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The Book Marketing Action Podcast
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The Book Marketing Action Podcast

Author: Weaving Influence

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The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.
62 Episodes
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Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how and when she decided to begin growing influence and connections online For people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for her Surprising insights she’s gained along her journey In addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business  Advice for people who might be struggling to create an online presence For our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell their book How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle The difference between selling books and marketing books As it relates to sales and marketing, tactics that he recommends that apply universally Why selling 10,000 books in the first year is so important  For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares: Why writing a book at this point in her life and career was important Insights she’s uncovered along her author journey How she has applied strategy to the author process  The most important things that she’s going to do before her book goes live Challenges she faced so far For our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBq Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his content The difference between reaching people online and in person His point of view related to spacing out book launches What writing and publishing books over the past decade has taught him about creating reach for his work Challenges he’s faced along the way What surprised him along his author journey For our show notes, including action steps and resources, visit: https://bit.ly/3oyeacB Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares: What has been the most important tactic in gaining reach for his books, ideas, and work How he converted people who saw him speak into staying connected through his newsletter What he’s learned along the way of publishing multiple books Pivotal lessons he’s learned along his author journey How valuable an email list is when releasing new books Surprises along his journey For our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3S Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What’s been most important to her on her journey What she’s learned about what it takes to expand awareness of her thought leadership in a new area Challenges she’s encountered What she’s most hoping to achieve How generosity has played a role in her journey What a tribe is and what her tribe means to her For our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpE Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal  The role of an editor, where he gives his attention along the journey The role the publisher has in proofreading What an author should expect from an editor The most important thing an author can do who’s aspiring to have a traditional publisher For our show notes, including action steps and resources, visit: https://bit.ly/3obGTne Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for her book How she feels looking back on being on national TV What she thinks has worked best for her for expanding the reach of her book Her attitude towards fame and fortune What role generosity has played in her journey For our show notes, including action steps and resources, visit: https://bit.ly/3fi1z91 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark looks for in an author who will have the opportunity to land the most desirable media wins How authors can land big media if they're just starting out For our show notes, including action steps and resources, visit: https://bit.ly/3ul7eBG Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choose to narrate their own book (author narrated vs. professionally narrated) The best time for an author to release their audiobook What the process looks like and the average length of an audiobook The range of investment that an author should expect if they want to create an audiobook For our show notes, including action steps and resources, visit: https://bit.ly/3dQN0K8 (https://bit.ly/3dQN0K8) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How she knows when a podcast is a match  What benefits she expected to achieve by participating in podcasts as it relates to marketing her book The advice she would give authors who want to become a guest on a podcast How she sustains her energy around her book in the world If she has ever experienced burnout as an author For our show notes, including action steps and resources, visit: https://bit.ly/3sREdMt Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All. We want to let you know that this is the first of several podcasts that we’re recording as Becky preps to publish her book Reach: Creating Lasting Impact for Your Book, Message, or Cause, coming in April 2022. Becky’s been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book.  https://bit.ly/3amaox0 (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someone considering starting their own podcast https://bit.ly/3g4FeOA (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares: What makes a great podcast What to consider before starting a podcast What outside support might be needed What a typical budget for podcasting is What equipment might be needed/helpful The best ways he sees podcasters reaching wider audiences https://bit.ly/3d8YoRq (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares: The value in being a podcast guest  What she means when she says “guest star” Best practices when pitching a podcast host A DIY podcast approach to discovering and pitching podcasts How you can drive traffic to get the most value out of being a guest  https://bit.ly/3udsrgl (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body, and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change. During this episode, Maggie shares: The story of why she wrote her national bestseller Keep Moving  How her social following grew because of her books Why she isn’t disappointed for not making the New York Times bestseller list The challenges she’s faced The biggest value for her as an author in using social media to promote her work https://bit.ly/3faFOK5 (Click here) for our show notes and to enter a giveaway for a chance to win a copy of Maggie’s book.  Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Jenn T. Grace, CEO and Founder of Publish Your Purpose Press and award-winning author. During this episode, Jenn shares: What channels she finds to be most effective and enjoyable What it means to be authentic online How to show up as your real self on social media The benefits of showing up with authenticity Tips for increasing authenticity in how you show up online https://bit.ly/3luOsnG (Click here) for our show notes.  Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring. During this episode, Lisa shares: What her journey has been with using social media If she saw results from her long-term investment or a strategic approach The most effective way to invest your time, energy, and money with social media  The most challenging part of using social media How she stepped outside her comfort zone and the opportunities that came from it Results and benefits she’s seen from using social media https://bit.ly/2POJ6bi (Click here) for our show notes.  Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares: How social media has impacted Jennifer’s work How you can learn from others using social media How Jennifer’s perspective and practices related to social media have changed The most important way to show up online https://bit.ly/2NR0j3m (Click here) for our show notes.  Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares: The basics of how Instagram works How an author can know if Instagram is a worthwhile platform for their book How an author can get started with Instagram Five recommendations to increase your Instagram following https://bit.ly/3pSzOra (Click here) for our show notes.  Please feel free to send a message to Becky to share your thoughts!
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