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Hair of the Dog Podcast
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Hair of the Dog Podcast

Author: Nicole Begley

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Are you a pet photographer hoping to start or grow your business so that you can finally live the life of YOUR design? Welcome to your one-stop-shop for practical tips, actionable strategies, detailed case studies, interviews with industry leaders, and everything else you need to start making money in pet photography. - Your host is Nicole Begley, a zoological animal trainer turned pet photographer. Nicole has been running a successful pet photography business since 2010 and is also the founder of Hair of the Dog Academy where she has helped people just like you build profitable pet photography businesses all around the world. - In this show, you will learn about photographing animals, starting your pet photography business, working with clients, pricing your photography, selling your photographic art, marketing your photography business, and creating an incredible client experience.
116 Episodes
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116 - It's hard to believe that Bryn Bonino started her pet photography business just 7 months ago. Already, she has some massive wins under her belt—including an $8,000 sale. But Bryn doesn't attribute her success to her background in marketing. This week, Bryn joins me for a fantastic conversation about mindset, meditation, and how the mass of every human on earth could fit inside a sugar cube. Join us for a resource-packed episode that will help you see what's possible in your business.  What To Listen For: The silver lining to Bryn's two car accidentsWhy she builds an extra 5% into her product pricesHow Bryn turned one connection into 150 new email subscribersWhat most people get wrong about the Law of AttractionThe gifts and pitfalls of being an empathHow to rid your life of negative influencesOh, and that $8,000 sale? It came from an event that looked like a total bust. Life's full of surprises! 🤷🏻‍♀️ Resources From This Episode: Dog Days PhotographyDog Days Photography on FacebookDog Days on InstagramThe Artist's Way, by Julia CameronBreaking the Habit of Being Yourself, by Joe DispenzaSensitive is the New Strong, by Amita MoorjaniThe Law of Attraction, by Esther and Jerry HicksHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program 
115 - If you've been in the pet photography world for any length of time, you're no doubt familiar with the amazing Charlotte Reeves, an award-winning dog photographer and educator based in sunny Brisbane, Australia.A master of working with natural light, Charlotte joins me in this week's episode to talk about choosing session locations, making the most out of them, and why we'll all want to move to Queensland after listening to this episode. (Kidding! You won't need to, cause you'll learn to uncover amazing locations right in your own backyard.) What To Listen For: How where you live affects your shooting styleTips for discovering awesome new photography locations in your marketThe importance of a location guide in helping clients understand what to expectHow much variety you need in a location, and how to make the most of what's thereAn exercise to stretch your creative muscles and work on shooting more varietyEpisode bonus: Charlotte's fantastic Working with Natural Light foundation course is available for Hair of the Dog listeners at half price! Use the code HODpodcast to save yourself fifty bucks, and learn the fundamentals of light that will elevate your work and guide your session flow.  Resources From This Episode: Charlotte Reeves PhotographyUnleashed Education (home of RealShoots, the daily tip series and so much more)Working With Natural Light course (don't forget the HODpodcast code!)Toggl, Harvest and Sunseeker appsHair of the Dog AcademyHair of the Dog Facebook group
114 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!We all hear that we need to schedule self-care and take care of ourselves first - but why is that so hard?If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!LINKS:Check out the Hair of the Dog Academy.https://hairofthedogacademy.com/academy/Grab your FREE Editing 101  or Pricing 101 masterclass!https://www.hairofthedogacademy.com/editinghttps://www.hairofthedogacademy.com/pricingConnect with us on Instragram - @hairofthedogacademyhttps://www.instagram.com/hairofthedogacademy/
113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones. This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales. What To Listen For: The potential pitfalls of selling gift certificatesWhy you'll want an introductory email from the purchaserThe legal considerations for expiration datesHow Nicole makes her gift certificates look and feel like a *real* presentWhy you should never sell gift certificates for specific productsIdeas for thank-you gifts for your very best clientsAnd after listening to this episode, if you're curious about Mandi's beautiful etchings, you can get one for yourself—or for your best client—at 30% off the regular price. Just use the code HOTD30 at checkout.   Resources From This Episode: Episode 29: Unique Handcrafted Products with Mandi PrattGreyboy Pet PrintsGreyboy Pet Prints on FacebookGreyboy Pet Prints on InstagramWhite House Custom ColorMarathon Press pocket foldersArtifact UprisingHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program 
112 - This week, mindset-ninja Heather Lahtinen and I return to our series on money. We talk about a common deep-seated fear that blocks financial success, and also go down some kooky tangents—like why I don't want to be seen on a boat (blame the 2009 SNL video?). If your bank account balance still isn't where you want it, do yourself a favor and listen to this episode. You might need to question your thinking around what money means—and Heather's here to guide you through. What To Listen For: What having loads of money means to your amygdala The asinine thing Heather caught herself sayingWhy pet photographers are often afraid to market themselvesHeather's new area of research—and her deeply held beliefs about flying coachHow hating on Jeff Bezos can keep you in the poorhouse If all this talk about money is triggering you, great! That's incredibly valuable information, because something that triggers you has something to teach you. As you dig in and discover how these issues show up in your own life, hit us up on Facebook and share what you've learned!  Resources From This Episode: Flourish AcademyPodcast Episode 95: Upgrading Your LifePodcast Episode 101: Money TriggersPodcast Episode 103: Heather's Money MayhemPodcast Episode 105: When Do I Start Charging?Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program 
111 - This week's podcast was recorded specifically to tell you...don't listen to this week's podcast!Today is the first day of our live Hair of the Dog Summit online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For: Overhaul (or Create) Your Website to Maximize Your SalesPhotographing in Studio with One LightThe Fundraising Gallery Show: A Win-Win-WinBuild Your Business with a Holiday Gift GuideAn Intro to In-Person SalesSelf-Publishing for Pet Photographers...and more! But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure! Resources From This Episode: Hair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
110 - It's fair to call it a major pivot: When Alex Cearns went full-time as a pet photographer in 2009, she left behind a career in counterterrorism. And although the work was more joyful, it still felt like baptism by fire to successfully manage a full calendar of clients. These days, thankfully, up-and-coming pet photographers have far more people to turn to for advice—including Alex herself. Joining me from her home in Perth, Australia, Alex talks about her photography journey, her rescue-related projects, and the wisdom she's learned along the way. What To Listen For: The business-consultant advice that Alex ignored altogetherHow she developed her studio shooting planWhy Alex ignores her competitors—but couldn't succeed without themThe fascinating insight she gleaned from post-2009 global marketsHow to leverage your storytelling superpowersWhy you don't want to volunteer for animal rescues (a brilliant bit of advice!)Have you registered for the upcoming Hair of the Dog Summit, happening next week? Alex kicks off the summit, sharing her hard-earned wisdom on how to build your confidence, stay motivated and improve your resilience as a pet photographer. Join us on Nov. 2-4 for only $10!!! Resources From This Episode: Houndstooth StudioHoundstooth Studio on FacebookHair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut?? If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014. This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.   What To Listen For: How standards for video production have shifted in recent yearsThe most challenging part of offering video to clientsIdeas for mixing stills and videoHow to leverage video for commercial opportunitiesWhat Shelley predicts for the future of video and technologyShelley's also teaching a video class in the upcoming Hair of the Dog Summit, happening on November 2-4. Get registered today for just a $10 donation to the HOD Conservation Fund, and you'll get live access to Shelley's course and the entire lineup of educators! Resources From This Episode: Shelley Paulson PhotographyShelley Paulson on FacebookShelley on InstagramAdobe Premiere RushAnimotoRemco Veurink Equestrian on IGHair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
108 -  Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! We all have things that we value enough to have a little spending "splurge" now and then. For me, it's never shoes - but often travel. However, even I might run into some money blocks with today's BizTip Thursday comparison. What would be required for you to spend $2000/night on something that could be had for only $300? What would be required for your clients to want to spend $2000 with you vs. $300 with someone else? Let's discuss.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!LINKS:Check out the Hair of the Dog Academy.https://hairofthedogacademy.com/academy/Grab your FREE Editing 101  or Pricing 101 masterclass!https://www.hairofthedogacademy.com/editinghttps://www.hairofthedogacademy.com/pricingConnect with us on Instragram - @hairofthedogacademyhttps://www.instagram.com/hairofthedogacademy/
107 - This week, a short and celebratory podcast. Now that the Hair of the Dog Conservation Fund is officially a 501(c)3 non-profit, I want to talk about finding my life's purpose—and what it might look like for you to find yours. What To Listen For: The limiting misconception about "finding your purpose"What it feels like to be in alignmentHow to get closer to your core purposeA homework exercise to help bring you clarityExamples of other pet photographers' passionsI'm just guessing here, but if you're cueing up this podcast, your purpose might have something to do with pet photography. And if that's the case, you'll definitely want to join the Hair of the Dog Summit this November. For a teensy $10 donation to the HOD Conservation Fund, you'll get live access to an entire lineup of awesome educators. Get on the waitlist here! Resources From This Episode: Hair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
106 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!Have you ever found yourself in a situation in which you had everything planned out, dare I say perfectly, and then something happens to make it all go COMPLETELY off the rails? I'm not talking a little blip but a full-on March 16th, 2020 level off the rails event. Well, I had to deal with one lately and in this BizTip Thursday I'm sharing that experience. In the end? It turned out even better than I could have imagined!If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!LINKS:Check out the Hair of the Dog Academy.https://hairofthedogacademy.com/academy/Grab your FREE Editing 101  or Pricing 101 masterclass!https://www.hairofthedogacademy.com/editinghttps://www.hairofthedogacademy.com/pricingConnect with us on Instragram - @hairofthedogacademyhttps://www.instagram.com/hairofthedogacademy/
105 - Deciding when to start charging for your work is like having a baby: You're never going to feel completely ready. If you're a human—and I assume that you are—you'll always make mistakes and have room for improvement. Regardless, this week Heather and I hope to convince you that if someone in your market is willing to pay you for photography, then forpetessake LET THEM PAY YOU!!! Have a listen, and hear us out. What To Listen For: The components of an MVP (that's 'Minimum Viable Product')   How to set appropriate client expectations if you're newThe "dead zone" of photography pricing What to say when you need to re-shoot a sessionHow to Malcolm Gladwell your way into better imagesStill don't feel like you're ready to charge? Try running your reasons through Heather's BS Detector—it's the surefire way to know if they're legit, or just excuses protecting your ego from bumps and bruises.  Resources From This Episode: Episode 95 - Upgrading Your Life, with Heather LahtinenEpisode 101 - Money Triggers with Heather LahtinenHoundvision: Lake Tahoe pet photography workshopsFlourish AcademyFlourish Academy on FacebookFlourish Academy on InstagramHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
104 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!Creating beautiful images and high-end products aren't always enough to truly offer your clients a high-end service. Join me on the Great Lobby Search of 2021.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!LINKS:Check out the Hair of the Dog Academy.https://hairofthedogacademy.com/academy/Grab your FREE Editing 101  or Pricing 101 masterclass!https://www.hairofthedogacademy.com/editinghttps://www.hairofthedogacademy.com/pricingConnect with us on Instragram - @hairofthedogacademyhttps://www.instagram.com/hairofthedogacademy/
Heather's Money Mayhem

Heather's Money Mayhem

2021-09-2826:46

103 - As I sneak off to Iceland this week with the hubs, I'm turning the reins over to podcast regular and mindset maven Heather Lahtinen. And...Heather has a question for you.All these principles and personal growth strategies we talk about on the podcast—are you putting them into practice in real life? Do you even notice when your emotions are hijacking your thought process? (That's two questions, oy.) This week, Heather walks you through a recent real-life example of putting mindset principles into action—so we can all learn some valuable lessons from her crazy-brain train.  What To Listen For: The rotten rear-end news that sent Heather spiraling into tearsWhat our financial decisions actually come down toHow even small loose ends can have an oversized impactThe brilliant business move Mercedes makes for its customersWhy overcoming your ego is good for your bottom lineEnjoy your one-on-one time with Heather, and I'll catch you in next week's episode!   Resources From This Episode: Episode 95 - Upgrading Your Life, with Heather LahtinenEpisode 101 - Money Triggers with Heather LahtinenDave Ramsey's personal finance blogBlink, by Malcom GladwellFlourish AcademyFlourish Academy on FacebookFlourish Academy on InstagramHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
102 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!What do you do when your to-do list is miles and miles long and you are feeling that there is no possible way that you will be able to complete all of these tasks? You fill up the soap.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!LINKS:Check out the Hair of the Dog Academy.https://hairofthedogacademy.com/academy/Grab your FREE Editing 101  or Pricing 101 masterclass!https://www.hairofthedogacademy.com/editinghttps://www.hairofthedogacademy.com/pricingConnect with us on Instragram - @hairofthedogacademyhttps://www.instagram.com/hairofthedogacademy/
101 - This week's it's another money-minded podcast, with favorite guest—and newly certified Neuro Linguistic Programming practitioner!—Heather Lahtinen.  Everyone has a money story. Play along as I try to uncover Heather's story, by presenting different scenarios to see what triggers her. What comes up for you as you listen? How would you answer these questions? Did you buy Bitcoin at $3.50, you brilliant little sunflower? (If so, kindly don't tell Heather.)   What To Listen For: How to know if you're currently being affected by a money storyThe Restoration Hardware litmus testWhat it means to be triggered in a positive wayThe role-reversal that's turning Heather into a crazy personWhen to keep your mouth shut, to avoid self-sabotage  This is the second in a six-part series on the topic of money. So if you like money—earning it, saving it, spending it, figuring out why we're all super weird about it—be sure to catch my monthly talks with Heather through the end of the year!  Resources From This Episode: Episode 95 - Upgrading Your Life, with Heather LahtinenBelieve It, by Jamie Kern LimaFlourish AcademyFlourish Academy on FacebookFlourish Academy on InstagramHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
100 - This week I'm boiling down over a decade in business into five essential takeaways. If you're newer in business or an aspiring pet photographer, consider these hard-won lessons a head start on your path. And if you're multitasking while you listen, pleeease pay close attention to #4. You'll hear about one of the hardest things you can possibly do—and the enormous payoff you'll earn in return. What To Listen For: The good news—and the bad news—about marketing in 2021A homework assignment (hint: practice it in front of the mirror first)What successful photogs in every genre are doingThe easiest way to build the Know, Like & Trust factorA totally made up (but critically important) statistic on self-integrity and successThe sneaky grocery-store trick that helped Nicole build her businessThe freedom of being your own boss is really quite delicious. But the path to attaining that freedom isn't always smooth, and it's not always pretty. With these five lessons in your back pocket, you're poised to dance right past some of the most common obstacles on the road to success. 💃🏻Resources From This Episode: Episode 45 - Using Video to Book More Clients, with Andrew HellmichHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
099 - This week, as we creep toward a major podcast milestone, I look back at both the humble beginnings and the happy evolution of Hair of the Dog. What have I learned along the way that you can put to use in your own business? If you're a regular listener, the "secrets to success" won't entirely be a surprise. But I hope that framing these in a new way—and sharing a few thought-exercises to try—will help you move the ball forward with your own goals and dreams. What To Listen For: The happy accident that set Nicole's photography business up for successA litmus test for your self-limiting beliefs—and the importance of the company you keepThe 3 things you need to be a successful pet photographer Words of wisdom from Henry Ford, and Nicole's favorite quoteThe big difference between half-assing it and being 70% "good enough"Friends, the #1 goal here at Hair of the Dog has always been to build community. I'm so thankful to you for making this what is today: an incredible group of people with a shared passion, all moving in the same direction. It's genuinely a joy to see all the friendships forged through pet photography, and the way HOD-ers lean on each other for feedback and support.If you're not yet part of our nearly 900-member-strong membership Academy, note that the doors are open for *just* a few more days. We'd sure love to welcome you as part of our pack! Resources From This Episode: Mini-Sessions in a Snap download (for Academy members) Ben Shirk PhotographyThe Pillars of Pet Photography (a 6-part podcast series) Hair of the Dog Academy (Doors are OPEN! Sign up here before 9/9!!)Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
098 - The more pet photography clients you have, the more likely it is that something—or someone—will slip through the cracks. Once Pittsburgh-based photographer Jessica Wasik reached the point of potential client-management chaos, she realized it was time to upgrade her workflow and client tracking system.Fast-forward to today and Jessica's a full-on Dubsado evangelist, sharing with fellow photogs the sanity-saving magic of this robust client-management tool. This week we talk about workflow in general and Dubsado specifically, including why and how you might make the leap. What To Listen For: Why Jessica chose Dubsado for her customer relationship management (CRM) softwareHow to get started using a CRM systemThe time-saving Dubsado feature that Jessica loves An important question to ask each new lead, to help personalize the processThe 3 different sections to tackle when setting up your workflowNicole's personal rule for every single client interactionWe're thrilled to have Jessica's new Dubsado 101 course available (for free!) inside the Hair of the Dog Academy. If you're ready for a grown-up CRM but could use some hand-holding as you get started, you'll definitely want to check out this thorough video series!Resources From This Episode: Dubsado 101 (for Academy members)Calendar Contests with Jessica Wasik (for Academy members)Episode 20: Calendar Contest with Jessica WasikBark & Gold PhotographyBark & Gold Photography on InstagramBark & Gold on FacebookDubsado, Jotform, Trello, ZapierHair of the Dog Academy (Doors open 9/2! Get on the waitlist HERE.)Hair of the Dog Facebook groupHair of the Dog Elevate coaching program  
097 - Learning off-camera flash opens up a world of possibilities for your photography. Want images with more depth and dimension? Try off-camera flash. Want the freedom to shoot at 2pm on a sunny day, without your images looking dog-awful? Try off-camera flash!This week, Elevate and Academy coach Kim Hartz joins me to demystify what is, for many photographers, an intimidating topic. We share the 3 simple steps to using a speedlight or strobe outdoors, discuss modifiers and mental blocks, and—we hope—leave you excited to start playing with off-camera flash.  What To Listen For: The low-cost strobe Kim started out with, and what she's using nowHow important is high-speed sync? (It depends on this X factor)The lighting setup that saves marriagesSettings that keep your images from looking "flashy"How to MacGyver a light modifier with common kitchen itemsAnd if this episode leaves you hungry for more, you’ll want to join Kim's upcoming Academy Accelerator course: Gaining Confidence with Off-Camera Flash. This four-week class includes weekly calls and homework assignments, so you'll finish the month knowing how to create stunning on-location portraits using off-camera flash. Resources From This Episode: Kim's Academy Accelerator (Starts 9/8—registration now open!)Blair Phillips portable light-stand cartHair of the Dog Academy (Doors open 9/2! Get on the waitlist HERE.)Hair of the Dog Facebook groupHair of the Dog Elevate coaching program
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