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For aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a binge-worthy podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.
NEW on The Binge Factor Podcast –
- Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.
- On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.
- Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.
- Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.
Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.
In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.
Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.
Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.
202 Episodes
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Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marketing, and even overcoming adversity. Whether you're a seasoned angler or a curious entrepreneur, there's something for everyone in this episode. Tune in to discover how Christian is revolutionizing the fly fishing industry one podcast episode at a time, and learn valuable insights into building a successful omni-channel strategy for your own business.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Join us in this insightful episode of The Binge Factor as we delve into the world of podcasting through the lens of personal branding. Tracy Hazzard brings us the transformative journey of Joyan Chan, host of Find Joy, and The Show Up Show. Joyan shares valuable insights from their own experience, where they developed multiple shows to cater to different segments of their audience. This underscores the importance of flexibility and adaptation in the dynamic landscape of podcasting as business goals evolve. Join in to gain profound insights into effective podcast branding and hosting strategies, and discover how you can unleash the full potential of your podcasting journey. Stay tuned until the end to discover what makes Joyan's shows so compelling and how you can apply the same principles to your own show!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Monetization for monetization’s sake could be the downfall of your show. Even when you monetize, you have to keep it aligned with the value you want to provide. In this episode, Tracy Hazzard is with Adam Adams, a seasoned expert in the field of podcasting and founder of Grow Your Show, who shares invaluable insights and lessons learned from his extensive experience. From his early ventures in real estate-focused podcasts to the launch of "The Podcast on Podcasting," Adam takes us deep into the intricacies of audience targeting and monetization strategies. Gain firsthand knowledge of effective monetization models, including Adam's preferred method of selling products/services through his shows. Explore innovative audience growth tactics, such as leveraging algorithms and private message campaigns across social platforms, to maximize engagement and reach. Join us as we uncover the secrets to podcasting success and gain a deeper understanding of the evolving landscape of this dynamic industry.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through authentically in how she structures her podcast. Tracy believes that Andrea’s binge factor is intrinsically tied to this specific aspect. Find out what it is by tuning in!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump. As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making this episode a must-listen for anyone interested in the art of podcasting. Mark shares invaluable insights from his new article series, “Podcast Alchemy,” which delves into the intricacies of successful podcast guesting. Tracy and Mark’s conversation flows effortlessly, touching on everything from the nuances of guest-host chemistry to the dos and don’ts of being an effective podcast guest. They dissect common pitfalls, such as shotgun pitching and lackluster bios, while also exploring the various models of podcast monetization. Mark’s candid advice, coupled with Tracy’s astute observations, makes for a truly enlightening discussion that’s bound to resonate with both novice and seasoned podcasters alike. So, tune in to uncover the secrets of podcast alchemy and elevate your podcasting game to new heights!
Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge impact of host recommendations, the danger of podcast guests prioritizing their egos, and the red flags to look out for when vetting pitches. Kelly also explains how valuable it is when guests share the episodes they show up in, as well as the importance of having video content alongside your podcast audio. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
In this inspiring episode, Tracy Hazzard engages in a powerful and insightful conversation with Kevin McShan, a captivating professional speaker, journalist, and disability advocate. Highlighting inspiring narratives of disability and triumph in his show, Let’s Have This Conversation, Kevin showcases his commitment to diversity and inclusion. Kevin opens up about his journey, resilience, and the pivotal moments that shaped his life. With warmth and authenticity, he provides valuable insights into his podcasting approach, emphasizing the significance of humanizing people and creating meaningful, informed conversations. This episode serves as a gateway to understanding the profound impact of inclusion on independence and shines a light on Kevin’s unwavering passion to promote equality and empower individuals with disabilities.
Being consistent speaks volumes to your integrity. It shows up in your podcast, your business, and your brand. The more people can trust and rely on you, the more you connect with them. Erin Diehl puts consistency as a core value in everything she does, owing to her success as a Business Improv Edutainer, Failfluencer, Keynote Speaker, and proud host of the Top 1% Global Podcast, The Improve it! Podcast. In this episode, she sits down with Tracy Hazzard to share her incredibly resilient journey in business and podcasting. Erin speaks about the role of improv in her career and delivering impact to corporate teams. In particular, she sheds light on the lessons improv can teach us in pivoting our shows and transforming our client base. Plus, Erin shares how she is launching her upcoming book, I See You!, and tying it to her podcast. Don’t miss out!
There is so much abundance in the world that if you just look closely, you will likely gain a lesson, experience, or an idea to elevate your life. In the world of podcasting, you will find these ideas to improve your show everywhere. This episode’s guest is proof of that. In today’s show, Lance Cayko gives an inside tour into what it takes to grow one of the top five architectural podcasts out there, Inside the Firm. He highlights the diversity of ideas in his journey of co-founding a design + build firm and co-hosting a podcast, where he showcases the value of networking and masterminds to create more opportunities to get yourself out there. So be sure to follow this conversation to gain great insights to elevate your podcast and more!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
There is no one way to teach. In fact, when you look across the world, you’ll find different teaching methods and techniques implemented to educate children. Mark Taylor brings those techniques to us through his podcast, Education on Fire, where he interviews educators from around the world to enable you to support your children to live, learn, and grow to their full potential. In this episode, he joins Tracy Hazzard to speak to us about his mission and how global teaching techniques empower your child’s learning. He discusses the changes happening in education since the pandemic and what we need to be doing to further improve our teaching. Since starting his podcast, Mark has now released well over 350 episodes. He shares how he was able to achieve this remarkable feat and the challenges of moving forward in this ever-changing and competitive podcast landscape. Tune in to this great conversation and find out the state of teaching, where podcasting sits in this dynamic, and how we can help our children learn better. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
We are so inundated with success stories that we can easily overlook the value of failures and those moments of adversity. But when we dig deep, we can find how much growth actually happens from those dark seasons. Mastering antifragility in this episode, Tracy Hazzard sits down with the host of the globally-ranked AntiFragile Entrepreneurship™ podcast, Courtney Elmer. Courtney highlights the importance of having an antifragile mindset in our path towards success in this digital age. Only by doing that can we gain clarity on what we need to fix and connect deeply. She shares how she achieved being a top-ranked podcast and why, beyond the ego boost and bragging rights, its value lies in discoverability. Tune in as she shares the three pillars to get better discoverability and grow your audience. Find out the marketing systems she uses to build an audience for the long term and continue to add value. Hear from Courtney in this conversation!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
For an influencer to be successful in today’s digital communities, one must drop their obsession with numbers. More than the number of followers and the monetization strategies, you should understand your purpose and deliver genuine value to your target audience. Joining Tracy Hazzard is Matt Brown, who explains how knowing his purpose allowed him to grow his influence and make his podcast highly bingeable. He discusses why influencers must utilize their shows to elevate not just themselves but their communities and the entire society as well. Matt also shares the secrets of growing his network and why he has always hated advertising.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
With podcasters churning out an endless string of content within and beyond their shows, they must know how to preserve and inherently build their value. Proper knowledge of copyright ownership is a must to safeguard your podcast, and the best person to help out in this regard is The Podcast Lawyer, Gordon P. Firemark, Esq. Sitting down with Tracy Hazzard, he discusses how to protect your intellectual property without messing around with productivity and creativity. He explains the right way to promote your guest appearances on other shows and keep possession of your RSS feed. Gordon also talks about the impact of the rampant use of AI tools and deepfakes in approaching copyright and trademark rules.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
Launching a successful podcast doesn't have to be complicated or intimidating. With the right tools and guidance, anyone can break through tech hurdles and share their voice with the world. In this episode, Jennifer Francis of Tools of the Podcast Trade discusses how you can break through tech hurdles to launch your podcast. As an experienced host and podcast producer, Jennifer knows the challenges that come with a successful podcast, and she's here to help you get over them. She shares her personal experience of launching her podcast and covers the essential steps you need to take to get your show off the ground. Jennifer breaks down complex technical jargon and explains everything in simple, easy-to-understand terms, so you don't have to worry about feeling overwhelmed or confused. Whether you're an experienced podcaster or a complete beginner, this episode is packed with practical tips and actionable advice that you can start using today. So tune in, grab your headphones, and get ready to learn how to break through tech hurdles and launch your very own podcast with confidence!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
We are the company we keep. This could not be more true when it comes to podcast guests. However, admittedly, not many of us have the right podcasting relationship building strategies that would allow us to attract more guests, let alone build that mutually beneficial relationship. Good thing Jason Cercone of Evolution of Brand joins Tracy Hazzard in this episode. Jason is a podcast guesting strategist, author, voiceover talent, and experienced podcaster. With his expertise, he shares with us what podcasters can do better to create that powerful connection with their guests. He then flips it and gives tips on how guesting clients can choose good shows. Full of great insights and advice on podcast guesting, Jason helps us with a strategy that creates a beautiful win-win situation for hosts and guests. Follow along to this conversation to find out more!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing your podcast will not attract listeners. He explains how to level up your marketing strategies by identifying the type of content your audience wants to consume, understanding the value you are delivering, and realizing the large impact of bite-size consistent improvements. Hector also explains how he uses AMA's and mastermind episodes to make his podcast more engaging, informative, and easier to digest.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
We can't deny the credibility factor that great guests bring to your podcast. However, with so many experts and gurus out there, it can be difficult to find the right guest for you. In this episode, Tracy Hazzard sits down with no less than Alex Sanfilippo of Podcasting Made Simple and the founder of Podmatch, a service that matches podcast guests and hosts together for interviews. Alex lets us in on the secrets to finding and connecting with the right podcast guest to impress listeners. Believing that no guest is created equal, he breaks down some criteria to help us narrow down the best people to invite to our show and create value not just for you but also for them and your listeners. What is more, Alex then talks about how you can achieve your goals faster through streamlining podcasting processes proven to take your business to the next level.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
Business and spirituality may seem like two incongruent areas, but this episode’s guest proves that these co-exist and create not only a bigger but deeper impact on so many lives. Joseph Rockey Jr joins Tracy Hazzard to share how he ties the two, unlocking business growth with the power of podcasting. As the half of the Father and Joe podcast, he talks about the intriguing rapid growth of the religion and spirituality category since the onset of the pandemic. He shares the reasons behind his unique choice of delving into such deeply personal topics rather than the conventional business podcast while also shedding light on the profound connection between spirituality and business success. Joseph also discusses the importance of understanding sales as the anchor for building a successful business and how his business, Elite Business Conversations, assists companies in navigating challenges and regaining control over their business growth and future. What is more, Joseph shares insights into his book, Casino Sales Master, revealing the intriguing correlation between sales and healing the world. This episode promises a deep dive into the intersection of spirituality, business, and the transformative power of podcasting. Don’t miss out!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Podcasting is not a piece of cake. It takes time, effort, and energy to sit down, record, interview, and publish, even more so if you want to achieve certain results. That is why when you feel out of alignment with what you do, it can be so easy to give up. Kelly Mosser, the host of Aligned Success, is a believer of this philosophy, saying that without alignment, it’s going to take ten times more energy to do your show. In this episode, she joins Tracy Hazzard to expand on the value of alignment to boost your podcast’s visibility and more. Narrowing it down to strategic guesting, Kelly discusses how you, as a podcast guest, can get your foot in the door of the shows you want to be in and are in alignment with who you are. Plus, Kelly shares the exciting things she is doing to realign her show and why she’s changing it up.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
Podcasting has already come so far. From being far away from people’s minds, we are now experiencing a podcasting surge. And with its growth comes a number of changes and even more nuances in the podcasting industry. Who better to help us understand all of these things than someone who has been there since the beginning? Way back when podcasting was still in its infancy, Dave Jackson had already been the OG teaching people about it. He began podcasting in 2005, launching the School of Podcasting, which currently has over 3.3 million downloads. In this episode, he sits down with Tracy Hazzard to talk about the growth and changes he has seen in the podcasting industry and the things he learned from all those years. Dave also dives into the value of doing both solo shows and interviews and maximizing various tools to promote and grow. He then shares about the School of Podcasting, letting us in on the ways they have been helping podcasters navigate this ever-evolving world. Gain amazing insights and wisdom from the podcasting OG himself in this conversation!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
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