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Device Nation

Author: Kevin Brown

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Each week Device Nation brings you ideas and stories from the frontlines of device sales, along with compelling interviews from icons in the world of medicine!!
69 Episodes
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Device Nation sits down with serial entrepenueur, UKA pioneer, 100-ton merchant mariner licensed, former Zimmer-Biomet CMO, Orthopedic Surgeon and MGH icon Dr. Andrew Freiberg!    His contributions to our space are deep AND wide, a conversation with a living legend!Linkedin: https://www.linkedin.com/in/andrew-a-freiberg-md-87686518b?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BB7uT4EvcQ5OFNNC8xJYqew%3D%3DClinic site: https://www.nwh.org/find-a-doctor/find-a-doctor-profile/andrew-freiberg-a-mdCMO link: https://ryortho.com/2019/06/zimmer-gets-a-chief-medical-officer-for-the-first-time/Amplicore: https://www.amplicorepharma.com/RFP's are coming at us with numbers never seen before.  The 'ceiling' is going lower and lower on our halo offerings, and will demand a truly creative response....going 'deep and wide' is a strategy for your consideration!*Special Curvebeam Mailbox Money opportunity for Device Nation Listeners!!Identify a prospect in your area for a best-in-class, in-office, standing CT imaging platform.  Connect with turner.dean@curvebeam.com for a brief technology presentation.  Tell him Device nation sent you and keep an eye on that mailbox....EASY!  Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with author, motivational speaker, blogger, podcaster and Sports Medicine Orthopedic Surgeon, Dr. Vonda Wright!    We talk about building a brand and building people, an inspiring conversation!!!Womens Health Conversations: https://womenshealthconversations.comPersonal Site: https://www.drvondawright.comThe Books: https://www.amazon.com/s?k=vonda+wright&ref=nb_sb_noss_2LinkedIn: https://www.linkedin.com/in/vonda-wright-md-ms-2803374/Behavior Change and Trust.  You made it to the top of the behavioral influence stairway!  How do you protect that "zone of influence" and conversely, how can you lose it?  What does an ACME "portable hole" have to do with medical device sales?Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with an Orthopod trapped in a Diagnostic Radiologist's body, Dr. Joseph McGinley!    We talk about McGinley Innovations, his office-based practice, patents, what is was like to swim Alcatraz,  and more!!!McGinley Innovations: https://www.mcginleyinnovations.comClinic Site: https://wyomingmedicalcenter.org/doctor/joseph-mcginleyThe Book: https://www.amazon.com/Mission-Matters-Leading-Entrepreneurs-Business/dp/B08JDTNJ2WSwim Alcatraz: https://www.odysseyopenwater.com/alcatrazCowboy Tough Race: https://www.rev3endurance.com/half-day-wySeven Summits: https://www.alpineinstitute.com/programs/expeditions/the-seven-summits/Support our sponsor and check out the amazing Curvebeam! https://curvebeam.comRapport and Trust.  We are almost to the top of the behavioral influence stairway and rapport and trust are a natural outflow from empathy.  The rapport part is easy, trust has to be protected at all costs!!Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with a surgeon you need to know, Dr. Brett Sanders!    We talk about his life, his practice, guitar, RC repair and do some transosseous tunneling!!Tensor Surgical: http://tensorsurgical.com/2020/Adaptable Shoulder Positioned: https://www.djoglobal.com/products/djo-surgical/adaptable-shoulderBanjo Tab: https://www.ultimate-tabs.com/flatt-scruggs/ballad-of-jed-clampett-(beverly-hillbillies-theme)-tabClinic Site: https://sportmed.com/brett-sanders/Linkedin: https://www.linkedin.com/in/brett-sanders-a2128194/Empathy....the answer for most of what ails relationships at work and home.  We define it and look at the perilous Drake Passage for the visual!Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with a surgeon you need to know, Dr. Selene Parekh!      Co-Chief Foot and Ankle Division, Director of Digital Strategy and Innovation at Duke University, a great conversation about another exploding sub-specialty.  We talk about his life, his practice, Lasso socks, Fantasy Doctors and Indian food among others!!The Fantasy Doctors: https://thefantasydoctors.comLinkedin: https://www.linkedin.com/in/seleneparekh/Twitter: https://twitter.com/seleneparekhmd?lang=enClinic Site: https://www.dukehealth.org/find-doctors-physicians/selene-g-parekh-md-mbaActive listening to our customers and patients can be hampered by "packaging"....How do we stay focused when the person talking across from us doesn't have the presentation/pedigree/polish/politics that check off OUR boxes?Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with a surgeon you need to know, Dr. David Ruch!  Chief of Division Hand and Microvascular Surgery Director, Hand and Microvascular Surgery Fellowship at Duke University, a great conversation about this exploding sub-specialty.  We talk about his life, his practice, volar plating, hand transplants among others!!Clinic Site: https://www.dukehealth.org/find-doctors-physicians/david-s-ruch-mdFirst Hand Transplant in NC: https://surgery.duke.edu/news/duke-hand-transplant-recipient-gains-use-new-handActive listening to our customers and patients can be hampered by a distraction "doorbell" called "points of connection"....How do we stay focused when the person talking across from us drops a clue about something WE are passionate about??Support the show (https://www.venmo.com/DeviceNation)Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with a surgeon you need to know, Dr. John Shields!  Fellowship Director Adult Reconstruction, Department of Orthopaedic Surgery at Wake Forest Baptist Health, there are some GREAT pearls of wisdom for the recon-minded among us!  We talk about his life, his practice and him as one of my favorite follows on Twitter:Follow on Twitter: https://twitter.com/jointdocshields?lang=enClinic Site: https://www.wakehealth.edu/Providers/S/John-Shepherd-ShieldsWe continue our FBI "Special Agent" series, looking at the first step of the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi.   The step called Empathy is the key to the entire stairway so we are spending some time on its' precursors. Today's precursor is active listening as we get a little "salesy" with the 5 P's!!!Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with one of the titans of trauma and F&A, Dr. Roy Sanders!  Does the Trigen nail and Alps ring a bell?  It should as he has nearly 40 patents on orthopedic instruments and implants.  If you are a surgeon with an idea you'd like to monetize, he shares some great (and sobering) advice.     We talk about his life, AO/ASIF, his work at JOT, OTA...if fixing broken things is your passion this episode is a don't miss!Clinic Site: https://www.floridaortho.com/physicians/roy-w-sanders-m-d/We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  We look at the first step of the stairway before us...Empathy.   We define it and introduce its two precursors, critical elements  to ANY relationship....questions and active listening.Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0Support the show (https://www.venmo.com/DeviceNation)
Up-and-coming HSS surgeon Dr. Jonathan Vigdorchik!  We talk about his life as the son of Russian immigrants, his experience at one of the top institutions in the country, robotics and the role of technology in arthroplasty....an inspiring conversation!Clinic Site: https://www.hss.edu/physicians_vigdorchik-jonathan.aspFollow on Facebook: https://www.facebook.com/HipSurgeryNYC/We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  We look at the "pitch" of the stairway before us...how does this knowledge help us on the product and people side?  What is your "Territorial Velocity" and how does that affect your strategic planning?Territorial Velocity Graphic: https://www.dropbox.com/s/gxajkoq90d4mwdf/Velocity.pdf?dl=0Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with the top volume joint surgeon in the US,  Dr. Robert E. Booth!  Over 47,500 joint replacements and counting, he is a co-designer of five TKA systems over a 20-year period, and is an internationally known speaker and educator.  An amazing life story, you don't want to miss this inspiring conversation with one of the giants!Clinic Site: https://findadoc.ariahealth.org/details/228/robert-booth-jr-orthopaedics-langhorne-philadelphiaDr. Booth "You cut them, you marry them" video: https://youtu.be/jQtQL13C_5E"3D Brochure" Idea: https://www.dropbox.com/s/6947xp44jlvnv0r/IMG_6597.jpg?dl=0We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  How do we get past the landing of the stairway, both from a product and a personal perspective?Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0Support the show (https://www.venmo.com/DeviceNation)Support the show (https://www.venmo.com/DeviceNation)
Device Nation sits down with the top volume joint surgeon in the US,  Dr. Robert E. Booth!  Over 47,500 joint replacements and counting, he is a co-designer of five TKA systems over a 20-year period, and is an internationally known speaker and educator.  An amazing life story, you don't want to miss this inspiring conversation with one of the giants!Clinic Site: https://findadoc.ariahealth.org/details/228/robert-booth-jr-orthopaedics-langhorne-philadelphiaDr. Booth "You cut them, you marry them" video: https://youtu.be/jQtQL13C_5EWe open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  Is medical device sales a transactional, or a relational model?Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0Support the show (https://www.venmo.com/DeviceNation)
We are going for a "Therapy-Free" listening experience today with Orthopedic Surgeon Dr. Andrew Wickline!  We talk about growing up in West Virginia, Swiftpath, racing cars and why he is the top volume surgeon in NY with the lowest complications.Clinic Site:  https://www.andrewwicklinemd.comSwiftpath: https://swiftpath.andrewwicklinemd.comWe conclude our series on the OODA Loop as part of our "Special Agent" series...Does it end with "Act"?Support the show (https://www.venmo.com/DeviceNation)
Finally, a Medical Device Podcast restoring the listener to their pre-arthritic alignment....Yes, we are talking with Orthopedic Surgeon and Kinematic Alignment Evangelist, Dr. Stephen Howell!  We talk about his life in the military, ACL reconstructions, how to become a better surgeon, and of course, his seminal developmental work in Kinematic Alignment philosophy. Clinic Site (great stuff here): https://www.drstevehowell.com10 Commandments of KA: https://www.amazon.com/Commandments-Calipered-Kinematically-Aligned-Arthroplasty/dp/195156247XWe look at the  "Decision" element of the OODA Loop as part of our continuing "Special Agent" series.Support the show (https://www.venmo.com/DeviceNation)
Dr. Augustus A. White, Orthopaedic Surgeon-in-Chief at Beth Israel Hospital in Boston for thirteen years, Ellen and Melvin Gordon Distinguished Professor of Medical Education, Professor of Orthopaedic Surgery at Harvard Medical School (HMS) and Professor Emeritus of the Harvard/MIT Division of Health Sciences and Technology.   Dr. White served our country as Vietnam combat surgeon in the Army Medical Corps and was awarded the Bronze Star. An inspiring life story as we journey with him in the segregated South as a Memphis youth, that would culminate in a career that would position him as an internationally known, widely published authority on biomechanics of the spine, fracture healing, surgical and non-surgical care of the spine. Author of "Seeing Patients": https://www.amazon.com/Seeing-Patients-Surgeons-Medical-Preface/dp/0674241371/ref=sr_1_1?crid=11KG1VW5WSSNI&dchild=1&keywords=seeing+patients+augustus+white&qid=1615172018&sprefix=seeing+patients%2Caps%2C234&sr=8-1Author of "Overcoming": https://www.amazon.com/Overcoming-Lessons-Triumphing-Adversity-Humanity/dp/1642935484/ref=sr_1_1?dchild=1&keywords=overcoming+augustus+white&qid=1615172095&sr=8-1Dr. Wayne Southwick: https://www.legacy.com/obituaries/nhregister/obituary.aspx?n=wayne-o-southwick&pid=179643343&fhid=13044Dr. Tom Catena: https://theheartofnuba.com/meet-tom-catena/We continue our "Special Agent" series looking at the OODA as framework for relationships all around us.  The first casualty of familiarity is active observation!Support the show (https://www.venmo.com/DeviceNation)
Orthopedic Surgeon Dr. David Crawford!  Hear about his journey through the military, deployment, and landing at one of the top facilities in the US...JIS!  We begin our 'Special Agent" series with attention to a concept in combat theater and  FBI firearms training, the "OODA Loop." JIS: https://www.jointimplantsurgeons.com/physicians/dr-david-crawfordOODA Loop: https://www.tacticalresponse.com/blogs/library/18649427-boyd-s-o-o-d-a-loop-and-how-we-use-itUltimate OODA Guide: https://taylorpearson.me/ooda-loop/Support the show (https://www.venmo.com/DeviceNation)
Former FBI Behavioral Science Unit Chief Gregory M. Vecchi, Ph.D. Device Nation Podcast release!  Learn about his amazing career as we create a foundation for our forthcoming "Special Agent" series.  What wisdom can we glean from the Waco Siege, the Behavioral Stairway Model he authored, OODA loops among others, to do our jobs (and life) better and what does this all have to do with medical device?  Vecchi International: https://lnkd.in/dc-zTW5Behavioral Science Unit: https://lnkd.in/dwr6XE3The Original Mindhunters: https://lnkd.in/diQa7EqSupport the show (https://www.venmo.com/DeviceNation)
Braveheart Orthopedic Surgeon,  Dr. Daniel Paull!  In his words ...."So I let it all go. No coders, no billers, no insurance companies, no clunky EMR. It’s only my patients and me. I am providing much better care, not because I am a better doctor than I once was, but because I get to spend more time with each of my patients."  Linkedin mensch Dr. Matt Barber joins us for this inspiring conversation!Website: https://easyorthopedics.comArticle that inspired the interview: https://www.kevinmd.com/blog/2021/01/i-am-an-orthopedic-surgeon-who-decided-to-stop-taking-insurance.htmlIt takes great courage and intentionality to live life in the presence of 'peer review'.  Anectodal living can be instructive but is fraught with limitations!!Special thanks to the amazing people at the OVM Agency for helping put this together!Check them out at: https://www.facebook.com/ovmagency/posts/Support the show (https://www.venmo.com/DeviceNation)
Orthopedic Surgeon, Entrepreneur and Mermaid, Dr. Lenita Williamson!   We talk about her life, Southern California practice, scuba diving and much more.  Check out her exciting startup:https://www.procedurecard.com/contact-usWhat does it mean to dive safely?  The buddy system.  Find a buddy and be a buddy so you can look where you're going, and go where you're looking....safely!Support the show (https://www.venmo.com/DeviceNation)
The #1 Hip Resurfacing Surgeon in the US, Dr. Thomas Gross!   He took a procedure fraught with issues and honed it, refined it,  and turned it into a practice-maker.  Great MOM pearls abound in this far-reaching conversation!Clinical site: https://grossortho.comSurface Hippy: https://surfacehippy.infoRecent paper: http://aoj.amegroups.com/article/download/5879/pdfAAOS: https://orthoinfo.aaos.org/en/treatment/hip-resurfacing/You go where you're looking, where are YOU looking and will it get you "there"?Support the show (https://www.venmo.com/DeviceNation)
Friday Night Lights with Orthopedic Surgeon and California High School Football icon Dr. Jerry Bornstein!  We take a trip through his 50-year career and talk arthroscopy, patient care, his passion for the gridiron and much more!SC Hall of Fame: https://scjewishsportshof.com/bornstein-jerry.htmlYoutube Profile: https://www.youtube.com/watch?v=HJUHyEOcWxkHigh School Physician Q&A: https://magazine.practicelink.com/title=High-school-sports-physicians/category=Physician%20Career%20move/publishedin=Fall%202013/It's 2021, now what?  It's a New Year and we all need to consider new ways of engaging and bringing value to our customers....I believe this is going to be a breakout year for many!Doc+Social: https://doc.socialJOEI: https://journaloei.scholasticahq.comSupport the show (https://www.venmo.com/DeviceNation)
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