Creator Science

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Full transcript and show notes Learn more about Miss Excel Kat Norton Follow Kat Norton on TikTok / Instagram *** TIMESTAMPS 00:16 - Weird and Wonderful World of TikTok 00:45 - Kat Norton 01:14 - The pandemic changed everything 02:55 - Kat got a $1 million idea 03:00 - 1st viral TikTok 03:28 - What we learn today 04:12 - Beginnings of Miss Excel 06:44 - Miss Excel becomes a business 07:30 - Did Kat even use TikTok? 08:10 - Overcoming limiting beliefs and anxiety 12:45 - Embracing messy action 14:35 - Kat’s self-imposed bounds on action 18:37 - How to exude positive energy 19:25 - How Kat handled blowing up so quickly 21:50 - Kat NEVER reached out for press 22:50 - How does your energy affect your content? 24:30 - Does Jay smile? 25:45 - How do you reach a higher version of yourself? 26:55 - Energy Management is better than Time Management 30:25 - Jay wants to buy Tony Robbins mini trampoline 30:37 - Kat on her spiritual journal and seeing Tony Robbins 33:23 - Kat’s journey to earn $100,000 in a single day 40:30 - Kat’s tips on going viral 43:20 - What is a good TikTok posting frequency? 45:10 - Miss Excel business model 46:02 - How to make a successful webinar 48:20 - How to structure time to be more productive 50:45 - What has Kat struggled with? 52:31 - What is next for Miss Excel? *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rule How Jon packages his videos And where there is still a massive opportunity for creators to find success Full transcript and show notes Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community *** TIMESTAMPS (00:00) The Smartest Creator on YouTube (01:07) Best YouTube Advice No One Ever Told You (04:11) How to Build Your Variety Show (08:14) 1st Frame Rule  (12:28) How to Find Your Niche (15:19) Age is ACTUALLY an Advantage on YouTube (17:10) The Dr. Mike-ification of YouTube (18:26) Jon’s Packaging Process (24:20) Why Content Formats are so Important (27:12) You Should Start with Shorts (28:54) Converting a Shorts Audience to Long Form (33:33) The Future of YouTube *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir. Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals. In this episode, you’ll learn: Who should write a book When they should write a book Why they should write a book What they should write a book about And how the publishing industry works - from royalties to advances, the auction process, hybrid publishing, self publishing, and more Full transcript and show notes David's Website / LinkedIn / Newsletter / Instagram *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video. So in this episode, you’ll learn How a great video starts The 4-hat writing process to make better videos Tips for finding and hiring a scriptwriter And how to craft the perfect Call to Action to end your videos Full transcript and show notes George's Website / Script Templates / Newsletter / Twitter / LinkedIn *** TIMESTAMPS (00:00) The Secret Scriptwriter Getting Millions of Views (01:20) How to Start a Video (05:08) The Biggest Writing Mistake YouTubers Make (06:37) Get Full Creative Control of Your Videos  (09:43) Do This Before You Start Writing (12:02) 4-Step Process to Writing the Perfect Script (16:42) How to Write to Engage the Audience (22:30) Why You Should Hire a Scriptwriter (24:33) Where to Find a YouTube Scriptwriter (27:36) Crafting the Perfect Call to Action *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we're going to do another listener mailbag. Instead of doing a guest interview as I typically do, I'm going to do a question and answer.  I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam. Listen to my recent Mailbag episode Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money. Tori started on TikTok – or at least that's where she first had her breakthrough. She has two and a half million followers on TikTok, and she has almost a million followers on Instagram. Not only has Tory launched a podcast called Financial Feminist since being on the show and has one of the top business shows out there, but she has also launched a book by the same name, Financial Feminist, and it is a New York Times bestseller. In this episode, you’ll learn: About her writing the proposal and finding a literary agent Selling and marketing the book Writing the book and the timeline with all of the steps Full transcript and show notes Tori's Website / Twitter / Instagram / Facebook / LinkedIn / Podcast / Book *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet. He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it. Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right? So in this episode, you’ll learn: How Nuseir manages outside distractions Why you need to listen to your inner voice The Sniper vs Machine Gun creator philosophy And the actual cost of success Full transcript and show notes Nuseir's Website Follow Nuseir Community / YouTube / LinkedIn / Twitter *** TIMESTAMPS (00:00) YouTube Success Isn’t What You Think (01:08) The Cost of Success (04:29) Listening to Your Inner Voice vs Outer Voice (06:24) Why You Don’t Hit Deadlines (10:59) Why You Should be Like Arnold Schwarzenegger  (14:31) The 3 Things You Can Focus On (18:47) Snipers vs Machine Guns (21:33) It’s Normal to Feel Like a Failure *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well. Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers. He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing. In this episode, you’ll learn: The process for creating and launching this course What he would do differently if he were to do it again And all of the other lessons that he learned in launching High Impact Writing  Full transcript and show notes Follow Kieran on Twitter / Newsletter / LinkedIn Kieran's Course *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing.  Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to. So in this episode you’ll learn: The 3 Psychological Biases MrBeast uses most frequently Why they work And how you can apply them to your own videos Full transcript and show notes Phill's Website Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter *** TIMESTAMPS (00:00) The Psychology of MrBeast (00:55) How MrBeast Gained Early Traction (07:09) Why Giving Away Money Works (11:28) Using Costly Signaling WITHOUT Being Wealthy (16:50) Why MrBeast Films the Way He Does (21:01) Making Content That Stands Out (25:10) Other Psychological Hacks MrBeast Uses (29:36) Using Nudges Subconsciously  *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”  As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield. Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories. In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music. Learn more about Hrishikesh Hirway Learn more about Song Exploder Listen to Hrishikesh's new music Full transcript and show notes *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the Creator Science YouTube channel turns one year old! In the first year, we've uploaded: 35 interviews 2 solo videos 9 clips 79 shorts As a result, our channel has: 7,600 subscribers 255,000 views 23,900 hours of watch time $1,008.28 in earnings In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year. In this episode, you’ll learn: What we learned in our first year on YouTube The changes we've made along the way How we've improved our packaging The challenges for interview podcasts Full transcript and show notes Subscribe on YouTube Follow Conor on Twitter Follow Jonathan on Twitter *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels. But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining. He's the answer to the question, what if learning wasn't boring? So in this episode, you’ll learn: How to use story as a teaching device How bingeable videos can turn first-time watchers into loyal fans Ed’s production process How to make your boring ideas sexy Full transcript and show notes Ed's Website Follow Ed on YouTube / Twitter *** TIMESTAMPS (00:00) The Most Entertaining Educator on YouTube (00:44) How to Make Your Ideas Interesting (07:19) Packaging Comes First (08:39) Intros and Clickbait (13:48) Using Story in Your Videos (17:34) Using Metaphors (19:10) Assuming Audience Knowledge (21:31) Bingeable Content Builds Community (24:06) Film Booth Production Process (28:34) When is a Story Too Long? (31:18) How to End a Video *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION We're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you. Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode.  I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam. Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Tina Roth Eisenberg, also known as Swissmiss, started Creative Mornings in September of 2008, in New York City. She wanted to create an accessible, inspiring, morning event for creative people to meet. Today, there are Creative Mornings in more than 200 cities, about 70 countries across the globe, and it reaches 25,000 people per month. In addition to Creative Mornings, Tina is the founder of the designer temporary tattoo brand, Tatley, and the co-working community, Friends Work Here. In this episode, you’ll learn: The beginnings of Creative Mornings How Tina has scaled it into the global brand that it is today Why we need to get back to making things just for fun Why you may want to consider financially supporting the organizations you love Full transcript and show notes Follow Tina on Twitter / Instagram / Blog Tina's Creative Mornings Website *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kahan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pre-production. So in this episode, you’ll learn: What makes a great video idea How to develop great titles and thumbnails Why it’s better to take a few BIG swings rather than a lot of small swings And why YOU should be spending more time in pre-production Full transcript and show notes Paddy's Website Follow Paddy on Twitter / Instagram / YouTube *** TIMESTAMPS 00:00 - The Godfather of YouTube Strategy 00:55 - Spend MORE Time In Pre-Production 04:22 - What Makes a Great Video Idea? 09:44 - Importance of Packaging 11:44 - YouTube Title Best Practices 14:25 - Thumbnail Best Practices 16:48 - Using Text in Thumbnails 18:17 - Action & Curiosity Loops in Thumbnails 21:09 - How to Brainstorm Great Titles 24:53 - Developing Multiple Thumbnail Concepts 27:23 - Content Buckets 29:51 - Why You Need to Take Bigger Swings  *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw. If you're not familiar with Nathan, he was a guest on episode number 96 of this show a little more than a year ago. Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop. In this episode, you’ll learn: What you can expect from the creator network The acquisition of Sparkloop And how to build a flywheel as a creator Full transcript and show notes Join the Creator Network Follow Nathan on Twitter / YouTube Nathan's Website *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION This is a special episode for me. I've been a long-time listener of Tropical MBA. TMBA is a podcast between Dan Andrews and Ian Schoen. It's the first podcast focused on location-independent entrepreneurship. I was first on the show back in 2018 on their first ever "Consulting Corner" episode where they helped me work through some issues I was facing in my business. Fast forward to two weeks ago, I had the pleasure of being a return guest on the Tropical MBA podcast to talk about my journey over the last five years. Episode 32: Dan Andrews / Tropical MBA 427 Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew. In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube. Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left. So in this episode, you’ll learn What’s working on YouTube today Where YouTube is headed How YouTubers can monetize their channel And how to steal ideas for your own channel Full transcript and show notes Follow Jamie on Twitter / Website *** TIMESTAMPS 00:00 - Steal Like a YouTuber 01:46 - How YouTube Has Changed Since 2018 04:11 - Does the Algorithm Hurt Innovation? 07:31 - How to Steal Videos Ethically 09:50 - How to Evaluate Video Performance 11:15 - Don’t Overthink Thumbnails 14:05 - Is YouTube TOO Optimized? 14:56 - Our Lovely Sponsor Uscreen 16:23 - Entertainment YouTube VS Education YouTube 17:43 - The Truth About YouTube Podcasts 19:46 - Monetization and Your Relationship with Your Audience 23:52 - All YouTubers NEED an Email List 27:05 - Dealing With Burnout *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it.  His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views. In this episode, you’ll learn: Why following your passion can be bad advice When to maximize vs when to satisfice Dan’s rules for writing that allow him to be so prolific as an author And why Dan doesn’t write about the same subject in all of his books Full transcript and show notes Follow Dan on Twitter / LinkedIn / Facebook / Newsletter Dan's Website *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. Full transcript and show notes Learn more about Justin Welsh Get the Content OS Get the LinkedIn OS Follow Justin Welsh on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Opening 00:13 - Catch up 00:48 - Today’s Guest 01:16 - Justin Welsh by the numbers 01:42 - Beginnings of Justin’s writing career 03:50 - Justin experiences burnout  04:10 - What we learn in this episode 05:00 - Intro 05:18 - Early on people didn’t get it 06:04 - Is LinkedIn a practical place to start writing? 07:34 - Justin’s early experience writing 08:45 - Morning routine post blows up 10:08 - Justin’s starting expectations 11:51 - Is business a game? 17:47 - Record your own podcast with Riverside 19:44 - How to make a great LinkedIn Profile 21:55 - Crafting the perfect LinkedIn headline 25:30 - The Creator Funnel 28:14 - Do platforms suppress content with links? 31:30 - How should people emulate Justin today? 34:30 - Start your own community with Circle 35:41 - Justin’s approach to social media 37:33 - Using LinkedIn to grow on Twitter 40:08 - Using awareness channels to grow 41:15 - People get weird about sales funnels 42:35 - Where are creators falling short? 46:52 - What separates the 5% from the 1%? 47:48 - When do you decide to make something a product? 51:32 - Justin’s course structure and production 54:10 - Does Justin have a team behind him? 55:10 - Justin gets very real about burnout 56:55 - Justin’s approach to networking 59:55 - Reflection *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices