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Creator Science – Learn from today's top content creators
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Creator Science – Learn from today's top content creators
Author: Jay Clouse
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© Creator Science® 2024
Description
Creator Science helps you become a smarter creator.
It's never been easier to create content, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.
246 Episodes
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We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same.
In this episode, you’ll learn,
My overall progress on my goals as tracked in Creator HQ
A breakdown of some of my numbers, mostly talking about revenue and how that breaks down this year compared to last year
About audience growth across the different platforms
And about some of my personal goals
Full transcript and show notes
More, Better, New essay
Viral LinkedIn illustration
***
RECOMMENDED NEXT EPISODE
→ #191: Breaking down my $60,723 product launch
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest?
In this episode, you’ll learn
The traits of highly successful creators
How you should measure growth
Non-obvious pitfalls you need to avoid
And how to set yourself up for long-term success
Full transcript and show notes
Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn
The Danny Miranda podcast with Zack Honarvar
***
TIMESTAMPS
(00:00) What Separates the Top 0.1% of YouTubers?
(01:12) What Makes Someone “Have It”?
(06:24) Does Consistency Matter?
(09:16) Why You Should Do Things the Hard Way
(17:12) What Role Does Work Ethic Play?
(22:40) Does Your Personality Matter?
(27:48) Avoid These Mistakes At All Costs
(31:22) How You Should Define Success
(35:46) Not All Views Are Created Equal
(39:41) Best Advice for Small Creators
(43:05) Zack’s Hot Take
(44:34) Is There Less Opportunity for Creators Today?
***
RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write.
In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most.
During that boom cycle, there were some big winners and big losers—Nat, at times, was both.
He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto.
Full transcript and show notes
Nat's Website / Twitter
REFERENCES
Buy Crypto Confidential
How to Get Insanely Rich in the Creator Economy
Traditional Publishing is Great, Actually
How We Designed a FUN Nonfiction Book Cover
***
RECOMMENDED NEXT EPISODE
→ #176: April Dunford – How self-publishing a book exploded her client service business.
→ #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
→ #163: David Moldawer — Diving deep into book publishing with an industry insider
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.
If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.
So, in this episode, you'll learn
About the rebrand
The risks involved
Their new app store
And how the Creator Network is doing
Full transcript and show notes
Nathan's Website / Twitter / YouTube
Sign up for ConvertKit
Watch episode one of ConvertKit’s rebrand series
Listen to Billion Dollar Creator
***
RECOMMENDED NEXT EPISODE
→ #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit
→ #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.
So in this episode, you'll learn
Katelyn's approach to short form writing
Why she treats her content like a chocolate covered almond
The risk that comes with accounts getting too big
And what she would do differently the next time she launches her cohort program
Full transcript and show notes
Katelyn's Twitter / Unignorable / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #157: Phill Agnew
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.
Full transcript and show notes
***
TIMESTAMPS
(00:00) Here’s When You Should Quit
(06:23) How Often You Should Upload
(10:49) Making a Multi-Language Channel
(15:18) Here’s When You Should Make a New Channel
(19:10) When Viewers Watch Because of YOU
(27:41) Making Content That You Like
(34:36) How to Find New Content Formats
(38:54) Deciding Which Platform to Create Content
(40:57) Where to Find Leverage
(44:43) The Hidden Opportunity in LinkedIn Video
(49:18) The Easiest Thing About Growing a Podcast
(52:11) “Are you happy?”
***
RECOMMENDED NEXT EPISODE
→ #185: Listener Q&A Part 1
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place.
Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does.
My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe.
These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you.
Full transcript and show notes
Chenell's Website / Twitter
Becky's Website / Instagram
***
RECOMMENDED NEXT EPISODE
→ #147: Chenell Basilio
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers.
In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too.
Full transcript and show notes
Aprilynne's Website / Twitter / Instagram / YouTube
***
TIMESTAMPS
(00:00) The Formula for a Breakthrough Video
(00:43) It All Starts With an Idea
(05:23) Why Make a THAT Idea
(07:41) Creating the Perfect Title and Thumbnail
(14:46) The Packaging That Didn’t Make it
(16:57) Gathering Good Feedback
(19:40) The Most Thorough Research Process You’ve Ever Seen
(33:04) Writing a Script for YouTube
(36:50) What Influences High Retention?
(39:28) How to Edit a Breakthrough Video
(41:44) What You Didn’t Know About Uploading
(44:06) Why Was This THE Video that Broke Through
***
RECOMMENDED NEXT EPISODE
→ #162: George Blackman
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Subscribe to Podcast Marketing Trends Explained ↗
I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting.
Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab.
These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen.
Full transcript and show notes
Justin's Twitter Jeremy's Twitter
Watch this episode on YouTube
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases.
It was also an opportunity for me to really catch up with my good friend, Justin Moore. Justin has been on the show a bunch of times, and I'll link to some of the past episodes with Justin in the show notes. He's the founder of Creator Wizard, and he is the guy to learn sponsorship strategy from. This is a super transparent look into our businesses and really our friendship.
Full transcript and show notes
Justin's Website / Twitter / Instagram / YouTube / TikTok
Episode #179: Justin Moore
Episode #178: Redesigning MY sponsorship strategy
Episode #146: Justin Moore
Episode #108: Justin Moore
***
RECOMMENDED NEXT EPISODE
→ #191: Breaking down my $60,723 product launch
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
How to model titles
The differences between education and entertainment channels
What most creators are getting wrong
And much, much more
Full transcript and show notes
Jake's Website / Twitter / LinkedIn
***
TIMESTAMPS
(00:00) Meet the Man Who Solved YouTube Titles
(00:53) Title Expert Reveals What a Title Actually Does
(02:34) You Should NEVER Do This With Titles… Unless
(05:11) What Happens When You Write the Perfect Title
(10:29) The Only 3 Emotions You Need for Better Titles
(13:15) The Dark Side of YouTube Titles (and how to avoid it)
(18:47) The Silent Hacks YouTubers Use To Hook You
(21:31) Do NOT Make Your Titles Longer Than This
(23:45) The Biggest Mistake YouTubers Make with Titles
(25:51) How Pro YouTubers Actually Write Titles
(34:58) Don’t Be Original
***
RECOMMENDED NEXT EPISODE
→ #125: Jake Thomas
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience.
He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership.
Get $200 off Build A Beloved Membership
Watch this episode on YouTube
Subscribe to Deep Dive
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ My most recent Listener Q&A
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.
I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I knew if I made it available for other creators, it’d help you too.
So I launched this on April 11 and had some bonuses available for those who purchased before April 15. It was my first true LAUNCH of something, and I put a lot of time and effort into it. Between April 11 and April 15, CreatorHQ generated $60,723.
In this episode you'll learn
About my launch strategy
The good things I'd do again
The bad things I'd do differently
And a few things that I'm still indifferent about
Full transcript and show notes
Get CreatorHQ (use promo code PODCAST)
Episode #158 with Kieran Drew
Episode #184 with Amy Porterfield
***
RECOMMENDED NEXT EPISODE
→ #158: Kieran Drew
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:
The common patterns between these newsletter operators
Some of the most effective growth tactics she’s uncovered
And what’s working for HER right now
Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
***
RECOMMENDED NEXT EPISODE
→ #145: Matt McGarry
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,
Where to look for an editor
How to evaluate a potential hire when you're not an editor yourself
And much, much more.
Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.
In this episode you'll learn
Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn
Full transcript and show notes
Read the 2024 LinkedIn Algorithm Report
Richard's Website / LinkedIn
Listen to episode #127 with Daniel Murray
***
RECOMMENDED NEXT EPISODE
→ #170: Justin Welsh Returns
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll learn
The nitty gritty of the economics behind events
Where things get expensive
How to save money
And how to make your event feel more like a fine dining experience than a marketplace
Full transcript and show notes
Michael's Website / LinkedIn / Twitter / Instagram
Listen to episode #144 with Bari Baumgardner
***
RECOMMENDED NEXT EPISODE
→ #144: Bari Baumgardner
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.
Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.
Audience Q&A Part 1
Join The Lab
Join the waitlist for Creator HQ
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
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EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
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→ #186: Listener Q&A Part 2
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📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
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🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
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💼 View all sponsors and offers
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
In this episode you'll learn
The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team
Full transcript and show notes
Amy's Website / LinkedIn / TikTok / Instagram
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→ #158: Kieran Drew
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
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🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
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Learn more about your ad choices. Visit megaphone.fm/adchoices
very informative, thank you
Great insights from James! Very refreshing, outside of the usual topic that he talks about.
q .
No battle
Great content!
it was great to listen!
excellent episode!