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The Binge Factor

Author: Tracy Hazzard

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In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.


Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.


NEW on The Binge Factor Podcast –

  • Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.
  • On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.
  • Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.
  • Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.


Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.


In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.


Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.


Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.

70 Episodes
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Raise the Line is not just a podcast. It is a brand. It is a name that is associated with a definite service in the healthcare education industry. Holding the mike as host of this incredibly successful podcast is Shiv Gaglani, the Cofounder and CEO of Osmosis.org, a platform that leads the way in developing innovative and scalable solutions in the fields of healthcare education. Joining Tracy Hazzard for a chat, he relates how they use podcasting as an extension of their brand message at Osmosis and how they are constantly recycling and repurposing content to achieve maximum impact. Shiv and the rest of the Osmosis team take podcasting seriously as a part of their corporate messaging and content strategy. Listen in and learn why this podcast is so bingeable and why it will outlast this pandemic.
There are many paths you can take to monetize a podcast, even if you’re serving a tightly-defined niche. After more than 200 episodes at Real Estate Investing For Women Podcast, real estate investor Moneeka Sawyer proves that it can be done if you have the passion, perseverance and just the right bit of know-how. She may be passionate about it now, but she hated podcasting at the get-go. When she saw how dramatically increased traffic to her mastermind, she was sold. Now that the mastermind’s off the table, she is using affiliate links to get sponsorships. In this interview with Tracy Hazzard, you will learn that when you just come from a place of authenticity and curate content to help out a specific niche, karmic forces will make sure your production costs are covered, at the very least. Known in her circles as the Blissful Investor, Moneeka is full of energy and reeks of the passion she has for empowering women. You are going to enjoy this episode.
Constantly creating content, producing results, and pushing out work doesn’t take a lot of effort. However, with the emergence of social media, your target audience is bombarded with noise from every direction at an all-time high. What can you do to stand out as a true leader in the industry? On today’s podcast, Tracy Hazzard sits down with Dr. Peter McGraw to discuss how you can make your show remarkable to engage binge podcast listeners to share it. Dr. McGraw is a behavioral economist, sought-after professional speaker, and global expert in the scientific study of humor. Diving into the transition process from his first podcast, I’m Not Joking, to his second one, Solo: The Single Person’s Guide to a Remarkable Life, he opens up about the successes he’s had and the struggles he’s working through right now.
In this day and age, automation has become a business asset, helping owners and their teams alike streamline their processes and be more efficient. Yet, many are still on the fence around AI, believing that it takes humanity out of the process. However, this episode’s guest, Chad Burmeister, has proved that using AI does not have to be that way. As the host of AI for Sales Podcast, he has brought the humanity and human outcome focus, having set up a sales automation process to do guest booking for his show. He joins Tracy Hazzard to share with us how he is using a podcast funnel automation for guest connection and how he is setting his podcast up to sell the services in his business. What is more, Chad talks about ScaleX.ai and how it provides sales professionals with the toolkit to crush their quotas and more.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
In order to create a resilient podcast, you have to be bold and think effectively on your feet. This episode’s guest is a strategic advisor who specializes in working with companies at the critical point in development where they want to make the right decisions right now. Tracy Hazzard interviews Jess Dewell, the host of the BOLD Business Podcast. In this conversation, Jess introduces us to her bold way of doing business and how to solve big problems without expensive solutions. She also talks about how she uses her show, how it works for her, and why she keeps doing it. At its core, Jess’ success comes from the intangible business podcast metrics that she has set up that helped her show grow into what it is today. She shares with us how we can rethink our own metrics to benefit us more while also letting us into the best ways she has found to book great guests, produce a show, monetize, and more.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
As varied as the means to put out content in this day and age, podcasting attracts people you otherwise wouldn't in other media outlets. That's why for many businesses and individuals looking to expand their reach, creating a podcast has become a way to go. But how do you go about doing that, especially one that still speaks to who you are? In this episode, Tracy Hazzard interviews Mark Gober—speaker, author of An End to Upside Down Thinking, and host of the Where Is My Mind? podcast—to share with us how he has been strategizing his podcast series to match his big "why." He takes us across his journey of turning his book into a bingeable podcast series and the process he follows to create a unique show format. Plus, Mark also shares how he is increasing listeners and monetizing his podcast.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
In today’s competitive landscape, building a successful podcast takes a lot of ingenuity, patience, and building the foundation to monetize it in many different ways. Kevin Dawson, a leadership and culture consultant and the host of the Leaders & Lagers podcast, joins Tracy Hazzard in today’s episode to discuss how he’s created a podcast that commands an audience and gets them to binge on his content so that they come back again and again. Kevin has set up his podcast in a way that leaves himself open to monetization opportunities. Want to create a successful podcast? Learn the secrets to creating a bingeable one and getting sponsorships to help subsidize your production costs by tuning in to this episode. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Why would a big TV personality want to do a podcast? For Emmy-nominated broadcaster, Suzanne Sena, The Confidence Connection is a product of passion. It is a place where she can be authentic, where she can learn, and it’s something that she really enjoys doing. If you’re thinking that she would have an unfair initial advantage as a former news anchor, you would be in for a surprise. We all have to start somewhere, and Suzanne did have her share of hiccups. Listen in as she joins Tracy Hazzard in this interview, where Suzanne shares the challenges that she had to go through as a podcaster and how she eventually built confidence and trust in her product as something that really drives value to her audience. Plus, get some incredibly useful podcasting tips from one of the best hosts in the podcasting business. If you’re planning to start a podcast, then you’re in for a treat!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
If your business is hard to sell because it is too niched or hard to explain using traditional promotional methods, podcasting is a great way to increase your lead generation by showing your potential customers what value they will get from you. If you’ve just started a podcast or planning to do so in the future, this episode is definitely for you. What things do you need to work on to leverage your podcast so that it brings leads and conversions to your business? Take it from celebrity psychic and veteran spirituality podcaster, Laura Powers, host of the Healing Powers Podcast. Over nine years in podcasting has taught Laura the value of finding the right niche, reaching out to the right people, working with a team and other things you can do to power up your podcasts’ reach. Most importantly, she learned the power of authenticity – how being true to yourself can be the greatest thing that attracts people to you and makes your show binge-able. She talks about all these in this conversation with Tracy Hazzard.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
How are YouTube and podcasting similar? How are they different? If you’ve worked with both media, you would know that while each has its own unique set of challenges, there are many parallels between the two at the fundamental level. This is part of what makes Desiree Martinez so successful in transitioning from YouTube to podcasting. Joining Tracy Hazzard on the show, Desiree is an award-winning social media creative content creator, YouTuber, speaker and business owner. She hosts the Women of YouTube Podcast, where she gets women creators in YouTube to share their stories to inspire other women to start creating content. Desiree knows that you have something to share that will be of value to someone and guides you through some tips to overcome that initial fear and hesitation and start creating. Whether you’re transitioning from YouTube to podcasting, transitioning from podcasting to YouTube or even just starting out in either or both, there is so much that you can learn from this episode.Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
There is so much more to success than having a podcast to generate leads. For those who have been in this space for long, podcasting is about establishing credibility within one's own niche and building an audience and community around you. This, in itself, is a great success builder. In today's discussion, Tracy Hazzard brings over a guest who has been using his podcast for its credibility factor. She interviews Jeremy Evans, the founder and managing attorney at California Sports Lawyer. Through his podcast, Bleav in Sports Law, Jeremy takes a deep dive into his niche and tells us how he utilizes the platform for his business other than just generating leads. He also shares with us how he encourages engagement, invites guests, and produces his show. Listen to this episode to learn about this unique perspective on success using podcasting and how Jeremy uses it to build his authority in sports law.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
There is no limit to what style of podcasting you can do. Just as how varied your topics can be, the way you present them to your listeners can also be as unique. Bringing you something new to the table in this episode, Tracy Hazzard sits down with the comedy duo on co-hosting, Brooke Siffrinn and Aricia Skidmore-Williams of the Even The Rich podcast, a series that pulls back the curtain and dishes on some of the greatest family dynasties in history. Produced by the big production studio, Wondery, which is known for producing a lot of great entertainment style podcasts that are generally story-focused, Brooke and Africia offer some great insights about how they go about their show’s format and maintain that great rapport as co-hosts. They then share with us how they give improv cues, what traits make a good host, and how to start an entertainment-style show yourself or work with a group like Wondery. Take a deep dive into this different episode to know more about how things work when doing a highly produced show and more.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Successful podcasting is not so much about having millions of viewers as it is about having a guesting strategy by which your rapport with your guests helps build your show and your business. Peter Winick, founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership Podcast, is among these people. For more than 20 years, he has helped individuals and organizations design and grow their thought leadership platforms and grow revenue streams from them. Tracy Hazzard recently wrote an article about his podcasting strategies that drive his show into a continuing success. He joins her again on the show to talk more about guesting strategy, building rapport, and getting new clients. Don’t miss out on this episode!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Sometimes, it pays off to be clear about what niche you are serving in your podcast. Dr. Mark T. Wade, founder and CEO of Virtual Summits, is pretty straightforward about it: his podcast is about virtual summits, so he names it the Virtual Summits Podcast. The podcast features strategy sessions and interviews with summit hosts, summit coaches, and other people in the virtual summit space. Recently celebrating its 150th episode and first anniversary, the show is going strong, and Dr. Mark is consistently besting himself as a host. Have a listen as Tracy Hazzard sits with him to get into what makes his podcast binge-worthy.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
There really is no denying the power of podcasting in helping you build a business empire for yourself, given that you do it the right way. In this very special episode, Tracy Hazzard sits down with Pat Flynn, one of the most influential people in the podcasting industry. Pat is the man behind the Smart Passive Income Podcast and AskPat, both have earned a combined total of over 60 million downloads, multiple awards, and features in various publications. He also owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author. As one of the best teachers in podcasting and its business side, Pat tells the story of how he built an online business from his podcasting venture and shares how we can do that ourselves. He dives deep into alternative monetization and affiliate marketing, sharing the many opportunities for all podcasts that are often overlooked. He further gives some great advice on staying motivated, inviting new guests, increasing your audience, producing professionally, and encouraging engagement. Listen in on this great conversation to know more about the world of podcasting and creating a whole digital online business from it.  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
Growing a podcast audience and increasing listenership is still one of the things that even amazing podcast shows are struggling with. With the ever-growing number of shows offering diverse topics and styles, it’s become harder to reel in listeners and loyal followers. On today’s show, Brett de Hoedt joins Tracy Hazzard to share tips on how you can increase your podcast listeners. Brett is a media and presentation trainer as well as the host of The Hardest Word podcast, an unusual and interesting show about real people from all around the world making real apologies. Tune in to discover Brett’s secret sauce to bingeability and increasing listenership.  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
Business infrastructure is a niche that doesn't get talked about enough. However, Alicia Butler Pierre makes it fun and entertaining. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in increasing bandwidth for fast-growing small businesses. This is done via business infrastructure, and Alicia is recognized as one of the few people in the world specializing in it. She also hosts the weekly Business Infrastructure: Curing Back Office Blues podcast, which currently reaches listeners in 35 countries. On today’s show, she joins Tracy Hazzard to dive into the amazing world of business infrastructure – from building a podcast and booking great guests to increasing engagement and growing your audience.  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. In this special episode, The Binge Factor features a replay from a Feed Your Brand show, Tom Hazzard and Tracy Hazzard’s podcast together, where they share some advanced techniques for increasing client referrals. The advice they share here is quite valuable, so make sure that you don’t miss out!  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy Hazzard, to share how podcasting success can be seen through the growth of your network, particularly with experts, influential, and overall interesting people. He gives out some lessons and tips on creating a great pitch and becoming the center of influence around podcasting. On his net worth, John shares how he books great guests, conducts the interviews, and lets them know about the entire process. He then tells us about his new book, Better Selling Through Storytelling, where he showcases how helpful podcasting has been on its creation process, starting from writing to promoting and launching the book.  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
Podcasting is a haven for curious minds. It is a great outlet for experts to impart valuable information and for audiences to receive them. That is why podcast hosts need to be good interviewers and listeners to draw out the information that is shared and needed. As such, they must make the best of the time given by both guests and audiences by making a great show. Embodying that in his podcasting endeavors is Jason Hartman, the CEO of JasonHartman.com and The Hartman Media Company. Someone who has brute force tested, Jason is the host of Creating Wealth Real Estate Investing, which has over 1,459 episodes. In this episode, he joins host, Tracy Hazzard, to tell us how he has invested in extreme podcasting and why it is important to become an agent for your podcast audience. He talks about how he imparts his own knowledge, even while having guests over, as well as how he takes the time to record all these shows while staying so informed. One to provide a great podcasting experience, Jason then shares with us some great tips on choosing your guests (and not just anybody famous), increasing your audience, producing and monetizing your show, and encouraging engagement.  Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
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