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The Virtual CMO

Author: Eric Dickmann

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The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.
69 Episodes
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In this episode, host Eric Dickmann interviews Mike Lander. Mike has had an eclectic career including engineering, project management, high-value consulting, and entrepreneurship. His start in life was like any kid growing up in a working-class family. His first job was at 16 when he left school and joined an engineering company as an apprentice. The remarkable bit was at the age of 42, Mike raised several million pounds from a UK bank and grew a consultancy to over 120 people.Mike is an accomplished entrepreneur, Chairman, Chartered Director, and seasoned Board Advisor. Mike now specializes in helping suppliers negotiate better commercial deals with big clients, especially when Procurement gets involved.To learn more about Eric Dickmann and The Five Echelon Group, visit- https://fiveechelon.comGet to know Mike more on LinkedIn-https://www.linkedin.com/in/mikelanderImprove your negotiation skills and win more profitable deals with Piscari Ltd.-https://piscari.comEpisode #69A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.Learn more about Virtual CMO advisory services.The Five Echelon Group - https//fiveechelon.comFractional CMO and strategic marketing advisory services designed for SMBs looking to grow.
In this episode, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft, and Oracle.  With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Combined with a deep understanding of data, proven skills as a storyteller, and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.To learn more about Eric Dickmann and The Five Echelon Group, visit- https://fiveechelon.comGet in touch with Norman on LinkedIn and Twitter- https://www.linkedin.com/in/normanguadagnohttps://twitter.com/ThinkToneReimagine marketing technology with Acoustic-https://acoustic.comEpisode #68A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.Learn more about Virtual CMO advisory services.The Five Echelon Group - https//fiveechelon.comFractional CMO and strategic marketing advisory services designed for SMBs looking to grow.
This week, host Eric Dickmann interviews Jason Sherman. Jason is a successful entrepreneur, award-winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050.Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge. His methodologies on entrepreneurship and data-driven decisions are his main source of education to those he helps all around the world.  His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of a class he created called Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.To learn more about Eric Dickmann and The Five Echelon Group, visit- https://fiveechelon.comTo learn more about Jason Sherman, visit- https://jasonsherman.org/ https://www.linkedin.com/in/jasonsherman76/Listen to Jason Sherman's podcast- https://podcasts.apple.com/us/podcast/strap-on-your-boots/id1447551083Episode #67A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.Learn more about Virtual CMO advisory services.The Five Echelon Group - https//fiveechelon.comFractional CMO and strategic marketing advisory services designed for SMBs looking to grow.
In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose-built video blogging studio space, and facility – Vlog Pod®.Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com https://www.linkedin.com/in/beninnovate/Episode #64Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In Part 13 of our Masterclass Series, Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Melissa Forziat, Principal at Melissa Forziat Events. Melissa is a Southern California-based marketer, speaker, consultant, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies, in addition to working with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, and her national and international speaking schedule has taken her as far as New Zealand! To date, she has delivered over 120 workshops and webinars to thousands of attendees. Before starting Melissa Forziat Events and Marketing, Melissa’s career involved roles with the Olympic Winter Games, Rugby World Cup, and the US Olympic Committee.Melissa is also the author of the free eBook Small Business Marketing on a Budget: https://melissaforziatevents.com/small-business-marketing-budget-ebook/For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information on Melissa Foriziat and Melissa Forziat Events, visit https://melissaforziatevents.com/Episode #64Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 12 of the Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews, Matt Rouse. Matt is the host of The Digital Marketing Masters Podcast and one of the founders of Hook SEO. He is the author of "Crush SEO," "Start Saying Yes," "Flattening the Hamster Wheel," and the "Inbox Mastery" email marketing course.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com For more information about Matt Rouse, Hook SEO, and The Digital Marketing Masters podcast, visit- https://hookseo.comEpisode #63Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sectors. Together, the core SOLID team works with talented collaborators from a variety of disciplines in communications, design, public relations, civic engagement, and brand development.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/To learn more about Tracy Russ and Solid, visit- http://www.solid.today or https://www.linkedin.com/in/tracyruss/Episode #062Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 10 of our Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Hamlet Azarian. Hamlet is the Founder of The Retail Merchant Group and is a numerical and results-driven executive that blends marketing, technical and operational skill sets. He has delivered long-term scalable growth for both traditional, direct mail, and digital companies from start-up to established organizations.For the past 5 years, he has predominantly focused on working with Pre-Seed, Seed, and Series A venture-backed startups as a Senior Growth Adviser. In this role, he has developed playbooks, hired and trained the marketing and growth teams, and rolled-up his sleeves, and helped with execution.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information on Hamlet Azarian, visit https://www.linkedin.com/in/hamletazarian/ or http://www.retailmerchantgroup.comEpisode #061Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content.  For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit -https://fiveechelon.com https://linkedin.com/in/edickmannTo learn more about Jonathan Baldock more on LinkedIn -https://ca.linkedin.com/in/jonathanbaldockAnd for information about SocialHP visit https://www.socialhp.com/Episode #060Marketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial services firms unlock data, elevate customer experiences and uncover the insights they need to transform. He is a leader within Huron’s Salesforce team and has worked with global Fortune 500 clients and financial services leaders to innovate and enhance the value of their customer relationship management (CRM) software systems.He has assisted his clients in the planning and implementation of innovative CRM solutions, in driving important shifts in the cultural mindset of the organization, in optimizing business processes and team structures to sustain digital transformation, and in leading go-to-market strategies to help organizations achieve long-term growth.Prior to joining Huron, Ed spent over a decade as the head of global CRM and sales enablement technologies at the Bank of New York Mellon (BNY Mellon), where he implemented an award-winning Salesforce CRM solution. He also served as vice president of CRM solutions at Bank of America.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information on Ed Garry and Huron Consulting, visit https://www.linkedin.com/in/edward-garry-salesenablementcrm/ and https://www.huronconsultinggroup.com/Episode #59Marketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies. Alex likes to nerd out on data hygiene, automation, and email deliverability, stemming from his past experience working at digital marketing agencies. In this episode, we dive into marketing automation and how these tools can help businesses improve their campaign effectiveness.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Alex Desnoyers, visit https://www.linkedin.com/in/alexander-desnoyers/For more information about HubSpot, please use the link below.Episode #58Marketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey. He is also the author of a number of books including "SEO Made Simple," now in its 7th edition, and hosts a weekly podcast titled, “The Digital Freelancers.” of which Eric was a recent guest: https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993?i=1000495420261Michael is a Past-President for the American Marketing Association of New Jersey and currently serves on an AMA national board.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Michael Fleischner and Big Fin SEO, visit https://bigfinseo.comListen to The Digital Freelancers podcast at https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993Episode #57Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 5 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Greg Rosner. Greg is the Founder of PitchKitchen.com, a sales enablement agency based in New York whose mission focuses on fixing bad sales messages, virtual presentations, and company home pages that make themselves the hero of the story instead of their customer. PitchKitchen has helped hundreds of SMB organizations upgrade their story which has allowed their salespeople to double their close rate. Greg has taught communication skills at The New School in New York City and has developed the 12 Conversations and is the host of #salestherapy show on Linkedin.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Greg Rosner, visit https://www.linkedin.com/in/gregrosner or at PitchKitchen at https://www.pitchkitchen.comEpisode #56Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Customer.Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including "Consumer Behavior: Buying, Having and Being" -- the most widely used book on the subject in the world.  Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing, and retailing.  His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today, and Adweek.  His newest book, The New Chameleons:  Connecting with Consumers Who Defy Categorization, will be published globally by Kogan Page in February 2021. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  His latest book, "The New Chameleons - Connecting with Consumers Who Defy Categorization" is available now on AmazonFor additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Michael Solomon, visit https://www.linkedin.com/in/michaelsolomon/Episode #55Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your products and services.Kevin Mako is the Founder and President of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers.  Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients, and has earned over 20 awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others.Kevin lectures at the Masters of Engineering program at Ryerson University is the host of the Product Startup podcast and is a keynote for The Make48 TV Show on PBS & Amazon Prime. He sits on a number of entrepreneurship and education boards, invests in small service-based businesses, and holds the Duke of Edinburgh Gold Award designation.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Kevin Mako and Mako Design + Invent, visit https://https://www.makodesign.com and to listen to The Product Startup Podcast, visit https://www.productstartup.com/Episode #54Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.To learn more about identifying your target market and ideal customer profile, visit our Masterclass webpage for additional content and resources at https://fiveechelon.com/masterclassFor more information about Eric Dickmann, The Five Echelon Group, and this Masterclass Series, visit https://fiveechelon.com or https://linkedin.com/in/edickmannFor more information about Tim Fitzpatrick and Rialto Marketing, visit https://rialtomarketing.com or https://www.linkedin.com/in/timpfitzpatrick/Episode Bonus: For free assets to help you get started, visit https://www.rialtomarketing.com/virtual-cmoEpisode #53Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results. Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.comTo subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.For more information on the Work-Life series, visit https://ericdickmann.com/work-lifeEpisode #52Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audiences.Jim was recently named as one of the world’s top 20 success coaches, the top 50 speakers world-wide, and presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.In this episode, Jim shares his thoughts on marketing and discusses six key principles for success in business.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.comJim Britt can be found online on LinkedIn at https://jimbrittcoaching.com/ and on LinkedIn at https://www.linkedin.com/in/jim-britt/Episode Summary: The episode summary can be found at:  Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #51Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comJack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL Episode Summary: The episode summary can be found at:  Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #50Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication. Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad lifestyle when such things are possible again.Liam's advice for blog  writers on LinkedIn:  https://inkwellcontent.com/blog/advice-for-freelance-writers/linkedin-for-writers/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comLiam Carnahan can be found online on LinkedIn at https://www.linkedin.com/in/liamcarnahan/, on Twitter @liamcarnahan and his website https://inkwellcontent.com/Episode Summary: The episode summary can be found at If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #49Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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