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The Book Marketing Action Podcast
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The Book Marketing Action Podcast

Author: Weaving Influence

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The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.
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Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares: Her definition of promotional partnerships and how authors can work with people, places, or brands. The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity. How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach. The components that are fundamental to a great partnership.  The wide variety of partnerships and the distinctions between each one.  What she looks for in a great partnership, placing emphasis on the importance of reciprocity.  Where she gets her creative inspiration when putting partnerships together. The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch. The things that authors must be cautious of when pursuing partnerships.  For our show notes, including action steps, and resources, visit: https://bit.ly/3yX5FLG (https://bit.ly/3yX5FLG)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and strategic advisor and the success he has achieved over the years. How he always showed up early on new social media platforms, and why his favorite platform will always be email. The importance of engaging with people and extracting potential barriers when selling through writing.   Why creating useful, valuable content is the key to longevity. That consistency of presence is far more important than maintaining actions.  What his Sunday newsletter means to him and the following it has accumulated over the years. The pluses and minuses of longevity.  That it takes a long time to become an “overnight success.” The books he has written, their success, and which one is his favorite. The role generosity has played in his life and his career.  Some of his most essential and helpful tips for writers. For our show notes, including action steps, and resources, visit: https://bit.ly/2Y1oSiH (https://bit.ly/2Y1oSiH)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares: Her own journey as an author and what inspired her to teach other authors about how to get their books out into the world. How she met the co-founder of Evergreen Authors, Josie Robinson, and what led them to create their online book marketing school. The process of writing her book, The Evergreen Author, and how it expanded the reach of Evergreen Authors.  What the term “evergreen author” really means. The struggles and barriers that authors face when it comes to finding joy in book marketing, and what it is that drains authors of their joy. The importance of finding one or two things that you enjoy as an author and doing those things well in order to create a sustainable, evergreen career.  What the 80/20 rule is and how it applies to book marketing.  Her advice for independent authors, and why Amazon ads are a crucial part of the book marketing journey. For our show notes, including action steps, and resources, visit: https://bit.ly/2XBGOA5 (https://bit.ly/2XBGOA5)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares: How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pandemic. What led him to creating CARE for AIDS with his co-founders, and the model of their organization. The impact CARE for AIDS has had on clients, their children, local economies, and people all around the world who have contributed to the success of the organization. The importance of creating a focused and consistent message, and mobilizing people who are invested in that message. His investment in stewarding relationships with partners and making sure they know how to tell the story of the organization well and be great ambassadors. The setbacks he has faced throughout the journey of growing his nonprofit. How the book he wrote with his co-founders has helped them share the message of CARE for AIDS with a wider audience, how it resonates with people, and how they will continue to incorporate the book in their outreach.  The importance of organic reach and consistency when building support for your organization. For our show notes, including action steps, and resources, visit: https://bit.ly/2VuBQnL Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine. She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares: Her definition of author branding.  Why it is so important for an author to understand branding. What she’s seeking to share through her author brand. Authors who she believes have memorable brands. Her advice for someone who’s just starting out with building an author brand. Ways you can drill down and be even more effective in sharing your brand, for an author who may be a little farther along on their branding journey. There’s no wrong way to create your brand. For our show notes, including action steps, and resources, visit: https://bit.ly/3l3fEfh Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating the Biggest Possible Audience for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares: What her experience has been like growing her influence online. When building connections on LinkedIn, what worked well for her. The challenges she faced on the journey to getting her book contract. A challenge for marginalized voices particularly is that, at least in the business space in business books, it seems you almost have to be making six figures in order to be able to get the book deal and afford the extra publicity and marketing around the book.  Her perspective on difficulties that people from marginalized communities might face. What, if anything, people can do to elevate marginalized voices. For our show notes, including action steps, and resources, visit: https://bit.ly/3yajk2h Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares: The different experiences that she’s had in building reach for her work, both before she had online tools, and now after. What her marketing team did as she started to build reach for her training company in the 90s. About her entry into using online approaches to reach her audience. Ways that she’s continuing to invest in her thought leadership brands. The principles she followed that helped her become successful and have impact with her ideas. For our show notes, including action steps, and resources, visit: https://bit.ly/3koUSGy Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how and when she decided to begin growing influence and connections online For people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for her Surprising insights she’s gained along her journey In addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business  Advice for people who might be struggling to create an online presence For our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell their book How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle The difference between selling books and marketing books As it relates to sales and marketing, tactics that he recommends that apply universally Why selling 10,000 books in the first year is so important  For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares: Why writing a book at this point in her life and career was important Insights she’s uncovered along her author journey How she has applied strategy to the author process  The most important things that she’s going to do before her book goes live Challenges she faced so far For our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBq Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his content The difference between reaching people online and in person His point of view related to spacing out book launches What writing and publishing books over the past decade has taught him about creating reach for his work Challenges he’s faced along the way What surprised him along his author journey For our show notes, including action steps and resources, visit: https://bit.ly/3oyeacB Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares: What has been the most important tactic in gaining reach for his books, ideas, and work How he converted people who saw him speak into staying connected through his newsletter What he’s learned along the way of publishing multiple books Pivotal lessons he’s learned along his author journey How valuable an email list is when releasing new books Surprises along his journey For our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3S Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What’s been most important to her on her journey What she’s learned about what it takes to expand awareness of her thought leadership in a new area Challenges she’s encountered What she’s most hoping to achieve How generosity has played a role in her journey What a tribe is and what her tribe means to her For our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpE Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal  The role of an editor, where he gives his attention along the journey The role the publisher has in proofreading What an author should expect from an editor The most important thing an author can do who’s aspiring to have a traditional publisher For our show notes, including action steps and resources, visit: https://bit.ly/3obGTne Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for her book How she feels looking back on being on national TV What she thinks has worked best for her for expanding the reach of her book Her attitude towards fame and fortune What role generosity has played in her journey For our show notes, including action steps and resources, visit: https://bit.ly/3fi1z91 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark looks for in an author who will have the opportunity to land the most desirable media wins How authors can land big media if they're just starting out For our show notes, including action steps and resources, visit: https://bit.ly/3ul7eBG Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choose to narrate their own book (author narrated vs. professionally narrated) The best time for an author to release their audiobook What the process looks like and the average length of an audiobook The range of investment that an author should expect if they want to create an audiobook For our show notes, including action steps and resources, visit: https://bit.ly/3dQN0K8 (https://bit.ly/3dQN0K8) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How she knows when a podcast is a match  What benefits she expected to achieve by participating in podcasts as it relates to marketing her book The advice she would give authors who want to become a guest on a podcast How she sustains her energy around her book in the world If she has ever experienced burnout as an author For our show notes, including action steps and resources, visit: https://bit.ly/3sREdMt Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All. We want to let you know that this is the first of several podcasts that we’re recording as Becky preps to publish her book Reach: Creating Lasting Impact for Your Book, Message, or Cause, coming in April 2022. Becky’s been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book.  https://bit.ly/3amaox0 (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someone considering starting their own podcast https://bit.ly/3g4FeOA (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
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