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The Binge Factor

Author: Tracy Hazzard

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In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.


Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.


NEW on The Binge Factor Podcast –

  • Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.
  • On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.
  • Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.
  • Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.


Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.


In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.


Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.


Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.

91 Episodes
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Noticing that most dogs are getting sicker and living shorter lives, Krista Karpowich made it a mission to bring experts and dog enthusiasts together in a committed community to enhance the bond with our dogs, help them live longer, and be as happy and healthy as possible. In this episode, she joins Tracy Hazzard to talk about The Wag Out Loud Pawdcast, a show dedicated to canine health, nutrition, and overall wellbeing. Krista discusses how she turned her passion into one of the Top Dog podcasts, sharing her story of finding this active niche and then growing her show. Imparting lessons from her rough start to her current success, she talks about advanced monetization ideas, ways to use affiliates, community building, and more. Join Krista and Tracy to find out more about how to take your passions to the world through podcasting.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Often, great coaches work from the heart, especially since coaching is such an intimate practice where people choose to be vulnerable with you. Louis Morris has made the heart the center of his coaching business. Through his podcast, The Heart Matters, he has been helping people who want to have it all in their relationships, including their spiritual lives. In this episode, he joins Tracy Hazzard for on-air coaching to gain insights on how to irresistibly make the podcast focus of a coaching business. They talk about soft selling, utilizing intros and outros the right way, setting the tone of the episode through guest introductions, bringing benevolence to the show, and investing deeply in our audience's success. Tune into this conversation for more and learn how the heart matters in podcasting and coaching.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Aside from podcasters having to maintain their own engaging show, another important task they must also dive into is getting guesting opportunities to other podcasts. Since this calls for proper planning and research, Mark Herschberg shares his secrets in honing his podcast guest skills. Joining Tracy Hazzard, the best-selling author of The Career Toolkit talks about how he successfully secured guesting stints in 99 different interviews, all without landing into a show that doesn't align with him. He discusses how building a vast network plays a huge role in this endeavor, which is now a lot easier with today's virtual setting. Mark also explores the essential podcasting strategies every host must know, from executing the best marketing approach, choosing the right target audience, and determining the most effective technical setup.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Few podcasters have the same caliber as Lou Diamond. As the host of Thrive LOUD and three other shows, this diamond of a podcaster has got to be one of the most prolific in the industry. Known as the Master Connector, Lou is also a whiz when it comes to using his shows to build powerful connections and partnerships. This is just one of the literal diamonds that you are going to get out of this episode as Tracy Hazzard brings him in for a fun and wide-ranging conversation. Nailing down some of the most fundamental secrets to effective podcasting, Lou shares how he finds guests who can bring value to his show and his business in one way or another; how he innovates his shows to keep his audience engaged; and how podcasting has opened up opportunities for himself and his guests to build valuable relationships in a unique way. Join in and find out what makes Lou’s shows bingeable and what steps you can take to follow his brilliant example. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Starting your platform can be a challenging undertaking, especially if you are starting to grow your following. Gathering leadership advice through podcasts is one of the trending go-to inspirations for leaders today, if you are preparing to choose the said path, you need to plan everything on the whiteboard thoroughly. In this episode, Melanie Parish, an executive coach and founder of Experimental Leader Academy, shares her strategies and a clear blueprint on brand development and leadership for both experienced and blooming leaders. The road is never easy, but this episode show you the ropes to have a head start in the leadership and brand field so you can save time and resources in the process.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
When you look at the different podcast niches for women, one of the striking observations is how many tackle the struggles of having that work-life balance, of being a mompreneur. But what if you're an entrepreneur but not a mom? Where do you turn to? Raphie Wagner is tired of reading, seeing, and hearing all the mompreneur stuff out there. So she started her own podcast called Not a Momma Life Podcast. In this episode, she joins Tracy Hazzard to talk about her podcasting journey, offering great insights into starting a personal mission-style podcast. Pointedly, she shares how to gain a niche audience and fascinate with short, laser-focused episodes. A child-free woman of color and entrepreneur, Raphie is fostering a community of people who are thriving and overcoming the struggles of the day-to-day busy life, even without a child. Join today's conversation to learn more about Raphie's mission, how she is engaging her audience, and how you too can share your message to those who haven't heard it yet. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
With a lot of podcast shows today, especially during this time of everything virtual, many of them undergo the process of podfading. Some may not be that visible as usual, while others are now completely gone without any update. Tracy Hazzard sits down with Brodie Welch of A Healthy Curiosity Podcast to discuss the right way to podfading without coming as a failure or leaving your followers hanging. Brodie shares how she took a breather from managing her podcast after releasing more than 200 episodes, and now goes according to her own pace and got rid of unnecessary pressure. She also talks about her challenges finding the right guests, how she works with monetization, and balancing her podcasting career with the busy life of a licensed acupuncturist.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Being a podcast host is a long, winding game that can get a bit challenging and uncomfortable for many. But by embracing the risks and being comfortable with the difficulties ahead, anyone can make it big in this ever-growing industry. Unraveling the secrets of podcasting career success with Tracy Hazzard is her social media advisor and the co-host of This Might Get Uncomfortable, Whitney Lauritsen. Together, they discuss the best application to use to achieve high-quality audio, the proper way to monetize your show, and how to get the most interesting guests for an even more interesting discussion. Whitney also shares the most effective ways to transform the overwhelming feeling of social media and leverage the power of bite-sized content to benefit your podcast, which is currently showcased in TikTok and Clubhouse.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Many people quit their podcasting journey even before they had begun for fear of producing something that isn’t perfect. However, many successful podcasters will attest that there is never a perfect first episode, or even the next ones right after. Showing the ups and downs of being a podcaster, Tracy Hazzard talks to Rick Jordan, a nationally recognized voice on cybersecurity business and ethics and the host of All In with Rick Jordan, to have his take and advice on why purposeful commitment is at the heart of podcast success. Rick shares his journey to podcasting, how he struggled with starting his show, and later on forming a team to do the essential things. He then discusses how he uses his show to purposefully serve his business and how he shows that professionalism that gets his listeners wanting to binge. Podcasting is an on-going journey that you can never perfect on the first try. What you can do is just go all in, offer the value you have to the world, and continually commit to growing one episode at a time.3ZVA8w1Ut8Jc6HXCpnxMLove the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
One of the common things that hold people back from podcasting is the technical part of it. Just thinking about the amount of time and effort put into setting it up, editing, and booking guests is enough to send them running away. But what a waste of wisdom that is! Tracy Hazzard brings over to this episode Amy Schmidt, the host of Fearlessly Facing Fifty, to, like the name of her show, inspire us to see past our podcast tech fear so we can impart the insights that could help those who need it. Amy shares her journey thus far into podcasting, how she started and what changed since, and how she is working to increase her listeners, book great guests, and monetize her show. Plus, she also helps break down some podcasting misconceptions, pushing past the things that keep people from trying out their hand in the space.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Whether you’re a host or a guest, podcasting is always about your brand. Jeremy Slate, the Founder of Command Your Brand and host of Create Your Own Life, has been a constant presence in both sides of the mic. As a host, he has put out over 800 episodes, featuring guests of such caliber that will leave your jaw dropping. On the other hand, he also makes it a habit to appear in three to five podcasts as a guest. How does he do all of these, among other things that have made his show one of the world’s highest rated? In this insightful conversation with Tracy Hazzard, he spills his secrets in getting the best guests and the most listeners to his show. The biggest takeaway here is how he helps his guests prepare for an interview so that they can position themselves as visionary founders instead on someone who is just looking to increase leads. Listen in for his tips on podcasting as a whole, as well as his unique binge factor.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
A funnel isn't just a one-way thing. It’s more of a pipeline when it flows both ways. Successful podcaster Bree Noble has multiple shows going on that feed off each other and serve musicians in different but valuable ways - Women of Substance, Female Entrepreneur Musician, and The Profitable Musician show. With her in-depth knowledge of the industry, Bree’s shows continue to have success and move forward. On today’s podcast, she joins Tracy Hazzard to share how she handles keeping three shows going and how she decided that podcasting is the way to help promote female artists and their music. Committed to making the strongest media experience for your own show? Then you shouldn’t miss this episode. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
On today’s show, Tracy Hazzard does a strategic coaching session with Patrick Veroneau, the host of Learning From Leaders podcast. As the CEO of the Emery Leadership Group LLC since 2008, Patrick has been passionately identifying and researching the most effective behaviors to help individuals, teams, and organizations rise above their best as leaders. Get a sense of how coaching looks like, sounds like, and feels like as Tracy and Patrick explore what business model or tactic works for him and his show to expand his reach further and have better engagement with his audience.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Reaching the 100-episode mark is such a feat in podcasting. Together with that happiness for achieving this milestone, however, is that burden that comes from thinking about what is next, how do we switch up our show, what outcomes should we aim for next. Sitting down opposite Tracy Hazzard in this on-air podcast coaching is Penny Zenker, the host of Take Back Time, to talk about the importance of making quality time to think about setting better podcasting goals after producing more than a hundred episodes. They discuss some strategies for structuring the show that sends people back to your website, building a list and monetizing it, and creating raving fans who can bring others to you. Plus, Penny and Tracy then talk about the need to engage with listeners and become more purposeful when recording your podcast.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Every podcast attacks differently. Where others thrive in doing interviews, some people go for a story based and message-driven show. If you are doing the latter, then this episode will be a treat for you! Tracy Hazzard lets us in on one of her on-air podcast coaching sessions with the host of Connecting 2 Spirit, Susan Norton. Together, they discuss what it is like to produce a show like this, zoning in on how you can get the right energy and authentic control of the podcast listener tone to make more impact. They talk about how you can facilitate the experience of your listeners, no matter if they are new to the show or existing ones. Join Tracy and Susan in this episode to learn more about how to bring an authentic show to different types of listeners at different stages.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
Choosing executive leaders as your podcast’s target audience can be tough. With the busyness they face daily, one may think that sitting down to listen to a show is the last thing these people do. That is why you have to make your podcast worth their time because once they do listen, the rewards will just be amazing. So how do you do it? Tracy Hazzard lets us in on her on-air podcast coaching with Elizabeth Bachman, the host of Speakers Who Get Results. Together, they discuss how to reach busy executive women by having a re-energized podcast content strategy. They go in-depth into LinkedIn Live, keeping your existing clients engaged and converting new ones by getting them to take action. Learn how to not only build a number of connections but also quality ones as Tracy and Elizabeth give some tips and tricks to improving your podcast game.
When you are past that startup stage of your show, growing from twelve to 25 episodes with a full feed, what then? How do you take your show to the next level? Tracy Hazzard has someone who is doing it in both his business and podcast. She sits down with Chris Larsen, the host of The Next-Level Income Show and Founding and Managing Partner of Next-Level Income. Tracy lets us in on her coaching session with Chris where they discuss the things you need to think about when upleveling or “next-leveling” your show—from turning down the wrong guests to make room for the right ones, to doing intros, the actual interviews, and transitions. They then talk about how you need to shift your show format to create social media growth and funnel lead generation, taking us to some content-building strategies and a whole lot more.
The Lisa Pezik Show is not about Lisa Pezik, but it is sprinkled with enough interesting anecdotes, stories and bits of daily life that make it a highly-relatable podcast for its audience. With being relatable comes trust and with trust comes bingeability. The show’s host, Lisa, is an international Amazon bestselling author, business strategist and worldwide speaker. With her husband Eric, she runs Infinite Design House, an agency that specializes in DFY services for branding, content creation, funnels and websites. Tracy Hazzard gets her on the show to demonstrate what makes the Lisa’s eponymous podcast something that other podcasters should take cues from. Stick around as Tracy reveals Lisa’s ultimate binge factor!
There's a lot of gumption and a lot of action that has to be taken to be a podcaster. Connie Benjamin embodies that. Connie is an international speaker, a podcast host of My Fire Within Radio, and the number one bestselling international author of the book Women With Fire. On today’s show, she sits down with Tracy Hazzard for a discussion about how you can fire up your podcast interviews. This conversation will remind you why you started your show or why you're interested in starting your show. You wouldn’t want to miss it as Connie shares a great model for how to trust that fire within.
There are so many gems in the podcasting world that haven’t yet been picked up. Leaving them underappreciated would not only be a waste of great wisdom but would also be a disservice to those who need them. Bringing them to light, Tracy Hazzard welcomes you to a new special feature called #GivingTuesdayPodcasts, where she devotes her episode to shows you may not have heard of before and that you should be listening to, guesting on, learning from, and more importantly, sharing with others. Starting it off, she introduces you to The Giving Done Right Podcast, Give - A Philanthropy Podcast; Pro Bono Perspectives; Released Global; and Givers, Doers, & Thinkers. Discover these new social good podcasts that are devoted to inspiring us to be more and give more in this episode!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutube
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