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Content Creatives Podcast

Author: Emma Cortes & Maddy Keineker

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The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and the online space. They also open up about recognizing and asking for your value as a content creator.
52 Episodes
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Today we’re celebrating our ONE YEAR ANNIVERSARY as a podcast! We’re answering your questions about imposter syndrome, advice we wish we heard when we first got started, and our high and low moments as content creators. Here are the 10 questions we answer:When we were kids and people asked, “what do you want to be when you grow up?”, what would we say? Can we talk about imposter syndrome and how it impacted us early on? What would we tell our past selves when we were just starting? What’s been are most memorable high and low moments throughout the time as content creators? What’s the best advice we’ve received from another creative? What’s one piece of advice we wish someone would have told us when we first started out as content creators? Where do we see our blogs and brands going in the next 5 years and 10 years? How do we break up our time through the day? How to brand yourself to attract your niche ?What’s our best tips for engagement and hashtags? Do we think Instagram is going downhill? And won’t be a relevant app anymore? Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Are you looking for ways to free up your time as a content creator? Here are 5 ways to work smarter, not harder as a content creator this year.Tip 1 to work smarter, not harder in 2021: Evaluate your true free time Before we can jump in and share a few ways to help you save time and energy as a content creator or influencer this year, we have to take a step back and talk about your schedule and your actual free time.Our tip is to use the 168 hours exercise to figure out where your time is currently going.168 hours = 24 hours x 7 days a weekWrite out the time spent:·      Eating·      Sleeping·      Working·      Commuting·      Working on your side hustle·      Exercising·      Spending time with your family etc.Take that total amount of hours and subtract it from 168 hours = your actual free time. Tip 2 to work smarter, not harder in 2021: Get OrganizedIf one of your goals to produce content for your podcast, Instagram, blog, YouTube channel, TikTok, etc, then you probably need some form or organization to make sure you meet your content goals.  We recommend picking 2-3 tools to stay organized and scheduling out a time to plan out your schedule. Tune in for the next 3 tips!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
In part 2 of our interview with Kherington, we discuss:Influencer myths:·       Influencer Myth #1: The Instagram Algorithm is ruining engagemento   Let’s break this downo   If you have a true content strategy, you won’t be affected by the algorithmo   Focus on what you have control over – you can’t control the algorithm, but you can control consistency, presence, the value you deliver, etc.·       Influencer Myth #2: You need thousands and thousands of followers to land brand campaigns·       Influencer Myth #3: It's too late to start a blog or Instagram because the influencer industry is too saturatedFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we have Kherington from @currentlykherington on the podcast! Kherington is a micro-influencer coach.In part one of our interview with Kherington, we discuss:Intro to Kherington:· Who are you?· What do you do?· Where are you located?· Prior work history – how did you become an influencer? What inspired you to start creating content online? Did you always know you wanted a creative career?Influencer Coaching:· What inspired you to become an influencer coach?· Do you still work with brands? Or do you prefer coaching people 1 x 1?· What does an influencer coach do?What pain points or challenges can an influencer coach provide for you?· How does an influencer coach help you?· Is there any success or growth stories you’d like to share? (You don’t have to share any names specifically)· Can influencer coaches help you learn how to pitch brands?Stay tuned for Part 2: Breaking down Influencer Myths!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing four questions to ask yourself if you are interested in becoming an influencer or content creator. So if you have any interest in creating content for Instagram, TikTok, or your future YouTube or Blog, this podcast episode is for you.Question #1: Do you like creating content?·      Do you like taking photos? Do you like having your photo taken? ·      Do you like creating videos? Do you like editing videos? ·      Do you like speaking in front of the camera? Do you like writing or editing copy?Before you jump into the influencer industry, you have to test out if you like producing content. Influencers are content creators. Their jobs are to create, produce, and publish content – which can look like photos, videos, or written copy (blog posts, captions, etc.) Question #2: What passions or interests do you want to create content about?·      If you want to become a content creator or influencer, what do you want to talk or create about? ·      Are you passionate about finding the best food in your city? ·      Are you excited to share home cooked meals for two? ·      Are you interested in sharing your love of plants?Question #3: What’s your purpose or mission statement? If you learned you want to create content and you’ve picked a niche to start with, what’s your purpose or your mission statement?Why is it important to define your purpose?Defining who you are and what you’re here to do will help potential audience members understand who you are. People want to know what to follow you for. Question #4: What are your communication strengths? What platforms match those communication strength’s? Then think about what platforms make sense for your communication strength. So if you love writing, consider launching a blog or an Instagram. If you love creating videos, consider YouTube or TikTok. If you love speaking but don’t want to show your face on camera, consider a podcast. Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
*Notice* Apologies friends! We aren't sure what happened with the mics but there's some issues with the audio in this episode.Today we’re going to be sharing 25 questions to ask yourself before you set your 2021 goals. So if you’re ready to set your goals but you aren’t sure where to start, this episode is for you.Question of the day: “What’s one lesson you learned from 2020?”Our first group of questions to ask yourself are around your brand: 1.     Who are you as a brand? 2.     What is your mission statement? 3.     What is your purpose? Why are you creating content?4.     What are your content buckets or content pillars? (fashion, travel, beauty, etc.) 5.     What do you want people to feel when they come onto your page?Do you want people to be inspired?Do you want people to laugh?These questions hopefully help you put yourself in your audience’s shoes and hopefully help you visualize how you want your brand to be seen.Our next group of questions are around your business:1.     How do you make money as a content creator? -OR-2.     How do you want to make money as a content creator? a.     There are so many different ways you can choose to bring in an income. You can work with brands, you can create course, you can launch an etsy shop. Money goals are just as important as your brand goals.  3.     What is your financial target for the year?4.     How do you diversify your income?5.     What business processes should you outsource or insource? (example: photography can be insourced or outsourced)Tune in for the rest of the questions!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing different things you can pitch to brands as a microinfluencer. One of our most common questions is, “what do I offer when I pitch a brand?” so we hope this podcast episode answers this question.Before we dive into the tips, we define what influencers offer to brands and how they deliver value to their brand partners.Influencers provide a service to brands by creating content – photos, videos, copy or captions to brands. Influencers are another form content marketing to brands. Influencers help brands:Raise brand awarenessEstablish their brand Create multiple touch points across the digital/web space Reach new or target audiences – for example, if a brand wants to focus on a specific region like the PNW, they would reach out to influencers in the PNW A few ideas you can pitch to brands include:Idea #1: Instagram posts Whether you’re negotiating paid brand deals or you’re just starting out with gifted exchanges, Instagram posts are one of the most common things you can pitch to brands. Instagram is one of the most popular social media channels in 2020.Idea #2: Instagram storiesInstagram stories are great deliverable to include in your pitch to a brand. IG stories are great way to connect with your audience beyond the Instagram feed. Instagram stories can be a mix of still photos and videos.  Idea #3: Instagram ReelsReels is one of the newest features on Instagram and is heavily prioritized on the explore page and the algorithm because Instagram wants to compete with IG.If you’re looking to pitch a clothing brand, you can pitch:A 30 second styling videoAn unboxing of the piecesOutfit ideas for different eventsTune in for the rest of the tips!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing our 2021 goals for the Content Creatives Podcast. We’re so excited to launch into the New Year.Maddy and Emma share one goal they met in 2020. And they share four goals they want for the Content Creatives Podcast and their community. Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing a few ways to budget as a content creator. Whether it’s your goal to take your side hustle full-time one day or to keep it a lucrative side hustle, this podcast episode is for you. Budget Tip 1: Define your blogging financial goalsDo you have a monthly or annual goal you’d like to make from blogging?Even if you just started creating content on Instagram or on other social media channels, we recommend setting a high-level timeline for yourself and creating financial goals. Where do you want to be financially in 3 months, 6 months, 1 year, and 5 years?Budget Tip 2: Identify your monthly expenses Like any other business, blogging can quickly become expensive if you don’t know how much money you’re putting into it and not getting any returns. I would list out your expenses and identify what’s fixed costs (what you have to pay no matter what) and variable costs (expenses that are dependent and may not actually be spent).For the rest of the tips, listen in!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing a few tips on staying motivated and continuing to create content for your passions – especially during challenging or busy times .Our first tip to help you stay motivated is to: Set your overarching goals for your brand and business at the beginning of the year and continue to revisit them throughout the year.If you’ve defined success, then you’ve defined what direction you need to go. A lot of times, people lose motivation when they feel like they don’t have direction. So if you take the time to define what milestones you want to hit, you’ve created the space for you think about how to get there. Our second tip is to: Revisit why you’re passionate about creating contentIf you’re feeling like you’ve loss motivation, it might be helpful for you to take some time to reflect why you even started in the first place.·      What did you find fun about creating content?·      Did you love helping others find easy dinner recipes?·      Did you enjoy sharing your beauty recommendations?Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re joined Tomi from @goodtomicha. Tomi is a lifestyle blogger based out of North Carolina. She shares fashion, beauty, pop culture, and is a skincare enthusiast. Tomi shares with us:1.     What inspired you to create your blog and Instagram?Did you have any sources of inspiration?Did something or someone inspire you to take the leap?2.     How did you select your blog and Instagram name?3.     What resources did you use to start out?4.     What’s one mistake you did early on your content creation career?5.     When’s one thing you think you did well or did right early on your career?For the rest of the Tomi's interview and story, listen in!Follow Tomi's blog: https://www.goodtomicha.com/Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing a few ways to reach new Instagram followers. If you’re feeling stagnant on Instagram or you’re just getting started and you’re looking to build a community, this podcast episode is for you.Tip #1: Test out new features on Instagram (like Instagram reels)If you want to hit the explore page and reach new audiences, we recommend testing out new features Instagram rolls out. Reels doesn’t have to be over produced. You literally could create a 15 second video of your outfit, a meal that you’re about to eat, or a new place that you’ve explored. Tip #2: Collaborate with other content creatorsHere are a few ideas to collaborate with other content creators: 1.     Go Live with another content creator and talk about a shared topic or niche 2.     Do a fashion or style challenge: where you style the same item but in different ways. You can cross promote your photos/videos on Instagram stories3.     Do a photo shoot challenge: where you come up with a creative concept together and share your own version of it + cross promoteFor the rest of the tips, listen in!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
We're kicking off the holiday season with a holiday photo shoot bucket list! If you're looking to create holiday content soon, here are a few ideas you can create.Holiday Photo Shoot Idea #1: Cozy up in your carWhether you head out on a winter adventure or just pose in your driveway, you can create a cozy set up at the trunk of your car!Holiday Photo Shoot Idea #2: Under the Christmas TreeYou can pose with your presents, wrapping paper, and ornaments. Holiday Photo Shoot Idea #3: Holiday flat layLay down with your bestie, your favorite holiday props, and pose! Holiday Photo Shoot Idea #4: Baking cookies You can grab cookie dough from the store, festive cookie cutters, and some flour for this holiday photo shoot idea. Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing a few tips on how to find brands to work with as a micro-influencer. Before we share the different ways to find brands to work with, we recommend creating a dream list of the brands you’d love to work with in the future. Think about your niche (or niches) and think about the brands that would align with your personal brand and your audience. Why should you first create a list of brands that you’d love to work with?·      You start to do some research on what brands would fit your brand and your audience·      You start to figure out what type of brand partner you want (small brand, start up brand, establish brand)·      You start to think about what everyday brands you use in your life and the brands that you loveThe tips we cover in this episode include:One way to find brands to work with is to join influencer networks. You can pitch a brand directly.You can find brands to work with by leveraging your influencer work. Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Last month, Emma announced that she decided to take content creation full-time. In this episode, Emma answers:1. What led you to decide that it was time to jump into content creation?2. Did you apply for any jobs or did you know that you should just focus on Emma’s Edition? She also shares how she was financially, emotionally, and mentally ready to take Emma’s Edition full-time:1. She had met my 2019 financial goal of building a 6-month emergency fundHer side hustle (blogging) had allowed her to turn my 3-month emergency fund into a 6-month emergency fund. When she received that lay-off noticed, she knew she was going to be financially unaffected. she had automated my savings and she had a financial safety net to fall back on if needed. 2. She had paid down my student debt (I have $8,600 to go woo!)She graduated in 2014 with $30,000+ in student loans. In the beginning of 2019, she still had $19,000+ of student debit I needed to pay off. She paid off just around $10,400 over the last year and half.  She's confident that she can still work towards paying down my student debt – even with just her blogging income. Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group! 
Today we’re going to be sharing 5 blogging goals you can set for yourself. If you’re wanting to set new goals for your blog, brand, or business on social media, this podcast episode is for you. Blogging Goal #1: What do you want to do for your audience? How are you going to deliver value to them? How are you going to inspire them, motivate them, or educate them?If you have hopes of turning your blog or Instagram into your full-time career, you have to put your audience at the forefront. A lot of people miss that a lot of content creators solve a problem, provide information, or entertain their audiences. If you haven’t defined what you’re doing to do for your audience, that should be your first blogging goal you set.Blogging Goal #2: What skills do you want to learn as a blogger?Content creators, bloggers, Instagram/TikTokers, YouTubers, and more wear many different hats.  If it’s truly your long-term goal to take content creation full-time, what skills do you need to learn to get there? Here are a few skills you might want to set goals for: ·      How to negotiate with brands·      How to edit photos using photo shop or Adobe Lightroom·      How to edit videos ·      The basics of SEO ·      How to utilize Pinterest·      Writing/editing skillsFor the rest of the tips, tune into the episode!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Did you know that you can get a brands attention as a micro-influencer? You don’t need 100,000 or even 10,000 followers to get a brands attention. If you’re looking to get your favorite brand’s attention, this podcast episode is for you.Here are a few tips to help noticed by brands as an influencer:#1 Come from a clear point of viewThere’s millions of users of Instagram which means there’s a TON of content being posted and shared on a daily basis. If your goal is to get noticed by brands as an aspiring blogger, you have to figure out how you’re going to stand out.Our biggest piece of advice is to clarify your point of view is to start with a mission statement.Tip #2: You should already be a fan of the brandOver the past few years, we’ve learned that brands want to work with you if you’re already wearing or using their products and services.Brands love it when you’re already sharing what products you use or wear the most. It makes it easier for them reach out to you because they know your audience is used to seeing you talk about their brand and product. If you’re truly a fan of the brand, you should also be:·      Tagging them on Instagram·      Using their branded hashtags·      And engaging on their accountFor the rest of the tips, tune into the episode!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be sharing a few tips to help you write great Instagram captions. If you get frustrated writing captions or you’ve been feeling stuck and you aren’t sure what to write, this podcast episode is for you!Tip #1: Use captions to build your relationship with your audience One of the most important reasons why you shouldn’t take your captions for granted is because every caption is an opportunity to build a relationship with your audience. A few Instagram caption ideas you could try on your account are:INTRODUCTION TYPE CAPTIONSIn these types of posts, you share with your followers a little bit of who you are, what you do, where you live, etc.2 TRUTHS AND A LIEPersonally, I remember playing 2 truths and a lie as an ice breaker in group events. This is also a great ice breaker between you and your audience. It gives your followers a chance to engage by trying to identify which is the lie.ASKING FOR RECOMMENDATIONS CAPTIONSI’ve learned over the years that people genuinely enjoy sharing what they know or how they could help you. Every time I visit a new city, I always ask my audience what I see/eat/or should do in the city.Tip #2: Share a teaser of your blog post or video If you’ve taken the time to write a blog post, share a teaser of that blog post in your Instagram caption. Sharing a preview to your audience will level set their expectations. Your audience will know what they’re going to see when they click the link in the bio to read your blog post. This is also one way to repurpose the content you’ve already written and save time!For the rest of the tips, tune into the episode!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group! 
If you’re a blogger or influencer trying to figure out how to work with brands, we’re sharing 5 tips that can help you on your next brand collaboration. Tip #1 Ask Clarifying QuestionsBefore you jump into a brand collaboration, don’t be afraid to ask the brand clarifying questions. Sometimes brands share the required deliverables, but there’s other important information you need to know before you agree to the campaign.Here are a few questions to ask brands:·      What is the timeline for this campaign? ·      When are you expecting posts to be published?·      How does the brand intend to re-use the content I provide? ·      Will the brand be re-using these images on social media, website, and other marketing materials?Tip #2 Understand the Brands Goals If the brand hasn’t shared their goals with you in the initial or first few emails, don’t be afraid to ask what their goals are. Some brands are looking to improve brand affinity, some brands are looking to build awareness for new product line, some brands are trying to build brand recognition, and some brands just want sales. Tip #3 Understand the Creative Brief In some brand collaborations, brands will provide a creative brief. A creative brief is a document (sometimes one page and sometimes it’s 10 pages) that states how the product should be shot, in what lighting, and in what style the photos should be in. For the rest of the tips, tune into the episode!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
Today we’re going to be talking about how to overcome feelings of discouragement about growing your blog/Instagram/ or other social media channels. If you’re feeling down about not growing on social media, this podcast episode is for you. Tip #1: Stop Focusing on the Daily NumbersYou CAN’T let daily metrics get to you. You are worth more than your following number and your engagement rate. The number of likes and comments doesn’t determine your value – you are a WHOLE HUMAN BEING. Tip #2: Outline Your Short Term & Long Term GoalsWhen you write down your short term and long term goals, you define your success criteria and what you’re working towards that month or year. Tip #3: Create When You Feel Inspired – Don’t force yourself to create if you aren’t inspiredIt’s way too difficult to try to write, take photos, and create content when you’re feeling down, discouraged, or frustrated. If you’re feeling stuck but you want to create new content, take a step back and take a break. Do something fun, hang out with friends, take your mind off your tasks. We share a few other tips to help you overcome feelings of discouragement in this episode!Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!
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Comments (2)

HealthyCarleeh

exactly what needs to be out here in the world! #womenempoweringwomen

Feb 18th
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Sam Duggan

this is great!

Feb 12th
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