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Wait What Really OK with Loren Weisman
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Wait What Really OK with Loren Weisman

Author: Loren Weisman

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Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.
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Host, Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
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For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
91 Episodes
Reverse
Cannabis business protection through branding and compliance is the title of Wait What Really OK Podcast Episode 97 hosted by Brand Messaging Strategist and branding speaker Loren Weisman.CWealthC is helping cannabis and hemp businesses protect themselves, their products, services and future successes through educating, building and protecting so they can profit. By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down. As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign. When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.We achieve this by looking at each service, brand, and product to see if it is Tried, Tested and True with the four major components. 1. Brand Correction or Creation and Security2. Business Structure and Systems3. Financial Compliance and Tracking4. Legal Protection and Organization I will be talking more on this at the USA CBD Expo in Miami, Florida on August 2nd, 3rd, and 4th. More at https://usacbdexpo.comEpisode 97 of the brand strategy podcast Wait What Really OK is called Cannabis Business protection through branding and compliance. The show is available on iHeartRadio. 
************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Certified business coaches and Alex Cora of the Red Sox. Wait What Really OK Podcast Episode 96 hosted by Brand Messaging Strategist, branding speaker and Red Sox fan, Loren Weisman. This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series. While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step. Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not. Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from. Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. The show is available on iHeartRadio. 
************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Branding strategist and branding designer job differences. Wait What Really OK Podcast Episode 95 hosted by brand messaging strategist and branding speaker Loren Weisman, talks about branding from the designer to the strategist to the ambassadors. There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand strategist and while I have a lot of ideas on logos and looks, I cant design to save my life. I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand. Then, go even deeper. How do you build a brand? What pieces have to come together? In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode. Episode 95 of the brand strategy podcast Wait What Really OK is called Branding strategist and branding designer job differences. The show is available on iHeartRadio. 
************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
A view of wealth with Wealth Strategist and Advisor Judy Hulsey. Wait What Really OK Podcast Episode 94 hosted by Brand Messaging Strategist and branding speaker talks about wealth management for today and not just retirement with Judy Hulsey.I talk with Judy Hulsey about her book coming out next year called a view of wealth. Undoing oversaturated assumptions and placing them with personalized journies of success. She covers the four key elements of her book and best practices with wealth management which include: Discovering and Uncovering Revealing and RevelationOrganizing and Architecture Executing and enduranceJudy maintains that it is as important to live your life and plan for the life you want to live as you prepare for retirement and legacy as well. Too many focus only on the end or preparing for retirement. There is more to life and there is more you can do for your life than just plan for the end of it. Live the best life by planning with the best decisions to make the most out of your life and your dreams. Episode 94 of the brand strategy podcast Wait What Really OK is called A view of wealth with Wealth Strategist and Advisor Judy Hulsey. The show is available on iHeartRadio. 
************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you trade cryptocurrency hype for block chain education? 
Wait What Really OK Podcast Episode 92 hosted by Brand Messaging Strategist and branding Speaker Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain. Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams. This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements. This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin. 
Episode 92 of the brand strategy podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education?  The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Personal branding communication and being social on social media Wait What Really OK Podcast Episode 91 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman, talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected. As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell. Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority. Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it. Episode 91 of the brand strategy podcast Wait What Really OK is called Personal branding communication and being social on social media. The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant Street #770991Winter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/*************************************************Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI) **********************************************
Lead generation methods that end up generating negative resultsWait What Really OK Podcast Episode 90 hosted by Branding Strategist and Brand speaker Loren Weisman talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever. There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in many cases can make you come off like you are spamming. It is more than your presentation skills or applying google adsense and Google adwords. It can not just be about the sell to make money online. All these hype coaching videos are claiming to give you the best success and show you how to get sales with cheesy sales videos that will result in tons of business leads. The part they leave out though? What about what you are selling? What about the consideration of other people that are selling too? What about how to engage to showcase your authority, highlight your authenticity and amplify your message to draw people in. Only pushing the pressure sell and the over spamming message that many lead generation methods to you to do will often times leave you with nothing but annoying and getting blocked by a number of leads. Episode 90 of the brand strategy podcast Wait What Really OK is called Lead generation methods that end up generating negative resultsThe show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant Street #770991Winter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/*************************************************Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI) **********************************************
Who is Ford Taylor and what is Transformational Leadership or TL?Wait What Really OK Podcast Episode 87 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks with Ford Taylor, the founder of Transformational Leadership. In this interview with Ford Taylor, I talk about his past, his present and his approach to leadership and how he stands out from the array of other leadership trainings and programs that focus more on motivation over the implementation and practical tools to apply.Ford is known as a man who can solve complex business issues, with straightforward practical solutions, while maintaining his focus on the people that serve the organization. After completing a Business Management degree from Texas A&M University, he jumped into becoming an owner/operator of small apparel company named CC Creations.Ford Taylor’s Transformational Leadership maintains a visions to develop transformational leaders within every organization. They grow high performing teams through teaching, training, and equipping, while empowering high performing individuals with healthy relationships.Episode 87 of the brand strategy podcast Wait What Really OK is called Who is Ford Taylor and what is Transformational Leadership or TL?The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How will blockchain change the world? The borderless payment system.Wait What Really OK Podcast Episode 86 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Doug Fish. Doug Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of informing and empowering individuals with the best information to make the best decisions. No links to tell you what to buy, where to buy, when to buy or how to buy. This episode is featuring a guest that is here to share information and ideas that can help to clarify and explain the foundation of what has the potential to be the greatest game changer of anything we have ever seen. This goes beyond personal wealth and flip flop gains and losses. How will blockchain save the world? With the securest platform that costs almost nothing and the ability to offer businesses around the world more opportunities, options and chances for a greater impact to be made, digital currency can change the world. Episode 86 of the brand management and marketing podcast Wait What Really OK is titled How will blockchain change the world? The borderless payment system.The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Podcast Solicitation Etiquette tips for both hosts and guests.Wait What Really OK Podcast Episode 85 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests. In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost. In this episode, Loren digs into some simple podcast solicitation etiquette tips for those looking for guests and those that are looking to be guests on different shows. By considering how many people are pushing spam style messages or trying to look too cool for school, then shifting to a more authentic and engaging request, your connections and conversions can be worlds better. Episode 85 of the brand management and marketing podcast Wait What Really OK is titled Podcast Solicitation Etiquette tips for both hosts and guests. The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant Street #770991Winter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/*************************************************Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Custom Outdoor Living Creations from the Springhetti GroupWait What Really OK Podcast Episode 84 hosted by Brand messaging strategist and branding speaker Loren Weisman talks with Dan Springhetti of the Springhetti Group about the backyard sanctuaries he builds for families in Wisconsin and Florida. The Springhetti Group delivers custom outdoor living creations by designing and creating personalized backyard sanctuaries for your home, your life and your story. By first learning about you, your needs, and your story, the entire project and process results in a personalized and individualized backyard for every client. The Springhetti Group views each phase and step of a project as part of the whole. While the goal is the best end result, we desire every family to enjoy the process from start to finish.Every person has a different story, different needs and different desires for their life and their home. The Springhetti Group looks at and looks into that story to help author all the options that would fit best to create the custom outdoor living creations that would turn that yard out back into a backyard sanctuary. A few of the features and elements we create to enhance and transform a yard include: Outdoor lighting and landscape lightingOutdoor kitchen designs and featuresRetaining Wall Creations and designsCustom Outdoor pool designsFire Features including fireplaces, fire pits and fire tablesPatio and Seating Wall Designs Outdoor Pergolas and outdoor structures Episode 84 of the brand management and marketing podcast Wait What Really OK is titled Custom Outdoor Living Creations from the Springhetti Group and features Dan Springhetti. The show is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
This book is not a best seller and it does not want to be one.Wait What Really OK Podcast Episode 83 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks about his new book titled this book is not a best seller and it does not want to be one. For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message. When looking to build authority and trust, why market with lies. From people claiming to have best sellers to pushing sales hype instead of sharing the content of what is in their book and what it is about, many take a negative road that leads nowhere. By staying true, humble, moral and honest, your authenticity can ignite your authority and get your message further each day. Episode 83 of the Brand Management and Marketing Podcast Wait What Really OK is titled This book is not a best seller and it does not want to be one and is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you brand a magazine to work both online and in print?Wait What Really OK Podcast Episode 82 hosted by Brand messaging strategist and branding speaker Loren Weisman shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine. The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should anyone buy the print and at the same time, if it is only in print, how will people find out about it online. There is a happy medium that can cross promote as content cross pollinates and supports each element in different places. This array format allows for a better chance of exposure, connection and conversion to subscribers and profit. Episode 82 “How do you brand a magazine to work both online and in print?” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI) **********************************************
Wait What Really OK Podcast 80th Episode and Podcast Content Audit.Wait What Really OK Podcast Episode 80 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show. By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet. Episode 80 “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Canva makes branding easier for your online content and posts. Wait What Really OK Podcast Episode 79 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks Canva and his design story that has applied to his brand. Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more. From Instagram posts to video headers, from social media avatars to social media heads and everything in between, Canva delivers a chance for you to apply ideas in an easy to use format with tools that make sense to the beginner and to the advanced. Even the initial applications of ideas you can explore and then pass on to a professional, Canva can be a connector between describing what you want by putting together a basic design yourself and then passing it on to someone that can take it to the next level. On this same coin, a solid well-branded logo from a designer can easily be applied to a variety of different promotional and content pieces with Canva. And as proof of concept of this and practicing as I preach, you can see Canva on all my social media sites and almost every piece of content supporting my Podcast Wait What Really OK. Episode 79 “Canva makes branding easier for your online content and posts.” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you create a brand foundation? Knowem.com is an early step.Wait What Really OK Podcast Episode 78 hosted by Brand Messaging Strategist and branding Speaker Loren Weisman discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation. From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place. So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally. In this episode, I also touch on conducting Business at a Pub, The Sean Ryan Pub Speaker Series along with the Weis Words quote, “use authentic channels and honesty to market your products” and talking about branding with bobbleheads from Boobleheadme.comEpisode 78 “How do you create a brand foundation? Knowem.com is an early step.” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you promote spirituality with honorable engagement? Wait What Really OK Podcast Episode 77 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman discusses the idea of branding with honor and engagement for churches, synagogues and other religions. From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place. Redundant invitations with excessive pressure and adding guilt in to the mix is not the way to go. By bringing in humility, humor, information and breaking down the misunderstandings with out the lecturing vibe is a great starting point. In the middle of messages that are no longer heard, how do you promote spirituality today? The short answer is to brand that message with honorable engagement and a greater level of honor. Adjusting the message to address the perceptions can help to authenticate the messaging with better intentions and the chance to create more connections. Episode 77 “How do you promote spirituality with honorable engagement?”of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
Where is your donation going and how much is going to charity? Wait What Really OK Podcast Episode 76 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is. Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often during the holiday times. Where is your donation going and are you sure the right amount is going where it should? Now, every non-profit and event has an overhead and costs, but there are a lot of events and non-profits that are practicing some shady approaches that leave a limited amount of your donation or you gift going where you want it to go. By practicing that extra amount of due diligence and looking into the non-profits and the events you are giving to or taking a part in, you can make sure that the money you donate has the highest percentage of making the highest percentage of it en route to where it belongs. Episode 76 “Where is your donation going and how much is going to charity?” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you brand your bar or restaurant everyday cost effectively? Wait What Really OK Podcast Episode 75 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day. Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include the information about how internal branding, marketing and advertising can not only take place, but become incredibly effective. How do you brand your bar or restaurant? By putting together a simple plan to build up and reinforce your brand, your message and your specials in a way that not only engages your existing audience while expanding to new customers, but is also something that can be done internally saves time, money and headaches. Take a greater initiative to expand your message with out expanding your costs. Ep 75 “How do you brand your bar or restaurant everyday cost effectively?” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/ ********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
How do you navigate the music industry when you are going blind? Wait What Really OK Podcast Episode 74 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind. How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an experience that is still unfolding every day. His story mixes motivation and inspiration with the realities of what he has to face every day. For those in the middle of a journey, his words resonate as his story and journey are also unfolding at the same time. More about Derrick Boudwin, his music, his speaking and other information at http://boudwinmusic.com/Ep 74 “How do you navigate the music industry when you are going blind?” of the Brand Management and Marketing Podcast Wait What Really OK is available on iHeartRadio. ************************************************Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*****************************************************Loren Weisman Brand Messaging Strategy Services207 West Plant StreetWinter Garden, Florida, 34777-0991brandmessagingstrategy@gmail.com*************************************************For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyokVideos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/More Links: https://linkkle.com/lorenweismanServices: https://lorenweisman.com/brand-messaging-strategy-services/**********************************************Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)**********************************************Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)
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