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White Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.
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In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.
Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
Kirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.
In this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble. During this episode they delve into a range of topics, including why setting up a corporate sustainability agenda is just a first step – albeit a crucial one, how good partnerships can play an important role, and why mentoring should be part of the equa...
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble. During the episode they delve into the topic of culture; specifically, how companies can measure and monitor it, why employee engagement surveys are not necessarily the best way to do it, and how to engage and bring along culture naysayers.
In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble. Over the course of the 20 minutes, they delve into a range of topics, including what makes or breaks the customer experience, where CX should sit within an organisation, and what areas companies should prioritise.
White Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a key dimension of building authentic sustainability credentials and addressing some of the key challenges facing the investment management industry today. We were interested in the characteristics that made true leaders in sustainability stand out from the crowd. As features such as TCFD reporting, UK Stewardship Code adheren...
When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started to adopt it. In today’s episode Twink is joined by Tim Williams, CEO of Onalytica and Theodora Lau, Founder of Unconventional Ventures, to discuss how marketers within asset management can add in...
With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’. In today’s episode Twink is joined in the virtual studio by nominee Alex Leay, Group Head Wholesale Marketing & Head of UK Marketing at HSBC Asset Management.Themes covered in this podcast:· The key marketing areas Alex focuses on·&nbs...
ETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors?Ready to provide the answers are Nic Basson, marketing strategist in ETFs, and Alex Olivares, head of EMEA campaign marketing at Invesco, who join Twink in the virtual studio to discuss the history and opportunities for ETFs.Themes covered in this episode: · The h...
Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner and CIO at Aon.Themes covered in this podcast:· The UK pensions industry landscape and how defined benefit (DB) pensions schemes have evolved· The challenges pension schemes face in relation...
Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research. Accompanying Benjie and Twink is Ross Duncton, Head of Marketing & Direct at BMO Global Asset Management (EMEA), who shares his reflections on how he managed to achieve such great success in this space. What’...
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind. Best practices for creating content and social engagement is therefore the topic of today’s episode where Twink is joined by Vince Gorgan, Director of Marketing at Lord Abbett and George Owen, Founder & Director ...
The FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity and lack of understanding of what is involved in these reports has brought with it concerns from across the industry as asset managers question what value these reports will provide to the end consume...
Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill. In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last Word Media. Themes covered in this podcast: What do the best presentations have in...
A learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and culture being transformed. In this moment, having the drive and ambition to be consistently learning can be a business’ differentiator, while those that are unable to learn and adapt are the ones who are left in the dark. In today’s episode Twink delves into the importance of a learning mindset with Farley Thomas, Founder & ...
The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship driven, making patience a key contributing factor to the success of asset managers in this region. In today’s episode Twink looks to unravel the fundamentals of the investment industry in the Middle East as she is joined by two industry experts; Nigel Sillitoe, CEO of Insight Discovery; and Emmanuel Laurina, Head of Middle East &...
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