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Real Estate Made Simple

Author: Rick Bosley

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Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy-to-learn and enjoyable experience in this series, Real Estate Made Simple. If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR® or Entrepreneur.
41 Episodes
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In this episode, Rick continues sharing his perspective and unique training style to make complex things seem simple. Do any of these 3 personal myths ever show up in your mindset?Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience le...
In this captivating podcast episode, join Real Estate expert Rick Bosley as he delves into the groundbreaking book, "The Millionaire Real Estate Investor." With his wealth of knowledge and experience, Rick takes you on an insightful journey through the book's core concepts, focusing on its key areas of focus and the four transformative phases of growth.Throughout the episode, Rick dissects the pages of this influential book, shedding light on the areas of focus that are crucial for success in...
In this episode, Rick Bosley, owner and operator of 3L Coaching, The Bosley Team Real Estate Solutions and real estate investor will take you through the best selling book, The Millionaire Real Estate Investor. Today’s episode discusses the importance and impact of standing on the shoulders of giants. Learning and implementing from those who have lived before us. Being prepared to be a real estate investor, so that when the right opportunity comes along, you can act on it be...
In this series, Rick Bosley, owner and operator of 3L Coaching, The Bosley Team Real Estate Solutions and real estate investor will take you through the best selling book, The Millionaire Real Estate Investor. In the book, Rick will read excerpts that continue to be timeless, and also speak about how they apply to the realities of the current market and real estate landscape.Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy ...
Lead Conversion

Lead Conversion

2023-06-1537:49

Welcome to our Lead Conversation session! In this comprehensive program, we will equip you with the essential knowledge and techniques to excel in lead conversations, from converting prospects into loyal customers to pre-qualifying them effectively and leveraging the power of the DISC profile to understand their behavioral traits and build rapport.Converting leads is an art, and we'll show you the brushstrokes to master it. We'll explore proven strategies and persuasive techniques to engage w...
Agent-to-agent referral is a powerful tool in the real estate industry that is often overlooked. It is a process where one agent refers a client to another agent for their real estate needs. This type of referral is based on trust and confidence in the abilities of the referred agent.Business-to-business referrals are also important in the real estate industry. This type of referral occurs when a business refers a client to a real estate agent for their real estate needs. This type of referra...
In this episode, Rick delves into the world of for sale by owner (FSBO) and expired listings, providing valuable insights and strategies to help real estate agents crack these tough markets. As part of the KW 36-12-3 curriculum, this episode is a must-watch for agents looking to expand their client base and increase their sales.Rick begins by discussing the importance of creating effective strategies for targeting FSBO and expired listings. He emphasizes the need to understand the demographic...
In this episode Rick talks about the basics and tips for an open house event. He discusses in this video what you need to put in place before the open house, what to do during the open house, and how after the open house you can follow up with the leads you received at the open house.Let's join Rick as we progress through the Keller Williams course 36-12-3 as this video will show us how we can make the most out of an open house event by taking action to make it as beneficial as possible....
This week, Rick discusses the nature of lead farming in general and how to systematically maintain it in order to give you the yield or output that you are hoping for in the end. His definition of farming continues to be divided into three types: Geographical farming, Demographic farming, and Psychographic farming.Working on addressing the myths around lead farming in order to prevent it from occurring. There are tons of systems that we can develop in order to dominate those areas and wh...
On this episode, Rick takes us back to a couple of weeks back when he had the first opportunity to be interviewed by his coach and mentor, John Sprague for the first time in his career. Talking about what he went through to stabilize his business and what he went through to make it viable. Their conversation went on to discuss how the MREA book helped him chart out what he needs to do to have a successful business and how it helped him figure out what he needs to do.Rick Bosley, Tea...
Today we are joined by Brittney McCallister a nominee for the top realtor under 30. Brittney McCallister joined Keller Williams in 2017 and has been working there ever since. She hired her first assistant in 2019 and another one in 2020 and was able to turn the company into a success around 2022 with 140 closings in total.She talked about her experiences with her clients, particularly her buyers, and how she is able to build relationships with them, as well as how she creates the value pieces...
We're talking about Lead Generation on this episode of the podcast: 36-12-3 (36 close transactions in 12 months with 3 hours of focused lead generation per day). Rick discusses in detail the systems around your database that are part of the 4 Laws of Leadership and where KW Command is designed to serve those laws. Additionally, Rick talks about the importance of your database and how it serves as the heartbeat of your business and why it is so important to manage it well. Ric...
Own your Tech!

Own your Tech!

2023-03-1635:10

In this special episode, Rick talks to Donnie Brookman, Senior LABs Manager at Keller Williams, about how to leverage tech when prospecting and marketing to create meaningful, trust-based, value-adding relationships with clients. Rick and Donnie talk through exciting new tech being developed and already available for either REALTOR® or client, and how with the right strategy and the right mindset—one day at a time—living your best life is one step closer. This series is based on Lead Gen...
In this episode, Rick puts a focus on marketing goes through different strategies on how to do it right and do it well from building rapport with clients to earning client trust. He also talks about the 8x8 and 33 Touch campaigns—Keller Williams’ innovations in real estate that have shaped the industry as we know it—and how you can leverage these towards reaching your goals and living your best life! This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and J...
In this compelling episode, Rick unravels the dynamic duo of prospecting and marketing, likening them to the essential ingredients in a recipe for success. Drawing parallels between prospecting and flour, the fundamental building block, and marketing as the artful delivery, he explore how combining these elements can elevate your lead generation game.The discussion delves into the myths surrounding marketing for lead generation, debunking the notion that one must choose between prospecting an...
This episode delves into the world of prospecting and how real estate agents and entrepreneurs can effectively connect with their target audience and drive business growth. The host explores the differences between prospecting and marketing, emphasizing the importance of both strategies for building a successful business. Key takeaways include understanding the influential zone of communication, establishing a clear sphere of influence, and adopting a prospecting-based marketing approach.The ...
The Power of You

The Power of You

2023-02-1613:51

In this episode, Rick talks about self-awareness and poses some important questions for you to ask yourself about knowing yourself, your management style and market, your goals and aspirations, your clients and the value you bring; and how knowing these can help you boost your confidence and position yourself better for greater market share and success. This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall S...
In this episode, Rick talks about the 36:12:3 Challenge and how you can leverage on it for success. He talks about some of the hard truths of business and how having the right habits, the right mindset, and just three hours of lead generation everyday is the gamechanger you’ve been looking for all this time to have your best year yet. This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall Street Journ...
The Power of ONE

The Power of ONE

2023-02-0219:19

In this episode, Rick talks about The Power of One, how to harness it for successful lead generation, and how the 80/20 Principle and the Domino Effect have anything to do with it! He also talks about nine myths you shouldn’t probably be falling for, and gives you nine truths instead that will help you hit your goals and live your best life ever. This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall Street Journa...
Episode Description:Do you ever find yourself struggling to generate leads for your business? In this episode, Rick breaks down the art of lead generation and why it's the game-changer you've been searching for, whether you run a business or work on commission. You'll learn the secrets of staying accountable, setting meaningful goals, and tracking your progress. Rick's advice isn't just practical; it's life-changing. Tune in to discover how this episode can help you conquer your lead generati...
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