyes – think again. We mean, if you’re going to all the effort of making a video, don’t you want it to have the biggest bang for you buck? Of course you do! And to do that, you need to get your video out in as many places as possible. Here’s the thing – video marketing is never just about one video or a single point of publication. It’s about utilising your video content across all your marketing efforts to engage more followers, attract new customers and wow loyal fans. Got a website? Add it there. How about Facebook? Or Instagram? Twitter? A company LinkedIn page? Yep, post it there too please. It might sound obvious but you should definitely be publishing your videos on YouTube (seriously, you’d be surprised by the number of clients who have looked at us blankly when we’ve mentioned YouTube. It’s not just for unboxing clips, product reviews or at-home workouts, folks!). But you can think outside the square a bit too. Share your video at events. Or conferences. You can even add it to your print material via a QR code. There really are endless options, and Sue is going to talk you through many of them in this post. So, are you ready to make the most of your video? You are? Great, click play and start learning everything you need to know now. Keen to hear more from Moonshine Agency? Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawTo watch Carmen's Story, please head here: https://youtu.be/-ggqmrM6Hs0You can listen to episode 1 season 2 of this podcast here: https://www.buzzsprout.com/846682/10077580You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how delicious the catering was on shoot day (although keeping the production team well fed is a good way to ensure they’re on side). Yes, all these elements are critical to getting your video just right (ok maybe not the catering) but none of it will matter if you get your talent wrong. Picking the perfect hero, storyteller, presenter or messenger – whatever you want to call them – is an art in itself. An art that relies on some serious deliberation in the planning phase to be successful. Without sounding too dramatic, we really can’t minimise the importance of casting the right messenger. It can mean the difference between producing a video that achieves the outcome you’re hoping for …. or one that completely misses the mark. Sometimes you might have one messenger . Other times you could have more than 100 (we actually had 120 for a documentary we released in 2008 called The Man Who Souled The World).You might choose to recruit internally and get employees or your executive team to star in your film. Or you may consider hiring a professional actor or presenter. The choice is yours – but you need to get it right. And that's what Sue is going to help you with in this episode of Moonshine Moonshot. Listen to 'Who's the Messenger' via this link: https://www.buzzsprout.com/846682/3425152 Read the blog post Sue mentioned to help you figure out your audience by clicking: https://moonshine.agency/know-your-audience/Learn more about all the types of videos you can make in episode 22 of season one, Listen via: https://www.buzzsprout.com/846682/4692350 Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawYou can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. You’ve Googled a few video production houses in your local area. Reviewed more showreels than you’d like to remember. Sent a few emails, made a few calls. You’ve talked your idea through so many times, you’ve got it down to a succinct but compelling soundbite now.  Finally, you’ve found a group of filmmakers who get you and what your brand’s all about. Now it’s up to them to take your idea and turn into a world-changing, viral video …right? Oh. If only it was that simple. As excited as you might be to dive head first into the production process, there is something you need to do days, weeks, maybe even months before you roll camera. And that’s writing a detailed brief for the creative team. On this episode of Moonshine Moonshot, Sue walks you through how to write a killer video brief for the production team you're working with. Here links to those eps that Sue referenced: S2 Ep 3 - A Recipe For Great Storytelling. Listen now: https://www.buzzsprout.com/846682/10164222 S1 Ep 22 - Video Types of Videos. Listen now: https://www.buzzsprout.com/846682/4692350 S1 Ep 17- How to Cast Your Talent. Listen now: https://www.buzzsprout.com/846682/4190798 S1 Ep 10 - Who Is The Messenger? Listen now: https://www.buzzsprout.com/846682/3425152 You can also check out the companion blog to this episode over here: https://moonshine.agency/how-to-write-a-video-production-brief/To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency To find out about the Moonshine Communications Academy and the Define Your Ideal Audience online course here here: https://www.moonshinecommunicationsacademy.com/Check out episode 12 in season 1 over here: https://youtu.be/UM8Nl-eutG4Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawYou can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that in ep 5 – check it out over here: https://www.buzzsprout.com/846682/10251895) But what type of video is right for your business? This is a question Sue gets asked pretty regularly by clients – and the possibilities really are endless. Do you need an overview video? A case study or two? Maybe an entertaining ‘how-to’ video? Or something fun and engaging for social media? What about animation? Or a short documentary? Oh my. That’s a long list. But we warned you – the possibilities are endless. Here’s the thing though, when it comes to making a video for your brand or businesses, it’s never just as simple as picking a ‘type’ of video, rolling camera and hitting publish. To truly figure out what type of video (or videos) you should invest in, you need to ask yourself one short but powerful question: Why? It sounds simple enough but you’d be surprised how many people get stumped by it. So before you even start discussing the type of video you’d like to create, make sure you understand why you want to produce that video in the first place. It could be to sell your product, build brand awareness, increase your Instagram following or promote your new campaign. Maybe it’s none of the above and that’s ok too. But trust Sue on this one– once you work out the why, landing on the right type will be a lot easier. If you need a little more guidance you can rest easy – in this episode of Moonshine Moonshot,  Sue breaks down the top three videos she thinks will do wonders for your brand or business.If you're serious about making great videos,  don't forget to subscribe to our channel. You can do it from the app you're listening on right now! And if you're keen to learn more about video types, check out this episode from series 1 of Moonshine Moonshot:  https://www.buzzsprout.com/846682/4692350 And you can learn more about Moonshine Agency at www.Moonshine.AgencyYou can follow us on social too: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Messaging and storytelling. A match made in video production heaven? We certainly think so! But how do these two terms differ? And if you’re about to embark on a new video project, which one should come first? Great question! We’re super glad you asked. You see, we’re pretty passionate about messaging here at Moonshine Agency. After 12 years making and producing impact films, the one thing we’re absolutely certain about is this: messaging matters. So you definitely need to get yours sorted before cracking on with your next video project.If messaging is something you think you struggle with, can we suggest checking out an episode we made back in season one called Who’s The Messenger? You’ll find a link at the bottom of the show notes. It will step you through the basics and give you a framework to craft a message that perfectly defines your brand, project or company. Hello, high performing video! But before you start counting video views in your sleep, let’s rewind things – just a little bit. Because even if you have your messaging down to a fine art, it doesn’t mean your audience will actually take any of it on.Yes, messaging is critical but if it’s not delivered in the right way? Well, it can fall on deaf ears.  Remember that year 10 maths class when your teacher spent 45 minutes lecturing you on e=MC squared and pi is 3. something? No? Exactly. Most people don’t learn by being lectured to. But with a little thing called storytelling, you can have your audience in the palm of your hand. In this episode, Sue is going to help you understand the difference between messaging and storytelling and show you how combining the two can do wonders for your video marketing. To check out that episode from season 1 titled: ‘Who is the Messenger’, head here: https://www.buzzsprout.com/846682/3425152 If you are struggling with your messaging or positioning, please listen to this episode: https://www.buzzsprout.com/846682/4498217 You can also follow us on social: Facebook @moonshinestories Instagram @moonshineagency Twitter @moonshineagency LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/moonshine-agency/?viewAsMember=trueLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins 
In this episode, Sue shares 3 tips to help you simplify complex messages for your audience (using video of course!). As a communicator of any description –a public speaker, content creator or filmmaker – you can sometimes know too much about your topic. The divide between experts and audience is often enormous and usually crammed with industry jargon, complicated concepts and too much assumed knowledge. When you’re trying to make your message digestible for the ‘average Joe’ (or Jo) you need to explain things simply, show them why they should care and give them a single call to action. Video is often one of the best ways to do this because it’s visually stimulating and persuasive. In  fact, it’s considered one of the most engaging methods of communicating. But there are a few things to keep in mind when crafting your video to make sure it’s just right. And that’s what Sue is breaking down in this episode of Moonshine Moonshot. Subscribe to our YouTube channel here: https://www.youtube.com/channel/moonshineagencyausSign up for our online course Define Your Ideal Audience on this page: https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceTo learn more about Moonshine Agency, please head to www.Moonshine.Agency You can also follow us on social: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineSto...Instagram @moonshineagency https://www.instagram.com/moonshineag...Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Sue Collins https://www.linkedin.com/in/sue-colli...LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554...
The saying might be less is more – but sometimes more is more. Especially when it comes to video content. Why? Because your audience is crazy for content. And all types of content too. From podcasts to blogs, social media posts and long form articles – they can’t get enough.But video is what they’re really into and they're watching more of it than ever before. In fact,  it’s estimated that the amount of video watched online has likely doubled since 2018. So what does this mean for you as a budding video creator? Put simply, it means you need to be making lots and lots of videos to keep your audience firmly fixed on you and your brand. But this is absolutely something you can take advantage of as a video creator. With so many eyeballs searching for videos, there is a lot of opportunity to build real rapport and a long-lasting connecting with the ones that click play on your content.  So how do you that? In this episode of Moonshine Moonshot, Sue walks you through everything you need to know. If you're serious about making great videos,  don't forget to subscribe to our channel. And if you're keen to learn how to create a winning video series, check out this episode from series 1 of Moonshine Moonshot: https://www.buzzsprout.com/846682/3930878 And you can learn more about Moonshine Agency at www.Moonshine.AgencyYou can follow us on social too: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Impact film is a whole new genre of filmmaking. Actually, scrap that. It’s a whole new way of changing the world! Sounds empowering, doesn’t it?  But actually is an impact film? Unlike the midday movie you caught last Sunday or the shows you watch mindlessly on Netflix most week nights, the purpose of an impact film is to inspire viewers to do something more than watch. They’re designed to take your audience from passive consumer to active participant. Which is a critical difference –especially if you’ve got your sights set on changing hearts, minds and behaviours. So if you’re giddy at the thought of making a tangible difference, then impact films might just be the film genre for you. Sue will get your creative juices flowing and up to speed on impact filmmaking is this episode of Moonshine Moonshot. After more video making advice? Subscribe to this podcast! Sue has been making  impactful video content for more than 10 years and now she's making it her mission to help you do the same! Here's the link to that podcast episode Sue mentioned in this show: https://www.buzzsprout.com/846682/2888575 And you can learn more about Moonshine Agency at www.Moonshine.AgencyYou can follow us on social too: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this episode, Sue shares her simple recipe for great video storytelling. Because if you're going to all that effort to produce a video, you want to make sure it's actually watched, right? Right! So what's this simple recipe for great video storytelling then? Well you'll need to listen to get the full rundown, but here's a quick overview to whet your appetite:   Step 1. Purpose. Work out why you’re making your video and what you hope it will achieve. This can be as ambitious as changing government policy or as shallow as boosting your online profile. Step 2 Strategy. Develop a strategy that outlines the desired results for your video and the steps you’ll take to get there. Step 3 Creative take. Don’t be afraid to make your video stand out! Add something a little bit different to your video that gives it a personal touch and keeps your audience super engaged.  After more video making advice? Subscribe to our channel! Mike and Sue have been making  impactful video content for more than 10 years and now they're making it their mission to help you do the same! You can subscribe right now by heading here: https://www.youtube.com/channel/moonshineagencyaus You can learn more about Moonshine Agency at www.Moonshine.AgencyAnd for here's the link to that episode that Sue mentioned in this episode too:https://youtu.be/ADVe7q5ouCs Want to follow us on social? You'll find us on all the usual platforms:  Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineSto...Instagram @moonshineagency https://www.instagram.com/moonshineag...Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Sue Collins https://www.linkedin.com/in/sue-colli...LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554...
So you made an interesting video? Great stuff, go you! Now it’s time to nail your video marketing. If you’ve been dreaming of oodles and oodles of watch hours, you’ve come to the right podcast. In this episode, Sue shares the three things you need to get on top if you want to master video marketing and make sure your video has the greatest impact possible. So what are those three things? 1. Versioning 2. Written content 3. QR codes Don't worry, Sue dives deep into each of these points so you'll be up to speed in no time. If you’re serious about making great video content, don’t forget to our subscribe to the Moonshine Moonshot podcast and our YouTube channel!Each week, we delve into the inner workings of video production and impact filmmaking to ensure your video projects are watched, raved about and make a real difference. You can subscribe to our YouTube channel here: youtube.com/moonshineagencyaustAnd learn about Moonshine Agency and our projects over here:  www.moonshine.agencyLinks to the things discussed in this episodeSproutSocial for up to date social media video specs Define Your Ideal Audience online course Want to learn more about versioning? Here's the link to the podcast episode Sue mentioned:How to Repurpose Your Video Content with Versioning: ep 13
Stop making boring videos! Why? Because nobody wants to watch them and we're pretty sure you don't want to make them either. If you’re in the business of making videos, you need to know the type of videos people want to watch. And even if you’re just toying with the whole video production idea, you still need to know the content your audience cares about.Which is why’ve we’ve come up with a clear cut formula that you can apply to all of your video projects so that they’re not boring. So what’s this formula we keep baking on about? Here goes … Audience + Message + Call To Action  Voila! A sure-fire way to stop making boring videos. Mike and Sue break them down in more detail in this episode of the Moonshine Moonshot series. Define Your Ideal Audience online course
How do you write an effective video description so that your video can be discovered on YouTube?  And does it matter?  As YouTube is the second largest search engine in the world, you need to tap into that power.  After all, if you're going to the effort of making a video, you want people to find it and watch it, don't you?There are a few key things you need to do to give your description the best chance of being as useful as it can be.  - Keywords, - Length, - How to write it.In this weeks episode Mike and Sue discuss all three points and provide useful advice on how to do it.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What sort of video do you want to make?  Funny, inspiring, informative or educational?  What sort of videos are there?  Once you know what types of videos there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.Generally, web videos fit into four categories.  Inspiring. Informative. Entertaining. Educational.So which one of these categories does your communication idea fit into, how do you choose one?It’s not hard once you have an understanding of what each one does.  In this weeks episode, Mike and Sue are working through these categories and the types of videos that fit into them. They then discuss what sort of videos work in each category.For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos.  Their purpose is to educate the audience in some way.Whereas entertaining videos can be funny, story-driven, creative and provoke emotion.  There are many styles and options but their purpose is to entertain the audience.  People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.As always, we’d love to know what you think so leave us a comment.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
There are so many reasons to use video. According to Cisco in 2020, 82% of all consumer web traffic will be video!  With that much video content online, you want to get your communication right so you can stand out from the others.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Do you struggle with your message or positioning? If you work in marketing, communications, advertising or even film making you’d be familiar with the elevator pitch concept. Basically, you can tell someone your idea clearly and effectively in the time it takes to travel in an elevator from the first to the third floor.  Approximately 15 seconds.  When you step out of that elevator you want them saying ‘this is a great idea, tell me more.’ Sounds easy but it’s surprisingly hard.  And getting your message this succinct is really important if you want to get people on the journey with your project, brand or product.In this episode of the Moonshine Moonshot series we’re asking you ‘Do you struggle with your message?’ and then unpacking how you can develop a really great message that you can use all the time, in conversation, in marketing and in life. Yea! One less dilemma to face.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.OrYouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagency https://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What is content marketing? Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better. Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’  Oops, our bad for making the mistake of thinking everyone would know what we’re talking about.  Our apologies for using lingo and buzz words.  It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’  According to Wikipedia the definition is: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to use your video for advocacy.  If you’re looking for a way to share information, generate awareness, tell a story that gets people into action, or want to get people fired up to make a change, video is a great tool.Not only can you tell a story in the video but it makes it easy to share with the world.  You can easily share the video online, across social media, add it to your email signature, share links, host screenings.  So many options.In this weeks episode, Mike and I break down how you can use video for advocacy to progress your mission.  Check it out and let us know what you think?  Was it helpful?You might also find our episode on How to distribute your video useful https://youtu.be/GMI_wmo_l4s or our ep on Outreach in filmmaking https://youtu.be/DSCbrtACTBsThey are packed with ideas on how to get your films and videos out into the world.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to cast your talent.  Are you about to create a video and need to work out who should be your onscreen talent?  Then this episode will help you figure out who they should be.  An actor, a personality or a real person.  How do you decide who's going to best share your message?It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience.But if you use an actor, what if they don't sound authentic?  If you use an expert, what if they talk in a way that's hard to understand? Should you cast a real person? What if they fudge their lines?  (Disclaimer: I'm not suggesting actors aren't real).There's actually quite a bit to think about.  So we've put together this episode of the Moonshine Moonshot series on How to cast your talent.  It will help you with some of the key considerations.Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to distribute your film? Long gone are the days where engaging a distributor was the key to getting your film out into the word.  Self-distribution has become far more common and having control over your film and where its shown can have enormous benefits to both yourself as the filmmaker and your audience.  So what are the ways to distribute your film and what role can a distributor play in the mix? Here are a few:Video on Demand (i.e. Netflix, Amazon Prime) Cinema on Demand (Tugg or Demand Film)Hosted screenings YouTubeVimeo (has great tools for selling directly to your audience)DVD/ Blu-ray (yes there are still some uses for DVD)Broadcast TelevisionTheatrical release (Cinema) Social media (Facebook, YouTube, LinkedIn)Many of these, particularly Cinema on Demand, Hosted Screenings, YouTube and Social Media you can easily be set up by you aka self-distribution.  You can go direct to broadcasters but this is where a distributor can be really beneficial.  They go to all the markets and have contacts for all the broadcasters around the world.  They’re going to be much better at getting your film in front of the right folks and negotiating deals- this is their specialist area.  Of course, you can do it yourself but it’s extremely time-consuming.  A theatrical release can also be much better handled by a distributor unless you have good contacts to set it up yourself.It really comes down to you and your hopes for your film.  Where are your audience and what are your goals?  Are you planning a broad release to get it in front of as many eyeballs as possible or is it niche and you want a very specific group of people to see it?Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.Or YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhawMoonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/ Instagram @moonshineagency https://www.instagram.com/moonshineagency/ Twitter @moonshineagency https://twitter.com/MoonshineAgency LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
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